Superfone
Superfone is a Bengaluru-based AI-powered business phone and CRM platform serving Indian SMBs, providing shared virtual numbers, AI receptionist and sales agents, WhatsApp integration, and telephony under a DoT license, with 10,000+ customers and $4.7M ARR.
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Superfone does
Superfone, operated by Truegrit Technologies Private Limited, is a Bengaluru-based AI-powered business phone and customer relationship management (CRM) platform targeting small and medium businesses (SMBs) in India. Founded in 2020, the company positions its offering as India's first AI-ready business phone number service, providing a professional virtual number that multiple team members can share with up to 10 concurrent calls, replacing personal mobile numbers for business communication. The core product suite includes a Business Phone Number with AI-powered caller tunes, call recording, interactive voice response (IVR), call transfer, and number masking; an All-in-One CRM combining telephony, lead management, and WhatsApp Business API; an AI Receptionist that autonomously handles 24x7 calls, WhatsApp inquiries, and appointments in 10 languages with Google Calendar/Sheets synchronization; an AI Sales Agent performing outbound calls, lead qualification, and CRM updates; and a Voice Platform API for developer integration. The platform operates under a Department of Telecommunications (DoT) license and is compliant with Telecom Regulatory Authority of India (TRAI) regulations.
Superfone generates revenue primarily through recurring subscriptions starting at ₹599/month for the base business phone plan with three users, plus usage-based charges for AI call minutes (₹15/hour) and WhatsApp AI session top-ups (₹300 per 500 sessions), with add-ons for Lead Integration, Automations, WhatsApp Business API, and AI agents. The go-to-market is a hybrid product-led growth motion — free trials, 50% first-purchase discounts, and self-serve sign-up via website and mobile apps (Google Play and iOS) — combined with a sales-assisted motion for mid-market and enterprise customers via live demos, plus an API channel targeting developers. As of 2025, the company reports 10,000+ customers, $4.7 million in annual recurring revenue (ARR), a 43-person team led by CEO Arie Trabelsi, and a $14.2 million valuation following a $1.9 million pre-Series A round led by YourNest Venture Capital in December 2024.
Superfone firmographics
Firmographics- Name
- Superfone
- Legal name
- TRUEGRIT TECHNOLOGIES PRIVATE LIMITED
- Website
- https://superfone.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superfone is a Bengaluru-based AI-powered business phone and CRM platform serving Indian SMBs, providing shared virtual numbers, AI receptionist and sales agents, WhatsApp integration, and telephony under a DoT license, with 10,000+ customers and $4.7M ARR.
- Ownership category
- akta.pro rank
Superfone industry classification
Industry- Product category
- Cloud Telephony and CRM Software
- NAICS
- Wired Telecommunications Carriers (517111), Software Publishers (51321), Computer Systems Design and Related Services (5415)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)
- akta.pro primary industry
- Voice Calling (VoIP) Apps (BPAMACAC)
- akta.pro secondary industries
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where Superfone is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Superfone business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Business Phone Subscription: Recurring subscription revenue from business phone plans. Plans start at ₹599/month with annual and half-yearly billing options. Base plan includes 3 users with extra user charges applicable. Includes core telephony features like shared numbers, call handling, and basic CRM.
- Add-ons and Extensions: Additional revenue from optional add-ons including Lead Integration, CRM features, WhatsApp Business API, Automations, AI Agents. Pricing available on app post-subscription. AI WhatsApp sessions top-up at ₹300 for 500 sessions.
- AI Agent Services: AI Receptionist and AI Sales Agent add-on services with AI call minutes. Outgoing call top-up at ₹15/hr. Topped up AI minutes do not expire as long as AI agent plan is active.
- Voice Platform API: API-based telephony services for businesses and developers looking to integrate business phone functionality into their own applications and systems.
