Baims
- Company typePrivate
- Founded2017
- HeadquartersKuwait, Kuwait
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Baims firmographics
Firmographics- Name
- Baims
- Legal name
- Baims
- Website
- https://app.baims.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Baims industry classification
Industry- Product category
- Online Education Platform
- NAICS
- Educational Support Services (611710), Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
Keywords
Where Baims is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices1 record
Markets served
Baims business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Course Subscriptions: Baims provides recorded courses and tutoring services to students, operating on a subscription model for educational content access across its platform
- Tutoring Services: Live tutoring services provided through the Orcas platform, offering personalized academic support to complement recorded course content
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Baims product offering
Product offeringCore offering
Baims is an AI-first EdTech company that sells subscriptions to online recorded courses and live tutoring services to students in the MENA region. The platform combines video-based lessons with personalized tutoring, delivered through a mobile-first application and extended via acquired localized platforms (Orcas in Egypt for tutoring and MedMasters in Iraq for medical education). The company primarily targets university, high school, and medical students across Saudi Arabia, Kuwait, UAE, Egypt, Iraq, Jordan, Bahrain, and Turkey.
Product overview
Baims operates as an AI-first EdTech platform providing online courses and lessons across the Middle East and North Africa. The company has built its portfolio through strategic acquisitions: the core Baims platform offers recorded courses and tutoring services, while Orcas (acquired 2024) provides personalized tutoring capabilities, and MedMasters (acquired 2026) expands into medical education through a mobile-first platform serving Iraqi medical students. Together, these products create a connected learning ecosystem combining recorded learning, live tutoring, and digital infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Baims Platform AI-first mobile learning platform that provides individual students in the MENA region with access to recorded online courses and live tutoring services across university, high school, and other subject areas.
- Orcas Egyptian online tutoring platform offering personalized tutoring services that complement Baims' recorded courses, providing live academic support to students across multiple disciplines.
- MedMasters Iraq-based mobile-first online medical education platform serving thousands of medical students with recorded courses and tutoring, founded by Iraqi physicians to deliver specialized medical education content.
Quantifiable outcome
- Regional expansion into Iraq marking second strategic acquisition and entry into medical education sector
- +1 more outcomes
Companies that use Baims
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Baims technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Baims partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MedMasterscoreBaims acquired MedMasters, Iraq's premier online marketplace for medical education founded by Iraqi physicians. The acquisition marks Baims' entry into Iraq and the medical education sector, providing operational support and regional scale to MedMasters.
- OrcascoreBaims acquired Egypt's Orcas EdTech in a 100% deal to combine Baims' tailored online courses with Orcas' personalized tutoring platform, expanding presence in the MENA education market.
- Turkish UniversitiescoreBaims partnered with 12+ Turkish universities to deploy digital educational content in Turkey, marking its expansion into the Turkish market following Pre-Series A funding.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Baims competitors and assessment
Company assessmentDirect peers
- Edraak: Arabic-language MOOC platform founded by the Queen Rania Foundation, offering university-level courses in Arabic across the region. Comparable as an Arabic-language online course platform serving MENA learners.
- iSchool: Egyptian EdTech offering programming, AI, and technology courses for youth across MENA. Comparable as a MENA-region, mobile-first, recorded-content plus live-instructor EdTech serving the same demographic.
- Classera: Egyptian-headquartered learning and school management platform serving K-12 across MENA. Comparable as a regional education platform with both consumer and institutional distribution.
- Maharat Min Fawat: Egyptian online learning platform offering recorded courses and tutoring services to Arabic-speaking learners. Directly comparable to Baims' mobile-first, Arabic-content, subscription-based model targeting MENA students.
- Almentor: Egyptian/Arabic online video learning platform offering expert-led courses to Arabic-speaking professionals and students. Comparable recorded-content model targeting Arabic-speaking MENA learners.
- Noon Academy: Saudi Arabia-based social learning platform serving K-12 and university students across MENA with live tutoring and quizzes. Closely aligned with Baims' recorded + live tutoring model in the same regional student market.
- Nafham: Egyptian video-based learning platform offering crowd-sourced educational video lessons aligned to local curricula. Directly comparable to Baims' core recorded-course product targeting students in MENA.
Broad incumbents
- Byju's: India-headquartered global EdTech incumbent offering K-12, test prep, and university content via recorded and live formats. Comparable as a broad-incumbent EdTech with similar course-plus-tutoring business model.
- Udemy: Global online learning marketplace with extensive Arabic-language course catalog. Comparable as a broad, global incumbent in the same online course / recorded-content category Baims operates in.
- Coursera: Global MOOC platform partnering with universities to deliver online courses. Comparable to Baims' recorded course + university partnership model at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Baims social profiles
Digital presenceBaims financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baims leadership team
Management profileNumber of profiles
Profiles2 records
Baims subsidiaries and ownership
Company hierarchySubsidiaries2 records
Baims funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baims M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baims
What does Baims do?
Baims is an AI-first EdTech company that sells subscriptions to online recorded courses and live tutoring services to students in the MENA region. The platform combines video-based lessons with personalized tutoring, delivered through a mobile-first application and extended via acquired localized platforms (Orcas in Egypt for tutoring and MedMasters in Iraq for medical education). The company primarily targets university, high school, and medical students across Saudi Arabia, Kuwait, UAE, Egypt, Iraq, Jordan, Bahrain, and Turkey.
Is Baims a public or private company?
Baims is a private company. It is classified as venture growth investor backed and is currently operating.
When was Baims founded?
Baims was founded in 2017. It employs 101 to 250 people.
Where is Baims based?
Baims is headquartered in Kuwait, Kuwait, in the Middle East region.
How does Baims make money?
Two revenue lines are on record. Online Course Subscriptions are the primary driver. The others are tutoring Services.
Who are Baims's main competitors?
Direct peers on record are Edraak, iSchool, Classera, Maharat Min Fawat, Almentor, Noon Academy and Nafham. Broad incumbents are Byju's, Udemy and Coursera.
Does Baims have an API?
No public API is recorded for Baims.
What industry is Baims in?
Baims's product category is Online Education Platform. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDALAMAC, Learning Management Systems (LMS) & Academic Application Support. Its NAICS code is 611710 and its SIC code is 8200.