YieldMax ETFs
- Company typePrivate
- Founded2022
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
YieldMax ETFs firmographics
Firmographics- Name
- YieldMax ETFs
- Legal name
- YieldMax ETFs (operated by Tidal Investments LLC)
- Website
- https://yieldmaxetfs.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
YieldMax ETFs industry classification
Industry- Product category
- Option Income Exchange-Traded Funds (ETFs)
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Broad Market Equity ETFs (FSAAAFAA)
- akta.pro secondary industry
- Leveraged & Inverse ETFs (FSAAAFAK)
Keywords
Where YieldMax ETFs is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YieldMax ETFs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Management Fees: YieldMax ETFs charge an expense ratio (approximately 0.99% gross for most funds) on assets under management. Tidal Investments LLC serves as the investment adviser and earns management fees based on the total assets across the fund family.
- Distribution Revenue: The funds generate and distribute option income through weekly or monthly distributions to shareholders. While distributions are paid to investors, the strategy creates the fund's value proposition and drives AUM growth which in turn generates management fee revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard ETF Expense Ratio |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
YieldMax ETFs product offering
Product offeringCore offering
YieldMax ETFs is a private ETF issuer offering approximately 59 actively managed exchange-traded funds that generate weekly or monthly income distributions for investors through a proprietary call spread options strategy on individual stocks, thematic baskets, and broad-market indices. Funds provide synthetic exposure—collateralized by cash and US Treasuries—to single names (TSLY, NVDY, MSTY), sector themes (CHPY semiconductors, GPTY AI/Tech, LFGY crypto, GDXY gold miners, MINY metals/mining), and diversified YieldMax Lite Target 12 and Target 25 wrappers, sold to investors via NYSE Arca and brokerage platforms.
Product overview
YieldMax ETFs is a specialized ETF provider offering a comprehensive suite of option income strategy ETFs designed to generate regular cash distributions through sophisticated options trading strategies. The product lineup consists of three main categories: (1) Single Stock Option Income ETFs (Maximized for Potential Income) - 39 funds targeting high distribution yields by writing call spreads on individual stocks such as AMD, Amazon, Tesla, NVIDIA, Coinbase, and Strategy; (2) Broad-Based Option Income ETFs - 10 funds providing diversified thematic exposure across sectors like semiconductors (CHPY), AI/tech (GPTY), gold miners (GDXY), crypto (LFGY), and strategic metals/mining (MINY), as well as multi-stock approaches like ULTY, YMAG, YMAX, and the inverse YQQQ; and (3) YieldMax Lite Balanced Potential Income ETFs - split into Target 25 funds (MSST, NVIT, TEST) targeting 25% annual distributions on single stocks, and Target 12 funds (BIGY, DDDD, QDTY, RDTY, RNTY, SDTY, SOXY) targeting 12% annual distributions. The core strategy across all funds involves call spread options selling rather than traditional covered calls, allowing for greater upside participation while generating income. The funds are managed by Tidal Investments LLC with distributions handled by Foreside Fund Services LLC.
Differentiator
Problem solved
Functional benefit
Brands
- YieldMax Maximized for Potential Income: High-income ETF lineup using options-selling strategies for high distribution yields, available across both single-stock and diversified fund structures.
- YieldMax Lite
- Target 12
- Target 25
Products and services
- YieldMax TSLA Option Income Strategy ETF (TSLY) Actively managed ETF using call spread strategies on Tesla (TSLA) stock to generate weekly income distributions; for income-focused retail investors seeking exposure to TSLA with a distribution yield.
- YieldMax COIN Option Income Strategy ETF (CONY) Actively managed ETF using call spread strategies on Coinbase Global (COIN) stock to generate weekly income distributions.
- YieldMax NVDA Option Income Strategy ETF (NVDY) Actively managed ETF using call spread strategies on NVIDIA (NVDA) stock to generate weekly income distributions; manages approximately $1.82 billion in AUM.
- YieldMax MSTR Option Income Strategy ETF (MSTY) Actively managed ETF using call spread strategies on Strategy (MSTR) stock to generate weekly income distributions; manages approximately $1 billion in AUM.
- YieldMax AMD Option Income Strategy ETF (AMDY) Actively managed ETF using call spread strategies on Advanced Micro Devices (AMD) stock to generate weekly income distributions; doubled investor capital from December 2025 to May 2026.
- YieldMax AMZN Option Income Strategy ETF (AMZY) Actively managed ETF using call spread strategies on Amazon (AMZN) stock to generate weekly income distributions.
- YieldMax Semiconductor Portfolio Option Income ETF (CHPY) Actively managed ETF holding 15-30 semiconductor stocks and generating weekly income by selling call spreads across the portfolio; for investors seeking diversified semiconductor sector exposure with an income overlay.
- YieldMax Ultra Option Income Strategy ETF (ULTY) Actively managed ETF selling covered calls and credit spreads on high-volatility growth stocks to generate weekly income; manages approximately $2.48 billion in AUM and underwent a December 2025 strategic overhaul and 1-for-10 reverse split.
- YieldMax MSTR Performance & Distribution Target 25 ETF (MSST) Actively managed ETF using call spread strategies on Strategy (MSTR) stock targeting 25% annual distribution rate with weekly payouts.
- YieldMax NVDA Performance & Distribution Target 25 ETF (NVIT) Actively managed ETF using call spread strategies on NVIDIA (NVDA) stock targeting 25% annual distribution rate with weekly payouts.
- YieldMax TSLA Performance & Distribution Target 25 ETF (TEST) Actively managed ETF using call spread strategies on Tesla (TSLA) stock targeting 25% annual distribution rate with weekly payouts.
- YieldMax Target 12 Big 50 Option Income ETF (BIGY) Monthly income ETF targeting 12% annual distribution rate using synthetic replication with higher fees and counterparty risk.
- YieldMax U.S. Stocks Target Double Distribution ETF (DDDD) ETF that holds Schwab US Dividend Equity ETF (SCHD) and writes covered call spreads to target roughly double SCHD's yield.
- YieldMax Nasdaq 100 0DTE Covered Call Strategy ETF (QDTY) 0DTE (zero days to expiration) covered call ETF on the Nasdaq 100 Index targeting consistent weekly income.
- YieldMax S&P 500 0DTE Covered Call Strategy ETF (SDTY) 0DTE covered call ETF on the S&P 500 Index targeting consistent weekly income.
- YieldMax Strategic Metals & Mining Portfolio Option Income ETF (MINY) Actively managed ETF designed to generate income through writing call options on a diversified basket of metals and mining equities.
- YieldMax Bitcoin Option Income Strategy ETF (YBIT) Actively managed ETF using call spread strategies on Bitcoin-linked ETFs to generate weekly income distributions.
- YieldMax Short TSLA Option Income Strategy ETF (CRSH) Actively managed inverse ETF using call spread strategies on Tesla (TSLA) stock to generate weekly income distributions from short positions.
- YieldMax Short COIN Option Income Strategy ETF (FIAT) Actively managed inverse ETF using call spread strategies on Coinbase (COIN) stock to generate weekly income distributions from short positions.
- YieldMax Short NVDA Option Income Strategy ETF (DIPS) Actively managed inverse ETF using call spread strategies on NVIDIA (NVDA) stock to generate weekly income distributions from short positions.
- YieldMax Magnificent 7 Fund of Option Income ETF (YMAG) Fund-of-funds investing in seven mega-cap ETFs using synthetic covered call strategies to generate weekly income.
- YieldMax Universe Fund of Option Income ETFs (YMAX) Fund-of-funds investing across the YieldMax universe of option income ETFs to generate weekly income; subject to a February 20, 2026 strategic update announcement.
- YieldMax Crypto Industry & Tech Portfolio Option Income ETF (LFGY) Actively managed ETF investing in 15-30 US-listed crypto-related companies using various options strategies to generate weekly income.
- YieldMax AI & Tech Portfolio Option Income ETF (GPTY) Actively managed ETF investing in 15-30 US-listed companies with significant AI and technology revenue, using call spread strategies to generate weekly income.
- YieldMax Gold Miners Option Income Strategy ETF (GDXY) Actively managed ETF using synthetic covered call strategies on the VanEck Gold Miners ETF (GDX) to generate weekly income.
- YieldMax Semiconductor Option Income UCITS ETF (CHPY UCITS) Dublin-listed dollar-denominated UCITS ETF employing a dual-option credit spread covered call strategy on semiconductor stocks; expands YieldMax's distribution into European markets via HANetf partnership.
- YieldMax Ultra Short Option Income Strategy ETF (SLTY) Actively managed inverse ETF using short option strategies to generate weekly income distributions.
- YieldMax Short N100 Option Income Strategy ETF (YQQQ) Actively managed ETF using put spread strategies on QQQ designed to generate option income in flat or soft market conditions.
Quantifiable outcome
- Distribution rates ranging from ~17% to over 100% with 30-Day SEC yields typically 1.5-3%
- +2 more outcomes
Companies that use YieldMax ETFs
Customer profileSegments3 records
Ideal customer profiles3 records
YieldMax ETFs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YieldMax ETFs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HANetfcoreHANetf is a European ETF platform partner that has collaborated with YieldMax to launch UCITS versions of select ETFs in Europe, including the CHPY Semiconductor Option Income UCITS ETF and European listings of NATY and ULTY.
- Tidal Investments LLCcoreTidal Investments LLC serves as the investment adviser for all YieldMax ETFs, responsible for the active management and options strategies of the fund family. This is a core operational partnership essential to fund management.
- Foreside Fund Services LLCcoreForeside Fund Services LLC serves as the distributor for all YieldMax ETFs, handling the regulatory and compliance aspects of fund distribution to broker-dealers and the investing public.
