Fresh Relevance
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Fresh Relevance firmographics
Firmographics- Name
- Fresh Relevance
- Website
- https://freshrelevance.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Fresh Relevance industry classification
Industry- Product category
- Ecommerce Personalization Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Fresh Relevance is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fresh Relevance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform subscription: Recurring SaaS subscription to the Dotdigital Customer Experience and Data Platform including Fresh Relevance personalization, marketing automation, email, SMS, WhatsApp and retargeting capabilities, with sales-assisted 'Request a demo' pricing.
- Professional services and support: Dotdigital lists 'Services and support' under its value proposition, indicating implementation, onboarding and managed-service revenue attached to the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise SaaS pricing with free trial option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Fresh Relevance product offering
Product offeringCore offering
Fresh Relevance is a cross-channel ecommerce personalization platform (now 'Fresh Relevance by Dotdigital') that turns browsing behavior into personalized emails, SMS, WhatsApp, mobile app, web experiences and retargeting for B2C and B2B brands in retail and travel. It bundles AI-driven product recommendations via WinstonAI, dynamic banners, on-site popovers, real-time countdown timers, personalized coupons, triggered email/SMS journeys, social proof messaging and automated content optimization into one all-in-one platform. The product is sold as a recurring SaaS subscription with attached professional services and support, distributed through direct enterprise sales, a self-serve trial, and an integration/agency partner ecosystem.
Product overview
Fresh Relevance (now 'Fresh Relevance by Dotdigital') is a single, all-in-one cross-channel ecommerce personalization platform rather than a modular platform-plus-product architecture. It consolidates dynamic banners, AI-powered product recommendations, real-time countdown timers, personalized coupons, triggered email and SMS, on-site popovers, social proof, and AI-driven content optimization into one unified offering aimed at B2C and B2B brands in retail and travel. The platform's AI capabilities are delivered through the parent Dotdigital brand's proprietary WinstonAI engine, which underpins the recommendation engine, AI optimization, and the 40+ recommendation types available across email and web.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Relevance by Dotdigital: Cross-channel personalization platform offered within Dotdigital, providing personalized emails, SMS, web experiences, and product recommendations for B2C and B2B brands in retail and travel.
Products and services
- Fresh Relevance (Cross-Channel Personalization Platform) All-in-one cross-channel ecommerce personalization platform (now 'Fresh Relevance by Dotdigital') that turns browsing behavior into personalized emails, SMS, WhatsApp, web experiences, mobile app and retargeting for B2C and B2B brands in retail and travel. Sold as a recurring SaaS subscription with attached services and support, distributed through direct sales, self-serve trial and an integration/agency partner ecosystem.
- WinstonAI Proprietary AI engine that powers 40+ AI-driven product recommendation types across email and web using real-time customer preferences, product catalog data and browsing/purchase history, and automatically tests, identifies and deploys the best-performing web content to optimize AOV, conversion and identification rate goals.
Quantifiable outcome
- Neal's Yard Remedies achieved a 419% increase in revenue from cart abandonment
- +2 more outcomes
Companies that use Fresh Relevance
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Fresh Relevance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
Fresh Relevance partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship integration partner, core integration partner, featured partner and featured agency partner.
- Adobe Commerceflagship integration partnerFeatured popular integration in the Dotdigital partner directory alongside BigCommerce, Shopify and others, enabling Fresh Relevance personalization for Adobe Commerce storefronts.
- BigCommerceflagship integration partnerListed as a popular integration in the Dotdigital/Fresh Relevance partner ecosystem for ecommerce personalization use cases.
- Shopifyflagship integration partnerFeatured popular integration for the Fresh Relevance personalization platform, supporting cross-channel personalization for Shopify merchants.
- Trustpilotcore integration partnerFeatured popular integration, powering reviews and ratings signals that feed into Fresh Relevance social proof and personalization.
- Microsoft Dynamicscore integration partnerListed as a popular CRM/marketing integration, supporting customer data flow into Fresh Relevance personalization.
- Salesforcecore integration partnerListed as a popular integration, enabling Salesforce customer data to drive Fresh Relevance cross-channel personalization.
- Shopwarecore integration partnerFeatured popular integration supporting Fresh Relevance personalization for Shopware-based ecommerce storefronts.
- Oracle NetSuitecore integration partnerListed in the partner directory as a popular integration, connecting NetSuite ERP/commerce data to the Dotdigital/Fresh Relevance platform.
