Tictrac
Tictrac is a London-based digital health and wellbeing platform founded in 2010, serving consumer and employer wellbeing use cases. It is now part of Dialogue Health Technologies, integrating its capabilities into Dialogue's enterprise virtual care and Integrated Health Platform offerings.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tictrac does
Tictrac is a London-headquartered digital health and wellbeing platform founded in 2010, operating in the consumer and employer wellbeing category. Across its standalone period, the company built a technology platform aimed at helping individuals and organizations track and improve health and wellbeing outcomes, with a global positioning per its own description. Cumulative disclosed equity funding totals approximately $12.79M across three documented rounds (2015, 2016, 2020) with investors including Melo7 Tech Partners, Exponential Partners, and Puma Private Equity; headcount sits at 11-50 employees.
Tictrac is now part of Dialogue Health Technologies, integrating its capabilities into Dialogue's Integrated Health Platform, which spans Employee Assistance Program (EAP), Mental Health+, Primary Care, and Wellness products sold to organizational clients in Canada and adjacent markets. Under Dialogue, the combined proposition positions virtual care and wellbeing programs as an employer-purchased benefit, with Dialogue describing itself as "the leading health and wellness provider in Canada." Tictrac's founder, Oliver MacCarthy, is listed as Founder and Chief Creative Technologist.
The business model historically combined consumer-facing wellbeing engagement with employer/insurer channels, transitioning post-acquisition to enterprise benefits distribution through Dialogue's HR/benefits buyer pipeline. No pricing, customer logo, AI/ML, or current product specifics are disclosed in the input for Tictrac specifically, and limited independent operating data is available; the relevant commercial metrics now roll up into Dialogue.
Tictrac firmographics
Firmographics- Name
- Tictrac
- Website
- https://tictrac.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tictrac is a London-based digital health and wellbeing platform founded in 2010, serving consumer and employer wellbeing use cases. It is now part of Dialogue Health Technologies, integrating its capabilities into Dialogue's enterprise virtual care and Integrated Health Platform offerings.
- Ownership category
- akta.pro rank
Tictrac industry classification
Industry- Product category
- Digital Health and Wellbeing Platform
- NAICS
- Health Care and Social Assistance (62)
- akta.pro primary industry
- Employer-On-Demand Care & Triage Platforms (HLALAJAH)
- akta.pro secondary industries
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)
Keywords
Where Tictrac is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Tictrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Tictrac product offering
Product offeringCore offering
Tictrac operates a global digital health and wellbeing platform that aggregates personal health and lifestyle data from multiple sources to deliver insights, analytics, and personalized recommendations to users. The company is now part of Dialogue Health Technologies, a Canadian virtual care and wellbeing provider serving organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tictrac Wellbeing Platform
Companies that use Tictrac
Customer profileIdeal customer profiles1 record
Tictrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tictrac partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tictrac competitors and assessment
Company assessmentDirect peers
- Limeade: Employee experience and wellbeing platform targeting mid-market and enterprise employers; directly competes with Tictrac for the same HR buyer with overlapping wellbeing, engagement, and culture features.
- Wellness Corporate Solutions: Australian-headquartered employee wellbeing provider; comparable in employer-wellbeing positioning, though it is a regional peer operating outside the UK/Canadian core.
- Virgin Pulse: Global employer wellbeing and engagement platform serving thousands of enterprises; directly comparable in product scope (activity tracking, habit programs, incentives) and B2B HR buyer to Tictrac's employer wellbeing offering.
- Headspace Health: Mental health and wellbeing app with a strong employer B2B channel (Headspace for Work); comparable digital wellbeing category and similar enterprise sales motion.
- Wellable: Corporate wellness platform offering wellbeing programs to employers; comparable business model, target customers, and feature set to Tictrac.
- Wellbeats: Employer-focused wellbeing platform with on-demand fitness, mindfulness, and nutrition content; directly comparable in digital wellbeing delivery and HR buyer targeting.
Emerging players
- Modern Health: Global mental health platform for employers; adjacent rather than identical, with strong overlap in mental-health-adjacent wellbeing and EAP-adjacent product.
- Spring Health: Mental health benefits platform for employers; overlaps with the mental-health/wellbeing portion of Tictrac's offering and sells to the same enterprise HR buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tictrac social profiles
Digital presenceTictrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tictrac leadership team
Management profileNumber of profiles
Profiles1 record
Tictrac funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tictrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tictrac
What does Tictrac do?
Tictrac operates a global digital health and wellbeing platform that aggregates personal health and lifestyle data from multiple sources to deliver insights, analytics, and personalized recommendations to users. The company is now part of Dialogue Health Technologies, a Canadian virtual care and wellbeing provider serving organizations.
Is Tictrac a public or private company?
Tictrac is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tictrac founded?
Tictrac was founded in 2010. It employs 11 to 50 people.
Where is Tictrac based?
Tictrac is headquartered in London, United Kingdom, in the Europe region.
Who are Tictrac's main competitors?
Direct peers on record are Limeade, Wellness Corporate Solutions, Virgin Pulse, Headspace Health, Wellable and Wellbeats. Emerging players are Modern Health and Spring Health.
Does Tictrac have an API?
No public API is recorded for Tictrac.
What industry is Tictrac in?
Tictrac's product category is Digital Health and Wellbeing Platform. Its primary akta.pro industry code is HLALAJAH, Employer-On-Demand Care & Triage Platforms, with a secondary code of HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN). Its NAICS code is 62.