What Apryl does

Apryl is a Berlin-based fertility benefits startup founded in 2019 (originally under the name Oviavo) that operates a B2B workplace benefits platform. The company sells its family-planning platform directly to employers, who offer it as an employee benefit covering fertility consultations, informational resources, and expense reimbursements for family-planning needs. Apryl addresses the gap in fertility and family-planning support within traditional employee benefits packages, positioning itself as a dedicated vertical solution rather than a generalist benefits broker.

The core product is the Apryl Family-Planning Platform, an integrated solution for employers seeking to support employees navigating fertility journeys. The platform's described scope — consultations, information, and reimbursements — suggests a service-orchestration layer rather than a deeply proprietary technology stack; no AI, patents, or proprietary technical components are disclosed. Apryl generates revenue through a subscription/recurring model, likely per-employee, consistent with B2B benefits platform mechanics, though pricing is not publicly disclosed.

Apryl has raised approximately $4.4 million in seed funding (April 2022, led by BREEGA with Atlantic, Crista Galli Ventures, Loric Ventures, Myelin VC, WestTech Ventures, and AFI Ventures), with additional support from Google for Startups in June 2022. The company is co-led by founders Jenny Saft and Tobias Kaufhold, both serving as co-founders and managing directors. Apryl currently operates in Germany (DACH) and has publicly stated plans to expand across Europe using the seed capital. Customer logos, partnership channels, and revenue figures are not disclosed in the available data.

Name

Apryl

Website

https://apryl.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Apryl is a Berlin-based B2B fertility benefits platform, founded in 2019, that sells family-planning support — including consultations, information, and reimbursements — to employers as a workplace employee benefit, operating in Germany with plans to expand across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Workplace Benefits Subscription: Apryl generates revenue by providing its family-planning platform as a workplace benefit to employers. Companies offer the service to their employees as part of their benefits package, with the company likely operating on a subscription or per-employee model.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Apryl provides a family-planning platform sold to employers as a workplace benefit. The platform supports employees with fertility needs by delivering consultations, informational resources, and reimbursements for family-planning expenses. The service is positioned as a dedicated fertility and family-planning benefit within an employer's benefits package.

Product overview

Apryl offers a unified family-planning platform designed as an employee workplace benefit. The platform, formerly known as Oviavo, provides fertility support services including consultations, educational information, and expense reimbursements. The core offering is the Apryl Family-Planning Platform itself, which serves as the integrated solution for employers seeking to support their employees' family-planning journeys.

Differentiator

Problem solved

Functional benefit

Products and services

• Apryl Family-Planning Platform A workplace benefit platform that supports employees with fertility needs through consultations, information, and reimbursements, enabling employers to offer comprehensive family-planning assistance as part of their employee benefits package.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Carrot Fertility: Global fertility and family-forming benefits platform sold to employers as a workplace benefit. Most directly comparable to Apryl in product, GTM motion (B2B employer sales) and target buyer (HR/benefits leaders).
• Maven Clinic: Virtual care platform for women's and family health, including fertility, sold largely through employer benefits. Comparable in B2B benefits positioning, recurring subscription model and global ambitions.
• Progyny: US-listed fertility benefits provider whose core product is a fertility benefit sold to employers and health plans. Comparable in employer-channel GTM and fertility-only focus, though far larger and publicly traded.
• Kindbody: Fertility and family-planning provider combining clinics with employer benefits. Comparable target market (employer-sponsored fertility benefits) and overlapping service categories (consultations, reimbursements).

Broad incumbents

• Ovia Health: Reproductive and family health platform (now part of Labcorp) sold to employers and health plans. Comparable in fertility/reproductive health focus and employer benefits distribution, but owned by a much larger incumbent.
• Workday: Enterprise cloud platform for HR, benefits and workforce management. Comparable buyer base (large employers) and overlapping benefits administration surface area, but operates as a broad incumbent rather than fertility specialist.
• Labcorp: Diagnostics and women's health company that acquired Ovia Health to expand into employer fertility benefits. Comparable as an incumbent that has chosen employer fertility benefits as an adjacency and could compete in Europe.

Emerging players

• Future Family: Fertility financing and care-navigation company offering employer-facing plans. Comparable in employer-distributed fertility service packaging but with a financing-led rather than pure-benefits model.
• Flo Health: Women's health app expanding into employer B2B offerings. Comparable in fertility/reproductive health content and European origin, though primarily direct-to-consumer today.

Regional players

• Personio: European HR and people operations platform headquartered in Munich. Comparable as a European HR-tech stack that employers use to administer benefits, and a potential distribution partner or competitor for embedded fertility benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apryl