701x

What 701x does

701x is a Fargo, North Dakota-based agricultural technology company founded in 2020 by Kevin Biffert, focused exclusively on the beef cattle industry. The company builds a vertically integrated ecosystem of hardware and software products for cow-calf ranchers, seedstock producers, large-scale ranch operations, and beef breed associations. Core products include the xTpro GPS-enabled smart ear tag with direct-to-satellite connectivity for real-time location, health, estrus, calving, and mounting alerts; the xTlite entry-level calf monitoring tag; the Autonomous Rancher herd management mobile/web application with offline capability, digital calving book, lineage records, breeding tracking, and financial management; the xWatSen remote water tank monitor; and the Ranch Tools accessory line (AutoTagger, EID Wand, EID Tags, Visual ID Tags). Following the September 2024 acquisition of DigitalBeef, 701x also operates a breed registry SaaS platform serving 17+ beef breeds plus sheep associations including American Angus, Red Angus, American Gelbvieh, American Brahman, American Shorthorn, and Canadian equivalents.

The company monetizes through a hybrid hardware-plus-software model: one-time hardware sales of GPS tags, water sensors, and accessories (e.g., xWatSen at $699 per unit) drive customer acquisition, while recurring revenue is generated through software subscriptions (Autonomous Rancher Commercial and Registered plans with a 30-day free trial) and enterprise licensing of the DigitalBeef registry platform to breed associations. Multiple U.S. patents protect the core technology, and a 75% reduction in xTpro assembly costs has been achieved through integrated robotics and automation developed by CEO Kevin Biffert, drawing on his prior experience building Fargo Automation (sold to Körber Medipak in 2017). Go-to-market is multi-channel: product-led growth through the marketplace and app stores for SMB/individual ranchers, enterprise field sales to breed associations, and channel partnerships via breed association integrations. After six years in operation, 701x reached its first profitable month in June 2026, coinciding with a $10M community-funded Series B and the launch of international expansion beginning with Canada (February 2026) and Australia (Q3 2026), with New Zealand, Mexico, the United Kingdom, and Brazil planned.

Name

701x

Legal name

701x Inc.

Website

https://701x.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

701x is a Fargo, North Dakota-based agricultural technology company founded in 2020 that builds a vertically integrated ecosystem of GPS-enabled cattle ear tags, herd management software, water sensors, and breed registry SaaS exclusively for the beef cattle industry, serving cow-calf ranchers, seedstock producers, and breed associations.

Ownership category

akta.pro rank

Product category

Precision Livestock Technology

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)

Keywords

• GPS livestock ear tags
• Cattle herd management
• Breed registry software
• Precision livestock farming
• Animal health monitoring

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Smart Hardware (GPS Ear Tags and Sensors): One-time hardware sales of GPS-enabled ear tags (xTpro, xTlite), water monitoring sensors (xWatSen), and accessories (EID wand, visual ID tags, AutoTagger). Hardware enables the software ecosystem and drives recurring software adoption.
2. Software Subscriptions (Commercial and Registered Plans): SaaS herd management software with Commercial and Registered plan tiers. 30-day free trial available. Subscription pricing estimated based on cattle count. App can be purchased standalone without tags.
3. Breed Association Registry Services: DigitalBeef platform provides registry services to breed associations including real-time online registry, EPD integration, DNA data handling, and member management tools. Revenue from association software licensing and integrations.
4. Accessories and Consumables: EID tags, visual ID tags, and AutoTagger device sold through marketplace. Durable identification products with customization options (colors, calf sizes, custom laser marking).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

701x manufactures and sells GPS-enabled IoT ear tags (xTpro and xTlite) and a remote water tank monitor (xWatSen) for beef cattle, bundled with the Autonomous Rancher herd management mobile and web application. The company also operates the DigitalBeef breed registry SaaS platform serving 17+ cattle and sheep breed associations for pedigree tracing, EPD management, and DNA integrations. The product ecosystem targets cow-calf and seedstock producers and breed associations with real-time location, health, estrus, and calving alerts plus digital record-keeping.

Product overview

701x is a platform-plus-modules architecture built exclusively for the beef cattle industry. The core ecosystem consists of the xTpro GPS smart ear tag (flagship wearable with satellite connectivity) and xTlite entry-level ID tag for calves, both paired with the Autonomous Rancher cattle management app providing herd records, breeding tracking, and real-time alerts. The acquired DigitalBeef registry platform adds breed association software covering 17 beef breeds plus sheep, enabling pedigree tracing and EPD data management. The xWatSen remote water monitor and Ranch Tools accessory line (AutoTagger, EID Wand, EID Tags, Visual ID Tags) extend functionality. All products are designed to work together as a connected ecosystem targeting ranchers' pain points in fertility and health monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Autonomous Rancher: The company's herd management mobile application for cattle record-keeping, GPS tracking, and ranch management.
• xTpro
• xTlite
• xWatSen
• DigitalBeef
• Ranch Tools

Products and services

• xTpro GPS Smart Ear Tag GPS-enabled smart ear tag with direct-to-satellite connectivity for real-time cattle location tracking, health monitoring, estrus detection, calving alerts, and virtual fencing, sold to beef cattle ranchers.
• xTlite Smart ID Tag Smart ID tag for calves providing relative GPS tracking, missing calf alerts, and health insights, designed to work alongside xTpro tags for complete herd coverage.
• xWatSen Remote Water Tank Monitor Remote water tank monitoring sensor that tracks water levels and temperature and sends alerts when animals need water, sold as a $699 standalone unit to cattle ranchers.
• Autonomous Rancher Cattle Management App Cloud and mobile herd management application with offline capability, digital calving book, lineage records, breeding/pregnancy tracking, medical records, financial management, and integration with 701x smart tags; offered in Commercial and Registered subscription tiers with a 30-day free trial.
• DigitalBeef Breed Registry Platform Enterprise breed registry SaaS platform providing real-time online registry, flexible business rules, EPD reporting with mating predictors, DNA data integration, member-managed customer functions, and interactive accounting tools for 17+ cattle and sheep breed associations.
• Ranch Tools (AutoTagger, EID Wand, EID Tags, Visual ID Tags) Accessory product line for cattle identification and tag application, including the AutoTagger automated electric ear tag applicator, EID Wand Bluetooth scanner, FDX EID Tags, and customizable Visual ID Tags in seven colors.

Quantifiable outcome

• Identify estrus and get more cows bred: $1,000 - $2,000/calf
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• DigitalBeefcoreStrategic or Co-development Partner · 26 September 2024DigitalBeef, a livestock registry SaaS platform based in San Antonio, Texas, was acquired by 701x in September 2024. The acquisition expanded 701x's service capabilities to include breed registry services for cattle and sheep associations, integrating 701x's cattle management technology and smart IoT devices with DigitalBeef's registry platform.
• American Gelbvieh AssociationcoreTechnology or IntegrationIntegration of DigitalBeef registry platform with American Gelbvieh Association for real-time online registry, EPD tracking, and member management.
• Canadian Gelbvieh AssociationcoreTechnology or IntegrationDigitalBeef platform integration with Canadian Gelbvieh Association for breed registry services.
• American Angus AssociationcoreTechnology or IntegrationIntegration allowing members to download herd inventory files and import into 701x Autonomous Rancher for complete cattle record management.
• Red Angus Association of AmericacoreTechnology or IntegrationIntegration with RAA's REDSPro system allowing members to download herd data for import into 701x platform.
• American Brahman Breeders AssociationcoreTechnology or IntegrationDigitalBeef registry integration with American Brahman Breeders Association for breed registry and performance tracking.
• North American Limousin FoundationcoreTechnology or IntegrationIntegration with NALF for registry services, EPD data, and member management through DigitalBeef platform.
• American Shorthorn AssociationcoreTechnology or IntegrationDigitalBeef registry platform integration with American Shorthorn Association.
• American Maine-Anjou AssociationcoreTechnology or IntegrationRegistry services integration with American Maine-Anjou Association.
• Braunvieh Association of AmericacoreTechnology or IntegrationIntegration with BARN (Braunvieh Association of America) for breed registry and member management.
• American Akaushi AssociationcoreTechnology or IntegrationDigitalBeef registry integration with American Akaushi Association.
• Charolais Association (CLA)coreTechnology or IntegrationIntegration with North American Limousin Foundation for breed registry services.
• Canadian Shorthorn AssociationcoreTechnology or IntegrationDigitalBeef platform integration with Canadian Shorthorn Association.
• Canadian Limousin AssociationcoreTechnology or IntegrationRegistry integration with Canadian Limousin Association.
• American Black Hereford AssociationcoreTechnology or IntegrationDigitalBeef registry integration with American Black Hereford Association.
• American Chianina AssociationcoreTechnology or IntegrationRegistry services integration with American Chianina Association.
• American Wagyu AssociationcoreTechnology or IntegrationIntegration with American Wagyu Association for registry and performance data management.
• Texas Longhorn Breeders Association of AmericacoreTechnology or IntegrationDigitalBeef registry platform integration with TLBAA for breed registry services.
• Santa Gertrudis Breeders InternationalcoreTechnology or IntegrationRegistry integration with Santa Gertrudis Breeders International.
• StripeminorOthersStripe is used for payment processing on the platform. Payment data including payment instrument numbers and security codes are stored by Stripe.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Afimilk: Afimilk is a dairy cow monitoring and management platform with heat detection, health alerts, and milk-yield analytics. While focused on dairy (vs. 701x's beef focus), the underlying sensor-and-software architecture parallels 701x's xTpro + Autonomous Rancher combination.
• Moocall: Moocall provides calving-detection sensors for beef and dairy cows. It overlaps with 701x's calving-detection feature but is a single-use device (tail-mounted sensor) rather than a multi-function GPS+health ear tag ecosystem.
• Breedr: Breedr is a livestock data and trading platform that helps cattle producers track performance, genetics, and marketing. It is comparable to 701x's data-software and breed-improvement layers, with a stronger marketplace/trading orientation.

Broad incumbents

• Allflex Livestock Intelligence (Merck Animal Health): Allflex, owned by Merck Animal Health, is a global leader in livestock identification (visual and electronic ear tags) and monitoring solutions including SenseHub and SCR dairy cow monitoring. It competes with 701x on the RFID/EID identification and health-monitoring layer, with deeper resources but broader (not beef-exclusive) focus.
• Gallagher Animal Management: Gallagher is a long-established provider of livestock weighing, EID, and animal management solutions including electric fencing and water monitoring. It competes with 701x on the EID wand, weighing, and water-monitoring layers, with a much broader product portfolio.
• Smartbow (Zoetis): Smartbow, acquired by Zoetis, provides ear-tag-based activity and health monitoring sensors for cattle. It competes with 701x's xTpro on real-time activity, rumination, and health detection, primarily in the dairy segment but expanding into beef.

Direct peers

• Ceres Tag: Ceres Tag manufactures direct-to-satellite GPS ear tags for livestock tracking and monitoring. It is the closest hardware competitor to 701x's xTpro, targeting similar cattle and other livestock use cases with satellite connectivity and health/activity sensors.
• CattleMax: CattleMax is a leading herd management software platform for cattle producers, offering breeding records, calving data, health tracking, and EID tag integration. It is the closest direct competitor to 701x's Autonomous Rancher app on the software layer, without 701x's proprietary GPS ear tag hardware.

Regional players

• Herdwatch: Herdwatch is a herd management software app primarily serving Irish, UK, and European livestock farmers. It is comparable to 701x's Autonomous Rancher app on the software and record-keeping side, with regional overlap in the UK — one of 701x's planned expansion markets.
• IdentiGEN: IdentiGEN provides DNA-based livestock traceability and identification services. It is comparable to 701x's DNA integration layer within the DigitalBeef registry platform, though 701x integrates DNA as a feature rather than delivering DNA traceability as its core product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqaPz-yNgfrAQq4eEFgne7w
• Facebookfacebook.com/701x.inc
• LinkedInlinkedin.com/company/701x
• Instagraminstagram.com/701x.inc
• TikToktiktok.com/@701x_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 701x