Troscriptions
Troscriptions is a physician-founded health optimization company that sells ingestible buccal troche supplements via DTC e-commerce and a wholesale practitioner channel. Founded in 2020, it serves health-conscious consumers and credentialed healthcare providers across the US, UK, and Australia.
- Company typePrivate
- Founded2020
- HeadquartersRehoboth Beach, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Troscriptions does
Troscriptions is a physician-founded health optimization company that manufactures and sells ingestible troche supplements — small, precision-scored squares designed to dissolve between the upper cheek and gum for rapid bloodstream absorption, bypassing first-pass metabolism with effects reported within 15–30 minutes. Founded in 2020 by five healthcare practitioners (four of them medical doctors) and led by CEO Boomer Anderson (formerly of a bulge-bracket investment bank's South Asia DCM desk) and Founder/CSO Dr. Theodore Achacoso, the company sells five core consumer SKUs — Just Blue, Tro Calm, Blue Cannatine, Tro Zzz, and Tro Mune — alongside four higher-potency practitioner-exclusive formulations under the Tro+ line.
The underlying differentiators are the buccal troche delivery system and two patent-pending formulation technologies: Recequiv (natural-molecule receptor binding) and Oblipair (orthosteric/allosteric pairing designed to prevent tolerance and receptor depletion). All products are physician-formulated, manufactured in cGMP-certified facilities, third-party tested twice per batch beyond USP standards, and sold in subscription (25% recurring discount) or one-time purchase formats at $17–$34 per SKU, with bundles ranging from $35 to $130.
Troscriptions runs a hybrid go-to-market: product-led DTC e-commerce on Shopify with a product-quiz funnel; community-led content (a Top 5 Life Sciences podcast with 180+ episodes and a blog with 200+ articles); and enterprise field sales via the dedicated hcp.troscriptions.com portal serving healthcare practitioners who recommend Troscriptions to patients. Distribution covers the US, UK, and Australia. The company is bootstrapped — no funding rounds, M&A, or institutional investors are disclosed — and operates as Troscriptions LLC, a Delaware-incorporated entity under the parent brand Smarter Not Harder, Inc.
Troscriptions firmographics
Firmographics- Name
- Troscriptions
- Legal name
- Troscriptions LLC
- Website
- https://troscriptions.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Troscriptions is a physician-founded health optimization company that sells ingestible buccal troche supplements via DTC e-commerce and a wholesale practitioner channel. Founded in 2020, it serves health-conscious consumers and credentialed healthcare providers across the US, UK, and Australia.
- Ownership category
- akta.pro rank
Troscriptions industry classification
Industry- Product category
- Dietary Supplements (Ingestible Troches for Health Optimization)
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industry
- Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)
Keywords
Where Troscriptions is headquartered
LocationHeadquarters
- HQ city
- Rehoboth Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Troscriptions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly through troscriptions.com website with subscription option offering 25% recurring discount. One-time purchase also available.
- Practitioner/Wholesale Channel: Exclusive Tro+ product line sold to registered healthcare practitioners at wholesale pricing through dedicated HCP portal.
- Bundles and Sets: Pre-configured product bundles (The Blue Renewal Set, The Tx Fourmula, The GABAmic Duo, The GSD Bundle, The AM+PM Solution, C.A.R.E.) offered at discounted prices vs individual products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Products - One-time Purchase |
| Subscription | Monthly | Subscription - 25% Off Every Order |
| One time/ perpetual license | Pay-as-you-go | Bundles - Discounted Sets |
| Subscription | Monthly | Tro+ Practitioner Line - Wholesale |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Troscriptions product offering
Product offeringCore offering
Troscriptions manufactures and sells physician-formulated, precision-dosed ingestible troches — small scored squares that dissolve between the upper cheek and gums for rapid absorption directly into the bloodstream, bypassing first-pass metabolism. The portfolio spans five core consumer formulations targeting energy, focus, stress, sleep, and immune support, plus an exclusive higher-potency Tro+ practitioner line sold wholesale through a dedicated healthcare provider portal.
Product overview
Troscriptions® is a health optimization company specializing in ingestible troches—small, precision-scored squares that dissolve between the cheek and gum for rapid absorption into the bloodstream. The core consumer product line includes five main formulations: Just Blue™ (methylene blue energy), Tro Calm™ (GABA-based stress relief), Blue Cannatine™ (nootropic focus), Tro Zzz™ (comprehensive sleep support), and Tro Mune™ (immune optimization with cordycepin). The company also offers a practitioner-only Tro+ line (Tro+ Blue™, Tro+ Calm™, Tro+ Mune™, Tro+ Somna™) with higher potencies exclusively available to licensed healthcare professionals. Multiple bundle options including The Tx Fourmula, The GABAmic Duo, The GSD Bundle, and The AM+PM Solution provide curated combinations. All products feature pharmaceutical-grade ingredients, third-party testing, and precision dosing through the innovative troche delivery system.
Differentiator
Problem solved
Functional benefit
Products and services
- Just Blue Energy supplement containing 16 mg of methylene blue per ingestible troche, designed for steady cellular energy without crash or jitters; one pack contains 4 troches, each divisible into 4 quarters for precision dosing. For health-conscious consumers seeking clean energy and focus.
- Tro Calm Stress and relaxation supplement working with the GABA system to quiet anxiousness and promote calm focus; contains CBG (2 mg), CBD (10 mg), N-nicotinoyl-GABA (50 mg), and Piper Methysticum/Kava (100 mg). For consumers seeking stress relief and relaxation.
- Blue Cannatine Focus and nootropic supplement combining methylene blue (5 mg), nicotine (1 mg), caffeine (50 mg), and CBD (5 mg) for clean, jitter-free energy and enhanced productivity lasting 3–5 hours. For consumers seeking focus and productivity.
- Tro Zzz Comprehensive sleep support formula with 8 ingredients across 5 pathways, including honokiol (80 mg), adenosine (30 mg), agarin (1 mg), melatonin (5 mg), 5-HTP (50 mg), CBN (5 mg), CBD (5 mg), and cordycepin (40 mg). For consumers seeking sleep support.
- Tro Mune Immune system optimization supplement featuring 75 mg cordycepin per ingestible troche, designed to be taken at night for overnight immune support, reduced inflammation, and deeper sleep. For consumers seeking immune optimization.
- Tro+ Blue Practitioner-only higher-potency version of the Blue energy/focus formula, available exclusively to licensed healthcare professionals through the Tro+ practitioner portal at wholesale pricing.
- Tro+ Calm Practitioner-only enhanced version of the Tro Calm stress supplement, formulated for healthcare professionals requiring higher-dose stress relief options for patients.
- Tro+ Mune Practitioner-only immune support formula with 150 mg cordycepin for higher-level immune support, available exclusively to licensed healthcare professionals for patient recommendations.
- Tro+ Somna Practitioner-only sleep support supplement available in two formulations (with melatonin and without melatonin), letting practitioners customize recommendations based on patient needs.
- C.A.R.E. Bundle Curated bundle of Troscriptions products for comprehensive health optimization, sold at a discount versus individual purchase.
- The Blue Renewal Set Bundle featuring products from the Blue line (Just Blue and/or Blue Cannatine) for energy and focus optimization, sold at a discount.
- The Tx Fourmula Comprehensive bundle combining multiple Troscriptions formulas for a complete health optimization protocol.
- The GABAmic Duo Relaxation-focused bundle combining Tro Calm and Tro Zzz for stress relief and sleep support via GABA modulation.
- The GSD Bundle Bundle combining energy and sleep products (Just Blue and Tro Zzz) for around-the-clock performance support.
- The AM+PM Solution Day/night bundle pairing morning energy/focus products with evening relaxation/sleep products for holistic daily optimization.
- Troscriptions Gift Card Troscriptions gift cards in denominations from $25 to $100 for gifting products.
Quantifiable outcome
- 1.5 million hours of additional focus, no stress, increased energy, and better sleep reported by customers in 2025
- +2 more outcomes
Companies that use Troscriptions
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Troscriptions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Troscriptions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- HOMeHOPe (Health Optimization Medicine and Practice)coreHOMeHOPe is a 501(c)(3) nonprofit pioneered by Dr. Theodore Achacoso that trains healthcare practitioners in health optimization medicine. Troscriptions supports HOMeHOPe through product proceeds, practitioner education, and conference sponsorship. The partnership creates a reciprocal relationship where HOMeHOPe practitioners recommend Troscriptions products and Troscriptions funds HOMeHOPe education initiatives.
- Apollo NeurominorPersonalized vibration therapy wearable featured in Tro Perks program offering subscriber discounts. Apollo Neuro helps users sleep deeper, focus better, and stress less.
- Quicksilver ScientificminorPremium liposomal and nano-formulated supplements brand featured in Tro Perks with subscriber discounts. Specializes in superior absorption and efficacy.
- PendulumminorScience-driven probiotics and precision nutrition brand featured in Tro Perks program for subscriber discounts and gut health support.
- Ketone AidminorSuper-concentrated ketone ester drinks brand featured in Tro Perks offering clean energy and mental clarity supplements.
- Waking UpminorModern meditation platform led by neuroscientist Sam Harris featured in Tro Perks with subscriber discounts for mindfulness training.
- Audacious NutritionminorScience-backed exogenous ketone supplements brand offering clean energy and mental clarity, featured in Tro Perks program.
- HealthgevityminorInnovative supplements formulated to support cellular energy and longevity featured in Tro Perks program.
- MitoluxminorHigh-performance supplements leveraging plant-based compounds featured in Tro Perks for daily vitality optimization.
- ResbioticminorClinically formulated synbiotics and supplements brand featured in Tro Perks for gut microbiome support.
- Vivobarefoot ShoesminorMinimalist footwear brand featuring wide toe boxes and sustainable materials featured in Tro Perks for foot health.
- Halo by Flow NeuroscienceminorClinically tested tDCS headset for brain stimulation featured in Tro Perks with discounts for mood, focus, and sleep enhancement.
- Heavenly Heat SaunasminorHandcrafted saunas with ultra-low EMF levels and Canadian Hemlock featured in Tro Perks for detox and relaxation.
- GeneseeminorHigh-protein bison tallow bars brand featured in Tro Perks for sustained energy and performance nutrition.
- Young GooseminorLongevity science meets skincare brand featured in Tro Perks with advanced formulas for cellular-level skin health.
- ShopifycoreE-commerce platform powering troscriptions.com website for product sales, subscriptions, and customer data management.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Troscriptions competitors and assessment
Company assessmentDirect peers
- AG1 (Athletic Greens): Premium daily green drink/subscription supplement brand competing in the same DTC performance and wellness segment with similar pricing and subscription model. Closest comparable by category, price point, and target consumer.
- Care/of: Personalized DTC vitamins and supplements subscription brand. Directly comparable business model: DTC e-commerce, subscription, personalization quiz funnel, and target wellness consumers.
- Moon Juice: Premium adaptogenic and nootropic supplement brand targeting similar biohacking/wellness consumers. Comparable premium DTC positioning and product categories (sleep, focus, calm).
- Momentous: Premium human performance supplements with practitioner/professional sports channel. Closely comparable premium positioning and dual DTC-plus-practitioner GTM motion similar to Troscriptions.
- Nootropics Depot: Specialized nootropics and cognitive supplement retailer. Directly comparable product overlap on nootropic/focus formulations and similar precision-dosing positioning.
- Cymbiotika: Premium liposomal supplement brand emphasizing advanced delivery and absorption. Comparable focus on differentiated delivery systems (similar to Troscriptions' troche technology) and premium pricing.
- Ritual: Premium DTC multivitamin and supplement subscription brand. Comparable DTC-first positioning, subscription model, and design-forward premium branding targeting health-conscious consumers.
- Seed: DTC microbiome/probiotic supplement subscription brand. Comparable premium DTC subscription model, science-led storytelling, and influencer-driven growth playbook in the wellness CPG category.
- Onnit: Austin-based supplements and nootropics brand (owned by Unilever) offering Alpha BRAIN and similar focus/energy products. Directly comparable product overlap (nootropics, sleep, energy) and similar practitioner-friendly positioning.
Broad incumbents
- Thorne: Established clinical-grade supplement brand with strong practitioner channel. Comparable third-party testing standards and physician-recommended positioning, though much broader product catalog and larger scale.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Troscriptions social profiles
Digital presenceTroscriptions compliance and trust
Trust signalCompliance4 records
Troscriptions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troscriptions leadership team
Management profileNumber of profiles
Profiles16 records
Troscriptions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troscriptions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troscriptions
What does Troscriptions do?
Troscriptions manufactures and sells physician-formulated, precision-dosed ingestible troches — small scored squares that dissolve between the upper cheek and gums for rapid absorption directly into the bloodstream, bypassing first-pass metabolism. The portfolio spans five core consumer formulations targeting energy, focus, stress, sleep, and immune support, plus an exclusive higher-potency Tro+ practitioner line sold wholesale through a dedicated healthcare provider portal.
Is Troscriptions a public or private company?
Troscriptions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Troscriptions founded?
Troscriptions was founded in 2020. It employs 1 to 10 people.
Where is Troscriptions based?
Troscriptions is headquartered in Rehoboth Beach, United States, in the North America region.
How does Troscriptions make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are practitioner/Wholesale Channel and bundles and Sets.
Who are Troscriptions's main competitors?
Direct peers on record are AG1 (Athletic Greens), Care/of, Moon Juice, Momentous, Nootropics Depot, Cymbiotika, Ritual, Seed and Onnit. Thorne is listed as a broad incumbent.
Does Troscriptions have an API?
No public API is recorded for Troscriptions.
What industry is Troscriptions in?
Troscriptions's product category is Dietary Supplements (Ingestible Troches for Health Optimization). Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of AFAJAKAJ, Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates). Its NAICS code is 456191 and its SIC code is 2833.