ChangeUp
ChangeUp is an enterprise donation SaaS platform that enables brands, financial institutions, and online platforms to integrate charitable micro-donations into checkout and transaction flows via Salesforce, Discord, and API integrations.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ChangeUp does
ChangeUp, Inc. is a Los Angeles-based enterprise donation Software-as-a-Service company that enables brands, financial institutions, and online platforms to integrate charitable micro-donations directly into commerce and transaction flows. Its flagship Donation Management System (DMS) supports donate-at-checkout (RoundUps, percentage-of-purchase, or fixed-amount donations), Product Detail Page merchant pledges, Supersize Giving, POS integration, and banking RoundUps, all backed by access to a network of 1.5 million+ vetted US 501(c)(3) charities with IRS-compliant tax-receipt generation. The technology is delivered through an API-first architecture on horizontally scalable AWS ECS infrastructure, with deep integration into Salesforce Commerce Cloud as the only Salesforce-certified LINK micro-donation partner, plus Discord, Shift4Shop, Oracle, HCL Commerce, and Magento.
The company monetizes through volume-based enterprise SaaS subscriptions on multi-year contracts tied to transaction throughput, with documented outcomes including a 12% conversion lift and 18% AOV lift for The Honest Company, a 55% cart abandonment rate (down from 70%) for PopSockets, $151,000+ raised across 311,000+ micro-donations for PopSockets, and $4.88 in new sales per $1 pledged in donations. Named customers span jewelry (Kendra Scott), consumer electronics (PopSockets), baby/beauty (The Honest Company, Well People), cosmetics (e.l.f. Cosmetics), golf (TaylorMade), apparel (Ariat, Kipling), and snacks (KIND). Go-to-market combines direct enterprise sales, Salesforce AppExchange listing, the Discord Donate App, and partner-led distribution through Endeavor, Benevity, and Mastercard.
Recent strategic moves include the Crypto for Good® launch in February 2025 (Web3/NFT/DeFi donations), continued Salesforce and Discord ecosystem expansion, Endeavor's strategic advisory relationship, and a Regulation D private placement of approximately $7.05 million led by Alameda Research. Compliance credentials include two consecutive SOC 2 Type II audits, PCI DSS (SAQ A), IRS-compliant processing, and a registered IP portfolio of three US patents covering dynamic donate-at-checkout methods plus ChangeUp® and Crypto for Good® trademarks in the US and EU.
ChangeUp firmographics
Firmographics- Name
- ChangeUp
- Legal name
- ChangeUp, Inc.
- Website
- https://changeup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChangeUp is an enterprise donation SaaS platform that enables brands, financial institutions, and online platforms to integrate charitable micro-donations into checkout and transaction flows via Salesforce, Discord, and API integrations.
- Ownership category
- akta.pro rank
ChangeUp industry classification
Industry- Product category
- Donation Management Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
Keywords
Where ChangeUp is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ChangeUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction-based Donation Processing: Volume-based pricing model providing access to donation management systems, Salesforce integration, and API access. Pricing scales with transaction volume processed through the platform.
- Enterprise SaaS Subscription: Comprehensive access to systems including DMS, Salesforce integration, and API access with volume-based pricing tiering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | Volume-based enterprise pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
ChangeUp product offering
Product offeringCore offering
ChangeUp is an Enterprise Donation SaaS platform that enables brands, banks, and online platforms to embed charitable micro-donations (round-ups, percentage of purchase, fixed amounts) directly into checkout, banking, and community transactions. The core Donation Management System (DMS) powers over 1.5 million vetted charities with IRS-compliant tax receipt generation, while the API-first architecture supports integrations into Salesforce Commerce Cloud, Discord, banking apps, and crypto/Web3 platforms.
Product overview
ChangeUp is an Enterprise Donation SaaS platform offering a suite of donation products across three main segments: Commerce (donate-at-checkout, PDP Merchant Pledges, Supersize Giving), Banking (RoundUps for savings and donations for financial institutions), and Platforms (Donate App for Discord, Crypto for Good®). The core Donation Management System (DMS) powers all products, handling 1.5 million charities, scalable transaction processing, and tax-compliant donation distribution. Integration options include Salesforce Commerce Cloud (certified LINK partner), Discord, and API access for custom implementations.
Differentiator
Problem solved
Functional benefit
Brands
- Crypto for Good: A ChangeUp initiative expanding donation technology into the Web3 space, enabling crypto platforms, NFT marketplaces, and decentralized applications to integrate charitable giving.
Products and services
- Donate-at-Checkout Micro-donation module embedded into e-commerce checkout flows that lets customers round up purchases, donate a percentage, or contribute a fixed amount to one of 1.5 million vetted charities; targeted at enterprise brands on platforms like Salesforce Commerce Cloud.
- Donation Management System (DMS) Enterprise SaaS core platform that manages millions of donation transactions, provides access to 1.5M+ charities, controls donation types (RoundUps, percentage, fixed amount), and generates IRS-compliant tax receipts and reporting for merchants and partners.
- PDP Merchant Pledge Feature allowing brands to pledge a percentage of specific product sales to charitable causes, displayed on product detail pages to drive affinity for targeted categories or items.
- Supersize Giving Checkout add-on allowing customers to increase their donation beyond the standard round-up amount, enabling larger contributions to charitable causes during the same transaction.
- ChangeUp POS Point-of-Sale donation solution integrating charitable giving into physical retail checkout systems, complementing ChangeUp's online checkout offering for omnichannel brands.
- Donate App for Discord First donation application for Discord, letting server admins create charity campaigns across 12 curated cause categories, customize settings, track stats, and assign donor roles; 100% of donations go directly to the selected charity.
- Banking Solutions (RoundUps for Savings and Donations) Consumer-banking offering that powers spare-change RoundUp savings, recurring and one-time charitable donations, charity matching, and CRA-aligned tax reporting for banks and credit unions, integrated via Benevity Donor Advised Funds.
- Crypto for Good® Web3 donation solution enabling crypto platforms, NFT marketplaces, and dApps to integrate charitable giving from spare balances, staking rewards, and NFT royalties, with on-chain and off-chain donation rails.
- ChangeUp API Public REST API (api.changeup.com/api/donation) with JavaScript SDK enabling developers to record donation batches, build custom donation-at-checkout and reporting experiences, and integrate ChangeUp's charity network into third-party platforms.
Quantifiable outcome
- 12% lift in conversions, 18% lift in AOV, 14% lift in LTV for The Honest Company
- +5 more outcomes
Companies that use ChangeUp
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
ChangeUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
ChangeUp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SalesforcecoreChangeUp is live on Salesforce AppExchange as only micro-donation LINK certified partner for Salesforce Commerce Cloud. Integration with SFRA, PWA, and Site Genesis platforms.
- DiscordcoreFirst-ever donation app for Discord's 150 million users. Donate App enables server admins to create charity campaigns with 12 curated charity categories. Included in Discord's inaugural App Directory class.
- EndeavorcoreGlobal sports and entertainment company Endeavor serves as formal advisor to ChangeUp, helping align micro-donations for gaming, music, and sports to help talent and brands connect with causes they support.
- BenevitycorePartnership since 2017 with Benevity's Donor Advised Funds, processing donations to ensure all funds arrive at charities selected by customers. Benevity processes over $2 billion annually for Fortune 500 companies with SSAE 18 SOC 1 Type I & II attestation.
- MastercardcoreChangeUp's technology powered the Mastercard Donate mobile app during COVID to raise funds for healthcare-related nonprofits. Licensed donation technology for card network initiatives.
- Johanson GroupminorColorado-based third-party auditor that reviewed ChangeUp's internal controls for SOC 2 Type II compliance audit.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ChangeUp competitors and assessment
Company assessmentDirect peers
- Benevity: Largest corporate giving/CSR platform, processing $2B+ annually for Fortune 500 via donor-advised funds. Directly comparable to ChangeUp because they overlap in donation disbursement, employer/brand giving, and DAF processing — ChangeUp is even partnered with Benevity for fund distribution.
- Goodworld: Donate-at-checkout technology for e-commerce and POS. Closest direct competitor to ChangeUp's core commerce module, targeting the same donate-at-checkout use case across online retailers.
- Bonterra (formerly CyberGrants): Corporate social responsibility and grants management platform serving enterprise CSR programs. Comparable to ChangeUp's enterprise giving infrastructure and overlapping in donation/disbursement workflows.
- Double the Donation: Matching-gift and volunteer-grant automation platform for nonprofits and corporate donors. Comparable to ChangeUp in the enterprise giving/donor engagement layer and often integrated alongside checkout donation tools.
- Network for Good: Donation and fundraising software for nonprofits, with embedded giving tools for brands. Comparable to ChangeUp in donation processing and donor CRM functionality.
Emerging players
- Funraise: Modern nonprofit fundraising platform with donate-at-checkout and recurring giving capabilities. Comparable in checkout donation infrastructure but primarily serves nonprofits directly rather than enterprise brands.
- Givinga: Philanthropic fintech enabling embedded giving and donation-linked financial products. Comparable to ChangeUp's banking and platform donation modules in building fintech-grade donation rails.
Broad incumbents
- Salesforce.org / Salesforce Nonprofit Cloud: Salesforce's nonprofit and CSR product portfolio, including Nonprofit Cloud and AppExchange ecosystem. Critical to ChangeUp as both its primary distribution channel and a potential competitive threat if Salesforce bundles native donation functionality.
- Blackbaud: Largest provider of software to nonprofits, schools, and CSR programs. Broadly comparable as an incumbent in donor operations, gift processing, and CRM — the same functional area ChangeUp's DMS targets.
- PayPal Giving Fund: PayPal's donation processing arm powering charitable transactions across its merchant network. Broadly comparable as a payment-rail-integrated donation platform; represents the type of incumbent ChangeUp competes against at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat8 records
Key risks6 records
Key highlights7 records
Customer concentration
ChangeUp social profiles
Digital presenceChangeUp compliance and trust
Trust signalCompliance5 records
ChangeUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChangeUp leadership team
Management profileNumber of profiles
Profiles12 records
ChangeUp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChangeUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChangeUp
What does ChangeUp do?
ChangeUp is an Enterprise Donation SaaS platform that enables brands, banks, and online platforms to embed charitable micro-donations (round-ups, percentage of purchase, fixed amounts) directly into checkout, banking, and community transactions. The core Donation Management System (DMS) powers over 1.5 million vetted charities with IRS-compliant tax receipt generation, while the API-first architecture supports integrations into Salesforce Commerce Cloud, Discord, banking apps, and crypto/Web3 platforms.
Is ChangeUp a public or private company?
ChangeUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was ChangeUp founded?
ChangeUp was founded in 2019. It employs 11 to 50 people.
Where is ChangeUp based?
ChangeUp is headquartered in Los Angeles, United States, in the North America region.
How does ChangeUp make money?
Two revenue lines are on record. Transaction-based Donation Processing is the primary driver. The others are enterprise SaaS Subscription.
Who are ChangeUp's main competitors?
Direct peers on record are Benevity, Goodworld, Bonterra (formerly CyberGrants), Double the Donation and Network for Good. Emerging players are Funraise and Givinga. Broad incumbents are Salesforce.org / Salesforce Nonprofit Cloud, Blackbaud and PayPal Giving Fund.
Does ChangeUp have an API?
Yes. ChangeUp offers a public API for recording batches of donations. The API accepts POST requests to https://api.changeup.com/api/donation, supporting donation amounts, currency (USD), donor information, and cause IDs. Developers can build donation-at-checkout, donation distribution, reporting, and year-end tax receipt functionality using the API. Platform integrations available for Salesforce Commerce, Shift4Shop, Discord, Oracle, HCL Commerce, and Magento. Developer documentation is at docs.changeup.com/app.
What industry is ChangeUp in?
ChangeUp's product category is Donation Management Software. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 5614 and its SIC code is 7372.