Drink Daily Greens
Drink Daily Greens (Optimunity LLC) is a privately held DTC dietary supplement brand selling a 40+ ingredient green superfood powder in three flavors plus a liposomal Vitamin C product through its website and Amazon Marketplace, targeting health-conscious and plant-based U.S. consumers with clean-label, daily-wellness positioning.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drink Daily Greens does
Drink Daily Greens is the consumer-facing brand of Optimunity LLC, a privately held, for-profit dietary supplement company. According to firmographic records it was founded in 2012 and is based in Austin, Texas (the entity also lists a New York mailing address at 1890 W 52nd Street and a Wyoming contact address at 1309 Coffeen Ave STE 1200, Sheridan, WY 82801). The company operates with a 1–10 employee footprint — four individuals are named on the About page: Founder Gabriel Dixon, Co-Founder Fiona Gilbert, Business Manager Mckinley Sweeney, and Sales Manager Harper Grimes — with no disclosed institutional or venture capital backing in the ownership commentary, though aggregated data references three prior funding rounds in 2015–2017 totaling approximately $13 million (investor identities unspecified), which is inconsistent with the bootstrapped narrative elsewhere in the record.
The core product line, branded "Optimunity Green Superfoods," is a single-scoop daily powder blend combining 40+ superfood ingredients — including spirulina, chlorella, wheatgrass, barley grass, kale, moringa, spinach, maca root, acai, matcha green tea, apple fiber, flaxseed, turmeric root, and a plant-based digestive enzyme complex with probiotics — available in Natural, Vanilla, and Strawberry flavors, marketed for energy, digestion, immunity, and daily detox. A second product, "Optimunity Liposomal Vitamin C 2000mg," pairs 2,000 mg of vitamin C with sunflower-derived phospholipid encapsulation marketed for enhanced bioavailability. Both lines are positioned as vegan, non-GMO, filler-free, and manufactured in U.S. FDA-registered, GMP-certified facilities.
The business model is direct-to-consumer unit-based: each 270 g container of greens powder is priced at $39.50 and each 30-serving Vitamin C container at $39.95, sold on a pay-as-you-go basis with no subscription tier disclosed. Distribution runs through the company website drinkdailygreens.com and Amazon Marketplace (one ASIN per SKU), supported by an email newsletter, organic social presence, and earned-media placements in Forbes and Prevention. The original brand positioning around "clearing toxic effects of chemotherapy" (per the firmographic short description) has been broadened to a horizontal daily-wellness message targeting health-conscious consumers and the plant-based segment. No revenue, ARR, or unit-volume data is disclosed.
Drink Daily Greens firmographics
Firmographics- Name
- Drink Daily Greens
- Legal name
- Optimunity LLC
- Website
- https://drinkdailygreens.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drink Daily Greens (Optimunity LLC) is a privately held DTC dietary supplement brand selling a 40+ ingredient green superfood powder in three flavors plus a liposomal Vitamin C product through its website and Amazon Marketplace, targeting health-conscious and plant-based U.S. consumers with clean-label, daily-wellness positioning.
- Ownership category
- akta.pro rank
Drink Daily Greens industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)
Keywords
Where Drink Daily Greens is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Drink Daily Greens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of Green Superfoods powder (Natural, Vanilla, Strawberry flavors) and Liposomal Vitamin C 2000mg through their e-commerce website and Amazon marketplace listings.
- Amazon Marketplace Sales: Products sold through Amazon with dedicated product listing pages for each SKU, reaching customers through Amazon's e-commerce platform and Fulfillment by Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Green Superfoods (270g) - All Flavors |
| Unit Pricing | Pay-as-you-go | Liposomal Vitamin C 2000mg |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Drink Daily Greens product offering
Product offeringCore offering
Drink Daily Greens (operated by Optimunity LLC) sells a flagship Optimunity Green Superfoods powder — a vegan, non-GMO blend of 40+ superfoods including spirulina, chlorella, wheatgrass, barley grass, kale, moringa, spinach, and maca root, with added probiotics and digestive enzymes — packaged in 270g containers across Natural, Vanilla, and Strawberry flavors. The brand also sells Optimunity Liposomal Vitamin C 2000mg, a 30-serving liposomal-encapsulated Vitamin C supplement using sunflower-derived phospholipids. Both products are marketed as clean-label daily wellness supplements made in GMP-certified U.S. facilities and sold directly to consumers at $39.50–$39.95 per unit.
Product overview
Drink Daily Greens (operated by Optimunity LLC) offers a line of plant-powered superfood supplements and vitamins. The core product line consists of Optimunity Green Superfoods, available in Natural, Vanilla, and Strawberry flavors, which is a 40+ superfood blend powder containing spirulina, chlorella, wheatgrass, barley grass, kale, moringa, spinach, maca root, and digestive enzymes designed to support immunity, energy, digestion, and detox. Complementing this is the Optimunity Liposomal Vitamin C 2000mg, a liposomal-encapsulated vitamin C supplement for enhanced absorption and immune support. All products are vegan, non-GMO, and manufactured in USA-based GMP-certified facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Optimunity Green Superfoods: The company's flagship superfood powder product line featuring spirulina, chlorella, wheatgrass, and 40+ superfoods, available in Natural, Vanilla, and Strawberry flavors.
- Optimunity Liposomal Vitamin C
Products and services
- Optimunity Green Superfoods A green superfood powder blend sold in 270g containers across Natural, Vanilla, and Strawberry flavor variants, containing 40+ superfoods (spirulina, chlorella, wheatgrass, barley grass, kale, moringa, spinach, maca root, acai, matcha green tea, apple fiber, flaxseed, turmeric root) with probiotics and a plant-based digestive enzyme complex. Formulated for adults seeking immunity support, sustained energy, digestive aid, and daily detox through a single daily scoop, marketed as vegan, non-GMO, with no fillers or artificial additives.
- Optimunity Liposomal Vitamin C 2000mg A high-dose Vitamin C supplement delivering 2000mg per serving in a 30-serving container, using liposomal encapsulation with sunflower-derived phospholipids to improve bioavailability over standard Vitamin C forms. Marketed as non-GMO and aimed at adults seeking immune support and antioxidant defense.
Companies that use Drink Daily Greens
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Drink Daily Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Drink Daily Greens partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreDrink Daily Greens products are sold through Amazon marketplace, with dedicated product listings for each SKU. The company provides links from their website to Amazon for direct purchase, making Amazon a key distribution channel partner.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Drink Daily Greens competitors and assessment
Company assessmentDirect peers
- Vega: Plant-based nutrition brand offering greens, protein powders, and supplements. Directly comparable on vegan/non-GMO positioning and product format.
- Athletic Greens (AG1): Premium daily greens powder brand selling a comprehensive superfood + probiotic + vitamin blend through DTC and Amazon. Closest comparable to Optimunity Green Superfoods on positioning, ingredient breadth, and price-point category.
- Sunwarrior: Plant-based protein and greens supplement brand selling superfood blends targeted at clean-label, vegan consumers. Comparable formulation philosophy and DTC-plus-Amazon distribution.
- Amazing Grass: One of the original mainstream greens powder brands offering wheatgrass/barley grass-based blends with multiple flavors. Directly competes in the same daily-greens powder segment and Amazon shelf.
- Orgain: Plant-based nutrition brand selling greens, protein powders, and nutritional shakes through DTC, Amazon, and retail. Comparable product mix (greens, vitamins) and clean-label positioning.
Broad incumbents
- Purely Inspired: Mass-market greens and plant-based protein brand (Iovate Health Sciences) with broad retail presence. Overlaps on greens powder format at a similar accessible price point.
- Garden of Life: Established USDA Organic and Non-GMO certified supplement brand owned by Nestlé Health Science. Overlaps on greens powders, probiotics, and plant-based vitamins with broad retail distribution.
Emerging players
- Nested Naturals: Amazon-native supplement brand selling greens, probiotics, and collagen blends. Comparable small-team, Amazon-first operating model with overlapping SKUs.
- Bloom Nutrition: Influencer-driven greens and greens-plus-collagen brand built on social commerce and Amazon. Competes for the same health-conscious female consumer and similar price band.
- Live Conscious (Live Conscious Wellness): DTC supplement brand offering greens powders, probiotics, and collagen with similar clean-label, Amazon-led distribution. Comparable early-stage challenger profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Drink Daily Greens social profiles
Digital presenceDrink Daily Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drink Daily Greens leadership team
Management profileNumber of profiles
Profiles4 records
Drink Daily Greens funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drink Daily Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drink Daily Greens
What does Drink Daily Greens do?
Drink Daily Greens (operated by Optimunity LLC) sells a flagship Optimunity Green Superfoods powder — a vegan, non-GMO blend of 40+ superfoods including spirulina, chlorella, wheatgrass, barley grass, kale, moringa, spinach, and maca root, with added probiotics and digestive enzymes — packaged in 270g containers across Natural, Vanilla, and Strawberry flavors. The brand also sells Optimunity Liposomal Vitamin C 2000mg, a 30-serving liposomal-encapsulated Vitamin C supplement using sunflower-derived phospholipids. Both products are marketed as clean-label daily wellness supplements made in GMP-certified U.S. facilities and sold directly to consumers at $39.50–$39.95 per unit.
Is Drink Daily Greens a public or private company?
Drink Daily Greens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drink Daily Greens founded?
Drink Daily Greens was founded in 2012. It employs 1 to 10 people.
Where is Drink Daily Greens based?
Drink Daily Greens is headquartered in Austin, United States, in the North America region.
How does Drink Daily Greens make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are amazon Marketplace Sales.
Who are Drink Daily Greens's main competitors?
Direct peers on record are Vega, Athletic Greens (AG1), Sunwarrior, Amazing Grass and Orgain. Broad incumbents are Purely Inspired and Garden of Life. Emerging players are Nested Naturals, Bloom Nutrition and Live Conscious (Live Conscious Wellness).
Does Drink Daily Greens have an API?
No public API is recorded for Drink Daily Greens.
What industry is Drink Daily Greens in?
Drink Daily Greens's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAK, Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin). Its NAICS code is 456191 and its SIC code is 2833.