Nuw (The Nu Wardrobe LTD)
Nuw was a London-based mobile peer-to-peer marketplace, founded in 2018, that enabled consumers to swap preloved fashion items to support circular and sustainable clothing consumption. The company ceased operations and its domain is now parked.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Nuw (The Nu Wardrobe LTD) firmographics
Firmographics- Name
- Nuw (The Nu Wardrobe LTD)
- Legal name
- The Nu Wardrobe LTD
- Website
- https://thenuwardrobe.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Nuw was a London-based mobile peer-to-peer marketplace, founded in 2018, that enabled consumers to swap preloved fashion items to support circular and sustainable clothing consumption. The company ceased operations and its domain is now parked.
- Ownership category
- akta.pro rank
Where Nuw (The Nu Wardrobe LTD) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Nuw (The Nu Wardrobe LTD) business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Nuw (The Nu Wardrobe LTD) product offering
Product offeringCore offering
Nuw is a mobile application that enables individual users to swap preloved fashion items with other users on a peer-to-peer basis. The platform allows consumers to list garments they no longer wear and exchange them for other users' clothing, refreshing their wardrobes sustainably. Its tagline is 'Spend your money anywhere, spend your clothes on Nuw.'
Differentiator
Problem solved
Functional benefit
Products and services
- Nuw App A mobile application that enables individual users to list, browse, and swap preloved clothing items with other users on the platform, targeting fashion-conscious consumers seeking a sustainable, low-cost way to refresh their wardrobe.
Companies that use Nuw (The Nu Wardrobe LTD)
Customer profileIdeal customer profiles1 record
Nuw (The Nu Wardrobe LTD) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nuw (The Nu Wardrobe LTD) competitors and assessment
Company assessmentDirect peers
- Depop: Depop is a peer-to-peer fashion resale marketplace (acquired by Etsy for $1.6B in 2021). Direct competitor to Nuw in the Gen-Z / women's preloved fashion segment with an overlapping UK user base.
- Vestiaire Collective: Vestiaire Collective is a global peer-to-peer luxury and premium fashion resale platform. Comparable to Nuw in C2C resale mechanics, with overlap on women's apparel and UK/EU market presence.
- thredUP: thredUP is a US online consignment and thrift marketplace for women's and children's apparel. Direct comparable in the circular / preloved fashion category with broader inventory sourcing model.
- Tradesy: Tradesy is a US C2C marketplace for buying and selling pre-owned designer fashion and accessories. Comparable peer-to-peer resale mechanics to Nuw, focused on women's apparel.
- Vinted: Vinted is the largest C2C secondhand fashion marketplace in Europe. Directly comparable to Nuw in target audience (women's fashion), swap/resale model, and mobile-first UX, but at vastly greater scale.
- Poshmark: Poshmark is a US-based social commerce marketplace for secondhand fashion. Direct comparable to Nuw's peer-to-peer resale model, though primarily serving North America rather than the UK.
Emerging players
- Swapsity: Swapsity operates local clothing swap events and an online swap community. Closest pure-play swap (rather than resale) peer to Nuw's model, though smaller and primarily Canadian.
- Refashioner: Refashioner is a smaller peer-to-peer fashion swap and resale platform. Direct conceptual overlap with Nuw's swap-only UX, though operating at a more boutique scale.
Broad incumbents
- The RealReal: The RealReal is a publicly traded luxury consignment marketplace. Comparable in circular-fashion category and women's apparel focus, with a consignment (rather than C2C swap) operating model.
- eBay (Fashion category): eBay's Fashion category is a long-standing C2C marketplace that absorbs significant share of secondhand apparel demand. Provides competitive backdrop for any C2C resale startup including Nuw.
Market position
Customer concentration
Nuw (The Nu Wardrobe LTD) social profiles
Digital presenceNuw (The Nu Wardrobe LTD) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuw (The Nu Wardrobe LTD) leadership team
Management profileNumber of profiles
Profiles2 records
Nuw (The Nu Wardrobe LTD) funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuw (The Nu Wardrobe LTD) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuw (The Nu Wardrobe LTD)
What does Nuw (The Nu Wardrobe LTD) do?
Nuw is a mobile application that enables individual users to swap preloved fashion items with other users on a peer-to-peer basis. The platform allows consumers to list garments they no longer wear and exchange them for other users' clothing, refreshing their wardrobes sustainably. Its tagline is 'Spend your money anywhere, spend your clothes on Nuw.'
Is Nuw (The Nu Wardrobe LTD) a public or private company?
Nuw (The Nu Wardrobe LTD) is a private company. It is classified as venture growth investor backed and is currently closed.
When was Nuw (The Nu Wardrobe LTD) founded?
Nuw (The Nu Wardrobe LTD) was founded in 2018. It employs 1 to 10 people.
Where is Nuw (The Nu Wardrobe LTD) based?
Nuw (The Nu Wardrobe LTD) is headquartered in London, United Kingdom, in the Europe region.
Who are Nuw (The Nu Wardrobe LTD)'s main competitors?
Direct peers on record are Depop, Vestiaire Collective, thredUP, Tradesy, Vinted and Poshmark. Emerging players are Swapsity and Refashioner. Broad incumbents are The RealReal and eBay (Fashion category).
Does Nuw (The Nu Wardrobe LTD) have an API?
No public API is recorded for Nuw (The Nu Wardrobe LTD).