- Donorfyfeatured partnerFeatured partner in the integration directory, enabling Dotdigital/Fresh Relevance to serve not-for-profit customers using Donorfy.
- Overdose Digitalfeatured agency partnerListed as a featured agency partner, providing implementation and consulting services for clients adopting Fresh Relevance and the Dotdigital platform.
- Silverbearfeatured agency partnerListed as a featured agency partner supporting Dotdigital/Fresh Relevance implementations.
- Shoplinefeatured partnerListed as a featured integration partner, supporting Fresh Relevance personalization for Shopline-based ecommerce merchants.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fresh Relevance competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a leading ecommerce-focused marketing automation and personalization platform with strong product recommendations, email/SMS and on-site personalization — directly overlapping Fresh Relevance's core offering for B2C retail brands.
- Nosto: Nosto is an ecommerce personalization platform offering AI-driven product recommendations, on-site personalization and UGC, closely comparable to Fresh Relevance's personalization and recommendation feature set for online retailers.
- Bloomreach: Bloomreach combines an ecommerce CDP with personalization, search and merchandising; its cross-channel personalization for retailers competes head-on with Fresh Relevance's product recommendation and content optimization capabilities.
- Dynamic Yield (Mastercard): Dynamic Yield is a personalization and experimentation platform powering product recommendations, on-site personalization and triggered messages for enterprise brands, overlapping strongly with Fresh Relevance's AI-driven personalization suite.
- Ometria: Ometria is a retail-focused cross-channel marketing and personalization platform for DTC and B2C brands, directly comparable to Fresh Relevance in ecommerce email, SMS, web personalization and customer segmentation.
- Optimizely: Optimizely's personalization and experimentation products compete with Fresh Relevance on AI-driven content optimization, recommendations and A/B-tested web experiences for B2C and B2B brands.
- Sailthru (CM Group): Sailthru is a cross-channel personalization platform for retail and publishing, with personalized email, on-site recommendations and triggered messaging — closely comparable to Fresh Relevance's retail and travel personalization offering.
Broad incumbents
- Emarsys (SAP): Emarsys, owned by SAP, is an omnichannel marketing and personalization suite for retail with AI-driven product recommendations and cross-channel orchestration — a broader incumbent in the same category as Fresh Relevance.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud offers large-scale personalization, recommendations (Einstein), email/SMS and cross-channel journeys, sitting as a broad incumbent that overlaps with Fresh Relevance's cross-channel personalization and AI capabilities.
- Adobe Real-Time CDP / Adobe Target: Adobe's personalization stack (Adobe Target, Real-Time CDP and Sensei AI) is a broad incumbent serving the same enterprise personalization and cross-channel orchestration category that Fresh Relevance targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresh Relevance social profiles
Digital presenceFresh Relevance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Relevance leadership team
Management profileNumber of profiles
Profiles4 records
Fresh Relevance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Relevance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Relevance
What does Fresh Relevance do?
Fresh Relevance is a cross-channel ecommerce personalization platform (now 'Fresh Relevance by Dotdigital') that turns browsing behavior into personalized emails, SMS, WhatsApp, mobile app, web experiences and retargeting for B2C and B2B brands in retail and travel. It bundles AI-driven product recommendations via WinstonAI, dynamic banners, on-site popovers, real-time countdown timers, personalized coupons, triggered email/SMS journeys, social proof messaging and automated content optimization into one all-in-one platform. The product is sold as a recurring SaaS subscription with attached professional services and support, distributed through direct enterprise sales, a self-serve trial, and an integration/agency partner ecosystem.
Is Fresh Relevance a public or private company?
Fresh Relevance is a private company. It is classified as corporate owned and is currently acquired.
When was Fresh Relevance founded?
Fresh Relevance was founded in 2013. It employs 51 to 100 people.
Where is Fresh Relevance based?
Fresh Relevance is headquartered in London, United Kingdom, in the Europe region.
How does Fresh Relevance make money?
Two revenue lines are on record. Platform subscription is the primary driver. The others are professional services and support.
Who are Fresh Relevance's main competitors?
Direct peers on record are Klaviyo, Nosto, Bloomreach, Dynamic Yield (Mastercard), Ometria, Optimizely and Sailthru (CM Group). Broad incumbents are Emarsys (SAP), Salesforce Marketing Cloud and Adobe Real-Time CDP / Adobe Target.
Does Fresh Relevance have an API?
No public API is recorded for Fresh Relevance.
What industry is Fresh Relevance in?
Fresh Relevance's product category is Ecommerce Personalization Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 5132 and its SIC code is 7372.