Incopro

What Incopro does

Incopro is a London-headquartered online brand and intellectual property protection company founded in 2012, operating as a wholly-owned subsidiary of Corsearch following its 2021 acquisition. The company built an AI-native detection platform branded as Zeal 2.0 that combines automated monitoring with expert human oversight to identify, prioritize, and enforce against counterfeit products, brand impersonation, and gray market activity across online channels. Its product architecture is modular, anchored by Zeal 2.0 for detection, TrademarkNow for trademark search and screening, and specialized modules for Stop Counterfeits, Stop Impersonation, Stop Gray Markets, and Content Protection.

The platform serves global enterprise brands on a SaaS subscription basis, with named customers spanning fashion and retail (H&M), food and beverage (Mondelez), consumer health (Reckitt), eyewear (Specsavers), entertainment (Lionsgate), and headwear and apparel (New Era). Incopro operates an enterprise field sales go-to-market motion with consultative selling, demo-led conversion, and quote-based pricing negotiated per customer. The company raised $21 million in a Series B round in May 2018 led by Highland Europe with participation from TriplePoint Capital, and its technology has been fully integrated into Corsearch's broader brand protection platform since 2021.

The company was recognized by Market Research Future as one of eight key players in the global online brand protection software market, alongside MarkMonitor, BrandShield, Red Points, Cimpress, TrademarkNow, DomainTools, and CounterFind. The category is forecast to grow from USD 2.683 billion in 2024 to USD 8.817 billion by 2035 at approximately 11.42% CAGR.

Name

Incopro

Legal name

Incopro

Website

https://incoproip.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Short description

Incopro is a London-based, AI-native brand and intellectual property protection company serving global enterprise brands with detection and enforcement against counterfeits, impersonation, and gray market threats; now fully integrated into Corsearch following its 2021 acquisition.

Ownership category

akta.pro rank

Product category

Brand Protection Software

NAICS

Software Publishers (5132), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHDAAAMAA

AI Governance, Risk & Compliance (GRC) Platforms

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/AI Ethics & Compliance Solutions

Keywords

• Brand protection software
• Anti-counterfeiting solutions
• Trademark management
• Online brand monitoring
• Intellectual property protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Protection Software Subscription: SaaS-based brand protection software sold on subscription basis to enterprises. The software provides online brand protection including counterfeit detection, impersonation monitoring, and gray market surveillance across digital channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Incopro provided AI-native brand protection and trademark management software that detects counterfeit products, brand impersonations, and gray market activity across online channels. The platform combined automated AI detection (Zeal 2.0) with human expert oversight to identify, prioritize, and enforce removal of brand threats. Its offering also included TrademarkNow for trademark search and screening. Following the 2021 acquisition by Corsearch, Incopro's technology has been fully integrated into Corsearch's broader brand protection platform.

Product overview

Corsearch (formerly Incopro, acquired in 2021) offers a modular platform architecture for brand protection and trademark management. The core platform integrates AI-native detection technology (Zeal 2.0) with expert human oversight, supplemented by TrademarkNow for trademark search and screening. The product suite includes specialized modules for Stop Counterfeits, Stop Impersonation, and Stop Gray Markets, alongside trademark solutions for screening, searching, and watching. Incopro's advanced technology has been integrated into Corsearch's next generation of brand protection solutions, providing comprehensive protection across online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeal 2.0 AI-native detection platform with expert oversight that uncovers, prioritizes, and eliminates brand threats across online channels. Goes beyond takedown counts to deliver comprehensive protection against counterfeiting, impersonation, and gray market threats for global enterprise brands.
• TrademarkNow Smart trademark search and screening platform powered by proprietary algorithms that enables accurate trademark clearance, watching, and risk assessment for brand owners.
• Brand Protection Solutions Comprehensive brand protection platform combining AI technology (Zeal 2.0) and expert teams to protect brands from counterfeiting, impersonation, and gray market threats across online channels. Designed for large multinational corporations.
• Trademark Solutions Trademark management platform delivering results, accurate data, and expert analytics for identifying threats earlier and acting more effectively in trademark clearance, screening, and watching.
• Content Protection Digital asset protection solution featuring automated monitoring and removal of pirated content across online platforms, designed for media and entertainment rights holders.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

One partnership is on record.

• CorsearchcoreOthers · 1 January 2021Incopro was acquired by Corsearch in 2021 and has been fully integrated with Corsearch. Incopro's advanced technology and years of industry expertise have contributed to Corsearch's next generation of brand protection solutions. The acquisition combined Incopro's AI capabilities with Corsearch's broader trademark and brand protection platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Red Points: Red Points is a leading AI-powered brand and IP protection platform that detects and removes counterfeits, pirated content, and trademark infringements across online channels. It directly competes with Incopro's Zeal 2.0 platform in serving global enterprise brands.
• BrandShield: BrandShield provides AI-driven brand protection, digital risk protection, and anti-phishing solutions for enterprise customers. It is a direct competitor to Incopro in detecting counterfeit products, impersonation, and fraudulent listings online.
• CounterFind: CounterFind is a brand protection software vendor that helps enterprises detect and remove counterfeit listings across online marketplaces. It competes directly with Incopro's Stop Counterfeits module.

Broad incumbents

• MarkMonitor (Clarivate): MarkMonitor, owned by Clarivate, is a long-established brand protection incumbent offering domain management, anti-counterfeiting, and anti-piracy services to global enterprises. It competes with Incopro across the enterprise brand protection stack.
• CSC Digital Brand Services: CSC Digital Brand Services provides domain management, brand protection, and online fraud detection services for global enterprises. It competes with Incopro in the broader brand and IP protection category.
• OpSec Security: OpSec Security offers brand protection, anti-counterfeiting, and authentication solutions across physical and digital channels. It is a broader incumbent competing with Incopro in the IP protection market.

Emerging players

• MarqVision: MarqVision is an AI-powered brand protection and anti-counterfeiting platform serving global brands and luxury companies. It overlaps with Incopro's core offerings but focuses on premium and luxury segments.
• SnapDragon Monitoring: SnapDragon Monitoring offers IP enforcement and counterfeit detection services for brands, with a particular focus on online marketplaces. It is an emerging competitor in the same anti-counterfeiting space as Incopro.
• PhishLabs (Fortra): PhishLabs, part of Fortra, provides digital risk protection including brand protection, anti-phishing, and threat intelligence. It overlaps with Incopro's impersonation and digital threat detection capabilities.
• Netcraft: Netcraft provides cybercrime detection, brand protection, and phishing takedown services for enterprises. It overlaps with Incopro's impersonation and online threat detection capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IncoproUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incopro