Tilly
Tilly is a virtual landscape design service that delivers custom, climate-tailored landscape plans to US homeowners online. Founded in 2018–2019 and acquired by Bower & Branch in August 2024, its technology is now embedded in Bower & Branch's Design Studio.
- Company typePrivate
- Founded2018
- HeadquartersPearl River, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tilly does
Tilly is a US-based virtual landscape design service that delivers custom landscape plans to homeowners and contractors through an online platform. Founded around 2018–2019 and headquartered in Pearl River, New York, the company built a proprietary virtual landscape design technology that allows customers to receive professional design plans without in-person consultations, with US-based certified designers producing designs tailored to local climate and plant species in a 2–4 week turnaround. Its product surface spans signature design packages including Front Yard, Backyard, Full Yard, Native & Beneficial, Tree Canopy, and Tapestry Privacy Screen.
The company generates revenue through professional services fees on its design packages; pricing is not publicly disclosed. Its primary customer segment is residential homeowners seeking professional landscape design, with a horizontal segmentation approach. Distribution has historically run through Bower & Branch's e-commerce platform following the August 2024 acquisition, which embedded Tilly's technology into Bower & Branch's Design Studio and bundled design with plant fulfillment and installation services through Bower & Branch's grower network.
Tilly was acquired by Bower & Branch in August 2024 and now operates as part of that parent's ecosystem. Prior to the acquisition, the company had raised approximately $1M in a 2022 funding round and operated with 11–50 employees, consistent with a small, early-stage professional services firm. Its three co-founders — Alexis Sutton (CEO), Blythe Yost (Chief Landscape Architect), and Sarah Finazzo (CMO) — anchor the design and go-to-market leadership.
Tilly firmographics
Firmographics- Name
- Tilly
- Legal name
- Tilly
- Website
- https://tillydesign.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tilly is a virtual landscape design service that delivers custom, climate-tailored landscape plans to US homeowners online. Founded in 2018–2019 and acquired by Bower & Branch in August 2024, its technology is now embedded in Bower & Branch's Design Studio.
- Ownership category
- akta.pro rank
Tilly industry classification
Industry- Product category
- Landscape Design Services
- NAICS
- Landscape Architectural Services (541320), Landscaping Services (561730)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Landscape Design (HSAIABAA)
- akta.pro secondary industry
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where Tilly is headquartered
LocationHeadquarters
- HQ city
- Pearl River
- HQ country
- United States
- HQ region
- North America
Markets served
Tilly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Virtual Landscape Design Services: Professional landscape design services delivered through an online platform, allowing homeowners to receive custom landscape designs remotely
Distribution channels1 record
Marketing channels3 records
Tilly product offering
Product offeringCore offering
Tilly delivers custom virtual landscape design services to residential property owners through an online platform, producing tailored plans for front yards, backyards, full properties, native and beneficial plantings, tree canopy, and privacy screens. Designs are produced by US-based certified professional designers with a 2-4 week turnaround and are tailored to local climate and plant species. Following the August 2024 acquisition by Bower & Branch, the technology is integrated into the Bower & Branch Design Studio offering.
Product overview
Tilly operates as a virtual landscape design technology platform that was acquired by Bower & Branch in August 2024. The company's core offering is an online landscape design service that enables users to create custom designs for their outdoor spaces. Following the acquisition, Tilly's technology has been integrated into Bower & Branch's Design Studio, providing customers with access to professional landscape design services including Native & Beneficial, Tree Canopy, Tapestry Privacy Screen, Front Yard, Backyard, and Full Yard signature design packages. The service connects customers with local, regional designers who provide personalized landscape plans tailored to climate, plant species, and aesthetic preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Bower & Branch Landscape Design by Tilly A virtual landscape design service that enables customers to create custom landscape designs for their residential properties, now offered through the Bower & Branch Design Studio platform after the acquisition.
- Front Yard Landscape Design
Companies that use Tilly
Customer profileSegments1 record
Ideal customer profiles1 record
Tilly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tilly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bower & BranchcoreBower & Branch, an online marketplace for selling trees and plants, acquired Tilly to expand its offerings and professional network nationwide. The integration aims to streamline landscape design, plant fulfillment, and installation services, leveraging Tilly's technology and Bower & Branch's grower network. Tilly's virtual landscape design technology is now integrated into Bower & Branch's Design Studio offering.
Recent moves5 records
Expansion highlights4 records
Tilly competitors and assessment
Company assessmentBroad incumbents
- Havenly: Havenly pioneered an online custom design service delivered remotely by professionals, applying the same virtual-design-plus-expert model as Tilly but in the interior design vertical rather than landscape.
- Angi: Angi is a large home-services marketplace connecting homeowners with local professionals, including landscapers and designers; it competes indirectly for the homeowner outdoor-services budget that Tilly targets.
- Modsy: Modsy offered an online home design service combining technology-enabled visualization with professional designers, mirroring Tilly's tech-plus-human-design model but focused on interiors.
- LawnStarter: LawnStarter is a national marketplace for lawn care and landscaping services, adjacent to Tilly's homeowner base and serving as a broader competitor for the same outdoor-services wallet.
Direct peers
- iScape: iScape provides landscape design software and apps used by both homeowners and professionals to visualize outdoor spaces, overlapping with Tilly's design-tooling layer and serving the same residential target audience.
- Yardzen: Yardzen is the closest direct competitor to Tilly, offering online custom landscape design packages delivered remotely to homeowners with similar curated offerings (front yard, backyard, planting plans). It competes head-to-head on the same virtual-design value proposition.
- PRO Landscape: PRO Landscape offers professional landscape design software for contractors and designers, addressing the same outdoor-design workflow that Tilly's platform supports, though from a professional/contractor angle rather than consumer-direct.
Emerging players
- Planner 5D: Planner 5D provides cross-category home and outdoor design software used by consumers and pros, overlapping with Tilly's design-planning workflow though without the integrated professional-designer fulfillment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tilly social profiles
Digital presenceTilly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tilly leadership team
Management profileNumber of profiles
Profiles4 records
Tilly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tilly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tilly
What does Tilly do?
Tilly delivers custom virtual landscape design services to residential property owners through an online platform, producing tailored plans for front yards, backyards, full properties, native and beneficial plantings, tree canopy, and privacy screens. Designs are produced by US-based certified professional designers with a 2-4 week turnaround and are tailored to local climate and plant species. Following the August 2024 acquisition by Bower & Branch, the technology is integrated into the Bower & Branch Design Studio offering.
Is Tilly a public or private company?
Tilly is a private company. It is classified as corporate owned and is currently acquired.
When was Tilly founded?
Tilly was founded in 2018. It employs 11 to 50 people.
Where is Tilly based?
Tilly is headquartered in Pearl River, United States, in the North America region.
How does Tilly make money?
One revenue line is on record: virtual Landscape Design Services.
Who are Tilly's main competitors?
Broad incumbents on record are Havenly, Angi, Modsy and LawnStarter. Direct peers are iScape, Yardzen and PRO Landscape. Planner 5D is listed as an emerging player.
Does Tilly have an API?
No public API is recorded for Tilly.
What industry is Tilly in?
Tilly's product category is Landscape Design Services. Its primary akta.pro industry code is HSAIABAA, Residential Landscape Design, with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 541320 and its SIC code is 1520.