Baseconnect
Baseconnect is a Kyoto-based Japanese data company that builds a 1.4M+ record structured corporate database via hybrid AI-and-human 'Data Manufacturing' and sells it through the Musubu B2B sales prospecting SaaS, the RISKDOG AI credit-risk service, and a Partnership API licensing its data to platforms such as SPEEDA, Sansan, NAVITIME, Raksul, and Yano Research.
- Company typePrivate
- Founded2017
- HeadquartersKyoto, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Baseconnect does
Baseconnect is a Kyoto-headquartered Japanese data company founded in January 2017 by Yuki Kunishige that builds and licenses structured corporate information at scale. Its core asset is a self-manufactured database covering more than 1.4 million companies and establishments across 25+ search dimensions, built through a hybrid model that combines machine learning with 100+ in-house data analysts performing human-in-the-loop verification under a proprietary data quality scoring framework. The company positions itself as a 'data manufacturing' business, distinguishing its structured, attribute-annotated output from conventional web scraping.
The company sells through three complementary products: (1) Musubu, a cloud-based B2B sales prospecting SaaS offering search, list building, email distribution, and a unified approach-management pipeline; (2) RISKDOG, an AI credit risk evaluation service that analyzes bankruptcy and contract-default risk for financial institutions and enterprise procurement; and (3) a Partnership API that delivers Baseconnect's structured data into third-party B2B platforms - including Uzabase's SPEEDA, Sansan (Sansan/Eight), NAVITIME, Raksul, Yano Research Institute, and en-Japan - via licensing and embedded integration. The Musubu go-to-market is self-serve with a freemium entry and tiered monthly subscriptions, supplemented by direct enterprise sales for Riskdog and partnership-channel distribution for the API.
Baseconnect has raised ¥8.2B (~$61M USD) cumulatively across six funding rounds through a Series B (¥5.4B, February 2023) led by Z Venture Capital with participation from Japan Post Capital, Salesforce Ventures, JAFCO, NTT DOCOMO Ventures, en-Japan, and others. The company has 101-250 employees, holds ISO 27001 certification, transitioned to a remote-first model with nationwide hiring in 2022, and established a Generative AI Integration Lab in mid-2023 to combine its structured database with large language models for sales productivity. As of January 2023, cumulative Musubu installations exceeded 100,000 companies, with reported paid customer adoption growing from ~5,000 in 2018 to 100,000+ by early 2023.
Baseconnect firmographics
Firmographics- Name
- Baseconnect
- Legal name
- Baseconnect株式会社 (Baseconnect Inc.)
- Website
- https://company.baseconnect.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Baseconnect is a Kyoto-based Japanese data company that builds a 1.4M+ record structured corporate database via hybrid AI-and-human 'Data Manufacturing' and sells it through the Musubu B2B sales prospecting SaaS, the RISKDOG AI credit-risk service, and a Partnership API licensing its data to platforms such as SPEEDA, Sansan, NAVITIME, Raksul, and Yano Research.
- Ownership category
- akta.pro rank
Baseconnect industry classification
Industry- Product category
- B2B Sales Intelligence and Corporate Data Platform
- NAICS
- Directory and Mailing List Publishers (513140), Credit Bureaus (56145)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)
Keywords
Where Baseconnect is headquartered
LocationHeadquarters
- HQ city
- Kyoto
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Baseconnect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Musubu SaaS Subscription: Cloud-based corporate information database sold as a monthly/annual subscription. Tiered plans based on data access volume and feature sets. Initial fee free, charged from first month onward. Revenue is recurring and accounts for the primary revenue driver. Pricing was updated in July 2023.
- Partnership API — Data Licensing: Revenue from providing structured company data via API to platform operators and enterprise systems. Clients include SPEEDA, Sansan/Eight, NAVITIME, Raksul, and others. This is a B2B data monetization stream where Baseconnect acts as a data provider, embedding its structured database into partner platforms. Volume/usage-based pricing via API quotas.
- Riskdog — AI Credit Risk SaaS: AI-powered credit and partner risk assessment service generating subscription revenue from enterprise customers (including financial institutions). Targets credit workflow automation for corporate transaction risk management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free initial tier with no setup cost, then monthly subscription charged from first month of use. |
| Subscription | Annual | Paid tiers with higher data access volumes and additional features such as email blast, CRM integration, and approach management. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Baseconnect product offering
Product offeringCore offering
Baseconnect aggregates and structures Japanese corporate information into a searchable, continuously updated database, and delivers it through three channels: Musubu, a B2B sales-support SaaS used by sales representatives to research and approach companies; Partnership API, an API that distributes the same corporate dataset to system integrators and partner SaaS products; and Riskdog, an AI-based service that produces corporate credit risk assessments for lenders and trading counterparties.
Product overview
Baseconnect operates a portfolio of three distinct products: (1) Musubu — a cloud-based B2B sales database SaaS serving as the core consumer product, offering 1.4M+ company records with search, prospecting, email, and deal management features; (2) RISKDOG — an AI-powered credit risk evaluation service that analyzes business risks using automated information gathering and natural language processing; and (3) the Partnership API — a data provisioning service that delivers Baseconnect's structured company data to enterprise partner platforms via API integration. Together these products form a data manufacturing and distribution ecosystem centered on company information intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Musubu: Cloud-based corporate sales support database service providing over 1.4 million company data records for sales prospecting and business development. Features include advanced search filters, sales list creation, approach management, and email distribution capabilities.
- Riskdog
- Partnership API
Products and services
- Musubu A B2B sales-support SaaS that lets sales representatives search Baseconnect's structured Japanese corporate database to research companies, identify prospects, and prepare for outreach. Used by Japanese B2B sales teams as a prospecting and account-research tool.
- Partnership API A REST-style API that exposes Baseconnect's structured Japanese corporate database to system integrators, SaaS vendors, and partner platforms for embedding inside their own products, workflows, and integrations.
- Riskdog An AI-driven credit risk assessment service that uses Baseconnect's structured corporate database and proprietary scoring models to evaluate creditworthiness of Japanese companies for lenders, factoring firms, and trading counterparties.
Quantifiable outcome
- 100,000+ cumulative company installations as of January 2023
- +3 more outcomes
Companies that use Baseconnect
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Baseconnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Baseconnect partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, major and core.
- En-Japan (エン・ジャパン株式会社)minorPartnership to significantly expand job posting data in Musubu's database. En-Japan's job posting data is linked to Musubu's company records, enabling job-axis filtering and recruitment-industry targeting for sales prospecting purposes.
- Raksul (ラクスル株式会社)minorMarketing partnership enabling Raksul's DM (direct mail) marketing platform to offer company lists created using Baseconnect's 1.4M+ company/establishment data. Users can filter by industry, employee count, and revenue, then execute DM sends in one-click — bridging prospect identification and offline marketing execution.
- Yano Research Institute (株式会社矢野経済研究所)majorBusiness partnership for co-manufacturing and provision of hospital/clinic/pharmacy database. Combined Baseconnect's open data research methodology and structured database model with Yano Research's industry data expertise to create a unique healthcare facility database (170,000+ facilities). Expanded to pharmacy data (2022) and dispensed pharmacy data.
- Oriental Corporation (株式会社オリエントコーポレーション)majorCapital and business partnership initiated September 2019 for financial services digitalization. Joint experiment using Baseconnect's AI, company data collection, and data cleansing technologies to automate online information collection for merchant credit assessment — analyzing websites, social media, and forums to evaluate merchant creditworthiness.
- SPEEDA (株式会社ユーザベース)coreData provision to the SPEEDA enterprise and industry information platform via Partnership API. Baseconnect's structured data on unlisted companies significantly expanded SPEEDA's coverage. Data growth anticipated to scale with Baseconnect's expanding data collection.
- Sansan株式会社coreData provision partnership — Baseconnect provides structured company data to Sansan's cloud business card management service (Sansan) and individual business card app (Eight), linked to business card records for enriched company profiles. Data updates provided continuously.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Baseconnect competitors and assessment
Company assessmentDirect peers
- Tokyo Shoko Research (TSR): Japan's largest and oldest commercial credit reporting agency, providing corporate business information, credit reports, and marketing databases. Directly comparable to Baseconnect's Musubu and Riskdog offerings, with a far larger incumbent footprint and stronger enterprise brand.
- Teikoku Databank: Established Japanese business credit research and database provider serving financial institutions, government, and enterprises. Comparable to Baseconnect on credit/partner risk data and structured corporate information, with deep enterprise relationships that Baseconnect must displace.
- Uzabase (SPEEDA / FORCAS): Operator of SPEEDA (industry/economic intelligence platform) and FORCAS (B2B marketing/account-based marketing platform), and also a Baseconnect investor + API partner. Competes in adjacent B2B intelligence territory and represents both a major customer and a potential in-house competitor.
- Sansan: TSE-listed operator of Japan's leading business-card-based contact data platform (Sansan/Eight) and a Baseconnect API customer. Highly comparable as a B2B contact/company data provider, with deeper enterprise penetration and the option to vertically integrate structured company data over time.
- Yano Research Institute: Japanese market research and industry data firm with deep sector-specific data (including healthcare/pharmacy data co-developed with Baseconnect). Comparable as a structured business data provider with vertical specialization, and simultaneously a Baseconnect co-development partner.
Broad incumbents
- Dun & Bradstreet: Global leader in business credit reporting, corporate data, and B2B decisioning data. Comparable in business credit/company data products; not a direct competitor in Japan today, but represents the global standard Baseconnect would face if/when expanding internationally.
- ZoomInfo: US-listed B2B sales intelligence and go-to-market platform combining company data, contact data, and intent signals. Comparable business model to Musubu for B2B sales prospecting at global scale; useful benchmark for product breadth and ARPU in the same category.
- Salesforce: Global CRM/sales cloud leader and a Baseconnect investor (via Salesforce Ventures). Represents the dominant enterprise sales software platform into which Baseconnect's data could be embedded, and a strategic bellwether for the data-into-CRM trend.
Emerging players
- Apollo.io: B2B sales intelligence and engagement platform offering company/contact data plus outreach automation — closest Western PLG analogue to Musubu's self-serve SaaS model with email blast and deal tracking features.
- Lusha: B2B contact and company data provider with a self-serve, freemium SaaS model targeting sales reps. Comparable to Musubu's PLG motion and SMB sales-team positioning, though with shallower structured company data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Baseconnect social profiles
Digital presenceBaseconnect compliance and trust
Trust signalCompliance1 record
Baseconnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseconnect leadership team
Management profileNumber of profiles
Profiles1 record
Baseconnect funding detail
Funding detailFunding overview
Funding rounds5 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseconnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseconnect
What does Baseconnect do?
Baseconnect aggregates and structures Japanese corporate information into a searchable, continuously updated database, and delivers it through three channels: Musubu, a B2B sales-support SaaS used by sales representatives to research and approach companies; Partnership API, an API that distributes the same corporate dataset to system integrators and partner SaaS products; and Riskdog, an AI-based service that produces corporate credit risk assessments for lenders and trading counterparties.
Is Baseconnect a public or private company?
Baseconnect is a private company. It is classified as venture growth investor backed and is currently operating.
When was Baseconnect founded?
Baseconnect was founded in 2017. It employs 101 to 250 people.
Where is Baseconnect based?
Baseconnect is headquartered in Kyoto, Japan, in the Asia region.
How does Baseconnect make money?
Three revenue lines are on record. Musubu SaaS Subscription is the primary driver. The others are partnership API — Data Licensing and riskdog — AI Credit Risk SaaS.
Who are Baseconnect's main competitors?
Direct peers on record are Tokyo Shoko Research (TSR), Teikoku Databank, Uzabase (SPEEDA / FORCAS), Sansan and Yano Research Institute. Broad incumbents are Dun & Bradstreet, ZoomInfo and Salesforce. Emerging players are Apollo.io and Lusha.
Does Baseconnect have an API?
Yes. Partnership API — a data provider service that integrates with cloud-based web services and internal enterprise customer management systems via API to deliver company information and other structured data to partner platforms. Deployed with major enterprise clients.
What industry is Baseconnect in?
Baseconnect's product category is B2B Sales Intelligence and Corporate Data Platform. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513140 and its SIC code is 7320.