NIC Ice Creams

What NIC Ice Creams does

NIC Ice Creams is a premium Indian ice cream brand operated by Walko Food Company Private Limited, headquartered in Pune, India. Founded with its first parlour in 2015, the company produces preservative-free, handcrafted ice cream using 100% pure milk sourced from Kolhapur, hand-picked whole fruits, and premium single-origin ingredients including Madagascar cocoa, French vanilla, Iranian pistachios, Turkish apricots, and California berries. Its product architecture spans six categories—Fruit N Nut, International Inspiration, Indian Inspirations, Speciality, Super Premium, and No Added Sugar—delivering 50+ flavours (including Indian-fusion repertoire such as Gulab Jamun, Gajar Halwa, Sheer Khurma, Mishti Doi, Paan, and Nolen Gur) in 100ML, 500ML, and 750ML tubs. A slow-churn production process yields a stated 45-day shelf life without artificial flavours, colours, or preservatives, with self-attested vegetarian compliance.

The company operates a hybrid, omnichannel distribution model with 23 branded parlours across tier-1 and tier-2 Indian cities, 300+ company-operated delivery kitchens, listings on nine major digital channels (Swiggy, Zomato, Blinkit, Zepto, Swiggy Instamart, Amazon, BigBasket, Frogo, DotPe), a Partner-with-NIC franchise/operator network recruiting in 150+ cities, the first ice cream vending machines in India installed at Mumbai Airport, and a direct B2B bulk and party-order sales motion. NIC generates revenue primarily through packaged tub retail across parlours and digital channels, supplemented by in-store consumption, B2B bulk orders, and emerging franchising economics; the brand has been the top-selling ice cream on Swiggy and Zomato since 2019. Marketing is amplified through brand ambassador Rashmika Mandanna, IPL partnership with Mumbai Indians (reaching 22.1 million accounts in a single cricket-season UGC campaign), and AI-assisted brand films. Walko Food has raised approximately $31M in disclosed VC funding from Jungle Ventures across two rounds ($11M in 2022, $20M follow-on in February 2024 at a ~$150M valuation) and acquired a majority stake in MeeMee's (Scoop Some More Private Limited) in July 2024 to enter the artisanal dessert segment. Sister brands Grameen Kulfi and Café Chokolade complete the portfolio.

Name

NIC Ice Creams

Legal name

Walko Food Company Pvt. Ltd.

Website

https://nicicecreams.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NIC Ice Creams is a Pune-headquartered premium Indian ice cream brand of Walko Food Company, producing preservative-free, handcrafted ice cream in 50+ flavours across six categories and distributing via 23 parlours, 300+ delivery kitchens, and major quick-commerce and food-delivery platforms in 150+ cities.

Ownership category

akta.pro rank

Product category

Premium Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

akta.pro secondary industry

Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Handcrafted ice cream
• Preservative-free ice cream
• Artisanal frozen desserts
• Indian-fusion ice cream
• Premium tub ice cream

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices25 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Tub and scoop retail ice cream sales: Core product revenue from packaged ice cream tubs (100ML, 500ML, 750ML sizes) sold through parlours, e-commerce, food delivery, and quick-commerce platforms.
2. Bulk and party-order B2B sales: Direct bulk and party-order sales channel explicitly promoted on the website for events and corporate gifting.
3. Parlour and partner-store sales: Revenue from in-store consumption at branded parlours and the Partner-with-NIC franchise/partner network in 150+ cities.
4. Quick-commerce and food-delivery marketplace sales: Revenue from listings on Swiggy, Zomato, Zepto, Blinkit, Swiggy Instamart, Amazon, BigBasket, Frogo, and DotPe; top-selling brand on Swiggy and Zomato since 2019.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

NIC Ice Creams manufactures and sells premium, preservative-free, handcrafted ice cream across 50+ flavours organised in six categories — Fruit N Nut, International Inspiration, Indian Inspirations, Speciality, Super Premium, and No Added Sugar — sold in 100ML, 500ML, and 750ML tubs plus waffle cones. The brand distributes through owned parlours, company-operated cloud kitchens, branded airport vending machines, and listings on Swiggy, Zomato, Blinkit, Zepto, Swiggy Instamart, Amazon, and BigBasket across 150+ Indian cities, with a parallel B2B bulk and party-order sales channel.

Product overview

NIC Ice Creams is a single, unified artisanal ice cream brand operated by Walko Food Company Private Limited, organized as a platform-plus-modules architecture across six flavor categories and multiple product formats. The core platform is the NIC Ice Cream brand itself, anchored on a 'no artificial flavors, colors, or preservatives' promise and 100% pure milk base, with a 45-day shelf life. Around this platform sit six product-line modules — Fruit N Nut, International Inspiration, Indian Inspirations, Speciality, Super Premium, and No Added Sugar — collectively spanning 50+ flavors. Distribution is enabled through multiple modules: a physical parlour network in 150+ cities, quick-commerce and food-delivery integrations (Zomato, Swiggy, Swiggy Instamart, Zepto, Blinkit, BigBasket, Amazon, DotPe, Frogo), and a new Waffle Cones product format. Sister brands Grameen Kulfi and Café Chokolade, plus the acquired MeeMee's (Scoop Some More Private Limited) artisanal dessert brand, extend the Walko Food portfolio beyond NIC's tub and cone ice cream offering.

