D&M Leasing
D&M Leasing is a Texas-based independent auto leasing company, founded in 1976, that leases new and pre-owned vehicles of any make or model to individual consumers, commercial fleets, and government clients via its EZ Lease program and dedicated agent model across Dallas, Fort Worth, and Houston.
- Company typePrivate
- Founded1976
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What D&M Leasing does
D&M Leasing, operating through Vehicle Leasing Holdings, LLC, is a Texas-founded independent auto leasing company established in 1976 by Don Davis and David Moritz and now led by President Mike Hernandez. From corporate headquarters in Fort Worth and additional retail locations in Dallas and Houston, the company leases new and pre-owned vehicles from any make or model to individual consumers, commercial fleet customers, and government entities. Its flagship consumer product, the EZ Lease program, differentiates with no money down, no payments for 60 days, mileage flexibility and forgiveness, no-haggle pricing, a single dedicated leasing agent per customer, and home or office vehicle delivery; complementary offerings include commercial and government fleet leasing, trade-in and negative-equity services, early lease termination, and online lease origination with digital signing.
The business model is a subscription-style recurring revenue structure: customers pay monthly lease payments over the lease term, with monthly pricing on disclosed 2026 model deals ranging from approximately $359 (Nissan Sentra SV) to $1,075 (Ford Expedition Active Max 4X2). Go-to-market is direct-to-consumer via physical locations, an online quoting and signing platform, and a heavy top-of-funnel marketing mix spanning TV/streaming, radio, Google, Facebook/Instagram, and earned media; over 70-75% of business comes from repeat and referral customers. Following the September 2025 acquisition of Autoflex Leasing, D&M became the largest independent auto leasing company in the United States, extending its footprint coast-to-coast and adding Autoflex's customer-first model and technology stack to its existing operation. Alaris Equity Partners USA holds a minority/preferred equity position from a US$70 million investment in June 2021.
D&M Leasing firmographics
Firmographics- Name
- D&M Leasing
- Legal name
- Vehicle Leasing Holdings, LLC
- Website
- https://dmautoleasing.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- D&M Leasing is a Texas-based independent auto leasing company, founded in 1976, that leases new and pre-owned vehicles of any make or model to individual consumers, commercial fleets, and government clients via its EZ Lease program and dedicated agent model across Dallas, Fort Worth, and Houston.
- Ownership category
- akta.pro rank
D&M Leasing industry classification
Industry- Product category
- Auto Leasing Services
- NAICS
- Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
- akta.pro secondary industries
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Premium & Luxury Vehicle Leasing (TLABAAAF), Leasing & Lease Buyout Financing (FSAKADAC)
Keywords
Where D&M Leasing is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
D&M Leasing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Vehicle Leasing: D&M Leasing generates revenue through consumer and commercial vehicle leasing. The company leases new and pre-owned vehicles to individuals and businesses, offering flexible terms including their EZ Lease program with no money down and no payments for 60 days. Revenue comes from monthly lease payments over the term of the lease.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EZ Lease program with no money down and no payments for 60 days |
| Unit Pricing | Monthly | 2026 Chevrolet Tahoe LS 4X4 - $981/monthly |
| Unit Pricing | Monthly | 2026 Nissan Sentra SV - $359/monthly |
| Unit Pricing | Monthly | 2026 Ford Expedition Active Max 4X2 - $1,075/monthly |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
D&M Leasing product offering
Product offeringCore offering
D&M Leasing provides consumer and commercial vehicle leasing services, leasing any make and model of new and pre-owned vehicles through flexible terms. Its flagship EZ Lease program offers no money down and no payments for 60 days, complemented by trade-in, negative equity handling, early lease termination, and home/office delivery. Commercial auto, small/mid-size fleet, and government fleet leasing are offered as separate programs.
Product overview
D&M Auto Leasing operates as a vehicle leasing platform offering consumer car leasing services through multiple product lines. The core offerings include New Car Leasing and Used Car Leasing, supported by the flagship EZ Lease program featuring flexible terms (no money down, 60-day payment deferral, and extended mileage flexibility). Commercial and government fleet services are available through dedicated programs. Additional services include Buy Lease Returns, Trade-In Services, Online Car Leasing, and Early Lease Termination. The company acquired Autoflex Leasing in September 2025, expanding to become the largest independent auto leasing company in the United States. The company operates three Texas locations (Dallas, Fort Worth, Houston) and offers a 3-step leasing process with nationwide delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- New Car Leasing Consumer leasing service for new vehicles of any make and model with flexible terms and no-haggle pricing, available across Texas locations and nationwide online.
- Used Car Leasing Pre-owned vehicle leasing offering consumers access to previously leased or trade-in vehicles at reduced monthly payments, available in Texas and nationwide.
- EZ Lease Flagship flexible lease program featuring no money down, no payments for 60 days, lease terms matched to customer trading cycles, mileage flexibility, and a mileage forgiveness policy for minor overages.
