Street FC
Street FC operates a community-driven mobile-app platform that organizes street-style pickup soccer games in non-traditional urban spaces across 13 cities, serving adult recreational players through subscriptions and guest passes.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Street FC does
Street FC operates a community-driven street soccer platform that organizes small-sided pickup games in non-traditional urban spaces such as basketball courts, rooftops, parking lots, and empty lots. The company is incorporated as Street FC Inc in Connecticut and headquartered in New York, with active operations in 13 cities worldwide and 15,000+ registered active players as of the disclosed period. Its core product is a mobile application (iOS/Android) that handles game discovery, RSVP, and player profiles, supported by two proprietary peer-rating systems: the K-Scale (1-5 skill rating that places players into Beginner, Standard, or Advanced games) and the Chill rating (an attitude/sportsmanship score used to maintain community standards). Gameplay follows a fixed format with 4-minute matches and three rotating teams.
The business model combines a freemium entry point (first game free), one-time Guest Passes for casual players, and a recurring Street FC Membership subscription granting unlimited play across all participating cities. The company also sells a proprietary Size 5 street-soccer ball designed for its game format. Street FC is an independent private company (no disclosed parent or post-seed institutional rounds) that raised $2.2 million in August 2022 from Will Ventures (lead) and Elysian Park Ventures. Its go-to-market is community-led: acquisition is driven primarily through Instagram and Discord, with first-game-free onboarding designed to lower entry friction.
In March 2026, Street FC secured flagship partnerships with Visa and Bank of America, alongside a core partnership with non-profit Street Soccer USA, to launch Visa Street Soccer Parks across all 11 FIFA World Cup 2026 host cities in the United States — a major demand catalyst that also repositions the brand from a grassroots community app toward a globally sponsored recreational sports platform.
Street FC firmographics
Firmographics- Name
- Street FC
- Legal name
- Street FC Inc
- Website
- https://streetfc.city
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Street FC operates a community-driven mobile-app platform that organizes street-style pickup soccer games in non-traditional urban spaces across 13 cities, serving adult recreational players through subscriptions and guest passes.
- Ownership category
- akta.pro rank
Street FC industry classification
Industry- Product category
- Recreational Sports Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Event Promotion & Ticketing (MPAGAMAH)
- akta.pro secondary industries
- Sports Ticketing (HSACALAB), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)
Keywords
Where Street FC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Street FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Game Passes: Single-game Guest Passes sold to casual players who do not wish to subscribe
- Street FC Membership: Subscription-based unlimited play membership giving access to all sessions across all cities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free first game for new users |
| Unit Pricing | Pay-as-you-go | Single-game Guest Pass |
| Subscription | Monthly | Street FC Member (Unlimited) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Street FC product offering
Product offeringCore offering
Street FC organizes and hosts street-style pickup soccer games in non-traditional urban spaces (basketball courts, rooftops, empty lots, parking lots) across 13 cities worldwide. Players discover games, RSVP, and access skill-based matchmaking through the Street FC mobile app, paying either via a free first game, a single-game Guest Pass, or a recurring unlimited Membership subscription. The company also sells a proprietary Size 5 street soccer ball designed for its game format.
Product overview
Street FC operates as a street football community platform centered around its mobile app, which connects players to local street soccer pickup games in urban spaces. The ecosystem includes a free first game, single-game Guest Passes, and a subscription-based Street FC Membership for unlimited play. The company also sells its proprietary Size 5 street-soccer ball for gameplay. Players are matched by skill level (K-Scale rating) and attitude (Chill rating) to ensure balanced games. The platform spans 13 cities worldwide with over 15,000 active players.
Differentiator
Problem solved
Functional benefit
Products and services
- Street FC App
Quantifiable outcome
- 1,000,000+ goals scored across the community
Companies that use Street FC
Customer profileSegments1 record
Ideal customer profiles1 record
Street FC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Street FC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- VisaflagshipMajor partnership to bring Visa Street Soccer Parks to all 11 FIFA World Cup 2026 host cities in the United States. The initiative transforms underutilized spaces into community soccer hubs featuring professional-grade fields and programming for sport, education, and social connection.
- Bank of AmericaflagshipJoint partner with Visa and Street Soccer USA in the Visa Street Soccer Parks initiative for FIFA World Cup 2026, supporting community engagement through soccer across all 11 U.S. host cities.
- Street Soccer USAcoreNon-profit soccer organization collaborating with Visa, Bank of America, and Street FC on the Street Soccer Parks initiative. Street Soccer USA brings expertise in soccer community development and social impact programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Street FC competitors and assessment
Company assessmentDirect peers
- OpenSports: OpenSports operates a community-driven recreational sports booking platform for pickup leagues and drop-in games across North America. It is the closest direct functional analog to Street FC's app-based pickup game model, including skill-level organization and venue coordination.
- Playtomic: Playtomic runs a booking and community platform for recreational sports venues (primarily padel and tennis) across Europe and the Americas. The platform mechanics — app-based booking, player matching, and venue-operator integration — closely mirror Street FC's core flow.
- TOCA Soccer: TOCA Soccer operates branded soccer training centers and small-format soccer venues across the US. Its focus on accessible, technology-enabled soccer in non-stadium urban spaces makes it comparable to Street FC's small-sided, urban venue model.
- Socceroof: Socceroof runs rooftop and small-format soccer venues in European cities, with a community/league structure around each site. The combination of unconventional urban real estate and a recurring pickup-game community is highly comparable to Street FC.
- Playfinder: Playfinder is a UK-based sports venue discovery and booking platform that helps players find and join local pickup games across multiple sports. Its app-led approach to organizing casual recreational play is functionally similar to Street FC.
Broad incumbents
- Strava: Strava is a large-scale fitness and recreational sports community app with social, segment, and challenge features. While not soccer-specific, its model of community-driven recreational activity tracking and engagement is a broader analog for Street FC's community-led approach.
- Meetup: Meetup is a general-purpose community event organization platform with groups across cities, including recreational sports. It is a broader incumbent comparable to Street FC in organizing in-person recurring local gatherings via mobile RSVP.
- Zwift: Zwift is a fitness community platform combining structured activity (virtual cycling/running) with social and competitive layers. While indoor-virtual rather than outdoor urban, the subscription + community + gamified participation model parallels Street FC's.
Emerging players
- BallerTV: BallerTV is a youth-sports media platform that livestreams amateur games and connects families to local sports content. It overlaps with Street FC on amateur/semi-organized sports community engagement, though its focus is youth rather than adult recreational pickup.
Others
- SportEasy: SportEasy is a team-sport management platform used by amateur clubs for scheduling, communication, and team operations. It is an adjacent enabling tool rather than a direct competitor, but shares the recreational-team organizing space with Street FC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Street FC social profiles
Digital presenceStreet FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Street FC leadership team
Management profileNumber of profiles
Street FC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Street FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Street FC
What does Street FC do?
Street FC organizes and hosts street-style pickup soccer games in non-traditional urban spaces (basketball courts, rooftops, empty lots, parking lots) across 13 cities worldwide. Players discover games, RSVP, and access skill-based matchmaking through the Street FC mobile app, paying either via a free first game, a single-game Guest Pass, or a recurring unlimited Membership subscription. The company also sells a proprietary Size 5 street soccer ball designed for its game format.
Is Street FC a public or private company?
Street FC is a private company. It is classified as venture growth investor backed and is currently operating.
When was Street FC founded?
Street FC was founded in 2018. It employs 1 to 10 people.
Where is Street FC based?
Street FC is headquartered in New York, United States, in the North America region.
How does Street FC make money?
Two revenue lines are on record. Game Passes are the primary driver. The others are street FC Membership.
Who are Street FC's main competitors?
Direct peers on record are OpenSports, Playtomic, TOCA Soccer, Socceroof and Playfinder. Broad incumbents are Strava, Meetup and Zwift. BallerTV is listed as an emerging player. SportEasy is listed as an others.
Does Street FC have an API?
No public API is recorded for Street FC.
What industry is Street FC in?
Street FC's product category is Recreational Sports Services. Its primary akta.pro industry code is MPAGAMAH, Sports Event Promotion & Ticketing, with a secondary code of HSACALAB, Sports Ticketing. Its NAICS code is 71394 and its SIC code is 7997.