TruNativ
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
TruNativ firmographics
Firmographics- Name
- TruNativ
- Legal name
- TRU NATIVE F&B PRIVATE LIMITED
- Website
- https://trunativ.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TruNativ industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Health and Personal Care Retailers (456), Food and Beverage Retailers (445)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Probiotics & Digestive Health Supplements (CRADAGAF), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where TruNativ is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
TruNativ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- D2C Product Sales: Direct-to-consumer sales through proprietary e-commerce website, generating majority of revenue from health and nutrition products including proteins, fibers, and sugar replacers.
- Third-Party Marketplace Sales: Sales through Amazon India and quick commerce platforms, leveraging marketplace distribution for broader reach and customer acquisition.
- B2B2C Ingredient Business: Business-to-business ingredient sales to other brands and manufacturers, diversifying revenue streams beyond consumer products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Protein Products - Whey Protein Pro Blend at ₹3,899 (24% off from ₹4,499) |
| Unit Pricing | Pay-as-you-go | Everyday Protein - Mass-market protein at ₹529 (25% off from ₹699) |
| Unit Pricing | Pay-as-you-go | Advanced Collagen Peptides at ₹1,349 (12% off from ₹1,799) |
| Unit Pricing | Pay-as-you-go | Everyday Fiber - Digestive health at ₹349 (20% off from ₹399) |
| Unit Pricing | Pay-as-you-go | Everyday Sweet - Sugar replacer at ₹359 (20% off from ₹449) |
| Unit Pricing | Pay-as-you-go | Raw Whey Isolate - Premium at ₹4,799 for 900g, 26 servings (Sold Out) |
| Unit Pricing | Pay-as-you-go | Raw Whey Concentrate - Value at ₹2,799 for 900g, 26 servings |
| Unit Pricing | Pay-as-you-go | Creatine Monohydrate at ₹599 for 100g |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
TruNativ product offering
Product offeringCore offering
TruNativ develops, markets, and sells clean-label nutritional supplements and functional foods directly to Indian consumers. Its product portfolio spans sugar replacers (Everyday Sweet), whey and plant-based proteins (Whey Protein Pro Blend, Everyday Protein, Raw Whey Isolate/Concentrate, Everyday Plant Protein), collagen peptides, dietary fiber supplements, and creatine monohydrate. Products are sold via the company's D2C website, Amazon India, quick-commerce platforms, modern trade, pharmacy chains, and HORECA channels, with manufacturing handled through contract partner Fermentis Life Sciences.
Product overview
TruNativ is a science-backed, clean-label D2C nutrition brand offering a portfolio of health and wellness products organized into three main ranges: Everyday Range (sugar alternatives, fiber, and cooking protein for daily family nutrition), Performance Nutrition Range (whey proteins, creatine, and fitness-focused supplements), and Collagen Range (beauty and joint health supplements). The company operates an asset-light, partner-led manufacturing model and sells directly to consumers via its e-commerce platform while also expanding into retail, pharmacy, and quick-commerce channels. TruNativ holds category leadership positions in sugar replacement and dietary fiber on major Indian e-commerce platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Everyday Sweet A 100% natural, zero-calorie sugar replacer made with monk fruit extract and erythritol, providing 1:1 sweetness substitution for sugar in beverages and cooking. Diabetic-friendly and WHO- and FDA-approved. Designed for individuals managing diabetes, pre-diabetes, or reducing sugar intake.
- Whey Protein Pro Blend
Quantifiable outcome
- 2+ lakh families using Everyday Fiber product
- +2 more outcomes
Companies that use TruNativ
Customer profileSegments4 records
Ideal customer profiles4 records
TruNativ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
TruNativ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Chennaiyin FCcoreChennaiyin FC, a franchise of the Indian Super League (football), has a strategic marketing partnership with TruNativ. The partnership involves brand visibility through stadium branding, player associations, and fan engagement activities targeting health-conscious sports fans.
- Fermentis Life SciencescoreFermentis Life Sciences serves as TruNativ's primary contract manufacturing partner, producing protein supplements and other nutritional products. This asset-light manufacturing model allows TruNativ to focus on product development and marketing while leveraging Fermentis's production capabilities and quality systems.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
TruNativ competitors and assessment
Company assessmentEmerging players
- Bold Care: Indian D2C men's health and nutrition brand with adjacent wellness products and similar omnichannel distribution; competitor in India's premium nutrition D2C space though with narrower category focus.
- Plix: Indian D2C wellness brand offering plant-based protein, beauty supplements, and functional nutrition; overlaps with TruNativ's collagen and plant protein lines and shares the clean-label D2C + quick-commerce channel mix.
Broad incumbents
- MyProtein: Global D2C sports nutrition and supplement brand (THG subsidiary); competes with TruNativ on online protein sales in India and globally; similar D2C-first, multi-channel playbook but at much larger scale.
- HealthKart: India's largest online nutrition and supplement retailer selling multiple brands including MuscleBlaze and ON; serves as both a marketplace competitor and a distribution channel where TruNativ's products are listed.
- Optimum Nutrition: Global premium sports nutrition brand (Glanbia subsidiary) dominant in India's premium whey protein segment; competes with TruNativ's Whey Pro Blend across gym-goer and athlete segments but with broader international portfolio.
Direct peers
- Carbamide Forte: India-based sports and wellness nutrition brand offering whey protein, creatine, and pre-workout products; competes in the same Indian online protein/wellness category as TruNativ's Performance Nutrition Range.
- Oziva: India's leading clean-label D2C plant-protein and wellness nutrition brand; directly competes with TruNativ across protein, women-targeted wellness, and clean-label positioning with similar D2C + marketplace + quick-commerce distribution strategy.
- Wellbeing Nutrition: Indian D2C nutrition brand with clean-label positioning across protein, melatonin, and daily wellness formats; competes directly with TruNativ in protein powders and supplement formats via D2C and quick-commerce.
- TrueBasics: India-focused D2C nutrition brand offering whey protein, supplements, and clean-label wellness products with similar premium positioning and celebrity endorsements; closest head-to-head competitor in TruNativ's core segment.
- MuscleBlaze (MB): India's largest sports nutrition brand by volume offering whey protein, creatine, and mass gainers; competes head-on with TruNativ's Performance Nutrition Range across Amazon, modern trade, and HORECA channels in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TruNativ social profiles
Digital presenceTruNativ compliance and trust
Trust signalCompliance4 records
TruNativ financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruNativ leadership team
Management profileNumber of profiles
Profiles2 records
TruNativ funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruNativ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruNativ
What does TruNativ do?
TruNativ develops, markets, and sells clean-label nutritional supplements and functional foods directly to Indian consumers. Its product portfolio spans sugar replacers (Everyday Sweet), whey and plant-based proteins (Whey Protein Pro Blend, Everyday Protein, Raw Whey Isolate/Concentrate, Everyday Plant Protein), collagen peptides, dietary fiber supplements, and creatine monohydrate. Products are sold via the company's D2C website, Amazon India, quick-commerce platforms, modern trade, pharmacy chains, and HORECA channels, with manufacturing handled through contract partner Fermentis Life Sciences.
Is TruNativ a public or private company?
TruNativ is a private company. It is classified as venture growth investor backed and is currently operating.
When was TruNativ founded?
TruNativ was founded in 2019. It employs 11 to 50 people.
Where is TruNativ based?
TruNativ is headquartered in Mumbai, India, in the Asia region.
How does TruNativ make money?
Three revenue lines are on record. D2C Product Sales are the primary driver. The others are third-Party Marketplace Sales and B2B2C Ingredient Business.
Who are TruNativ's main competitors?
Emerging players on record are Bold Care and Plix. Broad incumbents are MyProtein, HealthKart and Optimum Nutrition. Direct peers are Carbamide Forte, Oziva, Wellbeing Nutrition, TrueBasics and MuscleBlaze (MB).
Does TruNativ have an API?
No public API is recorded for TruNativ.
What industry is TruNativ in?
TruNativ's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders). Its NAICS code is 456 and its SIC code is 2000.