Sintra
Sintra operates an AI-powered business automation platform that deploys 25+ specialized AI helpers, including social media, customer support, SEO, and sales agents, to small and medium-sized enterprises globally, with 40,000+ paying customers across 100+ countries.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Sintra does
Sintra (legal entity Sintra AI, headquartered in Vilnius, Lithuania) operates an AI-powered business automation platform that deploys specialized AI helpers to small and medium-sized enterprises. The platform combines a per-customer knowledge layer called Brain AI, which ingests brand voice, colors, products, and personality, with a marketplace of 25+ autonomous AI helpers covering social media (Soshie), customer support (Cassie), website building (Commet), SEO (Seomi), sales outreach (Milli), strategy (Buddy), copywriting (Penn), email marketing (Emmie), data analysis (Dexter), hiring (Scouty), scheduling (Vizzy), and personal productivity (Gigi), plus 13 community-built helpers. Underlying capability is delivered through orchestration of third-party frontier models including OpenAI GPT-4o, Anthropic Claude 4 / Opus, Google Gemini, and video and voice models from Seedance, Kling, and ElevenLabs, exposed across 900+ third-party integrations (Shopify, Stripe, Slack, HubSpot, Salesforce, QuickBooks, Instagram, TikTok, LinkedIn, and others).
The company monetizes via per-helper monthly and annual subscriptions, supplemented by a 14-day money-back guarantee and annual billing discounts (HIRE60 promotion), with a hybrid go-to-market combining product-led self-serve onboarding and a 20-minute sales-assisted demo motion aimed at growing teams. Target customers are SMBs and solo founders across verticals including beauty salons, restaurants, jewellery brands, construction, and auto shops, with 40,000+ paying customers across 100+ countries and mobile apps on iOS and Android. The company originated as a social-powered NFT investment app in 2022, raised $2M led by Lemniscap with FTX Ventures, then pivoted by 2023 to the AI SME platform and closed a €14.9 million (~$17M) seed round led by Earlybird VC in June 2025, bringing total disclosed funding to roughly $19M against an 11-50 employee base.
Sintra firmographics
Firmographics- Name
- Sintra
- Legal name
- Sintra AI
- Website
- https://sintra.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sintra operates an AI-powered business automation platform that deploys 25+ specialized AI helpers, including social media, customer support, SEO, and sales agents, to small and medium-sized enterprises globally, with 40,000+ paying customers across 100+ countries.
- Ownership category
- akta.pro rank
Sintra industry classification
Industry- Product category
- AI Business Automation Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Sintra is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sintra business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - AI Helper Licenses: Monthly or annual subscription for AI helpers. Users hire individual helpers (e.g., Soshie for social media, Cassie for support) with pricing tiers. Annual billing offers discounts. 14-day money-back guarantee.
- Marketplace - Community Helpers: Platform hosts 13+ community-built AI helpers alongside 12 core helpers built by Sintra. Community helpers are hired through the same subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Helper Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sintra product offering
Product offeringCore offering
Sintra sells an AI-powered business automation platform that deploys 12 core specialized AI helpers (plus 13 community-built helpers via a marketplace) to handle content creation, social media management, customer support, SEO, sales outreach, email marketing, website building, copywriting, data analysis, hiring, bookkeeping, and personal productivity for small and medium-sized enterprises. Helpers are powered by multiple AI models (GPT-4o, Claude, Gemini, Seedance, Kling, ElevenLabs) and personalized through Brain AI, which learns each business's brand voice, colors, products, and personality.
Product overview
Sintra is an AI team platform for small and medium-sized enterprises (SMEs) that provides a unified platform with specialized AI helpers (autonomous agents) for various business functions. The core platform consists of the Sintra AI Platform, Brain AI (a knowledge management system that stores brand context), and the Sintra Marketplace offering 25+ AI helpers. Twelve helpers are built by Sintra including Soshie (Social Media Manager), Cassie (Customer Support), Commet (Website Builder), Seomi (SEO Specialist), Milli (Sales Outreach), Buddy (Business Strategist), Penn (Copywriter), Emmie (Email Marketing), Dexter (Data Analyst), Scouty (Hiring Manager), Vizzy (Virtual Assistant), and Gigi (Personal Growth Coach). The marketplace also offers 13 community-built helpers such as Lumi (Visual Branding), Vero (Video Ad Strategy), Shopy (Shopify Sidekick), Jon (Bookkeeper), Billie (Invoice Generator), Nova (Content Strategy), Actie (Meeting Analyst), Remi (Affiliate Recruitment), Vireo (Creator Campaign Architect), Ross (Email Marketing), Lexi (Legal Documents), Webbie (Website Architect), and Briefly (Law Study Coach). The platform integrates with 900+ third-party tools and uses multiple AI models including GPT-4o, Claude, Gemini, Seedance, Kling, and ElevenLabs.
Differentiator
Problem solved
Functional benefit
Brands
- Brain AI: Knowledge management system that learns user brand voice, colors, products, and personality.
- Marketplace
Products and services
- Sintra AI Platform An AI-powered business automation platform that deploys 12 specialized AI helpers to handle content creation, social media, customer support, SEO, sales outreach, email marketing, website building, copywriting, data analysis, hiring, bookkeeping, and personal productivity for small and medium-sized enterprises.
- Brain AI
Quantifiable outcome
- Users save 20+ hours per week on average
- +6 more outcomes
Companies that use Sintra
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Sintra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability12 records
Feature4 records
Sintra partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and standard.
- OpenAI (GPT-4o)coreAI model provider powering Sintra's AI helpers. GPT-4o used for content generation, analysis, and communication tasks.
- Anthropic (Claude)coreAI model provider. Claude 4 and Claude 4 Opus used for complex reasoning, writing, and website building tasks.
- Google (Gemini)coreAI model provider powering various AI helper functions across the platform.
- ShopifycoreE-commerce platform integration. 900+ integrations including Shopify allows helpers to manage stores, products, orders, and inventory.
- StripecorePayment processing integration. Used for payment processing and financial tracking by helpers like Billie (invoices) and Jon (bookkeeping).
- Meta (Instagram/Facebook)coreSocial media platform integration. AI helpers like Soshie manage Instagram/Facebook posting, DMs, and engagement.
- SlackstandardTeam communication integration. AI helpers send notifications, updates, and reports through Slack.
- ByteDance (TikTok)standardSocial media platform integration. AI helpers create and schedule content for TikTok.
- LinkedInstandardProfessional network integration. AI helpers assist with LinkedIn outreach, content, and networking.
- QuickBooksstandardAccounting software integration. Used by finance helpers for bookkeeping and financial reporting.
- HubSpotstandardCRM and marketing automation integration. AI helpers integrate with HubSpot for sales and marketing workflows.
- SalesforcestandardCRM integration. AI helpers connect with Salesforce for customer relationship management.
- SeedancecoreAI video generation model used for creating UGC videos, product ads, and brand stories.
- KlingcoreAI video generation model used alongside Seedance for video content creation.
- ElevenLabsstandardAI voice/audio generation used for video content with voiceover capabilities.
Scale indicators9 records
Recent moves4 records
Expansion highlights6 records
Sintra competitors and assessment
Company assessmentDirect peers
- Jasper: Jasper is an AI content and marketing platform aimed at marketers and SMBs. Like Sintra, Jasper wraps foundation models behind specialized use cases (blog writing, ad copy, brand voice) and serves a similar SMB-to-mid-market customer base.
- Copy.ai: Copy.ai provides AI-powered workflows for sales and marketing teams, including automated outreach and content generation. It overlaps directly with Sintra's Penn, Milli, and Emmie helpers as a competing AI GTM platform.
- Writer: Writer offers an enterprise AI platform with specialized agents for marketing, sales, and support workflows. It targets a similar multi-helper orchestration use case as Sintra but skews more enterprise, with comparable Brain-style brand context features.
- Zapier: Zapier is the leading no-code automation platform connecting 6,000+ apps for SMBs. Sintra's 900+ integrations and helper-based workflow automation overlap directly with Zapier's value proposition for the same customer segment.
- Make: Make (formerly Integromat) is a visual automation platform for SMBs and mid-market. It competes for the same 'automate business workflows without engineers' niche that Sintra's helpers address.
- n8n: n8n is an open-source workflow automation platform increasingly adding AI agent capabilities. It targets a technically savvy SMB audience that overlaps with Sintra's automation use cases.
Broad incumbents
- Microsoft 365 Copilot: Microsoft Copilot bundles AI assistance across Word, Excel, Outlook, Teams, and PowerPoint. It is a broad incumbent offering overlapping with Sintra's email, content, and analytics helpers, with vastly deeper distribution.
- Salesforce Agentforce: Salesforce's Agentforce platform deploys autonomous AI agents for sales, service, and marketing inside the Salesforce CRM. It overlaps with Sintra's Milli, Cassie, and Emmie helpers but sits inside a much larger enterprise stack.
- HubSpot Breeze: HubSpot Breeze is HubSpot's suite of AI tools for marketing, sales, and service, embedded directly in the HubSpot CRM. It targets the same SMB segment as Sintra and offers overlapping content, email, and social automation features.
- ChatGPT Team / ChatGPT Business: OpenAI's ChatGPT Team and Business plans offer workspace-shared AI assistants with custom GPTs and integrations. As the underlying provider of GPT-4o to Sintra, OpenAI is both a partner and a direct competitive threat for general-purpose AI helpers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sintra social profiles
Digital presenceSintra compliance and trust
Trust signalCompliance2 records
Sintra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sintra leadership team
Management profileNumber of profiles
Profiles1 record
Sintra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sintra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sintra
What does Sintra do?
Sintra sells an AI-powered business automation platform that deploys 12 core specialized AI helpers (plus 13 community-built helpers via a marketplace) to handle content creation, social media management, customer support, SEO, sales outreach, email marketing, website building, copywriting, data analysis, hiring, bookkeeping, and personal productivity for small and medium-sized enterprises. Helpers are powered by multiple AI models (GPT-4o, Claude, Gemini, Seedance, Kling, ElevenLabs) and personalized through Brain AI, which learns each business's brand voice, colors, products, and personality.
Is Sintra a public or private company?
Sintra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sintra founded?
Sintra was founded in 2023. It employs 11 to 50 people.
Where is Sintra based?
Sintra is headquartered in New York, United States, in the North America region.
How does Sintra make money?
Two revenue lines are on record. Subscription - AI Helper Licenses are the primary driver. The others are marketplace - Community Helpers.
Who are Sintra's main competitors?
Direct peers on record are Jasper, Copy.ai, Writer, Zapier, Make and n8n. Broad incumbents are Microsoft 365 Copilot, Salesforce Agentforce, HubSpot Breeze and ChatGPT Team / ChatGPT Business.
Does Sintra have an API?
No public API is recorded for Sintra.
What industry is Sintra in?
Sintra's product category is AI Business Automation Platform. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 541511 and its SIC code is 7372.