PeopleGuru
PeopleGuru is a Tampa-based cloud HCM software provider serving U.S. mid-market organizations with 50–2,000 employees. Its unified platform combines payroll, HR, timekeeping, benefits, and compliance on a single proprietary database, priced at $12–$16 PEPM plus optional managed services.
- Company typePrivate
- Founded2017
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PeopleGuru does
PeopleGuru, Inc. is a Tampa, Florida-based cloud Human Capital Management (HCM) software company founded in 2016–2017 by Richard Cangemi. It develops and sells a unified HCM platform called PeopleGuru HCM that integrates payroll, HR, time and labor, benefits administration, talent acquisition, onboarding, expense management, performance management, and compliance into a single proprietary database, with additional optional add-ons including a native mobile app and a biometric kiosk for time capture. The platform is built on Microsoft ASP.NET and SQL running on Tier 1 private cloud hardware across two redundant data centers, and holds SSAE 18 / SOC 1 Type 2 / SOC 2 Type II certifications with CCPA/CPRA-compliant privacy practices.
The company targets U.S. mid-market organizations with 50 to 2,000 employees, a segment it positions as underserved by both enterprise HCM vendors and SMB-focused solutions. It monetizes primarily through a per-employee-per-month (PEPM) subscription of $12–$16 for the core platform, with an optional managed services add-on priced at $8–$12 PEPM covering full-service payroll processing, garnishment administration, ACA reporting, and year-end tax support. Average sale is stated at approximately $50,000, and the company reports an 8–16 week implementation timeline with a 99% success rate. Go-to-market is sales-led, U.S.-based direct inside sales complemented by a referral program ($50 per qualifying meeting plus 10% of first sale up to $5,000), a corporate partner ecosystem (Hirebridge, ZayZoon, Human Interest, Equifax Work Number, Monarch Consulting, CultureShift HR, J.J. Keller, among others), and content-led demand generation.
PeopleGuru serves at least 14 verticals including healthcare, senior care, home health, local government, public transportation, financial services, manufacturing, cannabis/dispensaries, retail, trucking, education, nonprofits, wineries, and agriculture, with vertical-specific compliance hooks (IRC 280E, DOT, FLSA, ACA). The company has offices in Tampa FL, Florham Park NJ, and Durham NC, a headcount of 11–50, and has raised $5 million in a Series A led by CF Holdings in June 2022. It has earned consecutive G2 "Best Support for Mid-Market" awards in Payroll and Timekeeping across 2025 and 2026, and was a finalist for Tech Company of the Year at the 2025 Tampa Bay Tech Awards; however, in July 2025 it experienced a data breach affecting thousands of individuals that is now under class-action investigation.
PeopleGuru firmographics
Firmographics- Name
- PeopleGuru
- Legal name
- PeopleGuru, Inc.
- Website
- https://peopleguru.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeopleGuru is a Tampa-based cloud HCM software provider serving U.S. mid-market organizations with 50–2,000 employees. Its unified platform combines payroll, HR, timekeeping, benefits, and compliance on a single proprietary database, priced at $12–$16 PEPM plus optional managed services.
- Ownership category
- akta.pro rank
PeopleGuru industry classification
Industry- Product category
- Human Capital Management (HCM) Software
- NAICS
- Software Publishers (513210), Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll, Time & Attendance (BPACAPAB), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where PeopleGuru is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PeopleGuru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS (PEPM): PeopleGuru HCM is priced on a per-employee-per-month (PEPM) subscription model at $12-$16 PEPM depending on capabilities selected. Managed Services is priced separately at $8-$12 PEPM. Subscription covers access to the core HCM platform including payroll, HR, timekeeping, and benefits modules.
- Managed Payroll and Benefits Services: Optional managed services add-on for clients who want additional help with payroll processing and benefit management. Includes full-service payroll processing, garnishment administration, ACA reporting, tax filing support, and benefits administration configuration and reconciliation. Priced at $8-$12 PEPM in addition to the base subscription.
