Lifesight
Lifesight is a Singapore-based SaaS company that sells an agentic unified marketing measurement platform combining causal MMM, geo-based incrementality testing, and attribution to enterprise and mid-market brands managing over $4 billion in collective media spend.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lifesight does
Lifesight is a Singapore-headquartered, privately-held SaaS company that operates an agentic unified marketing measurement platform used by more than 500 global brands managing over $4 billion in collective marketing spend. The platform combines three methodologies — causal Marketing Mix Modeling (MMM), geo-based incrementality testing, and incrementality-adjusted attribution — within a single Unified Measurement Operating System (UMM 3.0) designed to replace platform-reported correlation metrics with causally-validated, cross-channel measurement that spans online and offline media including CTV, OOH, and influencer channels.
The product surface is built around the MIA (Marketing Intelligence Agent) fleet, a set of autonomous AI agents that handle budget optimization, anomaly detection, scenario planning, experiment design, CFO reporting, and creative performance monitoring. A recent MCP (Model Context Protocol) connector exposes these causal models to Claude and ChatGPT, allowing marketing and finance teams to query measurement outputs conversationally. Lifesight holds official business partner status with Google, Meta, Amazon, TikTok, and The TradeDesk, supports native integrations to Google Analytics, Looker, Power BI, Tableau, and Slack, and maintains SOC 2 Type II, HIPAA, ISO 27001, GDPR, and CCPA/CPRA certifications.
Lifesight monetizes through tiered annual SaaS subscriptions — Performance, Precision, and Enterprise — with all methodology modules bundled into a single platform license, supplemented by a Managed Measurement add-on where Lifesight marketing scientists operate the customer's entire measurement practice. The company sells primarily via direct enterprise and inside-sales motions targeting CMOs, CFOs, performance marketing leaders, and agency partners across retail, CPG, DTC/ecommerce, consumer apps, travel, wellness, and food and beverage verticals, with active US expansion signaled through participation in NRF 2026 and Advertising Week New York 2025.
Lifesight firmographics
Firmographics- Name
- Lifesight
- Legal name
- Lifesight Software Pte. Ltd.
- Website
- https://lifesight.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lifesight is a Singapore-based SaaS company that sells an agentic unified marketing measurement platform combining causal MMM, geo-based incrementality testing, and attribution to enterprise and mid-market brands managing over $4 billion in collective media spend.
- Ownership category
- akta.pro rank
Lifesight industry classification
Industry- Product category
- Marketing Measurement & Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Performance Analytics, Attribution & Marketing Measurement (MPAAACAH), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where Lifesight is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Lifesight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription model with tiered plans (Performance, Precision, Enterprise) based on customer data maturity, channel complexity, and feature requirements. All modules included in single subscription.
- Managed Measurement Add-on: Additional service offering where Lifesight's marketing scientists run customer's entire measurement practice, operating causal models, designing incrementality tests, and providing growth recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Performance: For growing mid-sized brands with online multi-platform ad spend |
| Subscription | Annual | Precision (Most Popular): For large scaling brands with online and offline channel spend |
| Subscription | Annual | Enterprise: For multi-brand, multi-market enterprise brands |
| Subscription | Annual | Managed Measurement Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Lifesight product offering
Product offeringCore offering
Lifesight sells a SaaS-based Agentic Unified Marketing Measurement platform that quantifies the incremental impact of marketing spend across online and offline channels. The platform combines causal Marketing Mix Modeling, geo-based incrementality testing, and incrementality-adjusted attribution in a single operating system (UMM 3.0), augmented by an agentic AI agent fleet (MIA) and an MCP connector for AI-assistant integration. Customers subscribe annually to tiered plans (Performance, Precision, Enterprise) and may add a Managed Measurement service in which Lifesight's marketing scientists run the customer's measurement practice end-to-end.
