Sella

Name

Sella

Legal name

Sella, Inc.

Website

https://hellosella.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Item Consignment Service: Sella charges a nonrefundable $5 deposit per item received to cover upfront costs, plus a 10% success fee on profit after marketplace fees and selling costs are deducted. Sellers keep 90% of profit. Services include listing prep ($5.99), advertising ($0.15/day per item), storage ($0.05/day per cubic foot), marketplace commissions (varying by platform), and payment processing.
2. Pickup Service: Optional curbside pickup available for a fee based on driving distance and time (starts at $10 in service areas).
3. Mail-In Shipping: Prepaid FedEx shipping labels provided; shipping cost deducted from sale proceeds. Mail-In packages insured for stated amount up to $2,500 at 1% of insured value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sella is a full-service resale operation where vetted gig workers ("ReSellas") pick up customers' used items, research pricing, photograph, list, negotiate with buyers, and ship items across multiple third-party marketplaces (eBay, Craigslist, Facebook Marketplace, OfferUp, Poshmark, Mercari) on the customer's behalf. Sella charges a 10% success fee on net profit while sellers retain 90%, and adds à la carte fees for listing prep, advertising, storage, and curbside pickup. The service is delivered through a combination of local drop-off hubs, in-home pickup, and a nationwide FedEx mail-in option.

Product overview

Sella is a peer-powered resale service that enables consumers to sell their used items without the hassle of managing listings themselves. The core offering is Sella's resale service, where certified 'ReSellas' (gig workers) handle the entire selling process on behalf of customers across multiple marketplaces (eBay, Craigslist, Facebook Marketplace, OfferUp, Poshmark, Mercari). The platform operates through Sella Hubs (physical drop-off locations in Portland, OR and Dallas, TX), a Mail-In Service for national coverage, and the ReSella network of at-home sellers. Supporting products include a Help Center, Blog with selling tips and marketplace comparisons, Profit Estimate Tool for pricing transparency, and Buyer/Seller Terms documentation. Sella charges sellers a 10% success fee on profits while sellers keep 90%.

Differentiator

Problem solved

Functional benefit

Products and services

• Sella Resale Service Full-service consignment offering in which Sella's certified ReSellas sell customers' used items on their behalf across eBay, Craigslist, Facebook Marketplace, OfferUp, Poshmark, and Mercari; covers item pickup, photography, pricing research, listing creation, buyer negotiation, shipping, and payment collection, with sellers retaining 90% of net profit and paying a 10% success fee.
• ReSella Gig Worker Program Recruitment and onboarding program for independent contractors who work from home as vetted ReSellas, using extra space in their homes as microwarehouses to store, photograph, list, negotiate, and ship customers' items; ReSellas are insured for $5,000 per item and earn roughly $18-$22 per hour on average.
• Sella Mail-In Service Nationwide fulfillment option that lets customers outside Portland/Dallas service areas ship items directly to a Sella Hub using prepaid FedEx Ground labels provided by Sella, with shipping cost deducted from sale proceeds and packages insured up to $2,500 at 1% of insured value.
• Sella Hubs (Drop-off Locations) Free physical drop-off locations where customers can bring items for Sella to sell; current locations include Portland, OR metro (Ladds Addition, South Tabor, Clackamas) and Dallas, TX metro (Highland Park), with additional markets planned.

Quantifiable outcome

• Sellers keep 90% of profit after marketplace fees
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• OfferUp: Local and shipped online marketplace for used goods. Comparable as a listing channel used by Sella and as a competing platform for sellers to offload items directly.
• Mercari: Major consumer-to-consumer online marketplace where Sella lists items and where Sella's co-founder Jordan Barnes previously led marketing. Comparable as both a listing channel and a competing DIY resale platform.
• Poshmark: Social marketplace for fashion and accessories with built-in shipping labels. Sella lists on Poshmark and compares directly against it (Sella vs. Poshmark), making it both a partner channel and competing DIY alternative.
• eBay: Largest general online marketplace and a primary listing channel for Sella. Comparable as both a core distribution channel for Sella's resold inventory and a DIY alternative for self-directed sellers.

Direct peers

• The RealReal: Public luxury consignment/resale marketplace offering full-service selling for designer goods. Directly comparable to Sella as a managed consignment alternative for individual sellers looking to offload high-value pre-owned items.
• ThredUp: Online resale marketplace with managed consignment 'Clean Out' kits for individuals. Closest direct competitor to Sella's end-to-end resale service, targeting similar friction points in secondhand selling.
• Fashionphile: Pre-owned luxury handbag and accessories resale platform with direct buyout and consignment options. Comparable as a high-touch resale service that Sella explicitly positions against in its comparison content.
• Rebag: Luxury handbag resale platform with buy, sell, and trade services. Directly comparable to Sella's designer-handbag use case and explicitly compared in Sella's blog content (Sella vs. Rebag).
• Decluttr: Service that buys used electronics, CDs, books, and media directly from consumers. Comparable as a hassle-free 'we take it and pay you' alternative that overlaps with Sella's electronics-focused use case.

Emerging players

• BoxFox: Service that helps individuals and brands resell excess inventory and used items across marketplaces. Comparable as an emerging resale-management platform targeting similar seller pain points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sellayourstuff

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sella