SoMin.ai

What SoMin.ai does

SOMIN (legal entity SOMIN.ai, DBA SoMin.ai and SOMONITOR) is a Singapore-headquartered DeepTech SaaS company that operates an AI-powered competitive intelligence and campaign planning platform targeted at marketing teams at enterprise brands and at marketing agencies. Founded in 2017, the company builds SOMONITOR, a cloud-based platform that ingests public ad inventories from Meta, Google, TikTok, and YouTube, layers licensed psychographic data from GWI, and parses every competitor creative for proposition, persona, emotion, format, and call-to-action. The output is delivered through four integrated modules: Brand Tracker (live competitive intelligence), Perspective Studies (audience tension and whitespace mapping), Expressions (content brief generation), and Ad Scoring (CTR prediction at 78% accuracy, benchmarked at 3x the human baseline). Underlying these modules is the MindFuse framework, a four-agent orchestration (Tracker, Mapper, Builder, Scorer) interoperable via Model Context Protocol with Anthropic Claude and Manus, and recognized through three ACM peer-reviewed publications and Google DeepMind validation for explainable AI.

The business model is a quote-based annual SaaS subscription sold through an enterprise field-sales motion with a structured two-session demo process, supplemented by a 14-day self-serve evaluation on cloud.somin.ai. A white-label deployment tier (agencies can rebrand the dashboard under their own subdomain) creates a channel through agency networks including Dentsu, OMG, GroupM, Havas, and Publicis, with documented cases at SAMY, KPI Media, Havas Media MENA, Click2View, Blak Labs, and Neo360. PSG Pre-Approved Vendor status under IMDA Singapore opens a government-co-funded channel for eligible SMEs. The customer base spans P&G, Audi, Ferrari, McDonald's, Mothercare, Citi, Abbott, Gojek, Wego, M1, and Reassured across APAC, MENA, and Europe. The company is led by CEO Prof. Aleks Farseev and CTO Kirill Lepikhin, has received Gartner Cool Vendor recognition in Marketing AI, and is an alumnus of Meta's LLaMA Incubator, Google's AI First Programme, and e27's Echelon 2025 Top 10.

Name

SoMin.ai

Legal name

SOMIN.ai

Website

https://somin.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SOMIN is a Singapore-based DeepTech SaaS company that builds SOMONITOR, an AI-powered competitive intelligence and campaign planning platform that ingests ads from Meta, Google, TikTok, and YouTube and turns them into pre-scored creative concepts for enterprise brands and marketing agencies across APAC, MENA, and Europe.

Ownership category

akta.pro rank

Product category

AI Marketing Intelligence Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

Keywords

• AI marketing platform
• Competitive intelligence software
• Creative planning automation
• Campaign analytics SaaS
• Predictive ad scoring

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based SaaS platform delivered via cloud.somin.ai with workspace-based deployment. Customers pay subscription fees for access to Brand Tracker, Perspective Studies, Expressions, and Ad Scoring modules. Pricing is quote-based and tiered by team size and feature access. White-label deployment option for agencies adds customization layer. PSG Pre-Approved Vendor status in Singapore enables eligible SMEs to access government subsidy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SOMONITOR is an AI-powered SaaS platform that ingests competitor advertising data from Meta, Google, TikTok, and YouTube, decodes every ad by proposition, persona, emotion, format, and call-to-action, and uses a four-agent LLM-orchestrated pipeline (Tracker, Mapper, Builder, Scorer) to deliver audience-tension analysis, generated creative concepts, and CTR-prediction scoring in approximately 13 minutes per brief. The platform is sold as a workspace-based subscription to brand marketing teams and agencies, with white-label deployment available for agency partners and PSG government co-funding available for Singapore SMEs.

Product overview

SOMIN offers SOMONITOR, a unified AI-powered competitive intelligence and campaign planning platform for marketing teams, agencies, and brands. The core platform integrates four modules: Brand Tracker (real-time competitive ad monitoring and decoding), Perspective Studies (audience tension and whitespace mapping), Expressions (AI-generated content concepts), and Ad Scoring (CTR prediction and concept validation). Supporting capabilities include SODA analytics assistant, SoInspire creative generator, Content Library, and MindFuse framework. The platform processes competitor data from Meta, Google, TikTok, and YouTube to deliver market-ready creative concepts in 13 minutes. SOMIN serves brands through direct deployment and agencies through white-label solutions, integrating with GWI for psychographic audience data and supporting MCP connections for Claude and Manus AI agents.

Differentiator

Problem solved

Functional benefit

Products and services

• SOMONITOR Platform Unified AI-powered competitive intelligence and campaign planning SaaS platform that ingests competitor ads from Meta, Google, TikTok, and YouTube, parses every creative by proposition, persona, emotion, format, and call-to-action, and uses a four-agent LLM orchestration to deliver pre-scored creative concepts in approximately 13 minutes per brief. Sold as a workspace-based subscription to brand marketing teams and agencies.
• SOMIN for Brands Dedicated brand-side solution that enables in-house marketing leads, brand managers, and performance teams to defend every campaign with live competitive data, pressure-test concepts against real-time signal, and pre-score creative before media spend commits.
• SOMIN for Agencies Agency-side solution that supports strategy, creative, media, and performance teams with reusable competitive analysis, white-label deployment under agency branding within one working week, and pitch acceleration that reduces analyst hours per pitch by 75%+.

Quantifiable outcome

• 75% lower research cost -- average reduction in monthly research spend across the customer base
• +10 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Anthropic (Claude MCP)coreTechnology or IntegrationMCP (Model Context Protocol) integration between SOMIN and Anthropic's Claude AI. Allows Claude agents to access SOMIN workspaces, brand data, and content libraries directly. SOMIN serves as the Strategy Agent within multi-agent pipelines orchestrated through Claude Agent SDK. Integration enables autonomous competitive intelligence workflows.
• Manus AI (MCP)coreTechnology or IntegrationMCP integration between SOMIN and Manus AI. Manus users can toggle SOMIN into the composer to access workspaces, brands, and content libraries on demand. SOMIN integration enables Manus tasks to extract competitor insights and generate strategy reports autonomously. Published integration guide at cloud.somin.ai/manuals/somin-mcp-manus.html.
• ZapiercoreTechnology or IntegrationZapier Silver Agentic AI Partner. SOMIN integrates with Zapier's agentic automation ecosystem, enabling customers to build multi-step workflows connecting SOMIN data to Google Drive, Slack, and other tools. SOMIN listed in Zapier Partner Directory with verified customer deployments. Zapier Agents orchestration available.
• Meta (LLaMA Incubator)flagshipStrategic or Co-development PartnerSOMIN selected for Meta's inaugural LLaMA Incubator in Singapore -- a six-month program in partnership with the Singapore government. Mentorship from Meta AI experts on applying LLaMA models to real-world marketing applications. Demo Day showcase in October 2025 with investors, policymakers, and industry leaders. Program focuses on responsible AI, creative diversification, and real-world applications.
• Google (AI First Programme)coreStrategic or Co-development PartnerSelected for Google's AI First Programme in Singapore, recognizing SOMIN as an AI-native startup. Access to Google's startup ecosystem resources, technical guidance, and global scaling support. Featured on Google Cloud Customer Stories page.
• Global Web Index (GWI)coreTechnology or IntegrationDeep data integration between SOMIN and GWI behavioral audience data. GWI psychographic insights (demographics, behaviors, beliefs, lifestyle attitudes) are combined with SOMIN's competitive intelligence and Brand Tracker data. Used to build data-backed audience personas, identify consumer pain points, and generate culturally relevant content ideas. Co-hosted Marketing Mondays event (May 2025) in Singapore with GWI Solutions Partner Sufyan Sulaiman.
• IMDA Singapore (PSG)coreOthersSOMONITOR is a PSG (Productivity Solution Grant) Pre-Approved Vendor under IMDA Singapore's Smart Digital Enterprise program. Enables eligible Singapore SMEs to access up to 50% government co-funding for SOMIN subscriptions, lowering adoption barriers for the mid-market segment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pathmatics (Sensor Tower): Pathmatics, now part of Sensor Tower, provides cross-platform ad creative intelligence and competitive monitoring across Meta, Google, TikTok, and YouTube. Most direct comparable to SOMIN's Brand Tracker module, with similar ad-decoding capabilities but a US-anchored customer base and broader market intelligence footprint.
• AdCreative.ai: AdCreative.ai is an AI-driven ad creative generation and scoring platform producing conversion-optimized creatives with predictive CTR scoring. Closely comparable to SOMIN's Expressions and Ad Scoring modules, though with less emphasis on cross-competitor intelligence and more on individual creative generation.
• CreativeX: CreativeX provides creative quality analytics and decisioning for ad creative across digital channels, measuring creative effectiveness with explainable scoring. Comparable to SOMIN's Ad Scoring and creative-decoding capabilities, with emphasis on brand-creative quality benchmarking and Google/Meta partnerships.
• VidMob: VidMob is an AI creative performance platform that tags, analyzes, and scores ad creative to optimize media decisions. Closely comparable to SOMIN's creative-decoding and Ad Scoring modules, with deeper integrations into DSPs and a more US-focused agency and brand customer base.
• Smartly.io: Smartly.io is an AI-powered advertising platform combining creative production, media buying, and predictive optimization across Meta, TikTok, Pinterest, and Snap. Comparable to SOMIN's full-stack creative-plus-performance value proposition, though with deeper DSP-like execution capabilities and larger scale.
• Celtra: Celtra provides creative automation, ad production, and creative analytics for brand and agency teams across display, social, and video. Comparable to SOMIN's creative workflow focus, with stronger emphasis on creative production tooling and enterprise holding-company relationships.

Emerging players

• Triple Whale: Triple Whale is an AI-native e-commerce marketing intelligence and ad analytics platform for DTC brands. Emerging player with comparable AI-first marketing analytics DNA, focused on Shopify-anchored brands rather than the enterprise brand/agency segment SOMIN serves.
• Jasper AI: Jasper is an AI content generation platform for marketing teams producing brand-aligned copy, briefs, and creative concepts. Emerging player with overlapping generative AI capability for marketing content, though without SOMIN's competitive intelligence and CTR-prediction stack.

Broad incumbents

• MediaOcean (4C Insights): MediaOcean is a large ad tech platform encompassing 4C Insights, providing cross-channel planning, buying, and analytics infrastructure for agencies and brands. Broad incumbent with overlapping capabilities in cross-platform ad intelligence but oriented toward media execution rather than creative intelligence.
• Kantar (including Kantar Millward Brown): Kantar is a global marketing data, research, and analytics company with creative effectiveness and ad intelligence divisions. Broad incumbent offering a much wider portfolio of marketing services; SOMIN is the AI-native alternative to portions of its ad creative monitoring offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoMin.ai