pleso therapy
pleso therapy is a digital mental health marketplace operating across the UK, Poland, Romania, and Ukraine that connects individual adults with vetted, accredited therapists via a guided matching quiz and browser-based video sessions, monetising through per-session fees, optional subscriptions, and B2B corporate packages.
- Company typePrivate
- Founded2021
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What pleso therapy does
Pleso Therapy operates a digital mental health marketplace that connects adult individuals with verified, accredited therapists for 1:1 online therapy sessions. The platform spans four countries (UK, Poland, Romania, and Ukraine) and is accessed primarily through a self-serve web experience at pleso.me, with no mobile app. Its core product is a guided matching quiz that takes minutes to complete and instantly recommends the user's top 3 therapists, supported by free video introductions from therapists and a complimentary 20-minute Therapy Guide consultation for clients who need human help selecting a provider. Therapy sessions are delivered via a proprietary browser-based video layer built on Jitsi, requiring no software installation; sessions are not recorded and operate under UK GDPR confidentiality standards.
On the supply side, Pleso vets therapists through a rigorous process: only 10% of applicants are accepted, applicants must hold membership in a recognised UK governing body (BACP, UKCP, HCPC, COSRT, BABCP), carry Enhanced DBS checks and professional indemnity insurance, and pass peer review by Therapy Leads. Average post-qualification experience on the platform exceeds 7 years. Therapist profiles include free video introductions, and uniform per-session pricing is applied across all therapists, removing price-shopping as a matching variable. The platform has supported 30,000+ people and delivered 200,000+ sessions cumulatively, with a 9.5 average Trustpilot rating for therapists.
The company monetises through per-session fees processed via Stripe (with SolidGate and Klarna as secondary processors), an optional subscription model for recurring sessions, and B2B corporate packages (For Business) sold via direct sales with invoicing for bulk purchases. GTM is predominantly product-led (the matching quiz as the top-of-funnel acquisition tool) supplemented by content marketing, organic social, PR in Forbes and Reuters, and a direct sales motion for enterprise. The company is privately held, incorporated as Pleso Therapy sp. z o.o. in Poland, and raised a $1.2M seed round in May 2025 led by Vchasno Group and TA Ventures with strategic backing from boxer-entrepreneur Oleksandr Usyk, bringing total disclosed funding to approximately $1.47M.
pleso therapy firmographics
Firmographics- Name
- pleso therapy
- Legal name
- Pleso Therapy sp. z o.o.
- Website
- https://pleso.me
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- pleso therapy is a digital mental health marketplace operating across the UK, Poland, Romania, and Ukraine that connects individual adults with vetted, accredited therapists via a guided matching quiz and browser-based video sessions, monetising through per-session fees, optional subscriptions, and B2B corporate packages.
- Ownership category
- akta.pro rank
pleso therapy industry classification
Industry- Product category
- Online Mental Health Therapy
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where pleso therapy is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
pleso therapy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-Session Therapy Fees: Clients pay per therapy session at a uniform price point across all therapists on the platform. Sessions are booked and paid for securely online via Stripe, with no subscriptions required unless the client prefers one. Cancellations free up to 24 hours before; reschedules up to 12 hours before (subject to therapist availability).
- B2B / Corporate Therapy Services: Services offered to businesses including bulk purchases and corporate arrangements. The company can issue invoices for companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-session (no subscription required) |
| Subscription | Monthly | Subscription option available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
pleso therapy product offering
Product offeringCore offering
Pleso Therapy operates a digital marketplace that connects individual adults with verified, accredited therapists for 1:1 online therapy sessions delivered via secure, browser-based video. A proprietary matching quiz instantly recommends the top 3 therapists based on user needs, while a free Therapy Guide consultation supports therapist selection. The platform also offers a dedicated B2B 'For Business' service for corporate wellness programs with bulk purchases and invoicing.
Product overview
Pleso Therapy operates as a digital mental health marketplace connecting individuals with verified, accredited therapists across the UK, Poland, Romania, and Ukraine. The core platform consists of a Therapist Matching Quiz that provides instant personalized recommendations of top 3 verified therapists, complemented by a free Therapy Guide service for users needing human assistance in therapist selection. Therapy sessions are delivered via Pleso's own secure video platform powered by Jitsi. The company also offers B2B corporate wellness services and operates a therapist recruitment program where only 10% of applicants are accepted after rigorous vetting.
Differentiator
Problem solved
Functional benefit
Products and services
- Pleso Therapy Online Therapy Sessions 1:1 online therapy sessions delivered via Pleso's secure browser-based video platform (powered by Jitsi), with no software installation required and full UK GDPR confidentiality. Sessions are paid for online via Stripe and are available to individual adults across the UK, Poland, Romania, and Ukraine.
- Therapist Matching Quiz Guided online questionnaire that takes minutes to complete and instantly recommends the user's top 3 verified therapists based on stated needs, preferences, and therapy goals. Free to use and serves as the primary product-led onboarding tool for the platform.
- Therapy Guide Consultation Free 20-minute meeting with a Pleso Therapy Guide to help prospective clients choose the right therapist, understand therapy modalities, and prepare for their first sessions.
