What Wetacoo does

Wetacoo S.r.l. is an Italian digital logistics company founded in 2021 and headquartered in Rome that operates a platform consolidating on-demand storage, moving, and ancillary logistics services for consumers and businesses. The company's flagship offering is "Deposito," an on-demand storage product supported by a patented digital inventory platform ("Inventario Digitale") that catalogs and tracks stored items in real time, alongside an online quote calculator that produces pricing in roughly two minutes. The platform also delivers moving services ("Trasloco"), B2B logistics including corporate archive storage, trade show fittings, and international corporate relocations, plus a partner program with 50+ affiliates and a 2-minute online quote engine. Technical components include TLS-encrypted PCI-DSS-compliant payment processing via Stripe, EU-based servers, 24/7 video-surveilled warehouses, and a moving fleet running on HVO diesel marketed as cutting CO2 emissions by roughly 90%.

Wetacoo's revenue model combines recurring monthly storage fees (the annuity leg), transactional moving service fees (project-based), B2B contracts (corporate archive, exhibitions, relocations), supplementary insurance, affiliate commissions, and hourly ancillary services. The company serves a long-tail base of more than 2,500 customers across 12+ Italian cities (Roma, Milano, Torino, Bologna, Como, Latina, plus Firenze, Novara, Varese, Monza, Alessandria) with international moving routes to Brussels, Paris, Berlin, and London, including weekly Roma-Milano service. Named enterprise clients span banking (UniCredit, Intesa Sanpaolo), consulting (McKinsey), large tech (Bending Spoons), infrastructure (Aeroporti di Roma), retail (IKEA via IKEA Family co-marketing), and real estate (RE/MAX, Spotahome, Foorban), indicating a dual B2C/B2B go-to-market.

Since founding, Wetacoo has raised approximately $4.7 million across disclosed funding rounds, including an initial 2021 round of roughly $846K led by InnoVentureS, an undisclosed 2022 round from Growth Engine, and a Series A-equivalent round of approximately $3.85M closing on 2025-05-27 with VC Partners SGR as lead and CDP Venture Capital and Zest as participants. The company has headcount in the 11-50 range and has received press coverage in Forbes, Il Sole 24 Ore, La Repubblica, ANSA, Vanity Fair, Radio DeeJay, RTL 102.5, Il Messaggero, AD, RDS, immobiliare.it, and Il Giornale d'Italia, alongside EU/Regione Lazio FESR POR co-funding.

Name

Wetacoo

Legal name

Wetacoo S.r.l.

Website

https://wetacoo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wetacoo is an Italian digital logistics platform offering on-demand storage, moving, and B2B logistics services to consumers and businesses across 12+ Italian cities and select international destinations, supported by a patented digital inventory system.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Storage subscription fees: Monthly recurring storage fee (Mensilità) charged in advance, auto-renewed each month until items are returned. Pricing scales with actual space occupied. Customers pay only for space used rather than fixed box capacity.
2. Moving service fees: One-time transactional fees for moving services including pickup, transport, disassembly/reassembly, packing, and delivery. Includes cancellation penalties (free >7 days, 30% for late changes, 100% for no-show).
3. Business logistics services: B2B fees for goods storage (stoccaggio merci), archive management (conservazione archivi), exhibition/fair setup storage (custodia allestimenti), and corporate relocations. Custom quotes with dedicated account managers.
4. Supplementary insurance sales: Optional complementary insurance policies (against accidental damage during transport/storage) sold to customers before service execution. Standard liability insurance up to €1,500,000 included free with all services.
5. Partner affiliate commissions: Revenue share model with 50+ partners (real estate agencies, renovation firms, universities, coworking spaces) earning commissions when their referrals become Wetacoo customers.
6. Hourly ancillary services: Hourly billing at minimum €25/hour per worker (plus VAT) for ancillary services such as waiting time, item preparation, client-driven loading/unloading, and adaptation of non-conforming items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wetacoo provides on-demand storage and moving services through a patented digital logistics platform. The company picks up items at the customer's address, catalogs them in a digital inventory, stores them in supervised warehouses, and returns them on demand, while also offering full-service moving (disassembly, packing, transport, reassembly) for both consumers and businesses across Italy and select European destinations.

Product overview

Wetacoo operates a single integrated digital logistics platform that combines two flagship consumer-facing services - Deposito Wetacoo (on-demand storage) and Trasloco Wetacoo (moving) - supported by the Inventario Digitale (patented digital inventory) and the Calcolatore Online (instant quote) tool. The B2B arm (Wetacoo Business) extends the same platform with specialized modules for corporate archive storage, trade show fittings storage, and goods warehousing, while the Programma Partner and corporate accounts layer sales/affiliate channels on top. International Moving operates as a sub-service branching from the core Trasloco product.