- Commercial Auto & Fleet Lease Fleet leasing solutions for businesses, including work trucks and business vans, with customized terms for small and mid-size commercial fleets.
- Government Fleet Services Specialized vehicle leasing program designed for government agencies and municipalities, addressing compliance requirements and large-scale fleet renewal needs.
- Buy Lease Returns Program allowing customers to purchase vehicles at the end of their lease term, offering one-owner pre-owned vehicles at competitive prices.
- Online Car Leasing Platform Digital channel enabling customers to research, compare, apply, and sign lease agreements online, with home or office vehicle delivery nationwide.
- Trade-In Services Vehicle trade-in evaluation service allowing customers to offset their down payment by trading in their current vehicle as part of a new lease.
- Autoflex Leasing Acquired leasing brand operating under the D&M family since September 2025, providing a customer-first leasing model with nationwide inventory access and retained dedicated agents.
Quantifiable outcome
- Over 75% of business comes from repeat and referral customers
- +3 more outcomes
Companies that use D&M Leasing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
D&M Leasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
D&M Leasing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Autoflex LeasingmajorD&M Auto Leasing acquired Autoflex Leasing, creating the largest independent auto leasing company in the United States. The acquisition brings together Autoflex's customer-first leasing model with D&M's decades-long reputation and enhanced buying power. Autoflex customers retain their same agents while gaining access to a larger nationwide inventory, more competitive rates, and new technology.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
D&M Leasing competitors and assessment
Company assessmentDirect peers
- Enterprise Fleet Management: Enterprise's fleet management arm offers commercial vehicle leasing and fleet management services to businesses across the US, directly comparable to D&M's commercial auto & fleet lease segment.
- Element Fleet Management: Largest pure-play fleet management company in North America, providing vehicle leasing and fleet services to commercial clients; comparable to D&M's enterprise fleet leasing operations at significantly larger scale.
- Holman Automotive (Wheels Inc.): Holman's Wheels division is a major US fleet leasing and management provider; comparable as a multi-segment automotive services company with both consumer and commercial leasing exposure.
- Ayvens (formerly LeasePlan USA): Global leader in fleet leasing and mobility, with significant US operations; competes in the same corporate fleet leasing space as D&M's commercial and government fleet services.
Emerging players
- Motorlease Corp. Independent auto leasing company focused on consumer and small-business leasing; smaller-scale direct peer in the independent leasing niche D&M dominates.
- FINN: Digital-first car subscription platform offering flexible online vehicle leasing; represents the emerging digital leasing category that could disrupt traditional independent leasing models like D&M's.
Broad incumbents
- Toyota Financial Services: OEM captive financing arm offering leases on Toyota/Lexus vehicles; competes with D&M for consumer leases with manufacturer-subsidized rates and direct dealer funnel.
- Mercedes-Benz Financial Services: OEM captive lessor for Mercedes-Benz vehicles in the US; directly competes with D&M's luxury and premium vehicle leasing offerings.
- AutoNation: Largest US auto retailer with finance and leasing products across new and used vehicles; competes broadly for consumer lease demand, though not a leasing specialist.
- CarMax Auto Finance: Used vehicle retailer with captive financing arm; competes with D&M in the used vehicle leasing space with national reach and integrated finance capability.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
D&M Leasing social profiles
Digital presenceD&M Leasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&M Leasing leadership team
Management profileNumber of profiles
Profiles5 records
D&M Leasing subsidiaries and ownership
Company hierarchySubsidiaries1 record
D&M Leasing funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&M Leasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&M Leasing
What does D&M Leasing do?
D&M Leasing provides consumer and commercial vehicle leasing services, leasing any make and model of new and pre-owned vehicles through flexible terms. Its flagship EZ Lease program offers no money down and no payments for 60 days, complemented by trade-in, negative equity handling, early lease termination, and home/office delivery. Commercial auto, small/mid-size fleet, and government fleet leasing are offered as separate programs.
Is D&M Leasing a public or private company?
D&M Leasing is a private company. It is classified as private equity controlled and is currently operating.
When was D&M Leasing founded?
D&M Leasing was founded in 1976. It employs 101 to 250 people.
Where is D&M Leasing based?
D&M Leasing is headquartered in Dallas, United States, in the North America region.
How does D&M Leasing make money?
One revenue line is on record: vehicle Leasing.
Who are D&M Leasing's main competitors?
Direct peers on record are Enterprise Fleet Management, Element Fleet Management, Holman Automotive (Wheels Inc.) and Ayvens (formerly LeasePlan USA). Emerging players are Motorlease Corp. and FINN. Broad incumbents are Toyota Financial Services, Mercedes-Benz Financial Services, AutoNation and CarMax Auto Finance.
Does D&M Leasing have an API?
No public API is recorded for D&M Leasing.
What industry is D&M Leasing in?
D&M Leasing's product category is Auto Leasing Services. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire), with a secondary code of TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End). Its NAICS code is 532112 and its SIC code is 7510.