Product overview
Lifesight is an Agentic Unified Marketing Measurement Platform offering a unified platform combining causal marketing mix modeling (MMM), geo-based incrementality testing, and incrementality-adjusted attribution methodologies. The core UMM 3.0 platform serves as the measurement operating system, supported by AI agents through the MIA (Marketing Intelligence Agent) fleet including Budget Optimizer, Anomaly Hunter, Scenario Planner, Experiment Designer, CFO Bridge, and Creative Intelligence agents. The platform is available across Performance, Precision, and Enterprise pricing tiers, with an optional Managed Measurement add-on. Key product launches include Mia (agentic AI marketing intelligence agent launched March 2026) and Lifesight MCP (Model Context Protocol connector launched June 2026) enabling direct measurement queries within Claude and ChatGPT. Pricing tiers include Performance (entry-level), Precision (mid-tier with causal MMM and AI optimization), and Enterprise (multi-brand/multi-market) plans.
Differentiator
Problem solved
Functional benefit
Products and services
- UMM 3.0 Unified Measurement Operating System The core Lifesight SaaS platform combining causal Marketing Mix Modeling, geo-based incrementality testing, and incrementality-adjusted attribution into a unified measurement operating system for omnichannel marketing effectiveness measurement. Sold as a subscription to mid-market and enterprise brands.
- MIA (Marketing Intelligence Agent) Agentic AI marketing intelligence product built on the Unified Measurement OS. Analyzes online and offline channel performance, generates scenario-based recommendations, and automates reporting; available as part of the Precision and Enterprise tiers. Sold to marketing and finance teams at ecommerce and retail brands.
- Lifesight MCP (Model Context Protocol Connector) Connector built on the Model Context Protocol that exposes Lifesight measurement models inside Claude and ChatGPT, enabling natural-language queries for marketing and finance teams. Sold as part of the Precision and Enterprise platform subscriptions.
- Causal Marketing Mix Modeling (MMM) Statistical methodology product that quantifies the incremental impact of marketing channels on business outcomes, triangulated with experimentation and attribution. Sold as a core methodology module of the Lifesight platform subscription to marketing leaders, CMOs, and finance teams.
- Geo-Based Incrementality Testing Geo-lift experimentation product that measures the true incremental impact of marketing campaigns by comparing heavily-exposed regions against matched control regions. Sold as a core methodology module of the Lifesight platform subscription.
- Incrementality-Adjusted Attribution Attribution product calibrated by incrementality insights to assign more accurate channel-level conversion credit and eliminate platform-reported metric bias. Sold as a core methodology module of the Lifesight platform subscription.
- Managed Measurement Service Service offering in which Lifesight's marketing scientists run the customer's entire measurement practice, operating causal models, designing incrementality tests, and providing growth recommendations. Sold as an annual subscription add-on to mid-market customers without internal measurement teams; included with Precision and Enterprise tiers.
Quantifiable outcome
- 20% minimum improvement in return on ad spend
- +4 more outcomes
Companies that use Lifesight
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles3 records
Lifesight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature8 records
Lifesight partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- GooglecoreOfficial Google Business Partner enabling data integration with Google Ads and Google Analytics. Provides bidirectional optimization capabilities for customers.
- Meta (Facebook/Instagram)coreOfficial Meta Business Partner enabling data integration with Meta advertising platforms and bidirectional optimization.
- AmazoncoreOfficial Amazon Business Partner enabling data integration with Amazon advertising platform.
- TikTokcoreOfficial TikTok Business Partner enabling data integration and optimization with TikTok advertising.
- TradeDeskcoreOfficial TradeDesk Business Partner enabling programmatic advertising data integration.
- AnthropiccoreLifesight MCP connector enables direct integration with Claude AI assistant, allowing marketing teams to query measurement models conversationally.
- OpenAIcoreLifesight MCP connector enables direct integration with ChatGPT, allowing marketing and finance teams to query measurement models within the AI assistant.
- MiQminorStrategic partnership with programmatic media specialist MiQ for enhanced marketing measurement capabilities.
