Renomate

What Renomate does

Renomate AB is a Stockholm-based private limited company operating a free renovation matchmaking service for homeowners in Stockholm and Gothenburg, Sweden. Founded in 2020, the company connects residential renovation clients with vetted construction contractors, earning commissions on completed projects rather than charging homeowners upfront. The platform comprises three core products: Mitt Renomate, a digital planning portal that allows customers to scope and track renovations; Renoveringskompis, a dedicated human renovation coach assigned to each project; and Kompispriser, a discount network offering members reduced prices on building materials from partner suppliers.

The business model derives revenue from multiple streams: commissions from construction companies on matched projects, material referral fees through the Kompispriser supplier network, design services, and renovation loan referrals via a partnership with Resurs Bank. Additional revenue comes from commercial renovation clients, including PICK A POPPY and Malina/Soft Goat, served through a partnership with CJ Studio. With 300+ completed projects and a 4.8/5 Google Reviews rating, Renomate has established trust in the Swedish residential renovation market.

In 2024, the company expanded its footprint and product surface, launching the Talk To expert advisory platform, merging with Dryft to add facade and window renovation capabilities, and establishing a Gothenburg office alongside its Stockholm headquarters. The company operates with a lean team of 6 employees and has not disclosed any external venture capital or private equity funding, suggesting growth has been funded organically through operating revenue.

Name

Renomate

Legal name

Renomate AB

Website

https://renomate.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Renomate is a Stockholm-based free renovation matchmaking platform connecting Swedish homeowners in Stockholm and Gothenburg with vetted contractors, earning commissions on completed projects across its Mitt Renomate, Renoveringskompis, and Kompispriser product suite.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Other Specialty Trade Contractors (2389), Other Building Finishing Contractors (238390)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Hardwood Floor Refinishing & Restoration (HSAPAGAB), Renovation/Remodel-to-Perm Financing (Owner-Occupied) (FSALAHAF)

Keywords

• Renovation services
• Home renovation
• Contractor matching
• Renovation planning
• Construction marketplace

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commission from Partner Construction Companies: Renomate matches homeowners with vetted construction companies and earns revenue through commissions or referral arrangements with the partner builders. The service is free for homeowners. Revenue is derived from the construction companies in the network.
2. Material Referral Fees from Supplier Partners: Through their 'kompispriser' program, Renomate directs customers to partner material suppliers (kitchens, bathrooms, stone, appliances). Revenue is generated through referral arrangements with these suppliers when customers purchase materials.
3. Design and Drawing Services: Optional paid service for renovation drawings, design concepts, mood boards, and purchase lists. Includes interior design support, material selection assistance, and negotiated supplier pricing as part of the service.
4. Renovation Loan Referral (Resurs Bank Partnership): Referral partnership with Resurs Bank for renovation loans up to 300,000 SEK. Renomate earns referral fees for customers directed to Resurs Bank for financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Renomate is a free renovation matchmaking and project management service that connects homeowners in Stockholm and Gothenburg with vetted construction companies. Each customer is assigned a dedicated renoveringskompis (renovation coach) who guides them from idea to completion, supported by the Mitt Renomate digital planning tool and access to discounted materials (Kompispriser) through a curated supplier network. The company earns revenue through commissions from partner contractors and referral fees from material suppliers rather than charging customers directly.

Product overview

Renomate is a renovation matchmaking and project management service that connects homeowners with vetted building contractors, operating primarily in Stockholm and Gothenburg, Sweden. The core offering consists of a digital platform (Mitt Renomate) paired with personal renovation coaches (renoveringskompis) who guide customers from concept to completion. The service provides access to discounted materials through partner suppliers (Kompispriser), alongside specialized services including design drawings, renovation loans via Resurs Bank, and targeted renovation offerings for bathrooms, kitchens, basements, surface finishes, facades/windows, offices, and full-scale renovations. The platform functions as a middleman between customers and construction companies, facilitating the entire renovation journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitt Renomate (Digital Planning Portal) Free digital planning tool where customers start their renovation project, collect ideas and images, plan their project, and receive assistance with quotes and document management.
• Renoveringskompis (Renovation Buddy) Coaching Personal renovation coach assigned to each customer who guides them through the entire renovation process, helps communicate with contractors, and ensures projects stay on track. Free as part of the core Renomate service.
• Kompispriser (Friend Prices) Material Discount Program Discounted material prices offered through partner suppliers, covering kitchens, bathrooms, appliances, stone countertops, interior and finishing materials.
• Ritningar och design (Drawings and Design) Paid design service providing moodboards, drawings, floor plans, and shopping lists to help customers visualize and plan their renovation. Includes material selection assistance and access to negotiated supplier prices.
• Renoveringslån (Renovation Loan) Renovation loan up to 300,000 SEK offered in partnership with Resurs Bank for customers who need financing for their renovation projects. Unsecured loans.
• Totalrenovering (Total Renovation) Complete renovation of entire homes including villas and apartments, covering Stockholm and Gothenburg markets.
• Badrumsrenovering (Bathroom Renovation) Specialized bathroom renovation services including design, material selection, and contractor matching.
• Köksrenovering (Kitchen Renovation) Kitchen renovation services including custom-built kitchens, appliance selection, and countertop installation.
• Källarrenovering (Basement Renovation) Basement renovation services to increase living space and property value.
• Ytskiktsrenovering (Surface Renovation) Surface renovation including wall painting, ceiling work, floor sanding, countertop replacement, and cabinet door updates.
• Fasad- och fönsterrenovering (Facade and Window Renovation) Facade and window renovation services including wood facade and window restoration in Stockholm and Gothenburg.
• Kontorsrenovering (Office Renovation) Commercial renovation services for offices and retail spaces including conference rooms, pantries, and layout changes.

Quantifiable outcome

• 300+ completed renovation projects
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, supporting and minor.