- Referral Program Revenue: Referral program pays partners $50 per qualified meeting referral and 10% of the first sale (up to $5,000) when a referral becomes a client. Average sale is approximately $50,000, creating recurring revenue incentives for channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core HCM Platform - $12-$16 PEPM |
| Subscription | Monthly | Managed Services Add-on - $8-$12 PEPM |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
PeopleGuru product offering
Product offeringCore offering
PeopleGuru develops and sells a cloud-based Human Capital Management (HCM) platform that unifies payroll processing, core HR, time and labor tracking, and benefits administration in a single proprietary database. The platform is sold on a per-employee-per-month (PEPM) subscription basis to U.S. mid-market organizations of 50 to 2,000 employees, with an optional add-on for fully managed payroll and benefits services.
Product overview
PeopleGuru™ offers a unified HCM platform called PeopleGuru™ HCM that integrates payroll, HR, timekeeping, and benefits administration in a single database. The core product includes multiple modules: Core HR / Employee Self-Service (with native Mobile App and Biometric Kiosk), Automated Payroll and Tax Filing, Salary/Talent/Performance Management, Time/Attendance/Labor tracking, Reporting and Analytics (400+ reports), Benefits Administration, Paperless Onboarding, Expense Management, Talent Acquisition, and Compliance tools. An optional add-on is PeopleGuru™ Managed Services for full outsourcing of payroll and benefits administration. The platform is built on Microsoft ASP.NET and SQL technology with private cloud infrastructure, serving mid-market organizations with 50-2000 employees at pricing of $12-$16 PEPM, or Managed Services at $8-$12 PEPM.
Differentiator
Problem solved
Functional benefit
Products and services
- PeopleGuru HCM PeopleGuru HCM is a unified cloud-based Human Capital Management platform that integrates payroll processing, core HR and employee self-service, time and labor tracking, benefits administration, talent acquisition and onboarding, performance management, expense management, reporting and analytics, and compliance in a single proprietary database. It is sold as a per-employee-per-month (PEPM) subscription at $12-$16 PEPM to U.S. mid-market organizations with 50-2,000 employees.
- PeopleGuru Managed Services PeopleGuru Managed Services is an optional add-on service providing full-service payroll processing, timesheet management, garnishment administration, ACA reporting and filing, quarterly and year-end tax support, and benefits administration including open enrollment, life event changes, and quarterly reconciliation. Priced separately at $8-$12 PEPM in addition to the base HCM subscription.
Quantifiable outcome
- Implemented in 8-16 weeks with a 99% success rate
- +5 more outcomes
Companies that use PeopleGuru
Customer profileNamed customers17 records
Segments15 records
Ideal customer profiles1 record
PeopleGuru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
PeopleGuru partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HirebridgecoreStrategic integration partnership between PeopleGuru and Hirebridge, an enterprise recruiting software provider. The partnership provides PeopleGuru clients with an integrated best-in-class recruiting and hiring solution alongside PeopleGuru's HCM capabilities. The combined solution takes organizations from initial job posting to onboarding seamlessly. Marc Berman, CEO of Hirebridge, noted cultural alignment between the two companies.
- Monarch ConsultingminorStrategic partnership between PeopleGuru and Monarch Consulting, a premier HR services firm. The collaboration enables Monarch to offer PeopleGuru's HCM technology alongside its existing services including HR consulting, staffing and recruiting, compensation consulting, learning and development, talent management, and HR investigations. Monarch's COO Dan Darabaris described the partnership as making them a 'one-stop-shop for all HR needs.'
- CultureShift HRminorPartnership between PeopleGuru and CultureShift HR to deliver DEI (Diversity, Equity, and Inclusion) solutions to PeopleGuru clients. CultureShift HR provides fractional HR services and DEI training and consulting that integrate into PeopleGuru's HCM offerings. Led by CEO Alysha M. Campbell, CultureShift HR empowers HR leaders with tools for navigating DEI complexities.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
PeopleGuru competitors and assessment
Company assessmentDirect peers
- Rippling: Cloud-native HCM, payroll, IT, and finance platform named by PeopleGuru as a direct competitor. Differentiates via modern tech stack and AI features, increasingly encroaching on the mid-market segment PeopleGuru targets.
- Paycom: Public mid-to-enterprise HCM and payroll provider named by PeopleGuru on its competitive comparison pages. Offers single-database payroll and HR automation targeting similar mid-market buyers with PEPM pricing.
- BambooHR: Mid-market HR and payroll platform targeting small-to-mid-sized organizations with employee self-service and benefits administration. Overlaps with PeopleGuru's lower end of the 50-2,000 employee segment on core HR and payroll.
- Paycor: Mid-market HCM and payroll platform named by PeopleGuru in its competitor set. Serves similar 50-2,000 employee organizations with payroll, HR, benefits, and talent management modules on a SaaS model.
- Gusto: Payroll, HR, and benefits platform primarily serving SMB and lower mid-market with PEPM pricing. Increasingly moving upmarket into the segment PeopleGuru targets, offering payroll plus health insurance and 401(k).
- Paylocity: Public mid-market HCM and payroll platform explicitly listed by PeopleGuru as a direct competitor on its comparison pages. Targets similar 50-2,000 employee organizations with payroll, HR, time, benefits, and talent modules.
- isolved: Mid-market HCM and payroll platform serving similar 50-2,000 employee organizations with PEPM pricing. Competes head-to-head in verticals like healthcare, manufacturing, and professional services with comparable single-platform positioning.
Broad incumbents
- ADP: Largest incumbent payroll and HCM provider globally, explicitly named by PeopleGuru on its comparison pages. Serves the full spectrum from SMB through enterprise with RUN, Workforce Now, and Vantage HCM, dominating mid-market accounts with broader product breadth.
- UKG: Major HCM incumbent formed by the Ultimate Software and Kronos merger, explicitly named by PeopleGuru as a competitor. Offers Pro, Ready, and Dimensions HCM suites serving mid-market and enterprise with deep workforce management.
- Workday: Enterprise-focused HCM and finance cloud platform. Serves the upper end of the mid-market and large enterprises with deeper talent management and analytics, representing the ceiling of the competitive set PeopleGuru competes against as it moves upmarket.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PeopleGuru social profiles
Digital presencePeopleGuru compliance and trust
Trust signalCompliance3 records
PeopleGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleGuru leadership team
Management profileNumber of profiles
Profiles4 records
PeopleGuru funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleGuru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleGuru
What does PeopleGuru do?
PeopleGuru develops and sells a cloud-based Human Capital Management (HCM) platform that unifies payroll processing, core HR, time and labor tracking, and benefits administration in a single proprietary database. The platform is sold on a per-employee-per-month (PEPM) subscription basis to U.S. mid-market organizations of 50 to 2,000 employees, with an optional add-on for fully managed payroll and benefits services.
Is PeopleGuru a public or private company?
PeopleGuru is a private company. It is classified as venture growth investor backed and is currently operating.
When was PeopleGuru founded?
PeopleGuru was founded in 2017. It employs 11 to 50 people.
Where is PeopleGuru based?
PeopleGuru is headquartered in Tampa, United States, in the North America region.
How does PeopleGuru make money?
Three revenue lines are on record. Subscription SaaS (PEPM) is the primary driver. The others are managed Payroll and Benefits Services and referral Program Revenue.
Who are PeopleGuru's main competitors?
Direct peers on record are Rippling, Paycom, BambooHR, Paycor, Gusto, Paylocity and isolved. Broad incumbents are ADP, UKG and Workday.
Does PeopleGuru have an API?
Yes. PeopleGuru mentions 'Robust API integration capabilities' on their comparison pages, indicating they support API-based integrations with third-party systems. However, no dedicated API documentation portal, developer portal URL, or SDK details were found in the available source data.
What industry is PeopleGuru in?
PeopleGuru's product category is Human Capital Management (HCM) Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 513210 and its SIC code is 7372.