- Universal AdsminorPartnership with NBCUniversal's Universal Ads platform for CTV advertising and measurement, enabling Obvi case study on Walmart retail sales impact.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lifesight competitors and assessment
Company assessmentDirect peers
- Triple Whale: DTC-focused marketing measurement and attribution platform combining pixel-based attribution, MMM and analytics for ecommerce brands. Highly comparable to Lifesight's DTC & Ecommerce segment and a direct competitor on the online-channel side of the unified-measurement thesis.
- Measured: Incrementality-focused marketing measurement vendor using geo-testing and causal MMM for omnichannel marketers. Closest pure-play competitor to Lifesight's incrementality testing methodology.
- Northbeam: Multi-touch attribution and marketing measurement platform for ecommerce and DTC brands. Competes with Lifesight on attribution accuracy and cross-channel performance reporting for performance marketers.
- Rockerbox: Marketing measurement and attribution platform that blends MTA, MMM and incrementality testing. Directly overlaps Lifesight's triangulation architecture and serves a similar mid-market-to-enterprise ecommerce and retail buyer.
- Marketing Evolution: Marketing measurement and optimization platform applying advanced analytics to media planning and attribution. Comparable on the cross-channel measurement and omnichannel attribution side of Lifesight's offering.
- Analytic Partners: Established marketing analytics consulting firm combining MMM, attribution and ROI analysis for large enterprise advertisers. Competes head-to-head with Lifesight's Managed Measurement tier for Fortune 500 measurement engagements.
Broad incumbents
- Nielsen: Legacy media and consumer measurement incumbent with broad portfolio spanning audience measurement, retail measurement and analytics. Overlaps with Lifesight on large-enterprise omnichannel marketing measurement.
- The Trade Desk: Independent programmatic advertising platform with its own measurement and measurement-partner integrations. Competes on the buy-side data and measurement layer, and is also a Lifesight partner.
- Meta Attribution / Meta Advantage: Platform-native attribution and conversion measurement tools within Meta's ad ecosystem. Competes directly with Lifesight on Meta-spend attribution and is simultaneously a Lifesight integration partner.
- Google Analytics 4 / Google Attribution: Free native attribution and analytics offering inside Google's ad stack. Sets the price floor for measurement and represents the primary threat to Lifesight's entry-tier Performance plans, especially for SMB advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Lifesight social profiles
Digital presenceLifesight compliance and trust
Trust signalCompliance5 records
Lifesight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifesight leadership team
Management profileNumber of profiles
Profiles1 record
Lifesight funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifesight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifesight
What does Lifesight do?
Lifesight sells a SaaS-based Agentic Unified Marketing Measurement platform that quantifies the incremental impact of marketing spend across online and offline channels. The platform combines causal Marketing Mix Modeling, geo-based incrementality testing, and incrementality-adjusted attribution in a single operating system (UMM 3.0), augmented by an agentic AI agent fleet (MIA) and an MCP connector for AI-assistant integration. Customers subscribe annually to tiered plans (Performance, Precision, Enterprise) and may add a Managed Measurement service in which Lifesight's marketing scientists run the customer's measurement practice end-to-end.
Is Lifesight a public or private company?
Lifesight is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lifesight founded?
Lifesight was founded in 2017. It employs 101 to 250 people.
Where is Lifesight based?
Lifesight is headquartered in Singapore, Singapore, in the Asia region.
How does Lifesight make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Measurement Add-on.
Who are Lifesight's main competitors?
Direct peers on record are Triple Whale, Measured, Northbeam, Rockerbox, Marketing Evolution and Analytic Partners. Broad incumbents are Nielsen, The Trade Desk, Meta Attribution / Meta Advantage and Google Analytics 4 / Google Attribution.
Does Lifesight have an API?
Yes. Lifesight offers a public API documented at docs.lifesight.io. The platform also offers MCP (Model Context Protocol) integration, providing direct access to query measurement models within Claude and ChatGPT. The MCP connector allows marketing and finance teams to access the company's measurement models directly within AI assistants, reducing the time between insight and decision from weeks to minutes. Developer documentation is at docs.lifesight.io.
What industry is Lifesight in?
Lifesight's product category is Marketing Measurement & Analytics Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 541910 and its SIC code is 7372.