What Rocky does

Rocky Robots Ltd, operating as Rocky.ai, is a UK-headquartered (Preston) AI coaching software company founded in 2019 that builds a multi-agent AI coaching platform serving three distinct customer groups: individual consumers seeking personal development, professional coaches who want to scale their practice through white-label digital twins, and enterprises deploying AI coaching across workforces for leadership development, onboarding, and soft skills training. The platform combines a conversational AI core with a multi-agent architecture that dynamically switches coaching methods, styles, and tones; a weighted-retrieval knowledge system that constrains AI behavior to organization-specific frameworks; persistent memory and progression tracking across sessions; and a generative-AI roleplay engine for sales, leadership, and conflict simulations. Rocky positions its AI as proprietary and purpose-built for coaching rather than as a ChatGPT wrapper.

The company monetizes through tiered SaaS subscriptions: $29/month to begin building a white-label app, $99/month Small Teams (5 users), $199/month Medium Teams (20 users with monetized storefronts), and custom per-seat enterprise pricing at $1–10 per user per month with SSO, custom features, and dedicated onboarding. Distribution is hybrid: app store and web funnels for consumers, self-serve white-label onboarding for coaches and SMBs, and direct enterprise sales for organizations of 100+ employees. Distribution channels include Apple App Store, Google Play, a web app, an Amazon Alexa skill, and fully branded installable mobile apps created by partner coaches.

The company is small (1–10 employees), has raised approximately $776K across a 2018 Techstars round and a February 2022 round led by Digital Magics, Jenson Funding Partners, and Lazio Innova, and operates a UK parent (Rocky Robots Ltd) alongside an Italian subsidiary (Rocky Robots Srl). Recognition includes a TechCrunch Disrupt 2020 Top Pick, Techstars Best Apps, AppSumo Select (4.8/5), and participation in the BSH Future Home Accelerator. Recent product expansion has centered on the AI Roleplay and White Label Ecosystem launched in March 2026 and the Custom Scenario builder released in 2025.

Name

Rocky

Legal name

Rocky Robots Ltd

Website

https://rocky.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky.ai is a UK-based AI coaching software company that provides a multi-agent platform enabling individuals, professional coaches, and enterprises to deploy personalized AI coaching and white-label digital-twin coaching apps.

Ownership category

akta.pro rank

Product category

AI Coaching Software

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• AI coaching platform
• White-label coaching apps
• AI roleplay training
• Leadership development software
• Digital twin coaching

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing (SaaS): Monthly and annual subscription plans for access to the AI coaching platform. Volume-based pricing for seats with tiered plans (Small Teams $99/month, Medium Teams $199/month, Large Teams custom pricing). One seat equals one person with 1 month of full access.
2. White-Label and Digital Twin Licensing: Coaches and organizations can create branded AI coaching apps under their own brand. Starting from $29/month for building white-label apps, with premium tiers for more users and features. Revenue generated through subscription licensing of the white-label platform.
3. Enterprise Custom Implementation: Large organizations receive custom pricing and implementation support. Includes SSO integration, custom features, and dedicated onboarding. Price per user depends on volume of licenses and annual commitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Rocky.ai is an AI coaching platform with multi-agent infrastructure that delivers conversational coaching, AI roleplay simulations, and digital twin/white-label deployments for organizations, professional coaches, and individual consumers. It enables scalable personal development, leadership training, and soft-skills practice through daily micro-coaching, goal tracking, and proprietary knowledge integration.

Product overview

Rocky.ai is a unified AI coaching platform combining a core multi-agent coaching platform with enterprise tools and consumer apps. The main Rocky.ai Platform serves as the foundation, with two primary distribution products: Rocky for Teams (enterprise/organizational deployment) and Rocky for Coaches (white-label app builder). Key modules include the AI Roleplay Platform for soft skills simulation, the Digital Twin/White Label App system for branded deployments, and the Coaching OS for enterprise knowledge integration. The Growth Mindset App and Amazon Alexa Skill serve individual consumers, while partner white-label apps like Lyric and sales.my-ai.coach demonstrate the platform's extensibility. Pricing tiers range from $29/month individual plans to custom enterprise volume pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocky.ai Platform (Core) All-in-one AI coaching platform combining multi-agent conversational AI, roleplay simulations, white-label deployment, and digital twin creation for organizations, professional coaches, and individual consumers.
• Rocky for Teams Enterprise AI coaching solution for organizations to scale personal development, track ROI, and deploy white-label coaching apps across workforces.
• Rocky for Coaches White-label AI coaching platform for professional coaches to build branded coaching apps, create digital twins, and scale their practice to more coachees.
• Growth Mindset App Consumer-facing AI coaching app for individuals providing daily mindset coaching, habit tracking, goal setting, and personal development plans.
• Digital Twin / White-Label App Builder Tool that enables coaches and organizations to create AI digital twins of themselves and deploy fully branded, installable mobile coaching apps under their own name.
• AI Roleplay Platform Generative AI roleplay system for practicing sales, leadership, conflict resolution, and interview scenarios with real-time guidance and performance assessments.
• Amazon Alexa Coaching Skill Voice-enabled AI coaching skill for Amazon Alexa that delivers morning mindset routines and evening reflection sessions on demand.
• Lyric Teenage Mental Health App White-label AI coaching app built on Rocky.ai targeting teenage mental health, providing personalized student support, emotional resilience tools, and AI-enhanced goal tracking.
• Sales.my-ai.coach White-label AI sales coaching app providing digital twin coaching for sales teams with training, follow-up behavior change, and engagement measurement features.

Quantifiable outcome

• Only 8% of leadership learnings are brought into daily practice without coaching support. Rocky enables daily practice to improve this statistic.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• BSH Future Home AcceleratorminorStrategic or Co-development PartnerRocky.ai participated in the BSH Future Home Accelerator program, indicating collaboration on digital coaching applications for home and lifestyle wellness.
• Digital MagicsminorStrategic or Co-development PartnerItalian business incubator Digital Magics has supported Rocky.ai, providing startup ecosystem resources and mentorship for the AI coaching platform.
• Lazio InnovaminorStrategic or Co-development PartnerLazio Innova, a regional innovation agency, has supported Rocky.ai as part of Italy's startup ecosystem development initiatives.
• Siv.studiominorImplementation/ SI/ Consulting PartnerSiv.studio is a design and branding studio that has worked with Rocky.ai to create and develop their brand image and visual identity.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pluralsight: Enterprise technology and leadership skills development platform. Comparable in the enterprise L&D buyer and skill-mastery/assessment narrative, though oriented to tech skills rather than coaching.
• TalentLMS: Established LMS vendor with growing AI-driven personalization features. Comparable in the L&D buyer overlap and AI personalization narrative, though TalentLMS is a broader learning platform rather than coaching-first.
• Headspace for Work: Well-being and mindfulness platform targeting enterprise benefits buyers. Overlaps with Rocky in daily mindset coaching, habit-building, and individual-self-improvement use cases at the consumer/employee level.

Direct peers

• Hone: Live group coaching and learning platform with AI-driven personalization for enterprise teams. Comparable in serving enterprise L&D buyers with leadership and soft-skills development content, with growing AI capabilities.
• BetterUp: Market-leading enterprise coaching platform combining human coaching with AI-driven personalization. Directly comparable target customer (enterprise L&D), overlapping coaching methodology, and broader scale; Rocky is a smaller, AI-first alternative.
• CoachHub: Enterprise digital coaching platform serving large organizations globally with AI-enabled coaching matching and measurement. Comparable enterprise L&D buyer, similar AI-augmentation narrative, and direct overlap in leadership development use cases.
• Valence: Enterprise platform for team coaching and development with AI-enabled coaching workflows. Targets the same enterprise L&D buyer as Rocky and overlaps heavily in AI-augmented coaching delivery.

Emerging players

• Poised: AI communication coach for meetings and presentations. Adjacent AI-coaching category targeting professional soft-skills development with a similar conversational AI approach, overlapping Rocky's communication-skills use cases.
• Yoodli: AI-powered roleplay and communication coaching platform. Most directly comparable in the AI roleplay capability Rocky launched, targeting sales training, interview prep, and communication skills with similar generative-AI mechanics.
• Ozmos: AI-driven sales coaching and roleplay platform for revenue teams. Comparable in the AI roleplay + sales coaching intersection and the enterprise go-to-market motion for sales training use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rocky.ai.coach
• LinkedInlinkedin.com/company/rocky-robots
• Instagraminstagram.com/rocky.aicoach.ing
• Xx.com/RockyAITalks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky