Health Innovation Technologies

What Health Innovation Technologies does

Health Innovation Technologies, operating as RevolutionEHR (legal entity: Integrated Practice Solutions LLC), is a cloud-based optometry-specific electronic health record (EHR) and practice management software company founded in 2006 and headquartered in Madison, Wisconsin, with operating presence in the United States and Canada. The company is a subsidiary of PracticeTek, a diversified retail healthcare technology group spanning chiropractic, vision, dental, and wellbeing specialties, and is led by founder and CEO Scott Jens. RevolutionEHR serves more than 13,000 eye care professionals across 12,123+ practice locations and 40,387 total users, with a reported 97% customer retention rate, and primarily targets independent and small-to-mid-sized optometry practices, multi-location groups, optical shops, optometry schools, and corporate-affiliated chains.

The product is delivered as a unified platform-plus-modules architecture built on an AI-native cloud foundation. The core RevolutionEHR platform integrates clinical, administrative, optical, and financial workflows, and is augmented by a suite of integrated modules: RevPay (embedded payment processing), RevClear (integrated clearinghouse for claims), RevEngage (patient engagement and two-way communication), RevIntake (scheduling and digital intake), RevDirect (HIPAA-compliant messaging), RevAspire (CMS quality reporting), RevBilling, and AI Scribe (ambient voice-to-structured-chart documentation). The platform connects to 40+ integration partners and 80+ diagnostic equipment vendors (including Canon, Optovue, Essilor, Zeiss, TopCon, and Optos), and supports contact lens ordering through integrations with Arrellio, CLX, Dr. Contact Lens, MARLO (Alcon), ABB Optical, HOYA, and others. It is HIPAA-compliant with ONC-aligned functionality, and is sold on a per-doctor monthly subscription with no long-term contracts, with one-time implementation and database conversion fees and an optional quote-based pricing model.

The business model combines a recurring per-doctor SaaS subscription (primary revenue stream), transaction-based revenue from RevPay payment processing (2.5%-4.5% per transaction, with over 200,000 payments processed per month), and one-time services. Distribution is sales-led — combining enterprise field sales for multi-location and corporate accounts, inside sales for inbound demo requests, and self-serve evaluation through the website — augmented by 40+ integration partners that drive referrals. Marketing spans content (blog, eBooks, webinars, case studies), SEO, email, PR (Newsweek World's Best Digital Health Companies 2024), industry events, and customer testimonials. The company employs 51-100 people at the entity level and is not publicly listed.

Name

Health Innovation Technologies

Legal name

Integrated Practice Solutions LLC

Website

https://revolutionehr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Health Innovation Technologies, operating as RevolutionEHR, provides a cloud-based, AI-native electronic health record and practice management platform built specifically for the optometry community, serving 13,000+ eye care professionals across 12,000+ practices in the United States and Canada as part of the PracticeTek family.

Ownership category

akta.pro rank

Product category

Optometry Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)

akta.pro secondary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Optometry practice management
• Electronic health records
• Cloud EHR software
• Patient engagement platform
• Medical billing software

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription model based on the number of doctors in the practice. Includes software features, updates, and data management. One-time service and database conversion fees support implementation and migration. No long-term contracts - billed month-to-month.
2. Payment Processing (RevPay): Embedded payment processing with per-transaction fees. Practices can accept cards, ACH, digital wallets, tap-to-pay, and link-to-pay with optional patient surcharging. Transaction fees range from 2.5-4.5% per transaction industry standard.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Health Innovation Technologies, operating through its Integrated Practice Solutions LLC entity, sells RevolutionEHR, a cloud-based electronic health record and practice management platform purpose-built for optometry practices. The platform combines clinical EHR, scheduling, billing, optical dispensary, patient engagement, and AI-powered documentation in a single integrated system, sold primarily as a subscription to independent and small-chain optometry offices.

Product overview

RevolutionEHR is a unified platform-plus-modules architecture for optometry practices. The core RevolutionEHR platform provides EHR + Practice Management as a comprehensive optometry-first operating system, integrating clinical, administrative, optical, and financial workflows into a single cloud-based system. The platform is augmented by integrated modules including RevClear (claims processing/clearinghouse), RevEngage (patient engagement and communication), RevIntake (scheduling and patient intake), RevPay (embedded payment processing), RevDirect (HIPAA-compliant messaging), RevAspire (CMS reporting), RevBilling (billing management), and AI Scribe (automated documentation). These modules work together within the RevolutionEHR ecosystem, sharing data and workflows through native integration to support the complete practice lifecycle from booking through billing.

Differentiator

Problem solved

Functional benefit

Brands

• RevPay: Fully embedded payments solution that integrates checkout, patient records, engagement, and reporting into one intelligent workflow.
• AI Scribe
• RevAspire
• RevClear
• RevDirect
• RevEngage
• RevIntake
• RevBilling

Products and services

• RevolutionEHR

Quantifiable outcome

• Save up to 20% in documentation time with AI Scribe
• +8 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability4 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core.

• CLXcoreTechnology or Integration · 22 April 2026Contact lens ordering and patient communication platform integration that eliminates duplicate data entry by transferring patient demographics and prescription data from RevolutionEHR directly into CLX, streamlining contact lens management.
• Dr. Contact LenscoreTechnology or Integration · 17 April 2026Prescription management platform integration that securely connects patient demographics and contact lens Rx data within RevolutionEHR, delivering better patient experience, reducing staff workload, and increasing contact lens revenue by an average of 38%.
• ArrelliocoreTechnology or Integration · 4 March 2025Contact lens ordering system partnership enabling end-to-end contact lens ordering with optimized price quoting, seamless patient reordering, and walkout patient recapture. Integrates with RevolutionEHR for private-label orders, trial stock scanning, and improved batch processing.
• TriZetto (RevClear)coreTechnology or IntegrationClearinghouse services partnership powering RevClear for claims management. Simplifies healthcare business with user-friendly products, extensive industry knowledge, and revenue cycle management services.
• RxNTcoreTechnology or IntegrationEPCS-certified Electronic Prescribing (eRx) software integration that transmits prescriptions and integrates seamlessly with RevolutionEHR, processing over 52 million prescriptions.
• Global PaymentscoreTechnology or IntegrationPayment processing partner powering RevPay embedded payments. Enables acceptance of cards, ACH, digital wallets, tap-to-pay, and link-to-pay with automated ledger mapping.
• PracticeTekcoreStrategic or Co-development PartnerParent company and strategic partner. PracticeTek is the leading provider of retail healthcare technology solutions across Chiropractic, Vision, Dental, and Wellbeing specialties. RevolutionEHR is part of the PracticeTek family of brands working together to transform retail healthcare.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eClinicalWorks: eClinicalWorks is a large ambulatory EHR vendor with a broad primary-care and specialty footprint including eye care. It competes with RevolutionEHR for mid-market and corporate optometry groups seeking a generalist platform with optometry templates.
• Tebra (Kareo): Tebra (formed from Kareo and PatientPop) is an SMB-focused practice management, EHR, billing, and patient engagement platform for independent practices. It competes with RevolutionEHR for independent optometry practices evaluating generalist SMB platforms over specialty EHRs.
• Eyefinity (VSP Vision): Eyefinity, owned by VSP Vision, is an optometry-focused EHR and practice management platform bundled with the VSP vision insurance network. As an industry-vertical incumbent, it competes with RevolutionEHR for VSP-affiliated optometry practices and benefits from the VSP ecosystem.
• athenahealth: athenahealth is a large, multi-specialty ambulatory EHR and practice management incumbent with embedded patient engagement, billing, and telehealth. While not optometry-specific, it competes for the same multi-location and corporate-affiliated optometry practices that may evaluate broader platforms.

Direct peers

• Crystal Practice Management: Crystal Practice Management is an optometry-specific practice management and EHR solution focused on scheduling, billing, and claims for independent optometry practices. It directly overlaps RevolutionEHR's positioning as a single-vendor optometry operating platform.
• LiquidEHR: LiquidEHR is a cloud-based EHR and practice management system built specifically for optometrists and ophthalmologists. It targets the same SMB optometry segment as RevolutionEHR with comparable exam, billing, and optical retail features.
• MaximEyes (First Insight): MaximEyes by First Insight is an optometry-specific EHR and practice management suite targeting independent and multi-location optometry practices. It competes directly with RevolutionEHR on optometry workflows, billing, and patient engagement.
• iMedicWare (EHR Your Way): iMedicWare / EHR Your Way is an ophthalmology- and optometry-focused EHR and practice management vendor serving independent and multi-specialty eye care practices. It is a direct specialty competitor for eye-care clinical and billing workflows.
• Eye Care Leaders (OfficeMate): Eye Care Leaders (formerly OfficeMate) is a direct optometry EHR and practice management competitor serving U.S. eye care practices with similar exam, billing, and optical workflows. It is one of the longest-standing optometry EHR vendors and competes head-to-head with RevolutionEHR for the same independent optometry customer base.

Emerging players

• Nextech Systems: Nextech provides specialty EHR and practice management software for ophthalmology and other specialties with embedded billing and patient engagement. It is an adjacent specialty competitor that could expand further into optometry and pressure RevolutionEHR's vertical moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/revolutionehr
• Facebookfacebook.com/revolutionehr
• LinkedInlinkedin.com/company/revolutionehr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Innovation Technologies