Tilly

What Tilly does

Tilly is a US-based virtual landscape design service that delivers custom landscape plans to homeowners and contractors through an online platform. Founded around 2018–2019 and headquartered in Pearl River, New York, the company built a proprietary virtual landscape design technology that allows customers to receive professional design plans without in-person consultations, with US-based certified designers producing designs tailored to local climate and plant species in a 2–4 week turnaround. Its product surface spans signature design packages including Front Yard, Backyard, Full Yard, Native & Beneficial, Tree Canopy, and Tapestry Privacy Screen.

The company generates revenue through professional services fees on its design packages; pricing is not publicly disclosed. Its primary customer segment is residential homeowners seeking professional landscape design, with a horizontal segmentation approach. Distribution has historically run through Bower & Branch's e-commerce platform following the August 2024 acquisition, which embedded Tilly's technology into Bower & Branch's Design Studio and bundled design with plant fulfillment and installation services through Bower & Branch's grower network.

Tilly was acquired by Bower & Branch in August 2024 and now operates as part of that parent's ecosystem. Prior to the acquisition, the company had raised approximately $1M in a 2022 funding round and operated with 11–50 employees, consistent with a small, early-stage professional services firm. Its three co-founders — Alexis Sutton (CEO), Blythe Yost (Chief Landscape Architect), and Sarah Finazzo (CMO) — anchor the design and go-to-market leadership.

Name

Tilly

Legal name

Tilly

Website

https://tillydesign.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Tilly is a virtual landscape design service that delivers custom, climate-tailored landscape plans to US homeowners online. Founded in 2018–2019 and acquired by Bower & Branch in August 2024, its technology is now embedded in Bower & Branch's Design Studio.

Ownership category

akta.pro rank

Product category

Landscape Design Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Virtual landscape design
• Custom landscape plans
• Online landscape services
• Residential garden design
• Landscape design platform

Headquarters

HQ city

Pearl River

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Virtual Landscape Design Services: Professional landscape design services delivered through an online platform, allowing homeowners to receive custom landscape designs remotely

Distribution channels1 record

Marketing channels3 records

Core offering

Tilly delivers custom virtual landscape design services to residential property owners through an online platform, producing tailored plans for front yards, backyards, full properties, native and beneficial plantings, tree canopy, and privacy screens. Designs are produced by US-based certified professional designers with a 2-4 week turnaround and are tailored to local climate and plant species. Following the August 2024 acquisition by Bower & Branch, the technology is integrated into the Bower & Branch Design Studio offering.

Product overview

Tilly operates as a virtual landscape design technology platform that was acquired by Bower & Branch in August 2024. The company's core offering is an online landscape design service that enables users to create custom designs for their outdoor spaces. Following the acquisition, Tilly's technology has been integrated into Bower & Branch's Design Studio, providing customers with access to professional landscape design services including Native & Beneficial, Tree Canopy, Tapestry Privacy Screen, Front Yard, Backyard, and Full Yard signature design packages. The service connects customers with local, regional designers who provide personalized landscape plans tailored to climate, plant species, and aesthetic preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Bower & Branch Landscape Design by Tilly A virtual landscape design service that enables customers to create custom landscape designs for their residential properties, now offered through the Bower & Branch Design Studio platform after the acquisition.
• Front Yard Landscape Design

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bower & BranchcoreStrategic or Co-development Partner · 22 August 2024Bower & Branch, an online marketplace for selling trees and plants, acquired Tilly to expand its offerings and professional network nationwide. The integration aims to streamline landscape design, plant fulfillment, and installation services, leveraging Tilly's technology and Bower & Branch's grower network. Tilly's virtual landscape design technology is now integrated into Bower & Branch's Design Studio offering.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Havenly: Havenly pioneered an online custom design service delivered remotely by professionals, applying the same virtual-design-plus-expert model as Tilly but in the interior design vertical rather than landscape.
• Angi: Angi is a large home-services marketplace connecting homeowners with local professionals, including landscapers and designers; it competes indirectly for the homeowner outdoor-services budget that Tilly targets.
• Modsy: Modsy offered an online home design service combining technology-enabled visualization with professional designers, mirroring Tilly's tech-plus-human-design model but focused on interiors.
• LawnStarter: LawnStarter is a national marketplace for lawn care and landscaping services, adjacent to Tilly's homeowner base and serving as a broader competitor for the same outdoor-services wallet.

Direct peers

• iScape: iScape provides landscape design software and apps used by both homeowners and professionals to visualize outdoor spaces, overlapping with Tilly's design-tooling layer and serving the same residential target audience.
• Yardzen: Yardzen is the closest direct competitor to Tilly, offering online custom landscape design packages delivered remotely to homeowners with similar curated offerings (front yard, backyard, planting plans). It competes head-to-head on the same virtual-design value proposition.
• PRO Landscape: PRO Landscape offers professional landscape design software for contractors and designers, addressing the same outdoor-design workflow that Tilly's platform supports, though from a professional/contractor angle rather than consumer-direct.

Emerging players

• Planner 5D: Planner 5D provides cross-category home and outdoor design software used by consumers and pros, overlapping with Tilly's design-planning workflow though without the integrated professional-designer fulfillment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/designtilly
• Facebookfacebook.com/TillyDesign1
• LinkedInlinkedin.com/company/tilly-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilly