SportIQ
SportIQ is a Helsinki-based sports technology company that builds AI-powered smart basketballs with embedded 9D sensors and a Bluetooth-connected analytics app, serving individual players, coaches, and professional basketball organizations through D2C sales and a flagship Spalding channel partnership.
- Company typePrivate
- Founded2008
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SportIQ does
SportIQ is a sports technology company that designs AI-powered smart basketballs and a companion analytics platform for individual players, coaches, and professional basketball organizations. The core technology is a patented 9D sensor embedded inside the ball's valve (rather than the outer surface) that tracks over 190 data points per shot — including shooting position, power, angle, technique, release time, and pressure shooting — without affecting ball weight or flight characteristics. Data is transmitted via Bluetooth to a mobile application that delivers real-time shooting analytics, form consistency analysis, AI-powered coaching feedback, and swish detection. The smart basketball is FIBA-approved for competitive play, and the company holds 25+ patents protecting the sensor architecture.
The product portfolio includes the proprietary SIQ Smart Basketball (indoor and outdoor versions in Sizes 6 and 7), the Spalding TF-DNA Smart Basketball, and the newly launched Spalding TF-1000 Smart Basketball — the latter built on a platform used in approximately 40% of competitive US basketball games and serving as the official game ball in 19 states. The company generates revenue through a hybrid hardware-plus-subscription model: one-time hardware purchase (ranging from $115 for the SIQ ball to $199.99–$249.99 for the Spalding bundle) combined with an annual ($98) or biannual ($56) subscription required for unlimited data collection and full app functionality.
SportIQ operates a multi-channel go-to-market combining direct-to-consumer e-commerce (sportiq.fi and siqbasketball.com), a flagship channel partnership with Spalding for retail distribution, and enterprise/professional relationships including Overtime Elite (official basketball provider), the NBA Launchpad accelerator program, and endorsements from professional players such as Kayla McBride and Amen & Ausar Thompson. The company is headquartered in Helsinki, Finland with US operations in Glendale, California, and has tracked over 40 million shots globally across its user base. As of February 2026, SportIQ had raised approximately $9.16 million in total disclosed funding across multiple rounds, including a $6.2 million Series A led by KB Partners.
SportIQ firmographics
Firmographics- Name
- SportIQ
- Legal name
- SportIQ Holding Corp
- Website
- https://sportiq.fi
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportIQ is a Helsinki-based sports technology company that builds AI-powered smart basketballs with embedded 9D sensors and a Bluetooth-connected analytics app, serving individual players, coaches, and professional basketball organizations through D2C sales and a flagship Spalding channel partnership.
- Ownership category
- akta.pro rank
SportIQ industry classification
Industry- Product category
- Smart Sports Equipment / Sports Performance Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Basketball Equipment Retail (CRAMAEAB)
- akta.pro secondary industries
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where SportIQ is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
SportIQ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Smart Basketball): Sale of SIQ Smart Basketball products - both indoor (synthetic leather) and outdoor (water-repelling sticky black PU) versions available in Size 6 and Size 7. One-time hardware purchase required to access the platform.
- Subscription Membership: Annual or biannual subscription (SIQ Membership) required for app access and data collection. Unlimited data collection during membership period. Subscription model provides recurring revenue and customer retention.
- Spalding TF-DNA Bundle: Partnership with Spalding for co-branded TF-DNA smart basketball sold at $199.99 bundle or $249.99 separately, including app subscription.
- Enterprise/Professional League Licensing: Platform licensing for professional league applications and NBA Launchpad program participation, expanding into professional sports market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spalding TF-DNA Smart Basketball Bundle (North America) |
| Unit Pricing | Pay-as-you-go | SIQ Smart Basketball (International) |
| Subscription | Annual | SIQ Annual Membership |
| Subscription | Pay-as-you-go | SIQ Biannual Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SportIQ product offering
Product offeringCore offering
SportIQ designs, manufactures, and sells sensor-equipped smart basketballs (SIQ Smart Basketball and Spalding TF-DNA/TF-1000 variants) with a patented 9D sensor embedded inside the ball's valve that captures 190+ data points per shot. The hardware pairs with an AI-powered Bluetooth-connected mobile app that delivers real-time shooting analytics (makes/misses, form consistency, release time, pressure shooting) and an SIQ Membership subscription ($56 biannual or $98 annual) required for unlimited data collection.
Product overview
SportIQ offers a smart basketball ecosystem consisting of sensor-equipped basketballs and a companion mobile application with AI-powered analytics. The product portfolio includes the proprietary SIQ Smart Basketball (indoor and outdoor versions), the Spalding TF-DNA partnership product, and the newly launched Spalding TF-1000 Smart Basketball. All balls feature a patented 9D sensor embedded in the valve that tracks 190+ data points per shot. The SIQ Mobile App connects via Bluetooth to deliver real-time shooting analytics, makes/misses tracking, form consistency analysis, and AI-powered coaching. The SIQ Membership subscription is required for unlimited data collection and full app functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Spalding TF DNA: Smart basketball product line in partnership with Spalding, integrating SportIQ's sensor technology and analytics app.
- TF-1000 Platform
Products and services
- SIQ Smart Basketball Sensor-equipped smart basketball with a patented 9D sensor embedded inside the valve, tracking 192 data points per shot (position, power, angle, technique, makes/misses, form consistency, release time). Available in Indoor and Outdoor styles, Size 6 and Size 7, at $115. Designed for individual basketball players of all skill levels and coaches seeking real-time shooting analytics.
- Spalding TF-DNA Smart Basketball FIBA-approved smart basketball developed in partnership with Spalding, integrating SportIQ's 9D sensor tracking technology and AI-powered analytics app into Spalding's TF DNA platform. Distributed through Spalding's North American retail network. Targets North American basketball consumers.
- Spalding TF-1000 Smart Basketball Premium smart basketball built on Spalding's iconic TF-1000 indoor game ball platform—the official game ball in 19 US states and reportedly used in 40% of US competitive basketball games. Combines trusted game ball with SportIQ's embedded 9D sensor technology and AI-powered coaching. Designed for serious players, competitive leagues, and elite training environments.
- SIQ Mobile App Bluetooth-connected mobile application that pairs with SIQ and Spalding smart basketballs to provide real-time shooting analytics including makes/misses tracking, shooting percentage, shot distance, form consistency, release time, and AI-powered coaching feedback on swishes and pressure shooting. Available on iOS and Android.
- SIQ Membership (Subscription) Recurring subscription required for full functionality of the SIQ app and unlimited shot data collection. Available as Annual ($98/year, $8.16/month equivalent) or Biannual ($56/6 months, $9.33/month equivalent) plans. Provides continuous access to AI-powered analytics and performance tracking for individual basketball players and coaches.
Quantifiable outcome
- 15-25% improvement in shooting accuracy within weeks of consistent use
- +2 more outcomes
Companies that use SportIQ
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SportIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
SportIQ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- NBA LaunchpadflagshipSelected for NBA Launchpad accelerator program in 2025, gaining access to NBA resources, mentorship, and potential league-wide partnerships for smart basketball technology development.
- SpaldingflagshipStrategic partnership with Spalding to launch the Spalding TF-DNA smart basketball integrating SportIQ's 9D sensor technology and analytics platform. Product available in Official Size 29.5" (Size 7) and Intermediate Size 28.5" (Size 6). SportIQ's technology also integrated into Spalding's TF-1000 platform (May 2026 launch). TF-1000 is used in 40% of competitive US basketball games and serves as official game ball in 19 states.
- Overtime ElitecoreOfficial Basketball Provider of Overtime Elite (OTE) league. Professional players Amen & Ausar Thompson are featured users. OTE is a professional basketball league for elite prospects.
- International Sports AcademyminorPartnership with International Sports Academy for basketball training programs integrating SIQ smart basketball technology.