• DryftcoreStrategic or Co-development Partner · 1 January 2024Renomate merged with Dryft at the end of 2024, creating a more comprehensive portfolio of renovation services. This partnership brings together Renomate's home renovation expertise with Dryft's professional team and facade renovation capabilities (over 20 years of experience with wood facades and windows). Together they offer a broader range of services covering both interior and exterior renovations.
• Kitchen Suppliers (HTH, KVIK, Ballingslöv, Picky Living, Birch & Wood, Miatheo)supportingOthersRenomate has negotiated discounted pricing with leading Swedish kitchen suppliers including HTH, KVIK, Ballingslöv, Picky Living, Birch & Wood, and Miatheo. Customers who renovate with Renomate receive discounted prices on kitchen cabinets and components from these suppliers.
• Bathroom Suppliers (Villeroy & Boch, INR, Copenhagen Bath, Duravit, Tapwell, Bricmate, Dornbracht, Haven, Nordhem, Flos, FF Kakel, Höganäs Kakel, Lhådös Kakel, Kakelspecialisten)supportingOthersCurated network of bathroom suppliers offering discounted pricing to Renomate customers. Includes premium brands (Villeroy & Boch, Duravit, Dornbracht) and specialist tiles suppliers (FF Kakel, Höganäs Kakel, Kakelspecialisten).
• Appliance Suppliers (Siemens, Miele, Smeg, NEFF, Ilve, Fjäråskupan, Bertazzoni)supportingOthersPartnership with premium appliance brands including Siemens, Miele, Smeg, NEFF, Ilve, Fjäråskupan, and Bertazzoni. Renomate customers receive discounted pricing on kitchen appliances as part of the kompispriser program.
• Stone & Countertop Suppliers (Cosentino, StoneLab, Granitop, DecoSteel, Stonecut, Väst sten, Svenska Stengruppen)supportingOthersNetwork of stone and countertop suppliers providing Renomate customers with discounted pricing on stone slabs and countertops for kitchens and bathrooms. Includes major brands like Cosentino (Dekton, Silestone) and specialist stone suppliers.
• Interior & Finishing Suppliers (Jotun, Chevron Parquet, Sekelskifte, Wood on Wall, Gotain, Layered, Leksandsdörren, Beslag Design, Byggfabriken, Sväljer)minorOthersVarious interior design and finishing material suppliers with negotiated discounts for Renomate customers, including paint (Jotun), flooring (Chevron Parquet), doors (Leksandsdörren, Sekelskifte), and hardware (Beslag Design).
• CJ StudiosupportingStrategic or Co-development PartnerArchitecture firm CJ Studio partnered with Renomate on the Malina and Soft Goat flagship store renovation project in Stockholm. CJ Studio provided architectural design while Renomate managed project coordination and construction matching.
• BFB GruppensupportingOthersConstruction company that partnered with Renomate on the Malina and Soft Goat retail renovation project in Stockholm. Contributed to the execution of the 3-month commercial renovation.
• LSIminorOthersPartner company involved in the Malina and Soft Goat commercial renovation project in Stockholm.
• StiltjesupportingOthersSupplier of tiles and stone floors used in Renomate's renovation projects. Featured in the Kungsholmen apartment renovation case study.
• StoneLabsupportingOthersSupplier of marble and stone slabs used in Renomate's renovation projects. Featured in multiple case studies including the Kungsholmen and Malina/Soft Goat projects.
• Finsnickeri1supportingOthersSpecialist carpentry workshop providing custom-built furniture and cabinetry for Renomate renovation projects. Featured in the Vasastan apartment and Kungsholmen apartment case studies.
• IKEAsupportingOthersIKEA kitchen cabinets (stommar/bases) are used as foundations in Renomate renovation projects, with custom fronts and modifications added by Renomate's carpentry partners. A cost-effective approach featured in multiple case studies.
• Talk To (by Renomate)supportingOthersSweden's first platform connecting homeowners with design and home advice experts via video calls. Founded as part of Renomate's expansion. Offers access to architects, interior designers, antique advisors, art consultants, lighting experts, textile advisors, colorists, and garden consultants.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Angi (formerly Angie's List): Large US home services marketplace where homeowners can find and book local professionals for renovation, repair, and maintenance. Much broader scope than Renomate, but the homeowner-contractor matching and review-based model is directly comparable.
• Build.com: US online retailer of home improvement products (kitchen, bath, lighting) with pro contractor services. Adjacent to Renomate's Kompispriser supplier ecosystem but focused on product sales rather than renovation matchmaking services.
• Houzz: Large US home renovation and design platform combining a contractor marketplace with project planning tools, inspiration content, and product sales. Broader and more established than Renomate, but overlaps directly on homeowner-contractor matchmaking and renovation project planning workflows.
• Thumbtack: US-based local services marketplace connecting customers with professionals across hundreds of categories including home renovation. Comparable matchmaking model but operates across many service types beyond home renovation, making it a much broader incumbent.
• Frontdoor: US home services platform offering on-demand home repair, maintenance, and renovation with contractor dispatch and management. Broader service scope than Renomate but comparable homeowner services marketplace and contractor matching model.

Direct peers

• Byggstart: Swedish construction marketplace that connects customers with contractors and craftsmen for building and renovation projects. Direct competitor in the Swedish market with comparable matchmaking and review-based quality assurance model.
• Sweeten: US-based free renovation concierge service that matches homeowners with vetted general contractors and manages renovation projects end-to-end. Highly comparable business model: free for homeowners, revenue from contractor commissions, and dedicated project support throughout the entire renovation.
• ServiceFinder: Swedish online marketplace connecting consumers with local service providers across many categories including home renovation. Comparable marketplace model with similar geographic focus on Sweden, though broader in scope than Renomate's renovation specialization.
• Block (Block Renovation): UK-based renovation platform that connects homeowners with vetted builders and manages renovation projects end-to-end. Highly comparable to Renomate with a free homeowner service, curated contractor network, and end-to-end project oversight.
• Fixr: US-based home services platform providing cost guides, contractor directories, and a renovation marketplace matching homeowners with local pros. Closely comparable matchmaking-and-information business model targeting home renovation decision-making.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestse.pinterest.com/renomate_se/_saved
• LinkedInlinkedin.com/company/renomate-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renomate