What Glew does

Glew is a Charlotte, North Carolina-based SaaS company (legal entity DataGuru, LLC) that operates a commerce analytics platform branded as the Commerce Data Cloud. The platform is purpose-built for e-commerce operators and is composed of three core products: a Data Pipeline + ELT layer that automates extraction, validation, and normalization from 170+ commerce integrations; a Data Warehouse layer built on Amazon Redshift with Amazon S3 for archival storage; and a Commerce Intelligence layer that delivers pre-built dashboards and custom Looker-powered reports. Adjacent features include Daily Snapshot (automated emailed performance reports), Custom Reports, multi-brand and omni-channel aggregation, and 24+ pre-built customer segments.

The company serves three horizontal audiences — brands (multi-brand portfolios), merchants (individual e-commerce stores), and agencies (client reporting) — across SMB, mid-market, and select enterprise accounts, with named logos spanning apparel, beauty, specialty retail, and home goods (e.g., Hemline, Credo Beauty, Rust-Oleum, Bulk Apothecary, Madhappy, Tuckernuck). Its go-to-market is primarily product-led and direct, combining a self-serve sign-up flow with demo scheduling for larger prospects and a network of implementation partners (Velocity, Omnycode, Door3, Pineapple Consulting, Dunn Solutions, Collectiv) for delivery support.

Commercially, Glew sells annual subscriptions billed in U.S. dollars on a non-cancellable, non-refundable basis; pricing is quote-based and not publicly disclosed. Founded in 2014 by Michael and Carmen Vadini and bootstrapped through its independent history, the company was acquired in March 2026 by Everest Group LLC, an Omaha-based private family office, with IT ExchangeNet serving as the exclusive M&A advisor. As of that acquisition the platform reports 3,250+ actively using stores, 8,000+ trusting stores, and 20,000+ users across its integration footprint.

Name

Glew

Legal name

DataGuru, LLC

Website

https://glew.io

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Glew (DataGuru, LLC) operates a SaaS Commerce Data Cloud providing automated ETL, a Redshift-based data warehouse, and Looker-powered analytics across 170+ integrations for e-commerce brands, merchants, and agencies. Founded in 2014 in Charlotte and acquired by Everest Group in March 2026.

Ownership category

akta.pro rank

Product category

Ecommerce Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Ecommerce analytics software
• Commerce data platform
• Retail business intelligence
• Data warehouse solutions
• Marketing analytics tools

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Glew operates as a subscription-based SaaS platform with annual subscription terms. Customers pay an annual fee for access to the Commerce Data Cloud platform including data pipeline, warehouse, and commerce intelligence features. The subscription is non-refundable with no early termination option. Fees are billed in U.S. Dollars based on subscription terms, not actual usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Glew provides the Commerce Data Cloud, an end-to-end SaaS analytics platform that automates the full data journey for ecommerce businesses through automated ELT ingestion, a unified Amazon Redshift data warehouse, and Looker-powered commerce intelligence reporting. The platform connects 170+ pre-built integrations across ecommerce, advertising, email, shipping, and subscription tools, delivering multi-brand and omni-channel data aggregation, pre-built and custom dashboards, daily performance snapshots, and customer behavior segmentation with predictive analytics (LTV, churn, purchase frequency) for brands, merchants, and agencies.

Product overview

Glew is an all-in-one commerce data and analytics platform built as a unified Commerce Data Cloud. The platform consists of three core products that work together: Data Pipeline + ELT (automated data ingestion and validation), Data Warehouse (unified data storage), and Commerce Intelligence (reporting and insights). Additional features include Daily Snapshot for automated reporting and Custom Reports powered by Looker. The platform connects to 170+ commerce integrations spanning e-commerce, advertising, email, shipping, and subscription platforms, serving brands, merchants, and agencies with tailored analytics solutions across marketing, operations, finance, ecommerce, customer, product, inventory, retail, and merchandising departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Commerce Data Cloud End-to-end retail intelligence platform that automates the complete ecommerce data journey from ingestion through analysis and reporting for brands, merchants, and agencies. It unifies the Data Pipeline + ELT, Data Warehouse, and Commerce Intelligence products into a single subscription.
• Data Pipeline + ELT Automated ELT (Extract, Load, Transform) and data validation solution for commerce data. Provides seamless data ingestion from disparate sources with strict validation and normalization to ensure data accuracy and consistency across the connected ecosystem.
• Data Warehouse Commerce data warehouse that unifies business data into a single source of truth. Streamlines data integration, eliminates silos and inconsistencies, and ensures seamless updates across all connected channels, brands, and stores.
• Commerce Intelligence Analytics and reporting solution that seamlessly blends data across 170+ integrations for deeper, actionable insights. Includes pre-built dashboards and custom report creation powered by Looker, covering marketing, ecommerce, customer, product, inventory, financial, and operational analytics.

Quantifiable outcome

• Hemline reduced manual effort of consolidating spreadsheets for 30 stores and gained accurate performance insights
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• VelocityminorImplementation/ SI/ Consulting PartnerVelocity is a change agent and growth accelerator partner that works with organizations to catalyze growth by aligning elite talent, strategy and delivery.
• OmnycodeminorImplementation/ SI/ Consulting PartnerFounded in 2018, Omnycode is an NYC-based ecommerce agency providing full range of services. Works with ecommerce merchants and brands at various growth stages to accelerate profitability of online businesses.
• Door3minorImplementation/ SI/ Consulting PartnerFounded in 2002, DOOR3 is an independent technology consultancy and software development firm headquartered in New York City with global team of professionals committed to building solutions of lasting value.
• Pineapple Consulting FirmminorImplementation/ SI/ Consulting PartnerA fractional analyst organization specializing in data visualization. Helps clients become more data-driven by putting data into dashboards.
• Dunn SolutionsminorImplementation/ SI/ Consulting PartnerDunn Solutions has a dedicated analytics team providing complete data analytics projects to machine learning (ML) consulting engagements. Works with clients to digitally enable customer interactions.
• CollectivminorImplementation/ SI/ Consulting PartnerCollectiv is a full-service Power BI consulting and strategy firm covering enterprise requirements around analytics, planning, and AI for the Microsoft data ecosystem. Located in Illinois, USA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Whale: Direct competitor offering e-commerce analytics and attribution for Shopify and DTC brands. Overlaps with Glew's merchant segment, integration breadth, and PLG-style self-serve onboarding, but differentiates around ad-attribution and AI insights.
• Polar Analytics: Shopify-focused e-commerce BI tool providing multi-channel dashboards and cohort analytics. Targets the same SMB and DTC merchant base as Glew with a similar self-serve motion.
• Northbeam: Multi-touch attribution and analytics platform purpose-built for DTC and e-commerce brands. Competes with Glew on cross-channel reporting, ad spend optimization, and the same merchant buyer persona.
• Daasity: E-commerce data and analytics platform providing ELT, a unified data model, and BI for brands and agencies. Closely comparable to Glew's Commerce Data Cloud offering across pipeline, warehouse and reporting layers.

Broad incumbents

• Mode Analytics: Collaborative analytics and BI platform for data teams. Comparable technology stack for custom reporting but not pre-built for the e-commerce vertical like Glew.
• Tableau (Salesforce): General-purpose BI and data visualization platform used by enterprises for analytics. Comparable on dashboarding and data blending but lacks Glew's pre-built e-commerce data model and integrations.
• Looker (Google Cloud): Enterprise BI platform that powers Glew's custom reporting layer and competes with it for analytics budgets. Comparable in technology but broader and not specialized in e-commerce.
• Power BI (Microsoft): Microsoft's self-service BI and visualization platform. Competes on dashboarding and self-service analytics; Glew partners with similar firms (Collectiv) but Power BI is a general-purpose alternative.
• Heap (Heap Analytics by Contentsquare): Digital analytics platform with event-level data capture and behavioral analytics. Adjacent competitor for unified customer journey analytics across e-commerce digital properties.

Emerging players

• Lifetimely: Subscription analytics for Shopify merchants focused on LTV, churn and retention. Comparable to Glew's customer analytics module but narrower in scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/glewanalytics
• Facebookfacebook.com/glewanalytics
• LinkedInlinkedin.com/company/glew

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glew