- Open Gym PremierminorPartnership with Open Gym Premier for basketball training and player development programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SportIQ competitors and assessment
Company assessmentDirect peers
- DribbleUp: DribbleUp sells smart basketballs (and soccer balls) with embedded sensors paired to a mobile app for real-time shot tracking and training analytics, directly competing with SportIQ's SIQ smart basketball in the consumer basketball training category.
- ShotTracker: ShotTracker provides sensor-based basketball shot tracking and analytics for players, coaches, and teams, including a smart basketball offering; it competes directly with SportIQ on in-ball tracking technology and team/coach analytics dashboards.
- Noah Basketball: Noah Basketball offers sensor-equipped shooting machines and ball-tracking technology for basketball shooting improvement, competing with SportIQ in the data-driven shooting training category for serious players and coaches.
Emerging players
- HomeCourt (by Nex): HomeCourt is a basketball AI training app that uses smartphone camera-based shot tracking and analytics to provide real-time feedback; it competes for the same individual player and coaching segment as SportIQ but uses vision rather than in-ball sensors.
- PlaySight Interactive: PlaySight provides AI-powered video and sensor analytics for basketball, tennis, and other racquet sports, including smart court systems; comparable as a sports analytics provider serving basketball training facilities, schools, and professional teams with overlapping customer segments.
Broad incumbents
- Wilson Sporting Goods: Wilson is a major basketball manufacturer (NBA official game ball) and broader sporting goods incumbent with the brand, distribution, and R&D resources to develop competing smart basketball offerings; it represents the most significant potential competitive threat from a basketball equipment incumbent.
- KINEXON: KINEXON provides real-time sports tracking sensors and analytics for basketball, football, and other team sports at professional and collegiate levels; comparable as a sports sensor/analytics infrastructure provider targeting similar league and team customers.
- Catapult Sports: Catapult is a publicly traded sports performance analytics company offering wearable athlete tracking and monitoring across multiple sports; comparable as a sports performance analytics platform targeting professional teams and leagues with similar monetization logic.
- Hudl: Hudl is a leading sports video analysis and performance platform serving basketball and team sports at the youth, high school, collegiate, and professional levels; comparable as a sports analytics incumbent that basketball coaches and teams use for performance evaluation.
Others
- Spalding: Spalding is SportIQ's flagship channel partner for the TF-DNA and TF-1000 smart basketballs and a dominant basketball manufacturer; relevant as an ecosystem participant and distribution partner whose strategy directly shapes SportIQ's commercial trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SportIQ social profiles
Digital presenceSportIQ compliance and trust
Trust signalCompliance2 records
SportIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportIQ leadership team
Management profileNumber of profiles
SportIQ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportIQ
What does SportIQ do?
SportIQ designs, manufactures, and sells sensor-equipped smart basketballs (SIQ Smart Basketball and Spalding TF-DNA/TF-1000 variants) with a patented 9D sensor embedded inside the ball's valve that captures 190+ data points per shot. The hardware pairs with an AI-powered Bluetooth-connected mobile app that delivers real-time shooting analytics (makes/misses, form consistency, release time, pressure shooting) and an SIQ Membership subscription ($56 biannual or $98 annual) required for unlimited data collection.
Is SportIQ a public or private company?
SportIQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was SportIQ founded?
SportIQ was founded in 2008. It employs 1 to 10 people.
Where is SportIQ based?
SportIQ is headquartered in Helsinki, Finland, in the Europe region.
How does SportIQ make money?
Four revenue lines are on record. Hardware Sales (Smart Basketball) is the primary driver. The others are subscription Membership, spalding TF-DNA Bundle and enterprise/Professional League Licensing.
Who are SportIQ's main competitors?
Direct peers on record are DribbleUp, ShotTracker and Noah Basketball. Emerging players are HomeCourt (by Nex) and PlaySight Interactive. Broad incumbents are Wilson Sporting Goods, KINEXON, Catapult Sports and Hudl. Spalding is listed as an others.
Does SportIQ have an API?
No public API is recorded for SportIQ.
What industry is SportIQ in?
SportIQ's product category is Smart Sports Equipment / Sports Performance Technology. Its primary akta.pro industry code is CRAMAEAB, Basketball Equipment Retail, with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.