Differentiator

Problem solved

Functional benefit

Products and services

• Deposito Wetacoo (On-demand Storage) Wetacoo's flagship on-demand storage service for individuals and businesses: the company picks up items at the customer's address, catalogs them in a digital inventory, stores them in supervised warehouses, and returns them on demand. Pricing is monthly and based on the volume of space actually occupied, with no fixed box capacity.
• Trasloco Wetacoo (Moving Service) End-to-end moving service for individuals and businesses covering disassembly, packing, transport, and reassembly of furniture and goods. Available regionally (Roma, Milano, Torino, Bologna, Latina, Como), nationally (Roma-Milano, Milano-Torino, Roma-Torino), and internationally (Brussels, Paris, Berlin, London). Can be bundled with the Deposito service for staged moves.
• Wetacoo Business (Corporate Logistics & Storage) B2B logistics offering providing transport, storage, archive management, trade-show fittings custody, and merchandise warehousing for businesses. Each business client is assigned a dedicated commercial and operational contact and has access to the digital inventory platform, with free no-obligation on-site inspections and customizable solutions.
• Traslochi Internazionali (International Moving) International moving service covering cross-border relocations including Italy-Brussels, Italy-Paris, Italy-Berlin, and Italy-London, with full disassembly and packing, optional temporary storage, and dedicated landing pages for each route.
• Deposito Aziende - Gestione Archivi (Corporate Archive Storage) Dedicated B2B offering for the storage and management of physical business archives, with secure, supervised warehousing and on-demand retrieval of archived documents and records.
• Custodia Allestimenti Fiere ed Eventi (Trade Show & Event Fittings Storage) Specialized B2B service providing disassembly, packing, transport, climate-controlled storage, and reinstallation of trade show booths and event fittings, with bespoke insurance coverage.
• Deposito e Stoccaggio Merci (Goods Warehousing) Third-party warehousing service for company goods with no volume minimum, no fixed duration, detailed item-level inventory, and home/office delivery on request.

Quantifiable outcome

• Over 2,500 clients served since 2021 founding
• +4 more outcomes

Named customers19 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core, major and minor.

• IKEA (IKEA Family)flagshipGTM or Marketing PartnerIKEA logo (and dedicated 'IKEA Family' logo variant) appears among 'Ci hanno scelto' (Customers/Partners) and as cross-promotion on city landing pages, indicating a co-marketing relationship to drive storage/moving demand among IKEA Family members.
• StripecoreTechnology or IntegrationStripe serves as Wetacoo's payment gateway, PCI-DSS compliant, processing direct-debit and credit-card transactions over TLS-encrypted connections per Terms & Conditions section 13.
• ChooseMyCompanycoreOthersInternational platform that assessed and certified Wetacoo's workplace quality based on anonymous employee feedback, confirming the company's people-centric culture and ESG commitment.
• Real estate agency partners (network of 50+)majorChannel Partner/ Reseller/ DistributorAffiliate program inviting real estate agencies to offer Wetacoo storage and moving services to property buyers and renters; partners earn commissions on each referred customer that books Wetacoo.
• Renovation companies and architectsmajorChannel Partner/ Reseller/ DistributorAffiliate program targeting architects and renovation firms; partners earn commissions for referring clients needing furniture removal/storage during construction work, enabling work in furniture-free spaces.
• Universities and student residencesmajorChannel Partner/ Reseller/ DistributorAffiliate program providing universities, student housing and student residences with discounted Wetacoo services for students and professors needing relocation, dorm move-in/out storage, and seasonal furniture removal.
• Coworking spacesminorChannel Partner/ Reseller/ DistributorAffiliate program offering coworking operators Wetacoo storage/moving services as an additional value-add in their member benefit package.
• Specialist transport partners (for long-distance moves)minorStrategic or Co-development PartnerPer the Como business deposit page, Wetacoo can 'organize special transports through our partners' for nationwide deliveries, enabling the international and long-distance moving services to Brussels, Paris, Berlin, and London beyond the company's own fleet coverage (e.g., weekly Roma-Milano route).
• Certified disposal suppliersminorImplementation/ SI/ Consulting PartnerWetacoo works with certified disposal providers (fornitori certificati) to handle disposal of items no longer needed by business clients, integrated into the B2B deposit service offering.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• MakeSpace: US on-demand digital storage operator with online cataloging, scheduled pick-ups and on-demand redelivery — directly comparable to Wetacoo's digital-inventory-led storage model, but operating at US scale with a mature technology stack.
• Pickfords: Long-established UK household and commercial removals company offering packing, transport, storage and international relocation — comparable end-to-end moving + storage service catalogue, but operating as a traditional incumbent rather than a digital-native.
• Safestore: European self-storage operator with a network of facilities across the UK and continental Europe — comparable physical storage product at much larger scale, representing the asset-heavy incumbent Wetacoo ultimately competes against in core urban markets.
• Clutter: US on-demand storage and moving service offering cataloging, climate-controlled storage and scheduled delivery — closely mirrors Wetacoo's combined storage + moving proposition in a larger, more mature market.
• PODS: US portable moving and storage company at scale, offering container-based door-to-door pick-up, warehouse storage, and redelivery — the established large-format reference point for Wetacoo's integrated storage-plus-moving concept.
• BRT (Poste Italiane group): Italy's largest domestic parcel and B2B logistics courier, part of the Poste Italiane group — comparable Italian last-mile and B2B logistics infrastructure footprint that any scaling Wetacoo B2B Warehousing/Merchandise service will increasingly compete against for enterprise contracts.

Direct peers

• ProntoPro: Italian online marketplace that connects consumers and SMBs with professional movers, transporters and logistics providers — directly comparable demand channel to Wetacoo for Italian individual and small-business moving/storage customers (Wetacoo itself sources leads via ProntoPro per its Privacy Policy).
• Spedire.com: Italian online shipping and transport marketplace for parcels, pallets and removals — comparable Italian-market digital booking experience and SMB/individual target customer to Wetacoo.
• Eurosender: Europe-wide digital shipping and logistics marketplace for parcels, pallets and moves — comparable on cross-border moving use cases and on the 'digitized booking + multi-carrier execution' business model that Wetacoo applies to Italy and its international corridors.
• Movinga: European on-demand moving platform that digitally books end-to-end moves with vetted crews across multiple countries — closely comparable to Wetacoo's full-service Trasloco model combining online booking, disassembly/packing and transport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Wetacoo
• Facebookfacebook.com/Wetacoo-103292548424083
• LinkedInlinkedin.com/company/wetacoo/posts/?feedView=all
• Instagraminstagram.com/wetacoo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetacoo