What Parkable does

Parkable is a cloud-based parking management SaaS platform founded in 2015 in Auckland, New Zealand, that helps workplaces, commercial property landlords, and individual drivers optimize parking operations. Its technology stack combines a web-based admin panel, consumer-facing mobile apps for iOS and Android, and integrated hardware including ANPR cameras, proprietary access gate controllers, and OCPP 1.6J-compliant EV chargers. Core modules include Permit Management, Transient Parking, Car Park Mapping, Visitor Parking, a proprietary Sharing Pool for cross-tenant space allocation, ANPR-based access control, EV Charging Management, and Public Parking marketplace functionality, all unified through an algorithmic space allocation engine that considers parker history, availability, and user preferences.

The company sells primarily through enterprise SaaS subscriptions priced per bay, with additional transaction-based revenue from its consumer marketplace and usage-based revenue from EV charger monetization. Its primary customer segments are workplaces managing hybrid-workforce parking (BNZ, KPMG, Datacom, Meta, Xero UK, IAG) and commercial property landlords seeking to monetize vacant or underused parking assets (Kiwi Property Group, Stride Property, Argosy Property, IFM Investors). The platform is SOC 2 and GDPR compliant, integrates with Office 365, SSO, Stripe, ANPR cameras, access gates, and building experience apps, and operates from offices in Auckland, Brisbane, Melbourne, Sydney, London, and Denver.

Parkable has raised approximately NZ$18M+ cumulatively since launch across Series A rounds led by Spark NZ and a 2025 round led by new US strategic investors, and reports 350,000+ employees covered by its parking management platform globally. Quantified customer outcomes cited by the company include 30% average improvement in car park utilization, 93% reduction in car park admin time, 440% ROI for IFM Investors across six Australian office assets, 4.7x ROI at Seattle Tower, and an NPS of 100 for onboarding experience. The business model combines recurring SaaS revenue with transactional marketplace take-rates and EV charging usage fees, positioning it to capture both fixed and variable components of the parking value chain across enterprise and consumer segments.

Name

Parkable

Legal name

Parkable

Website

https://parkable.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Parkable is a cloud-based parking management SaaS platform that helps workplaces and commercial property landlords optimize employee parking, permits, access control, and EV charging, serving enterprise clients like Meta, KPMG, BNZ, and IFM Investors across New Zealand, Australia, the UK, and the US.

Ownership category

akta.pro rank

Product category

Parking Management Software

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

akta.pro secondary industries

Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

Keywords

• Parking management software
• Workplace parking solutions
• EV charging management
• Commercial property parking
• Parking permit management

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Monthly SaaS fee per bay for organisations using Parkable for parking management, permit management, and administrative functions. Covers payment processing, distribution of payables, and receivables management.
2. Transaction/Marketplace Fees: Revenue generated from parking sessions on the Parkable marketplace. Hosts set their own prices and choose revenue splits between owner and tenant. Automated payments distributed monthly.
3. EV Charging Revenue: Monetisation of EV charger usage where organisations choose to charge for electricity consumption and charger parking time. Revenue based on kWh pricing set by property managers.
4. Map Hosting and Setup: One-off setup fee for car park mapping plus ongoing monthly hosting fee for digital maps displayed in the admin panel.
5. Permit and Access Management: Revenue from managing digital permits for reserved and unreserved parking. Includes automated billing and payment routing through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Parkable provides a cloud-based parking management SaaS platform that combines a web-based Admin Panel, a consumer mobile app (iOS/Android), and integrated hardware (ANPR cameras, access gates, OCPP 1.6J EV chargers) to help workplaces, commercial property landlords, and individual parkers manage employee permits, transient parking, visitor bookings, EV charging, and revenue-generating car park sharing. The platform is sold on a per-bay monthly subscription to organisations, with usage-based fees for EV charging and transient marketplace sessions, and includes a proprietary "Sharing Pool" for cross-tenant space sharing.

