What Ocean's Halo does

Ocean's Halo (legal entity New Frontier Foods Inc.) is a US-based, organic and plant-based CPG brand focused on Asian-inspired foods, founded in 2011 by Shin Rhee and Robert Mock and headquartered in Burlingame, California. The company controls the upstream portion of its core ingredient through owned organic seaweed farming in a protected bay off the southwest coast of South Korea, and operates a five-category product portfolio spanning seaweed snacks (including a proprietary trayless format that eliminates single-use plastic trays), broths and ready-to-serve noodle soups, noodles and rice, frozen kimbap and fried rice rolls, and ambient condiments including kimchi, banh mi pickles, and seaweed salad. All products carry USDA Organic, Non-GMO Project Verified, vegan, and gluten-free certifications, and the company partners with Tetra Pak for SIG carton broth packaging and 1% for the Planet to donate at least 1% of revenue from selected SKUs to ocean conservation.

The business model is a classic multi-channel CPG retail distribution model: one-time unit-priced sales of branded packaged goods through more than 5,000 retail outlets in the US and Canada, including Whole Foods Market, Walmart, Target, Kroger, Costco, Safeway, Amazon, and Instacart. Go-to-market is anchored by a channel-partner motion rather than direct-to-consumer, supplemented by social media and influencer marketing (notably Emily Mariko), a recipe content library, industry event presence at Natural Products Expo West, and earned media around the sustainability story. The company has cumulatively raised roughly $22M across disclosed rounds through 2021, employs 11-50 people, and is privately held with no disclosed institutional lead investor.

Ocean's Halo has expanded aggressively from a single-SKU seaweed snack brand into a multi-category Asian food platform, launching six new products in 2025 and winning the 2026 Best New Organic Food Product award from The Organic Center and Organic Voices at Natural Products Expo West. The product roadmap increasingly targets large adjacent categories (the $5B U.S. soup market, frozen meals, ambient condiments), and the company has extended distribution into Canada alongside continued US mass-channel expansion.

Name

Ocean's Halo

Legal name

New Frontier Foods Inc.

Website

https://oceanshalo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocean's Halo is an organic, plant-based CPG brand founded in 2011 that sells Asian-inspired seaweed snacks, broths, noodle soups, frozen kimbap, noodles, and condiments through 5,000+ US and Canadian retailers including Whole Foods, Walmart, Target, and Kroger.

Ownership category

akta.pro rank

Product category

Organic Asian-Inspired Packaged Foods

NAICS

Seafood Product Preparation and Packaging (311710), Aquaculture (11251), Seafood Product Preparation and Packaging (31171)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

akta.pro secondary industries

Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE), Organic Aquaculture (Fish & Shellfish) (AFAEAMAF)

Keywords

• Organic seaweed snacks
• Asian-inspired packaged foods
• Plant-based broths
• Frozen kimbap rolls
• Better-for-you snacks

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. CPG Food Product Sales: Ocean's Halo generates revenue through the sale of consumer packaged goods including seaweed snacks, frozen foods (kimbap, fried rice rolls), soups and broths, noodles and rice products, and condiments through retail distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

Ocean's Halo grows and harvests its own organic seaweed at certified ocean farms off the southwest coast of South Korea and sells a portfolio of USDA Organic, plant-based Asian-ethnic consumer packaged goods — including trayless roasted seaweed snacks, sushi nori sheets, organic broths and ready-to-serve noodle soups, rice and ramen noodles, frozen kimbap and fried rice rolls, and Asian-inspired condiments — through major U.S. and Canadian grocery and e-commerce retailers.

Product overview

Ocean's Halo is a fast-growing Asian-inspired food brand committed to making the world a happier and healthier place. Founded in 2011, the company offers a comprehensive portfolio of USDA-certified organic products organized into five main categories: Seaweed Snacks (including trayless Roasted Seaweed Snacks in multiple flavors, XL Seaweed Snacks, Sushi Nori sheets, Wakame, and Kombu), Broths and Soups (including Ramen Broth, Miso Broth, Pho Broth, Dashi Broths, NoChicken Broth, NoBeef Broth, Thai Coconut Broth, and ready-to-serve Noodle Soups like Malaysian Laksa, Miso Noodle, Thai Coconut Curry Noodle, and Kimchi Noodle), Noodles and Rice (including Ramen Noodles, Rice Noodles, Sticky Rice, Sushi Rice, and Purple Rice), Frozen Foods (including Kimbap rolls and Organic Fried Rice Rolls in various flavors), and Condiments (including Teriyaki Sauce, NoSoy Sauce, Fish Sauce, Tonkatsu Sauce, Vegan Fish Sauce, various dressings, Organic Kimchi, Banh Mi Veggies, Seaweed Salad, and Shichimi Togarashi). The company pioneered trayless packaging for seaweed snacks, eliminating plastic trays from their products. Ocean's Halo partners with 1% for the Planet to donate at least 1% of annual revenue to environmental causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Seaweed Snacks (Trayless) USDA Organic roasted seaweed snack sold in multiple flavors (Sea Salt, Wasabi, Thai Sweet Chili, Korean BBQ, Maui Onion, Ginger Sesame, Red Hot Chili Crunch, Sea Salt & Vinegar). Uses trayless film-only packaging. Targeted at health-conscious consumers, families, and Asian-food enthusiasts seeking clean-label, low-calorie (~15-20 cal/serving), sustainable snacking.
• XL Seaweed Snacks Extra-large-format USDA Organic seaweed snacks in Sea Salt & Avocado Oil and Thai Sweet Chili flavors. Trayless packaging, more seaweed per serving than the standard Roasted Seaweed Snacks SKU.
• Sushi Nori USDA Organic full seaweed sheets sold in plain and Wasabi varieties, plus a 50-count bulk pack. Used by home cooks for sushi rolls and hand rolls. A portion of revenue from Sushi Nori supports 1% for the Planet ocean-conservation partners.
• Organic Dried Wakame USDA Organic dried Pacific wakame with a sweet, umami flavor profile, sold in resealable packaging (12 servings per container). Used in seaweed salads and soups.
• Organic Dried Kombu USDA Organic dried Pacific kombu, mildly salty and sweet, rich in flavor, nutrients, and minerals. Used by home cooks for broths, beans, salads, and stews.
• Organic Broths (Ramen, Miso, Pho, Thai Coconut, Dashi, NoChicken, NoBeef) USDA Organic, shelf-stable Asian-style broths (Ramen, Miso, Pho, Thai Coconut, Dashi Traditional, Dashi Mushroom, NoChicken vegan chicken-flavored, NoBeef vegan beef-flavored) packaged in SIG carton packs. Used by home cooks as the base for ramen, pho, miso soup, Thai curry noodle soups, and dashi-based dishes; a portion of broth revenue supports 1% for the Planet.
• Ready-to-Serve Noodle Soups USDA Organic, ambient, ready-to-serve savory noodle soups including Malaysian Laksa, Miso Noodle, Thai Coconut Curry Noodle, and Kimchi Noodle soups. Marketed as a complete meal solution. A portion of revenue from Noodle Bowls supports 1% for the Planet ocean conservation partners.
• Pho Big Noodle Bowl USDA Organic, ready-to-eat Pho-format Big Noodle Bowl providing a fast and convenient pho meal solution at retail.
• Organic Noodles and Rice (Ramen, Rice, Sticky Rice, Sushi Rice, Purple Rice, Spring Roll Rice Wraps) USDA Organic pantry staples — Ramen Noodles (organic wheat, water, sea salt), Rice Noodles (regular and purple varieties), Sticky Rice, Sushi Rice, Purple Rice, and Spring Roll Rice Wraps. Used as base components for ramen, pho, sushi, rice bowls, banh mi, and fresh spring rolls.
• Frozen Kimbap Rolls Frozen USDA Organic kimbap (Korean sushi-style rolls) wrapped in roasted seaweed, available in Noodle and Veggie varieties. Targeted at consumers seeking convenient, organic Asian-inspired frozen meals.
• Organic Fried Rice Rolls Frozen USDA Organic fried rice prepared in sushi-style Korean kimbap rolls wrapped in roasted seaweed. Available in Traditional, Hot & Spicy, Korean BBQ, and Spicy Garlic & Chili varieties. The Organic Fried Rice Roll won Best New Organic Food Product at the 2026 'An Organic Night Out' Awards.
• Asian Condiments and Fermented Vegetables (Kimchi, Banh Mi Veggies, Seaweed Salad) USDA Organic, shelf-stable Asian fermented and pickled vegetables — Organic Kimchi, Banh Mi Veggies (pickled banh mi vegetables, the first product of its kind to reach national distribution in the U.S. and Canada), and Seaweed Salad condiment. Marketed as ready-to-serve ingredients for banh mi sandwiches, rice bowls, and Asian home cooking.
• Asian Sauces and Dressings USDA Organic Asian-inspired sauces, dressings, and seasonings — Teriyaki Sauce, NoSoy Sauce, Fish Sauce, Tonkatsu Sauce, Vegan Fish Sauce, Ginger Sesame Vinaigrette, Ranch Dressing, Thai Dressing, Maui Onion Ranch Dressing, Tangy Thai Dressing, and Shichimi Togarashi seven-spice seasoning. Sold as cooking sauces, marinades, salad dressings, and dipping sauces for Asian-inspired home cooking.

Quantifiable outcome

• 363,704 pounds of plastic avoided in 2025 through trayless packaging
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 1% for the PlanetcoreStrategic or Co-development PartnerOcean's Halo partners with 1% for the Planet to donate at least 1% of annual revenue from their Sushi Nori, Noodle Bowls, Salad Dressings, and Broths to environmental causes like ocean conservation. This partnership supports organizations including Conscious Alliance, Whole Foods Market Foundation, City Surf Project, Plastic Pollution Coalition, and Ocean Alliance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Annie Chun's: Leading organic Asian-inspired CPG brand offering noodles, sauces, and bowls across major US grocery. Directly comparable to Ocean's Halo in clean-label Asian product positioning and mainstream retail distribution.
• GimMe Health Foods: Organic roasted seaweed snack brand sold through natural and mainstream US retailers. Closest direct competitor in the core roasted seaweed snack category, competing for the same shelf set and consumer occasion.
• SeaSnax: Organic, non-GMO roasted seaweed snack brand targeting health-conscious and family consumers in US natural and mainstream grocery. Direct head-to-head competitor in organic seaweed snacks.
• Pacific Foods: Organic broth, soup, and plant-based beverage brand sold through US natural and mainstream retailers (including Whole Foods). Directly comparable to Ocean's Halo's broth and ready-to-serve soup portfolio.
• Lotus Foods: Organic and specialty rice and noodle brand with sustainability positioning, sold through US natural and mainstream retail. Comparable to Ocean's Halo's rice, noodle, and sustainability-led assortment.
• Edward & Sons: Organic and vegetarian specialty foods brand (including Asian noodles, wraps, and condiments) sold through US natural foods channel. Directly comparable in clean-label Asian product mix and natural-channel orientation.

Emerging players

• Kettle & Fire: Premium shelf-stable bone broth and soup brand sold in natural and mainstream US channels. Competes with Ocean's Halo's broth and noodle soup lines on the better-for-you soup/broth occasion.

Broad incumbents

• Thai Kitchen: Established Asian CPG brand owned by McCormick, offering noodles, sauces, and broths across mainstream US retail. Comparable broad-Asian-occasion competitor with deeper retailer penetration and balance sheet.
• Kikkoman: Global incumbent in Asian sauces, broths, and condiments with strong mainstream US presence. Competes across multiple Ocean's Halo condiment and broth categories from a far larger resource base.

Others

• Miyoko's Creamery: Premium organic plant-based food brand with natural and mainstream US distribution. Comparable as a like-sized organic, sustainability-led CPG brand pursuing better-for-you consumers across similar retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oceanshalo
• LinkedInlinkedin.com/company/new-frontier-foods-inc-
• Instagraminstagram.com/oceanshalo
• TikToktiktok.com/@oceanshalo
• Pinterestpinterest.com/oceanshalo
• Xx.com/OceansHalo

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean's Halo