mPulse

What mPulse does

mPulse is a private, PE-backed healthcare engagement SaaS company headquartered in Los Angeles that operates the Health Experience & Insights (HXI) platform for health plans, health systems, accountable care organizations, dental plans, pharmacy benefit managers, third-party administrators and life sciences organizations. The platform unifies predictive analytics, omnichannel engagement (SMS, email, IVR, mobile web, live agents), self-service health portals, content streaming, and acquisition/payments workflows into a HITRUST- and SOC 2 Type 2-certified ecosystem with FHIR APIs and more than 100 pre-built connectors. The company serves more than 400 healthcare organizations, including 150-plus health plans, and following the August 2025 acquisition of Clarity Software Solutions supports over 150 million member communications annually and billions of digital consumer transactions.

The technology stack rests on three differentiated layers: a Decision Point-branded predictive analytics engine with 140-plus machine-learning models that combine claims, EHR, pharmacy, lab, and engagement data into unified Member 360 profiles; conversational AI/NLU-driven personalization and intelligent journey orchestration that adapts touchpoints in real time; and a proprietary 1,500-asset streaming content library aligned to HEDIS and Star quality measures. The platform also includes the acquired Clarity Software Solutions production facility for ID cards, welcome letters, EOBs, and compliance-driven outreach, providing physical production capacity alongside digital channels.

mPulse generates revenue primarily through annual SaaS subscriptions for HXI platform modules (Predictive Analytics, Core Communications, Omnichannel Engagement, Health Portals, Content Hub, Acquisition & Payments) plus professional services for implementation and configuration; production-scale communication services from Clarity provide a second recurring revenue stream. The go-to-market combines direct enterprise field sales targeting large health plans and provider systems with an inside-sales/self-service motion for mid-market healthcare organizations, supported by content marketing, webinars, and analyst relations. The company is owned by PSG (a private equity firm), which funded the Clarity acquisition and continues to back expansion into 2026.

Name

mPulse

Legal name

mPulse

Website

https://mpulse.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

mPulse is a PE-backed healthcare engagement SaaS provider that operates the unified Health Experience & Insights (HXI) platform, combining predictive analytics, omnichannel communication, and self-service portals for 400-plus health plans, health systems, and payers across Medicare, Medicaid, Commercial, and dental segments.

Ownership category

akta.pro rank

Product category

Healthcare Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLACABAA

Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE)

Healthcare & Life Sciences/Digital Health & Health IT/Health Information Exchange (HIE) & Interoperability

Keywords

• Healthcare engagement platform
• Predictive analytics software
• Member experience solutions
• Omnichannel patient communication
• Health plan technology

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: HXI platform products licensed on a subscription basis, including Predictive Analytics, Core Communications, Omnichannel Engagement, Health Portals, Content Hub, and Acquisition & Payments modules. Products can be licensed individually or as a combined suite.
2. Professional Services: Implementation, configuration, and consulting services for HXI solutions. Includes dedicated client success team, onboarding support, and ongoing optimization consulting.
3. Communication Production Services: In-house production facility for printed and digital member communications including ID cards, welcome letters, EOBs, and compliance-driven outreach.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

mPulse sells the Health Experience and Insights (HXI) platform, a multi-layer SaaS ecosystem for healthcare payers and providers that combines predictive analytics (140+ ML models), omnichannel engagement (SMS, email, IVR, mobile web), self-service health portals (member, provider, employer, broker), and core member communications production. Products can be licensed individually or as a combined suite, with implementation, configuration, and ongoing client success services included under annual enterprise subscription agreements.

Product overview

mPulse offers a unified Health Experience and Insights (HXI) platform ecosystem with composable products that can be licensed individually or combined for maximum enterprise impact. The core HXI Platform provides the foundational infrastructure powering seven integrated product modules: Predictive Analytics (140+ ML-powered predictive models for member risk assessment), Core Communications (signature communications production and delivery), Omnichannel Engagement (AI-driven multi-channel outreach and activation programs), Health Portals (Member, Provider, Employer, and Broker portal suites), Content Hub (streaming health content library with 1,500+ assets), and Acquisition & Payments (member lifecycle management from eligibility through billing and commissions). The platform is augmented by acquired brand Clarity Software Solutions (2025), which adds member communication capabilities supporting over 150 million annual communications.

Differentiator

Problem solved

Functional benefit

Brands

• HXI (Health Experience & Insights): mPulse's integrated product category combining predictive analytics, omnichannel engagement, health portals, and core communications into a unified platform for healthcare consumer engagement.
• Decision Point

Products and services

• HXI Platform Foundational multi-layer HITRUST-certified SaaS platform unifying predictive analytics, omnichannel engagement, health portals, and core communications into a composable ecosystem for healthcare payers and providers. Powers all HXI products with flexible data intake, AI-driven orchestration, and unified member profiles.
• Predictive Analytics Analytics product delivering 140+ predictive models powered by machine learning and AI to identify high-risk members, predict quality measure compliance, adverse health outcomes, and plan dis-enrollment. Includes Decision Point Insights for population visualization and member-level risk assessment.
• Core Communications Signature communication platform for creating, managing, and delivering ID cards, welcome letters, EOBs, EOPs, compliance-driven outreach, and regulatory communications at scale through an in-house production facility with guaranteed SLAs.
• Omnichannel Engagement AI-driven outreach platform delivering personalized communications through SMS/MMS, email, IVR, live agents, and portals via intelligent orchestration. Includes Activator Programs and self-service digital outreach tools with an Engagement Dashboard for reporting.
• Health Portals Comprehensive portal suite including Member Portal, Provider Portal, Employer Portal, and Broker Portal. Offers self-service tools for benefit activation, appointment scheduling, educational content, care coordination, and provider network management with over 50 configurable modules.
• Content Hub Streaming health content library with over 1,500 assets including videos, animations, fotonovelas, interactive content, and courses. Includes a Content Management System for creating, managing, and distributing personalized health education content aligned to HEDIS and Star measures.
• Acquisition & Payments End-to-end member lifecycle platform covering eligibility and reconciliation, shopping and enrollment (including Enhanced Direct Enrollment Phase 3), premium billing, and broker commissions management.
• Clarity Software Solutions Health communications technology brand acquired in August 2025, providing member communication capabilities and data integration supporting over 150 million member communications annually within the combined HXI platform.

Quantifiable outcome

• 4.7 percentage point improvement in access related measures
• +5 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mass General Brigham Health PlancoreStrategic or Co-development Partner · 18 March 2026Mass General Brigham Health Plan partnered with mPulse to launch an interactive wellness hub for its members, providing digital health resources and personalized support. The hub offers services including mental health resources, coaching, and chronic condition management, accessible via an omni-channel design.
• Clarity Software SolutionscoreStrategic or Co-development Partner · 27 August 2025mPulse acquired Clarity Software Solutions to advance its leadership in the Health Experience and Insights (HXI) category. The combined entity leverages Clarity's member communication capabilities and data, supporting over 150 million member communications annually.
• EpiccoreTechnology or IntegrationPre-built integration partnership with Epic EHR systems, enabling data exchange and interoperability for health plan and provider connectivity.
• SalesforcecoreTechnology or IntegrationPre-built integration with Salesforce CRM platform, allowing health plans to leverage member engagement data within their existing CRM workflows.
• AdobecoreTechnology or IntegrationPre-built integration with Adobe marketing and experience platforms for enhanced digital engagement capabilities.
• HealthEdgecoreTechnology or IntegrationPre-built integration with HealthEdge administrative platforms for claims and benefits management connectivity.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partnership with AWS for platform hosting and scalability.
• MicrosoftcoreTechnology or IntegrationTechnology partnership with Microsoft for cloud services and enterprise integration capabilities.
• NCQA (National Committee for Quality Assurance)minorStrategic or Co-development PartnerNCQA-certified health assessments integrated into mPulse content and engagement solutions for out-of-the-box compliance and improved outcomes.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellframe: Digital health engagement platform (now under Health Catalyst) that combines member-facing mobile experiences with predictive analytics for health plans — directly mirrors mPulse's HXI positioning of analytics + omnichannel engagement.
• Virgin Pulse: Employee and member engagement platform with strong payer/employer channel presence, including health-plan integrations for wellness and condition management. Comparable buyer (health plans + employers) and overlapping engagement-and-content capabilities.
• Icario: Healthcare member engagement and rewards platform serving Medicare, Medicaid and commercial health plans. Closest direct comparable in member activation, CAHPS/Star improvement, and plan-retention use cases — the exact buyer profile mPulse targets.
• Healthmine: Member engagement and quality-improvement SaaS for health plans focused on Star Ratings, CAHPS, and care gap closure. Overlaps with mPulse's predictive analytics + omnichannel engagement stack for the same payer buyer.
• Zipari: Health-insurance consumer experience platform that powers member, broker, and employer portals plus engagement CX for payers — closely comparable to mPulse's Health Portals and member-engagement suite.

Broad incumbents

• Microsoft Cloud for Healthcare: Microsoft's healthcare data, AI, and engagement bundle that includes omnichannel capabilities. Already a technology partner of mPulse, but as a broader incumbent it competes for budget on shared analytics, portals and engagement functionality.
• Pegasystems (Pega Customer Decision Hub for Healthcare): Enterprise decisioning and engagement platform with healthcare-specific member engagement and care management use cases. Comparable in real-time journey orchestration and predictive targeting, but sold as part of a much broader BPM/CRM suite.
• Salesforce Health Cloud: Healthcare CRM and engagement suite within the broader Salesforce platform; pre-built integration partner with mPulse. Represents a major platform incumbent that can bundle omnichannel engagement as part of an enterprise CRM deal.
• Adobe Experience Cloud (Healthcare): Adobe's marketing and experience platform, pre-built integration partner of mPulse, increasingly tailored to healthcare use cases. Competes on the omnichannel/marketing-side of the HXI value proposition as part of a wider enterprise marketing suite.
• Wolters Kluwer (Emmi): Established patient engagement and member-experience business within a large healthcare information publisher. Sells interactive outreach and decision-support content to the same payer/provider buyers mPulse targets, but as one product line within a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mpulsemobile
• YouTubevimeo.com/mpulsemobilevideos
• Facebookfacebook.com/mpulsemobile
• LinkedInlinkedin.com/company/mpulse-mobile

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mPulse