Differentiator

Problem solved

Functional benefit

Brands

• Grameen Kulfi: Sister brand under Walko Food Company Private Limited.
• Café Chokolade
• MeeMee's

Products and services

• Fruit N Nut Ice Creams Flagship NIC ice cream line featuring real fruits and nuts such as Sitaphal, Strawberry, Lychee, Jackfruit, Alphonso Mango, Chikoo, Kesar Pista, Roasted Almond, Tender Coconut, Anjeer, and Kala Jamun; positioned as juicy fruits paired with crunchy nuts for Indian consumers seeking authentic fruit-flavoured premium ice cream.
• International Inspiration Ice Creams Product line of NIC's international classics featuring globally inspired flavours such as Coffee Walnut, Cookies & Cream, Chocobite, and Chocochips, crafted with 100% pure milk and real ingredients; targets Indian consumers seeking familiar global ice cream flavours with a clean-label promise.
• Indian Inspirations Ice Creams Product line inspired by traditional Indian desserts including Nolen Gur, Gulab Jamun, Gajar Halwa, Sheer Khurma, Jaggery Almond, Mishti Doi, and Paan flavours; targets Indian consumers seeking culturally familiar dessert flavours delivered in a clean-label ice cream format.
• Speciality Ice Creams Premium product line featuring globally inspired dessert flavours such as Dry Fruit Overload, French Vanilla, Apricot, Kiwi and Pear, Velvety Nutella, Britannia Bourbon co-branded SKU, Plum Cake, and Mixed Berries; targets consumers seeking globally inspired premium dessert flavours.
• Super Premium Ice Creams Super premium product line featuring luxurious flavours such as Belgian Chocolate, Sea Salt Caramel, Strawberry Cheesecake, Madagascar Chocolate, and Macadamia Nuts; positioned for indulgence-led occasions and consumers seeking the brand's most premium offerings.
• No Added Sugar / Sugarless Ice Creams Health-focused product line of ice cream with no added sugar, including Tender Coconut, Roasted Almond, Belgian Chocolate, Anjeer, Alphonso Mango, and (from Feb 2026) Kesar Pista; positioned for guilt-free indulgence among health-conscious consumers and those with dietary restrictions.
• NIC Waffle Cones New NIC product format: waffle cones for ice cream, launched initially in Mumbai and Bengaluru and distributed through food delivery platforms such as Swiggy; expands the brand beyond tubs into a single-serve cones format for impulse and quick-commerce occasions.
• Bulk and Party-Order Ice Cream Supply Direct B2B bulk and party-order sales channel for events, corporate gifting, school carnivals, sports sponsorships, and entertainment partnerships; accessed via [email protected] and phone with custom quote-based pricing per order.
• NIC Parlour Network Branded physical ice cream parlour network across 150+ Indian cities where customers can experience the full range of flavours, sundaes, and signature scoops in-store; the in-person consumption and discovery layer that complements NIC's D2C and quick-commerce channels.

Quantifiable outcome

• Top-selling ice cream brand on Swiggy and Zomato since 2019; top-10 national brand on Foodtech
• +2 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core (acquisition), flagship (brand ambassador), flagship (sports sponsorship), core (parent entity), core (media agency), minor (creative agency), flagship (food delivery partner), core (quick commerce), core (e-commerce), minor (delivery), minor (co-branded sku), minor (community activation) and core (event partnership).

• Scoop Some More Private Limited (MeeMee's)core (acquisition)Strategic or Co-development Partner · 4 July 2024Walko Food (NIC's parent) acquired a majority stake in MeeMee's, an artisanal dessert company, to expand into the premium dessert market. The deal was advised by Burgeon Law (MeeMee's) and ThinkLaw (Walko Food).
• Rashmika Mandannaflagship (brand ambassador)GTM or Marketing Partner · 1 April 2024Bollywood actress Rashmika Mandanna is the brand ambassador of NIC Ice Creams, fronting the 'Gehri Dosti ke Gehre Flavours' campaign. Her association is leveraged across social, brand films, and OOH.
• Mumbai Indians (IPL franchise)flagship (sports sponsorship)GTM or Marketing Partner · 15 March 2024Official ice cream partner of Mumbai Indians for IPL 2024. Co-branded #NICxMI Game Day activations and a cricket-season UGC campaign that reached 22.1 million accounts.
• Walko Food Company Private Limitedcore (parent entity)OthersWalko Food Company Private Limited is the parent company of NIC Ice Creams; it also owns Grameen Kulfi and Café Chokolade. Walko Food acquired a majority stake in Scoop Some More Private Limited (brand: MeeMee's) to enter the artisanal dessert segment.
• Madison Media Ultracore (media agency)Implementation/ SI/ Consulting PartnerMadison Media Ultra has been appointed as the Media Agency on Record (AOR) for NIC Ice Creams, handling paid media planning and buying.
• Sideways Consultingminor (creative agency)Implementation/ SI/ Consulting PartnerCreative agency partnership for the 'Gehri Dosti ke Gehre Flavours' brand campaign featuring Rashmika Mandanna.
• Swiggyflagship (food delivery partner)Channel Partner/ Reseller/ DistributorPrimary food-delivery partner. NIC has been the top-selling ice cream brand on Swiggy since 2019; orders also flow through Swiggy Instamart for quick commerce.
• Zomatoflagship (food delivery partner)Channel Partner/ Reseller/ DistributorPrimary food-delivery partner. NIC has been the top-selling ice cream brand on Zomato since 2019.
• Blinkitcore (quick commerce)Channel Partner/ Reseller/ DistributorQuick commerce dark-store partner for 10-minute delivery of NIC tubs.
• Zeptocore (quick commerce)Channel Partner/ Reseller/ DistributorQuick commerce dark-store partner for 10-minute delivery of NIC tubs.
• Swiggy Instamartcore (quick commerce)Channel Partner/ Reseller/ DistributorQuick commerce partner for instant grocery delivery of NIC products.
• Amazon Indiacore (e-commerce)Channel Partner/ Reseller/ DistributorE-commerce marketplace channel for direct-to-home delivery of NIC tubs.
• BigBasketcore (e-commerce)Channel Partner/ Reseller/ DistributorE-commerce grocery partner for at-home delivery of NIC products.
• Frogo and DotPeminor (delivery)Channel Partner/ Reseller/ DistributorEmerging last-mile delivery / payment and delivery partners for the No Added Sugar range.
• Britannia Industries (Britannia Bourbon co-branding)minor (co-branded sku)OEM/ Whitelabel/ Licensing PartnerBritannia Bourbon is featured as a co-branded special flavour in NIC's Speciality range, pairing crunchy choco biscuits with creamy ice cream.
• Chatrabhuj Narsee School (Amanora)minor (community activation)GTM or Marketing PartnerBrand collaboration / sponsorship at the school's Easter and Spring Carnival on April 4, 2026 (~1,500 visitors).
• SOBHA Filmfare Awards South (69th edition, 2024)core (event partnership)GTM or Marketing PartnerFeatured partner brand at the 69th SOBHA Filmfare Awards South 2024, including on-stage/presence coverage.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vadilal Industries: One of India's largest branded ice cream players, with nationwide distribution and a broad tub/cone/impulse SKU range. Direct competitor to NIC across both premium and mass-market ice cream occasions in India.
• Naturals Ice Cream: Indian premium/artisanal ice cream chain focused on real-fruit, no-preservative positioning — almost a thesis mirror of NIC. Comparable on premium clean-label positioning, parlour-led GTM, and Indian-fusion SKU innovation.
• Hocco Ice Creams: Premium Indian ice cream brand with a clean-label, ingredient-led positioning and aggressive digital/quick-commerce distribution. Closely comparable to NIC in category, price band, and D2C-led GTM.
• Cream Bell: Indian branded ice cream player with strong presence across impulse and tub formats, particularly in North India. Direct competitor to NIC on quick-commerce and retail shelf for everyday ice cream occasions.

Broad incumbents

• Baskin-Robbins (India): Global premium ice cream brand operating a large Indian parlour footprint. Competes with NIC for premium-occasion spend and impulse purchase at malls and high-street locations.
• Häagen-Dazs (India): Global super-premium ice cream brand with selective Indian distribution via partner retail and dine-in. Competes with NIC's Super Premium range for indulgence occasions and gifting.
• Amul (GCMMF) Ice Cream: India's largest dairy cooperative, dominating mass-market ice cream with unmatched cold-chain reach and price aggression. The defining incumbent NIC competes against on volume and pricing power.
• Kwality Wall's (Hindustan Unilever): HUL's mainstream ice cream brand with pan-India distribution and substantial marketing budget. Competes with NIC across both mass and premium tiers via Cornetto, Magnum, and tub SKUs.
• Mother Dairy (Ice Cream): Large Indian dairy player with a national ice cream range across value and premium tiers. Comparable distribution breadth and an incumbent threat to NIC's parlour and quick-commerce growth.

Others

• Grameen Kulfi: Sister brand to NIC under Walko Food Company Private Limited, focused on kulfi. Included for adjacency rather than competition — useful as a benchmark for shared parent-level distribution and supply-chain leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nicicecreamsofficial
• LinkedInlinkedin.com/feed/update/urn:li:activity:7326887045228822528
• Instagraminstagram.com/nicicecreams
• Xx.com/NICIceCream

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIC Ice Creams