Biva

What Biva does

Biva (formerly BIVA Analytics) is a Hyderabad-based cloud business intelligence and analytics SaaS platform purpose-built for e-commerce businesses. The company operates a self-serve, product-led platform that aggregates data from 250+ pre-built 'skills' covering Indian and international e-commerce marketplaces (Amazon, Flipkart, Myntra, Ajio, Shopify, Walmart), advertising networks (Google, Facebook, Amazon, Flipkart, Myntra, BlinkIt), ERP systems (ERPNext, Ginesys), OMS/WMS (Unicommerce, EasyEcom, Browntape), payments (Razorpay), and logistics providers (Shiprocket, WareIQ, Clickpost, NimbusPost). Onboarding is automated with sub-5-minute setup, after which Biva cleans, maps, and groups raw data in under 12 hours and surfaces pre-built dashboards (10+ per skill), reports (50+), dimensions (200+), and metrics (1000+). The product is complemented by BIVA Alerts (anomaly detection and trigger-based notifications via email, WhatsApp, and Slack) and customizable dashboards exportable to Excel.

Biva sells through a hybrid go-to-market: a freemium self-serve tier at app.biva.ai (no credit card required, cancel anytime) targeting SMBs and individual operators, plus a direct enterprise sales motion via a 'Request a demo' track. The customer base skews toward Indian D2C and omnichannel brands — disclosed logos include Plum, ScaleSauce, FreakIns, Pilgrim, Amrutam, Clensta, Bath & Body Works, Elevar, GOAT Brand Labs, and Evenflow — spanning personal care, fashion, food and beverage, and retail. Pricing beyond the free tier is not publicly disclosed, indicating bespoke enterprise contracts.

The company is privately held, venture-backed, and early-stage. It has raised approximately $1.18M across multiple rounds since 2022, most notably a $500K seed in October 2023 led by Equanimity Ventures (with T-Hub, SucSeed Ventures, WarmUp Ventures, and angels) and an approximately $358K follow-on in August 2024 again led by Equanimity Investments. Use of funds has prioritized product development, AI integration, and market expansion. Headcount sits in the 11–50 range and the company is incorporated and operating in India.

Name

Biva

Legal name

Biva

Website

https://biva.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Biva is a Hyderabad-based cloud analytics SaaS platform offering 250+ pre-built e-commerce integrations, automated data transformation, anomaly-detection alerts, and customizable dashboards, targeting Indian D2C and omnichannel brands via a freemium self-serve and enterprise sales motion.

Ownership category

akta.pro rank

Product category

E-commerce Analytics Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industries

Operational/Real-Time BI & Streaming Analytics (HDAEAMAH), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Data Platform, BI & Analytics Integration (BPAEAAAI), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• E-commerce analytics
• Business intelligence
• Data integration platform
• Marketing analytics SaaS
• D2C reporting tools

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Analytics Platform Subscription: Cloud-based analytics platform offered as subscription service with tiered pricing. Provides free entry tier (100% Free package) with paid tiers for expanded functionality. Revenue generated from subscription fees for analytics and reporting capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Biva operates the BIVA Platform, a cloud-based, fully automated business intelligence and analytics SaaS tailored to e-commerce and D2C businesses. The platform connects to 250+ pre-built marketing skills/connectors (e-commerce marketplaces, advertising platforms, ERPs, payments, shipping, CRM) via one-click integration, automates data transformation, and delivers real-time KPIs, customizable dashboards, scheduled reports, and trigger-based anomaly alerts. Customers include Bath & Body Works, Plum, Pilgrim, Amrutam, GOAT Brand Labs, and other digital brands.

Product overview

Biva is a unified, all-in-one e-commerce analytics platform that centralizes data from multiple business functions into a single source of truth. The core product is the BIVA Platform, which is complemented by 250+ pre-built Skills (integration connectors) for various e-commerce, advertising, ERP, payment, and logistics platforms. The platform also includes BIVA Alerts for automated anomaly detection and trigger-based notifications, and BIVA Dashboards for visual reporting. Users connect data sources via one-click integration, automate data transformation, generate custom reports and dashboards, and receive real-time alerts when key metrics cross thresholds.

Differentiator

Problem solved

Functional benefit

Products and services

• BIVA Platform A fully automated, cloud-based e-commerce analytics and business intelligence platform that aggregates data from multiple sources via one-click integration, automatically transforms (cleans, maps, groups) raw data, generates customizable reports and dashboards, provides real-time KPIs, and delivers trigger-based anomaly alerts via email, WhatsApp, and Slack. Targets e-commerce and D2C businesses needing unified multi-channel analytics.

Quantifiable outcome

• Setup time reduced to less than 5 minutes
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Domo: Domo is a cloud BI and analytics platform aimed at business users; it overlaps with Biva on dashboards, alerts, and data integration, particularly for mid-market and enterprise buyers.
• Looker (Google Cloud): Looker is a cloud BI and data-platform product from Google that overlaps with Biva's enterprise analytics use cases, especially for larger customers already in the Google ecosystem.
• ThoughtSpot: ThoughtSpot is an AI-powered, search-driven BI platform used by enterprises; it competes for Biva's upmarket segment with a much larger feature set and capital base.
• Tableau (Salesforce): Tableau is a dominant horizontal BI/dashboarding incumbent — overlapping with Biva on dashboards, KPI reporting, and enterprise analytics, but as part of a much broader portfolio.
• Microsoft Power BI: Power BI is the default bundled BI tool for enterprises using Microsoft 365 — a structural competitor for Biva's enterprise deals and price-conscious SMBs.

Emerging players

• Datago (by Netcore): Datago (Netcore) is an India-focused analytics product for e-commerce and consumer brands — comparable geography and customer base, with partial overlap on reporting and dashboards.
• Hevo Data: Hevo Data is an India-based no-code data integration platform; it competes at the upstream data-pipeline layer where Biva's automated transformation and connectors live.

Direct peers

• Lifesight: Lifesight is a Singapore/India-based marketing and e-commerce analytics platform covering ad attribution and unified dashboards — directly comparable geography, customer, and product scope.
• Glew: Glew is a multi-channel e-commerce analytics platform serving SMB and mid-market DTC brands — directly comparable to Biva's product, customer profile, and PLG motion.
• Peel (Peel Insights): Peel provides plug-and-play analytics for Shopify and other e-commerce merchants — a near-twin of Biva's self-serve, connector-driven approach to D2C/SMB brands.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInin.linkedin.com/company/biva-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biva