Product overview

Parkable is a comprehensive parking management platform consisting of a core Parkable App (for parkers to find, book, and pay for parking), a Parkable Admin Panel (for managing operations), and Parking Management Software for workplaces and commercial properties. The platform includes specialized modules: Permit Management (digital permits replacing physical cards), Transient Parking (casual and hourly bookings), Car Park Mapping (interactive digitised maps), Visitor Parking (e-invite system), Sharing Pool (daily space sharing between tenants), ANPR (automatic license plate recognition for gate access), EV Charging Management (OCPP 1.6J-compliant charger management and monetization), Long-term Parking (monthly permits), and Public Parking (marketplace for external parkers). The platform integrates with Office 365, SSO, Stripe, ANPR cameras, access gates, building experience apps, carpooling tools, and OCPP 1.6J EV chargers to deliver a comprehensive parking ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkable Parking Management Software Comprehensive cloud-based parking management platform for workplaces and commercial properties combining a web-based Admin Panel, mobile app, and hardware integrations (ANPR cameras, access gates, OCPP 1.6J EV chargers) to manage permits, transient parking, visitor parking, mapping, access control, sharing, and revenue.
• Parkable App Mobile application (iOS and Android) for individual parkers to find, book, and pay for parking, secure monthly permits, reserve daily spots, start and pay for EV charging sessions, and share their own parking spots with the community.

Quantifiable outcome

• Improve car park utilisation by 30% on average
• +6 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is used for secure payment processing across all Parkable transactions, including credit card payments for parking sessions and EV charging.
• OCPP 1.6J EV ChargerscoreTechnology or IntegrationParkable integrates with any OCPP 1.6J-compliant smart EV chargers, enabling property managers to monetise charging infrastructure through the Parkable platform.
• Bruce GordonminorOthersAdvisory Board Member serving as Chair, providing strategic guidance to Parkable leadership.
• LaSalle Investment ManagementminorStrategic or Co-development PartnerClient relationship with major real estate investment manager using Parkable across their portfolio.

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• SpotHero: SpotHero is a North American digital parking marketplace and B2B parking management platform. It is one of the most direct competitors to Parkable's workplace and commercial property parking management offering, with comparable per-bay SaaS, consumer booking app, and access-control integrations.
• ParkMobile: ParkMobile (owned by EasyPark Group) provides consumer parking apps and enterprise parking-management solutions across North America and Europe. Its combined consumer/parking-operator model, hardware integrations, and scale make it a direct competitor to Parkable across both marketplace and SaaS layers.
• JustPark: JustPark is a UK-based parking marketplace and management platform serving consumers, workplaces, and commercial property operators. It is a direct peer in the UK and European market where Parkable is expanding via its London office.
• EasyPark Group: EasyPark is a European parking technology group covering consumer apps, operator SaaS, and EV charging integration. It directly parallels Parkable's combination of consumer-facing parking app with B2B parking management and OCPP-compliant EV charging functionality.
• Passport Labs: Passport is a North American mobility platform offering parking management, permitting, and enforcement software for cities, operators, and commercial real estate. Its enterprise parking-management focus closely aligns with Parkable's workplace and commercial property segments.
• ParkWhiz: ParkWhiz (owned by Arrive) is a North American parking inventory marketplace and management platform. Its combined marketplace/SaaS model and access-control integrations make it a direct competitor for enterprise parking clients.

Broad incumbents

• T2 Systems: T2 Systems is an established North American parking management software provider serving universities, hospitals, municipalities, and commercial operators. As a larger incumbent with broader portfolio offerings, it competes for the same enterprise parking-management RFPs Parkable pursues.

Regional players

• Wilson Parking: Wilson Parking is one of Australasia's largest parking operators, managing thousands of car parks across Australia and New Zealand. While primarily an operator rather than a SaaS vendor, it competes for commercial property parking contracts and represents a regional incumbent in Parkable's home market.
• Secure Parking: Secure Parking is an Australian commercial parking operator and technology provider serving retail, commercial, and event parking. It is a regional player competing for the same ANZ commercial property parking management contracts Parkable targets.

Emerging players

• ChargeLab: ChargeLab is an EV charging management software platform supporting OCPP-compliant chargers with monetization, billing, and access control. It overlaps with Parkable's EV charging module and represents an emerging competitor for property owners looking to monetize charger infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parkable
• YouTubeyoutube.com/channel/UCgNR9X8X8X8X8X8X8X8X8Xg
• Xx.com/_parkable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkable