Flete

What Flete does

Flete (Flete.com) is a digital freight marketplace operating in Mexico as the Mexican subsidiary of Brazil-based logistics company Frete.com. The platform connects logistics brokers with trucking carriers to manage Full Truck Load (FTL) shipments, targeting Mexico's US$15-20 billion FTL market. The company began operations in Mexico in 2025, managing 2,500 loads in its first year, with publicly stated plans to scale to 13,000 managed loads by the end of 2026, triple its logistics broker client base to over 150, and double registered carriers to 2,500. The company was founded in 2024 and is led by co-founders Drake Bauer (CEO), Jamie Rotbert (CTO), and Colin Knudsen (COO), with the firm headquartered in Des Moines, Iowa, US.

The platform's core technology centers on AI-powered load matching and data engineering aimed at reducing empty miles, enhancing security, and improving operational efficiency for both brokers and carriers. A US$20 million investment announced in March 2026 is allocated toward technology development, AI capabilities, and data engineering; the round type and investors are not publicly disclosed, and the capital appears to be sourced from within the Frete.com parent ecosystem. An earlier funding event of approximately US$652,500 was recorded in October 2024 from undisclosed investors. The company operates as a two-sided marketplace with no public app, no disclosed API, and no third-party integrations called out.

The business model operates as a marketplace generating revenue via commissions or transaction fees on completed shipments. Customer segments split between mid-market logistics brokers seeking reliable carrier networks and SMB trucking carriers seeking load acquisition and route optimization. The company maintains 1-10 employees, with operations exclusively focused on the Mexican market and no global footprint claim.

Name

Flete

Legal name

Flete.com

Website

https://getflete.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Flete operates a digital freight marketplace in Mexico connecting logistics brokers with trucking carriers via AI-powered load matching, targeting Mexico's US$15-20 billion Full Truck Load market as a subsidiary of Brazil-based Frete.com.

Ownership category

akta.pro rank

Product category

Freight Marketplace Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Digital Freight Brokerage (Managed Marketplace) (TLAEAJAB)

akta.pro secondary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

Keywords

• Freight marketplace
• Logistics platform
• Truckload matching
• Carrier matching
• Freight technology

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Freight Marketplace Commission: Flete.com operates as a digital freight marketplace, generating revenue by connecting logistics brokers with carriers. The platform manages loads and takes a commission or transaction fee on completed shipments.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Flete.com operates a digital freight marketplace that connects logistics brokers with trucking carriers in Mexico to manage full truckload shipments. The platform uses AI-powered matching and data engineering to reduce empty miles, enhance security, and improve operational efficiency for both brokers and carriers, taking a commission or transaction fee on completed shipments.

Product overview

Flete.com operates as a freight marketplace platform for the Mexican logistics market. Based on the available source material, the company's product portfolio consists of a single core freight marketplace offering. Capital investment (US$20 million announced in March 2026) is allocated toward technological development, artificial intelligence, and data engineering to enhance platform capabilities. No additional modules, sub-products, or separate brand offerings are described in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Flete.com Freight Marketplace Digital freight marketplace platform connecting logistics brokers with trucking carriers to manage full truckload (FTL) shipments in Mexico. The platform uses AI-powered matching and data engineering to reduce empty miles, enhance security, and improve operational efficiency. Flete.com takes a commission or transaction fee on completed shipments.

Quantifiable outcome

• Targeting 13,000 managed loads by end of 2026, up from 2,500 in 2025

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Frete.com (Parent Company)coreStrategic or Co-development PartnerFlete.com is the Mexican subsidiary of Brazil-based logistics company Frete.com, operating as part of the larger Frete.com freight marketplace ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Convoy: Digital freight brokerage that pioneered the managed marketplace model with full truckload focus using AI-driven carrier matching. Closely comparable product/market fit, although Convoy wound down its US operations in 2023 — its shutdown is an instructive cautionary reference for the unit economics of this model.
• Loadsmart: US-based digital freight broker that uses technology and data to match shippers with carriers for full truckload freight. Directly comparable business model (managed freight marketplace with technology/AI-driven matching) although operating at much greater scale in the US.
• NEXT Trucking: Digital freight marketplace focused on matching shippers and carriers, particularly in drayage and full truckload. Comparable business model (technology-enabled broker-carrier matching with marketplace commission economics) and serves as a relevant peer for what an early-stage digital freight marketplace can scale into.
• Frete.com: Brazil-based digital freight marketplace that is the parent company of Flete.com. It operates the same marketplace business model (broker-carrier matching with commission revenue) and serves as the direct corporate parent providing capital, brand, and operational playbook to Flete.

Broad incumbents

• DAT Freight & Analytics: US freight marketplace and data analytics provider that operates load boards and broker-carrier matching services. Comparable in the freight marketplace and load board category, but it is a much larger incumbent with deeper data assets and a broader product suite.
• Truckstop.com: Long-standing US freight marketplace and load board that connects brokers and carriers. Comparable as a broker-carrier matching platform, but it is a larger incumbent offering a wider portfolio of services beyond core matching.
• Uber Freight: Global digital freight brokerage from Uber that matches shippers and carriers on a managed marketplace, including in Mexico. Comparable because it operates at scale across multiple geographies with technology-enabled broker-carrier matching, but it is a much larger incumbent with broader capabilities.

Others

• Flexport: Digital freight forwarder offering technology-enabled logistics services across modes including trucking. Comparable as a technology-forward freight platform, although it is more focused on international ocean and air freight forwarding than domestic FTL brokerage.

Regional players

• Traxión: One of Mexico's largest logistics and trucking groups, offering freight transportation, logistics technology, and supply chain services. Comparable because it operates in the Mexican full truckload segment that Flete targets, though Traxión is primarily an asset-based carrier rather than a digital marketplace.
• MercadoLibre Envíos: LATAM e-commerce logistics arm of MercadoLibre operating across Mexico, Brazil, and other Latin American markets. Comparable as a major technology-driven logistics operator in the same geographic region that Flete targets, though it is primarily e-commerce fulfillment rather than broker-carrier matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flete