CounterFind
CounterFind is a Dallas-based B2B SaaS platform that uses AI-enhanced monitoring and automated enforcement to detect and remove counterfeit merchandise across global marketplaces, social media, and websites. It serves enterprise clients in sports, music, entertainment, retail, education, and government.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CounterFind does
CounterFind is a Dallas-based B2B SaaS company that provides online brand protection software and services to brands, rights holders, and licensors in the sports, music, entertainment, retail, consumer products, collegiate, and government sectors. The platform detects, monitors, and removes counterfeit merchandise, unauthorized listings, and infringing content across global ecommerce marketplaces (Amazon, eBay, Walmart, AliExpress, Etsy, and hundreds more), social media platforms (Facebook, Instagram), and fraudulent websites and domains. CounterFind extends its offering into the financial recovery layer through an Infringement Recovery Program that files U.S. federal court actions on a contingency basis against foreign-based counterfeiters.
The platform is built around five integrated modules: Brand Defender (marketplace monitoring and takedown), Social Media Protection (real-time monitoring of unsearchable ads and posts), Website Takedowns (global domain enforcement and fraudulent site removal), Trademark Management (USPTO API integration), and the Infringement Recovery Program (contingency federal litigation). Core technology combines AI-powered image and logo recognition, proprietary filtering formulas combining image, keyword, and cross-brand signals, and automated enforcement workflows including auto-generated cease-and-desist letters with average takedown times under 48 hours. The company reports that clients in the recovery program see an 80% drop in counterfeit detections after the third filing and a 50% year-over-year reduction in counterfeit merchandise.
CounterFind makes money through a combination of annual enterprise SaaS subscriptions (custom quote-based pricing) and contingency fees on damages recovered via the Infringement Recovery Program. The company goes to market exclusively through direct enterprise field sales with a demo-driven, custom-quote sales process, supported by content marketing, an annual Brand Protection Summit, industry association memberships (INTA, Licensing International, IACC), and earned media coverage. Founded in 2015 by Jamie Gerson, Rachel Aronson, and former Dallas Cowboys player Darren Woodson, CounterFind has raised approximately $1.75M across two funding rounds in 2017 and 2018 and operates with 11-50 employees.
CounterFind firmographics
Firmographics- Name
- CounterFind
- Legal name
- CounterFind, Inc.
- Website
- https://counterfind.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CounterFind is a Dallas-based B2B SaaS platform that uses AI-enhanced monitoring and automated enforcement to detect and remove counterfeit merchandise across global marketplaces, social media, and websites. It serves enterprise clients in sports, music, entertainment, retail, education, and government.
- Ownership category
- akta.pro rank
CounterFind industry classification
Industry- Product category
- Online Brand Protection Software
- NAICS
- Collection Agencies (561440), Credit Bureaus (561450)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industries
- Bot Management & Credential Stuffing Protection (FSAMALAG), Payments Fraud & Chargeback Prevention (HDADALAE)
Keywords
Where CounterFind is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CounterFind business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform providing brand protection software with monitoring, detection, and enforcement capabilities. Pricing is custom quote-based per brand with volume considerations for multiple brands. Operates on a per-client basis with annual or multi-year contracts typical for enterprise clients.
- Infringement Recovery (Contingency): Contingency-based revenue from the Infringement Recovery Program where CounterFind handles defendant identification, evidence collection, and coordinates with litigation partners for U.S. federal court filings. No upfront costs to clients; CounterFind takes a contingency fee from recovered damages. Average net recovery per case distributed within 6-9 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on brand protection needs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
CounterFind product offering
Product offeringCore offering
CounterFind is a B2B SaaS technology platform that helps brands and licensors identify, monitor, and remove counterfeit merchandise and infringing content online. The platform combines AI-driven detection across global marketplaces, social media platforms, and websites with automated takedown tools and expert-led enforcement, including a contingency-based Infringement Recovery Program for financial recovery through U.S. federal litigation.
Product overview
CounterFind is an online brand protection SaaS platform that combines AI-enhanced technology with expert-led services to help global organizations detect, monitor, and remove counterfeit products and infringing content. The platform is offered as a unified SaaS solution with multiple integrated modules: Brand Defender (Marketplace Protection) monitors and enforces against counterfeit listings across unlimited ecommerce marketplaces; Social Media Protection provides real-time monitoring and takedowns on Facebook, Instagram, and other social platforms; Website Takedowns enables removal of fraudulent domains and counterfeit websites; Trademark Management integrates with USPTO APIs for IP portfolio management; and the Infringement Recovery Program handles legal action and financial recovery through U.S. federal courts. The platform uses AI-powered logo detection, proprietary filtering formulas, and automated enforcement tools including auto-generated cease and desist letters to deliver comprehensive protection with average takedown times under 48 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Defender (Marketplace Protection) AI-powered marketplace monitoring and enforcement solution that tracks counterfeit listings across unlimited domestic and international ecommerce platforms including Amazon, eBay, Walmart, AliExpress, Etsy, and 100s more, with real-time detection and average takedown times under 48 hours. Designed for enterprise brands facing global counterfeiting.
- Social Media Protection Real-time monitoring and takedown solution for social media platforms including Facebook and Instagram, using AI-driven tracking, image and logo recognition, and automated enforcement to remove fake profiles, posts, and ads selling counterfeit goods. Targets enterprise brands needing to stop social media-driven counterfeiting.
- Website Takedowns Global domain takedown and counterfeit website removal service that monitors domain registries, sweeps search engines for paid search ads, and provides on-demand takedown requests for fraudulent websites impersonating brands. Built for enterprise IP and brand protection teams.
- Trademark Management Trademark monitoring and management solution that integrates with USPTO APIs to help brands take control of their trademarks, detect potential infringements using AI-powered scanning, and enforce rights with real-time takedowns averaging under 48 hours. Targets enterprise brand owners and licensing teams.
- Infringement Recovery Program IP litigation and financial recovery program that identifies foreign-based counterfeiters, collects evidence, files U.S. federal complaints, and recovers damages through settlements and default judgments on a contingency fee basis with no upfront cost to clients. Targets enterprise brands seeking to convert brand protection into a revenue line.
- CounterFind SaaS Platform Cloud-based SaaS brand protection platform combining AI-driven monitoring, automated enforcement, and expert-led services to deliver end-to-end online brand protection across marketplaces, social media, websites, and legal recovery. Targets large organizations in sports, music, entertainment, retail, and consumer products.
Quantifiable outcome
- Average takedown time of less than 48 hours for marketplace and website infringements
- +6 more outcomes
Companies that use CounterFind
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
CounterFind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
CounterFind partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Warner Music GroupflagshipWarner Music Group hosted CounterFind's first annual Brand Protection Summit in 2019 at their New York location. This partnership demonstrates CounterFind's positioning as a trusted partner for major entertainment and music industry players in addressing brand protection challenges.
- Epic RightscoreEpic Rights partnered with CounterFind to battle counterfeit merchandise and pave the way for online brand protection within the music industry worldwide. Epic Rights is a global provider of consumer, lifestyle, and branding products owned by Universal Music.
- U.S. Litigation PartnerscoreCounterFind works with litigation partners who file U.S. federal complaints, trigger court orders and subpoenas to freeze counterfeiters' funds, and uncover true identities of infringers. These partners recommend optimal legal paths for each brand based on collected data and handle evidence collection, court filings, and settlement negotiations.
- Platform Partners (Marketplaces & Social Media)coreCounterFind has enforcement partnerships with major platforms including Amazon, eBay, Walmart, AliExpress, Etsy, Facebook, Instagram, and 100s more. These integrations enable automated takedown notices and enforcement actions across global ecommerce and social media platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CounterFind competitors and assessment
Company assessmentDirect peers
- MarkMonitor (Clarivate): MarkMonitor is one of the most established online brand protection platforms, offering domain, marketplace, and social media anti-counterfeiting services for global brands — directly overlapping CounterFind's marketplace monitoring, social media enforcement, and trademark management modules.
- Corsearch: Corsearch provides trademark watching, online brand protection, and anti-counterfeiting services to enterprise customers globally. Its offering closely parallels CounterFind's combination of AI-driven detection, marketplace/social enforcement, and trademark portfolio management.
- Red Points: Red Points is a venture-backed SaaS platform focused on automated brand protection across marketplaces, social media, and domains. It targets the same enterprise buyer with AI-based detection and takedowns and competes head-to-head with CounterFind in digital IP enforcement.
- MarqVision: MarqVision is an AI-native brand and IP protection platform that detects and removes counterfeits across marketplaces and websites. Its technology-first approach to logo recognition and takedowns mirrors CounterFind's AI-powered detection capabilities.
- BrandShield: BrandShield provides online brand protection against counterfeiting, phishing, and impersonation across marketplaces, social media, and apps. Its detection-and-enforcement SaaS model overlaps directly with CounterFind's marketplace and social media modules.
- Yellow Brand Protection: Yellow Brand Protection offers online anti-counterfeiting and IP enforcement services covering marketplaces, social networks, and websites. Its focus on counterfeit detection and removal for global brands puts it in direct competition with CounterFind.
- Incopro: Incopro provides online brand protection intelligence and enforcement software focused on detecting IP infringement across digital channels. Its SaaS-based detection and enforcement platform competes directly with CounterFind in the same enterprise segment.
- Pointer Brand Protection: Pointer Brand Protection offers online anti-counterfeiting services including marketplace monitoring, auction and social media enforcement, and investigation services — directly overlapping CounterFind's marketplace and social media protection offerings.
Broad incumbents
- OpSec Security: OpSec Security is a large, established provider of brand protection, authentication, and online anti-counterfeiting solutions. It overlaps with CounterFind in online brand protection but also extends into physical authentication and broader security services.
Emerging players
- SnapDragon Monitoring: SnapDragon Monitoring provides online brand protection services focused on detecting counterfeit and copycat products across marketplaces and social media. It targets a similar enterprise customer base to CounterFind but with a narrower geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CounterFind social profiles
Digital presenceCounterFind financial estimates
Financial estimateRevenue estimate
Valuation estimate
CounterFind leadership team
Management profileNumber of profiles
Profiles7 records
CounterFind funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CounterFind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CounterFind
What does CounterFind do?
CounterFind is a B2B SaaS technology platform that helps brands and licensors identify, monitor, and remove counterfeit merchandise and infringing content online. The platform combines AI-driven detection across global marketplaces, social media platforms, and websites with automated takedown tools and expert-led enforcement, including a contingency-based Infringement Recovery Program for financial recovery through U.S. federal litigation.
Is CounterFind a public or private company?
CounterFind is a private company. It is classified as venture growth investor backed and is currently operating.
When was CounterFind founded?
CounterFind was founded in 2015. It employs 11 to 50 people.
Where is CounterFind based?
CounterFind is headquartered in Dallas, United States, in the North America region.
How does CounterFind make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are infringement Recovery (Contingency).
Who are CounterFind's main competitors?
Direct peers on record are MarkMonitor (Clarivate), Corsearch, Red Points, MarqVision, BrandShield, Yellow Brand Protection, Incopro and Pointer Brand Protection. OpSec Security is listed as a broad incumbent. SnapDragon Monitoring is listed as an emerging player.
Does CounterFind have an API?
No public API is recorded for CounterFind.
What industry is CounterFind in?
CounterFind's product category is Online Brand Protection Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of FSAMALAG, Bot Management & Credential Stuffing Protection. Its NAICS code is 561440 and its SIC code is 7372.