AnyCreek

What AnyCreek does

AnyCreek is a vertical SaaS and marketplace platform that serves outdoor fishing and hunting guides, outfitters, and fly shops across all 50 U.S. states. Founded in 2022 and headquartered in Memphis, TN, the company provides a booking and operations platform that allows guides to manage trips, accept payments, and acquire customers, while giving consumers a discovery and booking channel for guided outdoor experiences. The company has facilitated more than 1M hours of outdoor experiences since launch. The founding team includes CEO Benjamin Lazarov (prior experience at Groupon, Zenefits, and Compass) alongside co-founders Nick Larson and Sloane Brown.

The platform is built around a transaction-based revenue model: guides join for free, while AnyCreek charges a 5% service fee to the customer and a 3% credit card processing pass-through on self-directed bookings, plus a 15% one-time commission on new leads generated from AnyCreek marketing. Stripe is integrated for payments. The product surface extends beyond the core booking marketplace into adjacent ecosystem offerings including AnyCreek Academy (education), AnyCreek Studios (media/content), and a conservation program. In July 2025, AnyCreek acquired Origin, signaling an effort to add AI-related capabilities to the platform. Total disclosed funding to date is $3.3M, including a $1.8M seed round in June 2024. The customer base is composed of SMB and solo guides and outfitters, with named users such as The Angling Company, Southwest Florida Guide Service, Mooncast Anglers, Covert Creek Outfitting, Tideline Charters, Fly Water Expeditions, and Southeastern Angling. Headcount remains small (1–10 employees), consistent with an early-stage operating profile.

Name

AnyCreek

Legal name

AnyCreek Inc.

Website

https://anycreek.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

AnyCreek is a vertical SaaS and marketplace platform, founded in 2022, that provides booking, payments, and customer-acquisition tools to fishing and hunting guides, outfitters, and fly shops across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Outdoor Guides

akta.pro primary industry

Restaurant/Table Reservation & Booking Engines (THALADAH)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Outdoor guide software
• Booking management platform
• Fishing charter marketplace
• Outdoor adventure booking
• Guide business management

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Service Fees on Self-Directed Bookings: For trips originating from the guide's own channels (website, text, phone calls, emails, DMs), AnyCreek charges a 5% service fee to the customer and a 3% credit card processing fee to the guide. This is a transaction-based take rate on bookings where the customer finds the guide independently.
2. Marketing Commission on New Leads: For new leads originating from AnyCreek's marketing efforts (marketplace, Academy, Instagram, YouTube), the company charges a one-time 15% commission. Returning clients who book again are only subject to the standard fee structure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AnyCreek is an AI-powered vertical SaaS platform that enables outdoor guides and outfitters to manage bookings, payments, calendars, client relationships, and marketing from a single dashboard. It also operates a searchable marketplace where third-party guides list and sell guided fishing and hunting experiences directly to consumers, supported by embeddable booking widgets, content marketing (AnyCreek Academy), and payment processing via Stripe.

Product overview

AnyCreek is a unified platform for the outdoor guided experiences industry, consisting of a core operating system with integrated modules (Payments, Calendar Management, Website Integrations, Guide Assignments and Referrals, Marketing and SEO, and Client Database/Private Notes) plus the AnyCreek Academy content hub and AnyCreek Studios content creation initiative. The platform enables fishing and hunting guides to manage their entire business operations including booking, payments, client communications, and marketing from one place. AnyCreek Search serves as the marketplace connecting consumers with guides. The platform recently acquired Origin to expand its AI-powered capabilities. The company has powered over 1 million hours of outdoor experiences since its 2022 launch.

Differentiator

Problem solved

Functional benefit

Products and services

• AnyCreek Platform All-in-one SaaS operating system for modern outdoor businesses and guides that streamlines booking management, payments, calendar, marketing, and client communications. Built for fishing and hunting guides, outfitters, and fly shops who need back-office management tools.
• AnyCreek Search / Marketplace
• Origin

Quantifiable outcome

• Guides receive payments within 2 business days via Stripe integration
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OrigincoreStrategic or Co-development Partner · 23 July 2025AnyCreek acquired Origin, a software company serving outdoor guides and outfitters, to enhance its AI-powered platform. The acquisition aims to integrate and expand services across all 50 states, improving operational efficiency and growth opportunities for outdoor businesses.
• StripecoreTechnology or IntegrationStripe is used as the payment processor for all transactions on AnyCreek. Guides receive trip deposits/balances directly to their Stripe account, paid out to their bank within 2 business days.
• Strategic AdvisorsminorOthersAdvisors include Scott Holloway (General Partner at Starting Line), Kelley Halpin (Founder and CEO of Mesa), Frank Luciano (CBO at Goldbelly), Rachel Rohn (SVP at Techstars), Andy Mill (Owner of Mill House Podcast), Nicky Mill, Nathaniel Linville (Owner of The Angling Company), and Ross Gordon (Founder and CEO of Catch Co).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FishingBooker: FishingBooker is a global online marketplace for booking fishing charters and guides, directly competing with AnyCreek on the same supply side (fishing guides) and demand side (anglers seeking bookings). It is the closest direct competitor in the fishing-guide booking category.
• Peek: Peek is a software and marketplace platform for booking experiences and tours, providing operator-side booking software plus a consumer marketplace. It is comparable to AnyCreek in combining operator SaaS with demand-side discovery.
• Bokun: Bokun, owned by Tripadvisor, is a booking and distribution platform for tours, attractions, and experiences. It serves the same operator-side workflow (bookings, payments, channel management) and competes for the same tour/activity operator segment that AnyCreek targets.
• Checkfront: Checkfront is a booking management platform for tour and activity operators, offering inventory, payments, and channel management. It targets the same tour-operator and outdoor-experience SMB segment as AnyCreek's software stack.
• Rezdy: Rezdy is a SaaS booking platform built specifically for tour, activity, and experience operators — including outdoor guides and outfitters. It overlaps with AnyCreek on the operator-side software stack (bookings, payments, calendars) and serves a comparable SMB operator persona.
• FishAnywhere: FishAnywhere is a marketplace for booking fishing guides and charters across multiple destinations, directly competing with AnyCreek's marketplace for anglers and supplying a comparable guide SMB base.

Broad incumbents

• Viator: Viator, owned by Tripadvisor, is a leading global marketplace for tours, activities, and outdoor experiences. It is comparable as a broader experience-booking marketplace but operates at much larger scale and across many verticals rather than focusing on outdoor guides.
• GetYourGuide: GetYourGuide is a major global marketplace and software provider for tours, activities, and experiences. It overlaps with AnyCreek on experience-booking and operator software but is far broader in vertical scope and geographic reach.
• Outdoorsy: Outdoorsy is a marketplace for outdoor recreational rentals (RVs, campervans, etc.) with an operator-side platform for hosts. It is comparable as an outdoor-experience marketplace serving a similar SMB supplier base, though its core inventory is rentals rather than guided trips.
• Airbnb Experiences: Airbnb Experiences extends the Airbnb marketplace to guided activities, including outdoor and adventure offerings hosted by individuals. It competes for the same end-consumer booking demand as AnyCreek but within a vastly larger generalist travel platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anycreek
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/anycreek
• Instagraminstagram.com/AnyCreek
• Xx.com/AnyCreek

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnyCreek