Nomi
Nomi was a New York-based omni-channel marketing and retail analytics platform founded in 2012 that helped retailers link in-store traffic and behavioral data to engagement and conversion outcomes. The company raised approximately $28M from Accel, First Round, Forerunner, Greycroft, and Horizon Technology Finance before divesting its core assets to Axper in August 2016.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nomi does
Nomi was a New York-based, private omni-channel marketing platform founded in 2012 that helped retailers better engage with their customers by linking in-store traffic and behavioral signals to digital marketing and merchandising decisions. The company's technology stack combined a 3D-sensor-based people-counting and analytics product — which measured entries, exits, customer journeys, conversion, and staff-vs-visitor classification using AI-driven computer vision — with software dashboards for KPIs such as conversion rate, sales per visitor, and staff productivity. Nomi's distribution spanned retail stores, shopping malls, and public buildings, with the underlying hardware designed for privacy-preserving deployment (no image storage or transmission).
Commercially, Nomi served mid-to-large retailers and venue operators, generating revenue through enterprise SaaS subscriptions and managed-service contracts that bundled hardware, integration, data interpretation, and ongoing support. The company was venture-backed, raising approximately $28 million across three rounds between 2013 and 2016 from Accel, First Round Capital, Forerunner, Greycroft, and Horizon Technology Finance (the last as venture debt), and expanded its capabilities via the March 2014 acquisition of Media Armor.
By mid-2016 the company had divested its core people-counting assets to Axper (a leading provider of 3D vision people-counting solutions), with Axper assuming continuity of service for Nomi's existing client base. That transaction effectively ended Nomi's independent operating posture; per the input data, Nomi's status as a standalone entity is recorded as "acquired" with no subsequent funding, product, or geographic expansion signals on record.
Nomi firmographics
Firmographics- Name
- Nomi
- Legal name
- Nomi
- Website
- https://axper.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Nomi was a New York-based omni-channel marketing and retail analytics platform founded in 2012 that helped retailers link in-store traffic and behavioral data to engagement and conversion outcomes. The company raised approximately $28M from Accel, First Round, Forerunner, Greycroft, and Horizon Technology Finance before divesting its core assets to Axper in August 2016.
- Ownership category
- akta.pro rank
Nomi industry classification
Industry- Product category
- Retail Marketing Analytics
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)
Keywords
Where Nomi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Nomi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Nomi product offering
Product offeringCore offering
Nomi provided an omni-channel marketing platform that helped retailers better engage with their customers by combining in-store traffic data, customer behavior analytics, and marketing campaign tools. The platform enabled retailers to measure conversion, traffic performance and staff productivity, and to optimize customer engagement across channels. Nomi also expanded into mobile marketing through its 2014 acquisition of Media Armor.
Differentiator
Problem solved
Functional benefit
Products and services
- Nomi Omni-Channel Marketing Platform
Companies that use Nomi
Customer profileIdeal customer profiles1 record
Nomi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nomi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lightship FoundationcoreLightship Foundation is returning to North Miami in partnership with NoMi Tech for a full-day Black Tech Week activation on April 30th. The event at Black Box Media Miami will feature fireside conversations, panels, workshops, and a local business expo, building on a successful 2024 collaboration that introduced Lightship Bootcamp to North Miami founders.
Recent moves5 records
Expansion highlights4 records
Nomi competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext is the closest direct peer: a SaaS retail analytics platform combining in-store traffic (people counting via sensors) with conversion, dwell time, and omnichannel marketing-style attribution for retailers. Mirrors Nomi's "people counting + customer engagement analytics for retailers" model and competes for the same omnichannel retail marketing budget.
- Walkbase: Walkbase provides in-store analytics using sensors and people-counting data to measure customer behavior and feed marketing/merchandising decisions for retailers. Directly comparable to Nomi on the people-counting-to-retail-intelligence workflow.
- V-Count: V-Count is a 3D sensor-based people-counting and retail analytics vendor serving malls, retail chains, and public buildings worldwide. After Nomi's asset acquisition by Axper, V-Count is one of the closest remaining independent peers on the people-counting side of Nomi's offering.
- Xovis: Xovis is a Switzerland-based provider of 3D people-counting and flow analytics sensors for airports, retail, and public spaces. Direct comparable on the people-counting hardware/software layer that formed Nomi's core technology.
- Dor (Dor Technologies): Dor provides a 2D/3D people-counting and traffic analytics platform for retail and public venues, with comparable sensor-plus-dashboard stack to Nomi/Axper's 3D vision technology. Directly comparable on sensing modality and target customer base.
- Trax Retail: Trax offers in-store execution and retail analytics combining computer vision with shopper behavior data for CPGs and retailers. Overlaps with Nomi on the customer behavior / in-store analytics layer, with comparable AI-driven retail intelligence positioning.
- CrowdVision: CrowdVision is a video-analytics platform for people counting and queue/flow optimization in airports, retail, and venues. Comparable on the AI/computer-vision-powered foot-traffic analytics use case Nomi served retailers with.
Broad incumbents
- ShopperTrak (Sensormatic Solutions / Johnson Controls): ShopperTrak, now part of Sensormatic Solutions under Johnson Controls, is the legacy incumbent in retail people counting and traffic analytics. Reflects the broader market Nomi competed in; offers wider portfolio (loss prevention, RFID, video) and acts as the dominant scaled alternative to Nomi's targeted platform.
- Sailthru / Marigold Engage: Marigold Engage (formerly Sailthru) is a multi-channel retail marketing and personalization platform. Adjacent broader incumbent to Nomi's omnichannel-marketing-for-retailers pitch with comparable retailer customer base.
Emerging players
- Klaviyo: Klaviyo is a marketing automation platform purpose-built for retail / ecommerce customer engagement across email, SMS, and other channels. Comparable to Nomi on the "omni-channel marketing for retailers" side of the offering, though Klaviyo is digital-native rather than anchored on in-store counting data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Nomi social profiles
Digital presenceNomi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nomi leadership team
Management profileNumber of profiles
Profiles2 records
Nomi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nomi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nomi
What does Nomi do?
Nomi provided an omni-channel marketing platform that helped retailers better engage with their customers by combining in-store traffic data, customer behavior analytics, and marketing campaign tools. The platform enabled retailers to measure conversion, traffic performance and staff productivity, and to optimize customer engagement across channels. Nomi also expanded into mobile marketing through its 2014 acquisition of Media Armor.
Is Nomi a public or private company?
Nomi is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Nomi founded?
Nomi was founded in 2012. It employs 11 to 50 people.
Where is Nomi based?
Nomi is headquartered in New York, United States, in the North America region.
Who are Nomi's main competitors?
Direct peers on record are RetailNext, Walkbase, V-Count, Xovis, Dor (Dor Technologies), Trax Retail and CrowdVision. Broad incumbents are ShopperTrak (Sensormatic Solutions / Johnson Controls) and Sailthru / Marigold Engage. Klaviyo is listed as an emerging player.
Does Nomi have an API?
No public API is recorded for Nomi.
What industry is Nomi in?
Nomi's product category is Retail Marketing Analytics. Its primary akta.pro industry code is BPAAABAF, Technical & Product Support (Tier 0–2, Troubleshooting). Its NAICS code is 541810 and its SIC code is 7310.