- WhatsApp Business API: Revenue from WhatsApp Business API integration for automated customer messaging. Separate Meta messaging fees apply per WhatsApp Business platform pricing guidelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting plan at ₹599/month for Business Phone |
| Unit Pricing | Pay-as-you-go | AI WhatsApp sessions top-up |
| Usage-based | Pay-as-you-go | Outgoing call top-up |
| Subscription | Monthly | AI Receptionist add-on |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Superfone product offering
Product offeringCore offering
Superfone provides SMBs in India with a shared business phone number that an entire team can use simultaneously, combined with an All-in-One CRM, WhatsApp Business API, AI Receptionist, AI Sales Agent, and AI Caller Tunes. The platform replaces separate telephony, CRM, and WhatsApp tools with a single licensed telecom-compliant service, offering 10-language AI-driven call handling, lead management, call recording, IVR, and number masking. A Voice Platform API enables developers and enterprises to embed Superfone's telephony into their own applications.
Product overview
Superfone is an AI-ready business phone and CRM platform for Indian SMBs, positioned as India's first AI-powered business phone number service. The product portfolio is built as a unified platform combining a Business Phone Number (core product) with an All-in-One CRM, AI Receptionist, AI Sales Agents, and a Voice Platform API. The Business Phone Number serves as the foundational offering, providing professional virtual numbers with shared team access, AI Caller Tunes, call recording, IVR, and number masking. The All-in-One CRM (India's only combined CRM + Telephony + WhatsApp API solution) extends capabilities with lead management, AI Sales Agents, automations, and integration with WhatsApp Business API. The AI Receptionist operates as a standalone 24×7 autonomous agent handling calls, WhatsApp chats, and appointments. Add-ons include Lead Integration, WhatsApp API, and Automations. All services are licensed by DoT and operated through Truegrit Technologies Pvt. Ltd. headquartered in Bengaluru.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Phone Number India's first AI-ready shared business phone number for SMBs, allowing an entire team to receive and make calls using a single business number with up to 10 concurrent calls. Includes AI caller tunes, festival tunes, IVR and call transfer, number masking, call recording, CRM integration, and is licensed by India's Department of Telecommunications with TRAI-compliant eKYC and business verification.
- All-in-One CRM Unified CRM platform that combines lead management, auto call-recording, tags, notes, reminders, quick messages, automations, and lead source tracking with built-in telephony and WhatsApp Business API. Powers the AI Sales Agent and is used by 10,000+ growing businesses.
- AI Receptionist 24x7 autonomous AI receptionist that answers incoming calls, replies to WhatsApp inquiries, takes appointments synced to Google Calendar and Google Sheets, sends reminders and follow-ups, and transfers to human team members when needed. Speaks 10 languages with natural human-like voices, runs on the business's existing SIM number, and is used by 1,000+ businesses.
- Superfone Voice Platform (API) Programmatic voice API that gives developers and businesses access to Superfone's telephony and voice/speech processing capabilities for embedding business phone functionality into their own applications and systems.
- AI Caller Tunes AI-generated custom business caller tunes including professional greetings, out-of-office messages, festival-specific branded greetings, and an AI Missed Call Agent that automatically handles calls the team misses.
- AI Sales Agent Autonomous AI sales agent that makes outbound calls to fresh leads, sends WhatsApp messages with business/product information, qualifies leads based on conversation, updates CRM with lead stages, tags, and AI-generated summaries, and assigns leads to human team members.
- WhatsApp Business API Integration WhatsApp Business API add-on for Superfone that powers automated messaging, AI-driven customer inquiry responses, catalogue and pricing sharing, and chat transfer within the Superfone platform. Additional Meta messaging fees apply per Meta guidelines.
Quantifiable outcome
- 10,000+ growing businesses using the platform
- +3 more outcomes
Companies that use Superfone
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
Superfone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature9 records
Superfone partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights6 records
Superfone competitors and assessment
Company assessmentDirect peers
- Exotel: India's largest cloud telephony platform offering virtual numbers, IVR, cloud contact center, and AI agents for SMBs and enterprises. Closest direct competitor to Superfone, with deeper enterprise penetration and a broader product portfolio (Exotel AI, Ameyo contact center).
- MyOperator: Indian cloud-based business telephony and IVR platform serving SMBs and mid-market with virtual numbers, call tracking, and CRM integration. Direct competitor in the shared business number / cloud telephony category targeting Indian SMBs.
- Knowlarity (Verloop.io): Cloud telephony and AI customer engagement platform serving Indian and SEA businesses with virtual numbers, IVR, outbound calling, and now conversational AI under the Verloop brand. Highly comparable product surface and target market.
- Ozonetel: Cloud contact center and telephony provider for Indian enterprises with inbound/outbound voice, IVR, and AI-driven customer engagement. Comparable voice/AI platform though more focused on enterprise call centers than SMBs.
- TeleCMI: India-based cloud telephony platform offering virtual numbers, cloud contact center, and AI voice agents with global reach. Directly comparable VoIP + AI agent stack, serving both Indian SMBs and international customers.
- JustCall: Cloud-based business phone system with AI voice agents, CRM integration, and global numbers. Comparable product (shared numbers, AI agents, CRM integration) but serves a more global mid-market audience rather than India-only SMBs.
Broad incumbents
- Freshcaller (Freshworks): Cloud-based phone system from Freshworks, an Indian-origin SaaS incumbent, offering virtual numbers, IVR, and integration with the broader Freshworks CRM suite. Comparable telephony + CRM bundle but part of a much larger, multi-product portfolio.
- RingCentral: Global UCaaS leader providing cloud business phone, contact center, and now AI-powered features. Competes in the same broad category as Superfone (business telephony + AI) but as a much larger, public-company incumbent with global reach and enterprise focus.
- Aircall: Cloud-based business phone and contact center platform with strong CRM/workflow integrations, expanding into AI voice agents. Comparable 'modern cloud PBX for SMBs' positioning, though serving primarily Western SMB/mid-market customers.
Emerging players
- OpenPhone: US-based modern business phone SaaS with shared numbers, AI call summaries, and CRM integrations. Comparable SMB-focused product-led growth motion and modern UI, though focused on North American market rather than India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Superfone social profiles
Digital presenceSuperfone compliance and trust
Trust signalCompliance2 records
Superfone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superfone leadership team
Management profileNumber of profiles
Profiles1 record
Superfone funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superfone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superfone
What does Superfone do?
Superfone provides SMBs in India with a shared business phone number that an entire team can use simultaneously, combined with an All-in-One CRM, WhatsApp Business API, AI Receptionist, AI Sales Agent, and AI Caller Tunes. The platform replaces separate telephony, CRM, and WhatsApp tools with a single licensed telecom-compliant service, offering 10-language AI-driven call handling, lead management, call recording, IVR, and number masking. A Voice Platform API enables developers and enterprises to embed Superfone's telephony into their own applications.
Is Superfone a public or private company?
Superfone is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superfone founded?
Superfone was founded in 2020. It employs 11 to 50 people.
Where is Superfone based?
Superfone is headquartered in Bangalore, India, in the Asia region.
How does Superfone make money?
Five revenue lines are on record. Business Phone Subscription is the primary driver. The others are add-ons and Extensions, AI Agent Services, voice Platform API and whatsApp Business API.
Who are Superfone's main competitors?
Direct peers on record are Exotel, MyOperator, Knowlarity (Verloop.io), Ozonetel, TeleCMI and JustCall. Broad incumbents are Freshcaller (Freshworks), RingCentral and Aircall. OpenPhone is listed as an emerging player.
Does Superfone have an API?
Yes. Superfone offers a Voice Platform (API) for programmatic access to its telephony capabilities. The API enables developers to integrate voice/speech processing features into their own applications. Specific technical details such as API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are not provided in the available source material. Developer documentation is at www.superfone.in/voice-api.
What industry is Superfone in?
Superfone's product category is Cloud Telephony and CRM Software. Its primary akta.pro industry code is BPAMACAC, Voice Calling (VoIP) Apps, with a secondary code of BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP). Its NAICS code is 517111 and its SIC code is 7385.