- Pleso For Business (B2B Corporate Wellness) Corporate mental health and employee wellness offering for businesses, including bulk purchases of therapy sessions and invoicing for companies seeking to provide mental health benefits to employees.
- Psychological Self-Assessment Tests Free self-assessment psychological tests available to users on the Pleso platform to help identify mental health needs and support the therapist matching process.
Quantifiable outcome
- 9.5/10 average rating of therapists on the platform
- +4 more outcomes
Companies that use pleso therapy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
pleso therapy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability1 record
Feature4 records
pleso therapy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Google for StartupscoreSelected for Google's Ukraine startup support programme. Pleso is featured on the Google for Startups Ukraine Support page, providing brand credibility and visibility to the platform.
- MIT Enterprise Forum CEEminorOfficial Poland Prize operator that has featured and supported Pleso Therapy as part of the Central and Eastern European startup ecosystem development programme.
- StripecorePrimary payment processor for session fees and subscription charges. PCI DSS compliant. Pleso never stores full payment card data.
- JitsicoreVideo session infrastructure for online therapy sessions. Runs in-browser with no installation required.
- AWS (Amazon Web Services)coreCloud hosting and content delivery infrastructure provider.
- Legal Nodes LtdminorUK Article 27 Representative and EU representative for GDPR compliance purposes. Contact: [email protected]
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
pleso therapy competitors and assessment
Company assessmentDirect peers
- BetterHelp: The largest global online therapy marketplace, connecting users with licensed therapists via subscription-based video, chat, and phone sessions. Directly comparable to Pleso in core marketplace model, target customer (adult individuals), and 1:1 therapist sessions, though at vastly greater scale.
- Talkspace: Online therapy marketplace offering 1:1 sessions with licensed therapists via text, audio, and video. Closely aligned with Pleso's product, business model (B2B + B2C), and therapy-led matching approach.
- ieso: UK-headquartered digital mental health company delivering online cognitive behavioural therapy with verified therapists via text-based sessions. Highly comparable to Pleso in UK focus, therapist-led delivery, and clinical governance posture.
- Lyra Health: B2B-first mental health platform providing employer-sponsored therapy and coaching across global geographies. Comparable to Pleso in therapy marketplace model and corporate channel, with stronger B2B specialisation.
- Spring Health: Enterprise mental health benefit platform combining therapy, coaching, and medication management for employer clients. Comparable to Pleso's B2B ambitions and therapist-matching model, though operating at much larger scale in the US and EU.
Broad incumbents
- Headspace Health: Large digital mental health company combining self-guided content, meditation, and 1:1 therapist coaching through Ginger. A broader incumbent offering overlapping capabilities to Pleso's marketplace but with a much wider product portfolio.
- Doctolib: Europe's leading healthcare booking platform, with a growing online consultation and mental health offering across France, Germany, Italy, and the Netherlands. Comparable as a European telehealth incumbent expanding into therapy services.
- Docplanner: Largest healthcare booking platform in CEE and Latin America (ZnanyLekarz, Doctoralia, etc.), increasingly adding telehealth and mental health providers. Adjacent comparable given geographic overlap with Pleso in Poland and broader CEE.
Emerging players
- Wysa: AI-driven mental health chatbot combined with human therapist access, sold primarily to employers and health plans. Comparable in mental health focus and B2B distribution, though its core is AI-coaching rather than human therapist matching.
Regional players
- Doctor Anywhere: Southeast Asia-based telehealth super-app offering video consultations with doctors and specialists, including mental health. Operates in a different geography than Pleso but uses a comparable marketplace-plus-app model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
pleso therapy social profiles
Digital presencepleso therapy compliance and trust
Trust signalCompliance4 records
pleso therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
pleso therapy leadership team
Management profileNumber of profiles
Profiles1 record
pleso therapy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pleso therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pleso therapy
What does pleso therapy do?
Pleso Therapy operates a digital marketplace that connects individual adults with verified, accredited therapists for 1:1 online therapy sessions delivered via secure, browser-based video. A proprietary matching quiz instantly recommends the top 3 therapists based on user needs, while a free Therapy Guide consultation supports therapist selection. The platform also offers a dedicated B2B 'For Business' service for corporate wellness programs with bulk purchases and invoicing.
Is pleso therapy a public or private company?
pleso therapy is a private company. It is classified as venture growth investor backed and is currently operating.
When was pleso therapy founded?
pleso therapy was founded in 2021. It employs 11 to 50 people.
Where is pleso therapy based?
pleso therapy is headquartered in Kyiv, Ukraine, in the Europe region.
How does pleso therapy make money?
Two revenue lines are on record. Per-Session Therapy Fees are the primary driver. The others are B2B / Corporate Therapy Services.
Who are pleso therapy's main competitors?
Direct peers on record are BetterHelp, Talkspace, ieso, Lyra Health and Spring Health. Broad incumbents are Headspace Health, Doctolib and Docplanner. Wysa is listed as an emerging player. Doctor Anywhere is listed as a regional player.
Does pleso therapy have an API?
No public API is recorded for pleso therapy.
What industry is pleso therapy in?
pleso therapy's product category is Online Mental Health Therapy. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621112 and its SIC code is 8300.