- Mike KhouwcoreMike Khouw serves as YieldMax Strategist and is a CNBC contributor. He provides market commentary, options strategy insights, and hosts the weekly Khouw Down livestream, representing YieldMax in financial media.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
YieldMax ETFs competitors and assessment
Company assessmentBroad incumbents
- JPMorgan Asset Management: JPMorgan's JEPI and JEPQ are among the largest actively-managed income ETFs globally. While broader in mandate and using a different equity-premium-harvest approach, JEPI/JEPQ compete directly for the same income-investor dollar and dwarf YieldMax on AUM scale.
- WisdomTree Investments: WisdomTree runs equity income ETFs with options overlays (e.g., DHS, THIR) and is a major incumbent in the income-ETF category. Comparable target audience and use of derivatives-enhanced yield strategies, with substantially larger scale.
- Allspring Funds: Allspring offers option-income ETFs (e.g., WDIV, EEI) and is an established incumbent. Comparable in targeting income investors, though broader in overall product mix and active management approach.
Direct peers
- Roundhill Investments: Roundhill operates QDTE, YYY, and XDTE option-income ETFs and is one of the closest direct competitors in the weekly-distribution option-income category. Comparable product design and retail income-investor target audience, with similar reliance on social-media-driven distribution.
- Amplify ETFs: Amplify issues income and thematic ETFs (e.g., Cboe-based funds) using options strategies. Comparable in employing options overlays to generate yield and in targeting similar income-focused investor segments.
- Simplify Asset Management: Simplify issues a range of option-income and derivatives-overlay ETFs (e.g., SVOL, SPD) targeting yield-seeking investors. Directly comparable in using options to generate income from equity exposure, with similar active management and thematic product strategy.
- Global X Management: Global X is the incumbent leader in covered-call ETFs with flagship products QYLD (NASDAQ 100 covered call) and XYLD (S&P 500 covered call). Directly comparable to YieldMax in category, target investor, and AUM scale, though Global X uses traditional covered-call mechanics rather than YieldMax's call-spread architecture.
- Neos Investments: Neos focuses on high-income ETFs using options overlays, with products designed to deliver monthly distributions. Directly comparable in target segment (income-focused retail) and use of options-based strategies on equity exposure.
Emerging players
- Innovator ETFs: Innovator pioneered defined-outcome and buffer ETFs that use options to shape returns. Adjacent to YieldMax in derivatives-based ETF design and income/risk-management positioning, though focused on downside protection rather than yield maximization.
Others
- Tidal Investments LLC: Tidal Investments is YieldMax's investment adviser and parent entity, but it also manages competing ETF products under other brands. Relevant as both parent and adjacent issuer—any operational issues at Tidal directly impact YieldMax fund management.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YieldMax ETFs social profiles
Digital presenceYieldMax ETFs financial estimates
Financial estimateRevenue estimate
Valuation estimate
YieldMax ETFs leadership team
Management profileNumber of profiles
Profiles1 record
YieldMax ETFs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YieldMax ETFs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YieldMax ETFs
What does YieldMax ETFs do?
YieldMax ETFs is a private ETF issuer offering approximately 59 actively managed exchange-traded funds that generate weekly or monthly income distributions for investors through a proprietary call spread options strategy on individual stocks, thematic baskets, and broad-market indices. Funds provide synthetic exposure—collateralized by cash and US Treasuries—to single names (TSLY, NVDY, MSTY), sector themes (CHPY semiconductors, GPTY AI/Tech, LFGY crypto, GDXY gold miners, MINY metals/mining), and diversified YieldMax Lite Target 12 and Target 25 wrappers, sold to investors via NYSE Arca and brokerage platforms.
Is YieldMax ETFs a public or private company?
YieldMax ETFs is a private company. It is classified as corporate owned and is currently operating.
When was YieldMax ETFs founded?
YieldMax ETFs was founded in 2022. It employs 1 to 10 people.
Where is YieldMax ETFs based?
YieldMax ETFs is headquartered in Milwaukee, United States, in the North America region.
How does YieldMax ETFs make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are distribution Revenue.
Who are YieldMax ETFs's main competitors?
Broad incumbents on record are JPMorgan Asset Management, WisdomTree Investments and Allspring Funds. Direct peers are Roundhill Investments, Amplify ETFs, Simplify Asset Management, Global X Management and Neos Investments. Innovator ETFs is listed as an emerging player. Tidal Investments LLC is listed as an others.
Does YieldMax ETFs have an API?
No public API is recorded for YieldMax ETFs.
What industry is YieldMax ETFs in?
YieldMax ETFs's product category is Option Income Exchange-Traded Funds (ETFs). Its primary akta.pro industry code is FSAAAFAA, Broad Market Equity ETFs, with a secondary code of FSAAAFAK, Leveraged & Inverse ETFs. Its NAICS code is 523940 and its SIC code is 6282.