What Beyond12 does

Beyond 12 is a tech-enabled nonprofit founded in 2009 and headquartered in Oakland, California, with a secondary office in Atlanta. The organization partners with approximately 100 educational institutions, including colleges, universities, K-12 systems, charter management organizations, and city-wide college success initiatives, to provide academic, social, and emotional support to first-generation, low-income, and historically underrepresented students. Its stated mission is to increase college graduation rates among these populations, reporting an 85% graduation or continued-enrollment rate among students coached for four years versus a 42% national average for similar students.

The company's core product is B12 Coaching Solutions, an integrated platform combining three components: (1) personalized coaching delivered by full-time near-peer coaches (recent college graduates, often first-generation themselves); (2) MyCoach, a campus-customized mobile app that delivers timely, campus-specific reminders and video-based coaching modules; and (3) Critical Insights, a machine-learning-powered predictive and prescriptive analytics engine trained on behavioral and attitudinal data. In 2025, Beyond 12 launched MyCoach AI, a generative AI module (built on Google Gemini and OpenAI) that provides 24/7 personalized student guidance via SMS/text, alongside a Responsible AI Framework & Toolkit for institutional adoption of AI in coaching. Beyond 12 leverages integrations with Twilio (communications), the National Student Clearinghouse (enrollment data), and major philanthropic and technology partners including Google Cloud, Robin Hood Foundation, Gates Foundation, Salesforce, Blue Meridian, and New Profit.

Beyond 12 operates a B2B2C model: educational institutions and city-wide initiatives pay for coaching and technology services, while services are provided free to students. Revenue is supplemented by philanthropic donations from foundations, corporations, and individuals. In 2020, the organization made its first acquisition (GradGuru) to double student reach. The organization has set a strategic goal of serving one million students annually by 2030, with MyCoach AI positioned as the primary lever to scale coaching capacity beyond what human coaches alone could deliver.

Name

Beyond12

Legal name

Beyond 12 Education Inc.

Website

https://beyond12.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond 12 is a tech-enabled nonprofit that partners with educational institutions to deliver AI-augmented coaching, mobile nudges, and predictive analytics that help first-generation and underrepresented college students graduate at higher rates.

Ownership category

akta.pro rank

Product category

Education Technology / Student Success Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

Study Skills & Learning Strategies Coaching (EDAMAIAA), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

Keywords

• Student success coaching
• College persistence platform
• Predictive analytics education
• Near-peer mentoring services
• Higher education partnerships

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Institutional Partnerships / Earned Revenue: Beyond 12 partners with educational institutions (colleges, universities, K-12 schools, districts, charter management organizations) who pay for coaching and technology services. The organization generates earned revenue through these institutional partnerships while also receiving philanthropic support.
2. Philanthropic Donations: The nonprofit receives donations from foundations, corporations, and individual donors. Major supporters include Google, Salesforce, PwC Foundation, Gates Foundation, Robin Hood Foundation, New Profit, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beyond 12 sells a tech-enabled coaching platform — branded B12® Coaching Solutions — to educational institutions. The platform bundles personalized near-peer human coaching, the MyCoach campus-customized mobile app, and a machine-learning-powered predictive analytics engine (Critical Insights) that helps institutions identify at-risk first-generation and underrepresented students and prescribe targeted interventions. Beyond 12 recently layered on MyCoach AI, a generative-AI SMS coaching tool that augments human coaching capacity 24/7.

Product overview

Beyond12 is a tech-enabled nonprofit offering a unified B12® Coaching Solutions platform for higher education student success. The platform combines three integrated components: (1) Personalized Coaching from near-peer human coaches, (2) the MyCoach mobile app providing intelligent nudges and video-based guidance, and (3) Critical Insights powered by ML-based predictive analytics. Recently, Beyond12 launched MyCoach AI, a GenAI-powered module that augments human coaching with 24/7 AI-powered text support. The company also offers a Responsible AI Framework & Toolkit to guide ethical AI adoption in education. Founded in 2009, the organization serves students from under-resourced communities through partnerships with educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• B12 Coaching Solutions: Digital platform combining personalized coaching with powerful analytics to increase retention and amplify student power.
• MyCoach
• MyCoach AI

Products and services

• B12® Coaching Solutions Digital coaching platform that bundles three integrated components — Personalized Coaching (near-peer human coaches), the Intelligent Guide (MyCoach mobile app), and Critical Insights (predictive analytics engine) — to increase college retention and student success. Sold to higher education institutions, K-12 systems, charter networks, and city-wide initiatives on multi-year contracts.
• MyCoach AI Generative-AI-powered coaching tool providing personalized, on-demand guidance via SMS/text. Combines AI with human support to help first-generation and underrepresented students navigate academic and personal challenges 24/7. Designed to scale coaching capacity toward serving one million students annually by 2030.
• Responsible AI Framework & Toolkit Framework and toolkit for the responsible and ethical use of AI in college success. Provides practical guidance, real-world examples, and non-technical tools to help institutions adopt AI-powered coaching tools that are empathetic, evidence-based, and culturally inclusive.

Quantifiable outcome

• 85% graduation/enrollment rate vs 42% national average for similar students after 4 years of coaching
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oakland PromisecoreStrategic or Co-development Partner · 1 October 2025Beyond 12 is a proud partner of Oakland Promise, working together to shape a brighter future for Oakland students through college success support.
• Amazon Career Choice ProgramminorStrategic or Co-development Partner · 2 August 2022Beyond 12 launched partnership with Amazon Career Choice Program in August 2022, providing Amazon employees access to Beyond 12's expert coaches to help them navigate their personal college and career pathways.
• GradGurucoreStrategic or Co-development Partner · 13 May 2020Beyond 12 made its first acquisition in May 2020, acquiring GradGuru technology to double student reach and provide critical resources to more students faster. The acquisition combined mentors with tech 'nudges' to help students succeed.
• Google CloudcoreTechnology or IntegrationGoogle Cloud highlighted Beyond 12's MyCoach AI solution. The company leverages Google Cloud infrastructure and generative AI capabilities for their coaching platform. MyCoach AI is featured in Google's 'AI for Social Good' ebook.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• InsideTrack: InsideTrack provides one-on-one coaching and predictive analytics to help colleges and universities improve student persistence, retention, and completion. It is the most direct functional analog to Beyond 12, combining human coaches with data-driven student-success technology for similar institutional buyers.
• College Possible: College Possible is a national nonprofit deploying near-peer coaches (AmeriCorps members and recent graduates) to support low-income and first-generation students from high school through college graduation. It targets the same student population and outcome metrics as Beyond 12 via a similar coaching-based service model.
• Bottom Line: Bottom Line is a nonprofit college-success organization providing one-on-one advising and coaching to low-income and first-generation students from college application through graduation. Its mission and population focus closely align with Beyond 12's first-generation retention thesis.
• iMentor: iMentor pairs low-income high school students with college-educated mentors and uses a structured curriculum plus technology platform to drive college persistence. It is directly comparable to Beyond 12 in mission and use of mentor/coach relationships plus tech for college success.
• OneGoal: OneGoal is a national nonprofit that supports low-income students through college and beyond using trained Program Directors (often near-peer) and a structured curriculum. Its three-year model (junior year through college persistence) overlaps closely with Beyond 12's college-completion focus.
• College Advising Corps: College Advising Corps places recent college graduates as near-peer advisers in high schools to guide low-income and first-generation students toward college enrollment and success. It is highly comparable in deploying near-peer talent into the same student pipeline Beyond 12 serves.
• Matriculate: Matriculate pairs low-income, high-achieving high school students with trained undergraduate mentors to support college access and matriculation. Its remote mentoring model and first-generation focus make it a partial peer to Beyond 12's near-peer coaching platform.

Broad incumbents

• EAB: EAB (formerly the Advisory Board Company) sells a broad portfolio of student-success software, research, and consulting services to higher education institutions, including the Navigate student-success platform. It competes with Beyond 12 on the analytics/early-alert layer of the stack but at much broader scope and scale.
• Starfish Retention Solutions (Hobsons): Starfish by Hobsons is a long-established student-success platform providing predictive analytics, early-alert workflows, and appointment scheduling used by colleges and universities. It is a broad incumbent competitor to Beyond 12's Critical Insights and MyCoach offerings in the same institutional buyer segment.

Emerging players

• Equal Opportunity Schools: Equal Opportunity Schools works with high schools to increase enrollment of low-income students and students of color in AP/IB courses, providing advising and data tools. While narrower in scope (AP access rather than full college persistence), it overlaps with Beyond 12's K-12 college-readiness mission and student population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beyond12
• Facebookfacebook.com/Beyond12
• Instagraminstagram.com/beyondtwelve
• TikToktiktok.com/@beyond.12
• LinkedInlinkedin.com/company/beyond-12--formerly-collegesuccess-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond12