Name

Cookd

Legal name

Cookd

Website

https://cookdtv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Packaged Food (Ready-to-Cook Meal Kits and Spice Masalas)

NAICS

Perishable Prepared Food Manufacturing (311991), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ethnic & international prepared meals manufacturing (AFAKAHAG)

akta.pro secondary industries

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Biryani meal kits
• Indian spice masalas
• Cooking kits
• Ready-to-cook foods
• Regional Indian cuisine

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Biryani Kits and Meal Kits: Cookd sells preservative-free biryani kits and related cooking kits that allow consumers to prepare restaurant-quality biryani at home.
2. Spice Blends and Masalas: Cookd offers a range of branded masalas, kulambu masalas, curry pastes, and spice blends for various regional Indian dishes.
3. Cooking Kits: Pre-packaged cooking kits for specific dishes like Tandoori Tikka, Marina Fish Fry, Fried Chicken, and Malai Tikka.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cookd sells preservative-free biryani kits, regional Indian spice masalas, kulambu masalas, cooking kits (such as Tandoori Tikka, Fish Fry, Fried Chicken), and curry pastes through its own e-commerce store, mobile apps, and retail platforms. The company targets home cooks in South India who want to prepare authentic regional dishes using pre-measured ingredients and recipes.

Product overview

Cookd is a consumer food brand and cooking platform that offers a unified product ecosystem comprising two main offerings: (1) a mobile app serving as a recipe discovery and grocery planning tool with over 1,700+ recipes across multiple cuisines, and (2) a curated portfolio of ready-to-cook food products including preservative-free Biryani Kits (Ambur, Dindigul, Wedding Bhai, Malabar varieties), Masalas (regional varieties like Pallipalayam, Madras 65, Chettinad, Guntur, Kerala), Kulambu Masalas (Sambar, Vatha Kulambu, Fish Curry, Mutton Masala), cooking Kits (Tandoori Tikka, Fish Fry, Fried Chicken, Malai Tikka), and Curry Pastes (Butter Masala Gravy). The platform emphasizes South Indian cuisine with recipes categorized by cuisine (Indian, Chinese, Asian, Thai, Japanese, American, Mexican, Italian, French, Spanish, Continental, Middle Eastern, Srilankan, Greek, Indonesian), meal type (Breakfast, Brunch, Lunch, Dinner, Evening Snack, Late Night), and course (Soup, Salad, Beverages, Starter, Main Course, Dessert, Accompaniment, Snack). Growth is driven by social media marketing and presence across retail and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Cookd Biryani Kits: Preservative-free biryani meal kits including Ambur Biryani, Dindigul Biryani, Wedding Bhai Biryani, Malabar Biryani Kit
• Cookd Masalas
• Cookd Kulambu Masalas
• Cookd Kits
• Cookd Curry Paste

Products and services

• Biryani Kits Preservative-free biryani meal kits for South Indian home cooks, including regional varieties such as Ambur Biryani, Dindigul Biryani, Wedding Bhai Biryani, and Malabar Biryani Kit. All required spices are pre-measured for restaurant-quality results at home.
• Masalas Ready-to-use branded spice masalas for various regional Indian dishes, including Pallipalayam Masala, Madras 65, Kerala Roast Masala, Chettinad Chicken Masala, Fish Fry, Madurai Chukka Masala, Guntur Masala, and Kerala Chicken Fry.
• Kulambu Masalas Curry and kulambu masala blends for South Indian curries, including Tamilnadu Lunch Sambar Masala, Idly-Dosa Sambar Masala, Vatha Kulambu Masala, Mutton Masala, Chicken Masala, and Kerala Fish Curry Masala.
• Cooking Kits Pre-packaged cooking kits for specific dishes including Tandoori Tikka Kit, Marina Fish Fry Kit, Fried Chicken Kit, and Malai Tikka Kit.
• Curry Paste Ready-to-use curry pastes such as Butter Masala Gravy for quick home preparation of restaurant-style dishes.
• Cookd Mobile App Mobile application for recipe discovery and grocery planning, available on iOS and Android platforms, featuring 1,700+ recipes across multiple cuisines and meal types for home cooks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Slurrp Farm: D2C clean-label children's food brand; comparable product-led growth, founder-led expansion, and clean-label preservative-free positioning targeting the same millennial Indian parent demographic.

Direct peers

• iD Fresh Food: Bengaluru-based D2C fresh Indian food brand (idli/dosa batter, parotta, chutneys) selling preservative-free products via app and e-commerce — same D2C playbook, clean-label positioning, and South Indian consumer base as Cookd.
• Country Delight: Indian D2C subscription food brand delivering dairy and bakery essentials via app-first model — comparable app-led acquisition, founder-led growth-stage, and unit-economics-focused D2C food playbook.
• Licious: India's largest D2C meat and seafood brand; shares Cookd's app-led D2C model, regional sourcing strategy, and target of South Indian non-veg consumers who form the core biryani/cooking-kit audience.
• FreshToHome: Bengaluru-based D2C meat, seafood and ready-to-cook brand; shares app-led D2C distribution, non-veg South Indian focus, and content-marketing-led customer acquisition.

Broad incumbents

• MTR Foods: Established Indian ready-to-eat and spice brand owned by Orkla; competes directly with Cookd's ready-to-cook kits and masalas across South India through retail distribution, with broader category coverage.
• Ching's Secret: Established Indian condiments and sauces brand competing in curry pastes and Asian-flavored ready-to-cook — directly relevant overlap with Cookd's curry paste (Butter Masala Gravy) and masala kit categories.
• MDH Spices: India's largest legacy spice brand; competes with Cookd's masala and kulambu masala portfolio across general trade, with substantially larger distribution and shelf presence.
• Everest Spices: Top Indian spice incumbent with national distribution; directly competes with Cookd's regional masala range and is the dominant player Cookd must displace for premium positioning in Tamil Nadu and Kerala.

Regional players

• HelloFresh: Global meal-kit subscription leader and category benchmark; provides public-market read on meal-kit unit economics, retention curves, and competitive dynamics relevant to Cookd's kit business even though India is not its served market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cookdtv
• LinkedInlinkedin.com/company/cookdtv
• Instagraminstagram.com/cookdtv
• Xx.com/cookdrecipes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookd