In&Motion
In&Motion is a French wearable technology company developing AI-powered smart airbag systems that detect falls in real time for motorcyclists, equestrians, skiers, and urban mobility users. Its IN&BOX predictive technology protects 120,000+ users across Europe, North America, and Japan via 11 OEM partners and Decathlon.
- Company typePrivate
- Founded2014
- HeadquartersAnnecy, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What In&Motion does
In&Motion is a French wearable technology company founded in 2014 and headquartered in Annecy, France, that engineers smart wearable airbag protection systems for high-risk sport and mobility activities. Its core product is the IN&BOX—an electronic control unit integrating sensors, GPS, and proprietary predictive algorithms trained on over 450 million kilometers of user data, which detects falls in real time and deploys protective airbags before impact to shield vital areas (back, neck, chest, abdomen). The technology serves four activity segments: motorcycling, horse riding, skiing (including FIS 2024-certified APS-1 vest), and urban mobility (e-scooters, bicycles), with domain-specific detection modes developed for each discipline.
The company operates a B2B2C go-to-market model in which its IN&BOX technology is embedded into products from 11 equipment manufacturer partners (KLIM, Furygan, Held, Honda, Ixon, RST, Tucano Urbano, Decathlon, Horse Pilot, Hyod, IXS, Shot) across Europe, the United States, and Japan. Revenue is generated through three streams: hardware sales (airbag vests and IN&BOX units at €400 outright), recurring subscriptions (€12/month or €120/year for detection modes and software updates), and replacement airbag cartridges after deployment. A flagship 2026 partnership with Decathlon extends distribution into mass-market retail for equestrian and urban mobility products.
In&Motion reports approximately €20 million in annual revenue and around 100 employees as of early 2026, with 120,000+ active users and an average of 15 falls protected daily across three core disciplines. The company was co-founded by Remi Thomas (CEO), Pierre-Francois Tissot (CMO & VP Sales), and Valentin Honore (CTO), and has received EU Horizon 2020 co-funding. Notable validation includes supplying Olympic skiers at the Milan-Cortina 2026 Winter Games and being subject to mandatory airbag requirements at the 2026 Isle of Man Tourist Trophy.
In&Motion firmographics
Firmographics- Name
- In&Motion
- Legal name
- IN&MOTION
- Website
- https://inemotion.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- In&Motion is a French wearable technology company developing AI-powered smart airbag systems that detect falls in real time for motorcyclists, equestrians, skiers, and urban mobility users. Its IN&BOX predictive technology protects 120,000+ users across Europe, North America, and Japan via 11 OEM partners and Decathlon.
- Ownership category
- akta.pro rank
In&Motion industry classification
Industry- Product category
- Wearable Safety Technology
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Airbag Modules & Inflators Manufacturing (IMACAMAB)
- akta.pro secondary industries
- Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters) (IMACAMAA), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where In&Motion is headquartered
LocationHeadquarters
- HQ city
- Annecy
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
In&Motion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Airbag Hardware Sales: Sale of In&motion airbag vests and compatible products. Products are sold through partner equipment manufacturers (KLIM, Furygan, Held, Honda, etc.) and through In&motion's own e-commerce platform. The IN&BOX electronic unit can be purchased outright for 400 euros.
- Subscription/Membership: Monthly or annual subscription for IN&BOX access with detection modes. Monthly subscription at 12 euros/month or annual at 120 euros/year. Subscriptions provide access to detection modes, app features, software updates, and product improvements.
- Airbag Recharges/Replacements: Sale of replacement airbag inflators/cartridges for the reusable airbag vests after deployment. Available for Moto, Horse riding, Ski, and Urban Mobility product categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IN&BOX purchase option - one-time hardware buyout |
| Subscription | Monthly | Monthly subscription - flexible rental with full service |
| Subscription | Annual | Annual subscription - committed yearly plan with discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
In&Motion product offering
Product offeringCore offering
In&Motion engineers smart wearable airbag systems equipped with predictive algorithms that detect falls in real time and protect vital areas before impact. The offering combines the IN&BOX electronic control unit (sensors, GPS, and AI algorithms) with reusable airbag vests tailored for motorcycling, horse riding, skiing, and urban mobility. Products are sold through the company's e-commerce platform and embedded into partner-manufactured gear from brands such as KLIM, Furygan, Held, Honda, Ixon, RST, Tucano Urbano, Decathlon, and Horse Pilot.
Product overview
In&Motion is a French technology company that engineers smart wearable airbag systems for sports and mobility protection. The core offering consists of the IN&BOX electronic control unit (the intelligent brain containing sensors, GPS, and predictive algorithms) combined with airbag vests for different activities. The product portfolio spans four sports categories: motorcycling, horse riding, skiing, and urban mobility (bicycles and e-scooters). Products are sold through both direct channels and partnerships with 11 equipment manufacturers (including KLIM, Furygan, Held, Honda, Decathlon, and Horse Pilot). The company operates on a membership/subscription model with the In&box available for purchase (€400) or monthly rental (€12/month). The technology is powered by predictive algorithms trained on over 450 million kilometers of user data, serving more than 100,000 users across three disciplines with an average of 15 falls protected daily.
Differentiator
Problem solved
Functional benefit
Brands
- In&box: Electronic box containing In&motion technology, necessary for the functioning of airbag products
Products and services
- IN&BOX The IN&BOX is the electronic control unit (the intelligent brain) of the In&motion airbag system. It contains sensors, GPS, and predictive algorithms that detect falls in real time and trigger airbag deployment to protect vital areas. Required for all In&motion airbag products to function.
- In&motion Airbag Membership Subscription service providing access to sport-specific detection modes, software updates, app features, and product improvements for the IN&BOX electronic unit. Available on monthly (12 euros/month) or annual (120 euros/year) billing.
- In&motion APS-1 Ski Airbag Vest Professional-grade ski airbag vest for competitive skiers (Alpine and Skicross). FIS 2024 certified, features stretch and breathable materials with integrated spine protection covering back, neck, chest, and abdomen. Available in three sizes (S/M, M/L, L/XL) and designed to be worn under ski suits.
- Motorcycle Airbag System Wearable airbag system for motorcyclists that detects falls and protects vital areas. Available through partner brands including KLIM, Furygan, Held, Honda, Ixon, RST, and Tucano Urbano, which integrate In&motion technology into their motorcycle apparel lines.
- Horse Riding Airbag Vest Wearable airbag system for equestrian activities that detects falls from horses and deploys to protect riders' vital areas. Available through partners including Decathlon (mass-market distribution) and Horse Pilot.
- Urban Mobility Airbag System Airbag system for urban mobility users including bicycles and e-scooters. Features two detection modes: Urban Cycling mode for bicycle accidents and E-scooter/kick scooter mode for scooter falls.
- KLIM AI-1 AIRBAG VEST Motorcycle airbag vest incorporating In&motion technology, offered through partner brand KLIM. Part of the equipped products lineup for adventure motorcyclists, marketed through In&motion's website.
Quantifiable outcome
- 15 falls protected every day on average
- +2 more outcomes
Companies that use In&Motion
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
In&Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
In&Motion partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- DecathlonflagshipStrategic partnership to develop and commercialize smart airbag technology for sports and urban mobility. Collaboration aims to bring advanced protective gear to mass-market consumers at accessible prices. Initial focus on electronic airbags for horse riding and urban mobility (e-scooters, bicycles). Leverages Decathlon's 'mass + professional' dual-track strategy and distribution network.
- HondacoreExisting partnership in the motorcycle sector where Honda integrates In&motion airbag technology into motorcycle protective gear. Honda is one of 11 equipment manufacturer partners developing In&motion-equipped products.
- KLIMcoreKLIM incorporates In&motion technology into the KLIM AI-1 AIRBAG VEST for motorcyclists. KLIM is a premium adventure riding gear brand.
- FurygancoreFrench motorcycle protective gear manufacturer integrating In&motion airbag technology into their product line.
- HeldcoreGerman motorcycle gloves and apparel brand with In&motion equipped products.
- IxoncoreFrench motorcycle apparel brand developing In&motion equipped products.
- RSTcoreUK-based motorcycle apparel brand integrating In&motion technology into their protective gear range.
- Tucano UrbanocoreItalian urban mobility gear brand with In&motion equipped products for motorcycle and scooter riders.
- Horse PilotcoreEquestrian safety gear brand developing horse riding airbag products with In&motion technology.
- OVHminorOVH provides web hosting services for In&motion's platforms. OVH is a French cloud computing company.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
In&Motion competitors and assessment
Company assessmentDirect peers
- Hövding: Swedish maker of the inflatable cyclist airbag collar designed to be worn around the neck. Comparable wearable airbag technology targeting urban cyclists, directly overlapping In&motion's newer urban mobility use case.
- Mugen Denko: Japanese airbag vest specialist selling mechanical and electronic airbag vests for motorcyclists. Comparable technology approach, similar product positioning, and a Japanese market presence relevant to In&motion's APAC expansion via Hyod.
- Alpinestars: Italian motorsports apparel leader with its own Tech-Air wearable airbag system for motorcyclists. Directly competes with In&motion's motorcycle airbag offering and shares many of the same OEM-style distribution partnerships and competitive skiing/equestrian adjacencies.
- Dainese: Italian protective gear manufacturer with the D-Air smart airbag system for motorcyclists and other athletes. Direct competitor across multiple disciplines In&motion serves, with established brand and race-proven credibility (e.g., MotoGP).
- Helite: French competitor also making wearable airbag systems for motorcyclists, equestrians, cyclists, and skiers. Closest geographic and product-line peer to In&motion, competing for the same OEM partnerships and end-user segments.
Emerging players
- Active Protective: US-based wearable airbag company initially focused on hip-protection airbags for seniors at fall risk. Adjacent airbag technology and prediction algorithms but a different end-user (elderly care vs. sports/mobility).
- RideVision: Israeli motorcycle safety startup offering an Advanced Rider Assistance System (ARAS) using computer vision for collision warnings. Adjacent motorcycle-safety AI category, conceptually competes for the same OEM integration slots and end-user safety budgets.
Broad incumbents
- Ducati: Premium motorcycle OEM that integrates airbag-equipped apparel from Dainese and Alpinestars. Comparable as a motorcycle-safety ecosystem player and as a potential OEM partner/competitor for embedded airbag technology in moto.
- Garmin: Broad wearables/electronics incumbent with adventure motorcycle, cycling, and outdoor safety products (inReach satellite SOS, Varia radar). Comparable as a multi-discipline safety/wearable tech platform with similar subscription-style data services.
- Bosch Motorcycle Systems: Tier-1 supplier of motorcycle ADAS (radar, lean-angle sensing, stability control). Could become a competitor or supplier in the smart-airbag/sensor-fusion category given its installed base with major motorcycle OEMs including Honda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
In&Motion social profiles
Digital presenceIn&Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
In&Motion leadership team
Management profileNumber of profiles
Profiles3 records
In&Motion funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In&Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In&Motion
What does In&Motion do?
In&Motion engineers smart wearable airbag systems equipped with predictive algorithms that detect falls in real time and protect vital areas before impact. The offering combines the IN&BOX electronic control unit (sensors, GPS, and AI algorithms) with reusable airbag vests tailored for motorcycling, horse riding, skiing, and urban mobility. Products are sold through the company's e-commerce platform and embedded into partner-manufactured gear from brands such as KLIM, Furygan, Held, Honda, Ixon, RST, Tucano Urbano, Decathlon, and Horse Pilot.
Is In&Motion a public or private company?
In&Motion is a private company. It is classified as venture growth investor backed and is currently operating.
When was In&Motion founded?
In&Motion was founded in 2014. It employs 51 to 100 people.
Where is In&Motion based?
In&Motion is headquartered in Annecy, France, in the Europe region.
How does In&Motion make money?
Three revenue lines are on record. Airbag Hardware Sales are the primary driver. The others are subscription/Membership and airbag Recharges/Replacements.
Who are In&Motion's main competitors?
Direct peers on record are Hövding, Mugen Denko, Alpinestars, Dainese and Helite. Emerging players are Active Protective and RideVision. Broad incumbents are Ducati, Garmin and Bosch Motorcycle Systems.
Does In&Motion have an API?
No public API is recorded for In&Motion.
What industry is In&Motion in?
In&Motion's product category is Wearable Safety Technology. Its primary akta.pro industry code is IMACAMAB, Airbag Modules & Inflators Manufacturing, with a secondary code of IMACAMAA, Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters). Its NAICS code is 336991 and its SIC code is 3751.