What Ambassify does

Ambassify NV is a privately held Belgian SaaS company that sells an employee advocacy platform to large European enterprises. Founded in 2010 and headquartered in Beringen, Belgium, with a regional APAC office in Singapore, the company enables organizations to convert employees into active brand ambassadors on social media. The platform is organized around a proprietary five-stage methodology — Diagnose, Educate, Activate, Measure, and Prove — and is delivered as a multi-tenant SaaS application hosted on AWS in EU regions (Dublin and Frankfurt). Core modules include a Pulse maturity assessment, in-app Skills training, gamification (levels, goals, rewards), an AI Assistant for share-message generation (running on OpenAI models within Ambassify's own EU AWS environment, opt-in only), multilingual advocacy, Boost campaigns, and reporting that ranges from custom CSV/JSON/XLSX exports to an Enterprise-exclusive Quarterly Performance Report. Enterprise-grade identity and security features include SAML/OIDC SSO, SCIM provisioning, ISO 27001:2022 certification, GDPR/CCPA/PDPA compliance, and a 99.99% reported platform uptime.

The company monetizes via annual subscription across Premium and Enterprise tiers on a quote-based pricing model, supplemented by separately billed Implementation and Professional Services. Go-to-market is direct enterprise field sales with a 'Book a Demo' call-to-action, supported by content marketing (case studies, ebooks, webinars, a blog, Pulse assessment lead capture), comparison pages against named competitors, and organic social. The customer base skews to large, regulated European enterprises across financial services, insurance, professional services, telecommunications, chemicals, healthcare technology, HR services, and environmental services — including Allianz, BNP Paribas Fortis, Bayer, KPMG, Adecco, Orange, Barco, SD Worx, Swiss Life, imec, KBC, Renewi, Securex, and P&V Group. Leadership comprises CEO Koen Stevens, DPO Jorgen Evens, and CISO Wim Mostmans, and the company has executed two acquisitions (BuboBox in 2017 and Social Seeder in 2024) alongside roughly $2.44M of disclosed equity funding across three rounds since 2011.

Name

Ambassify

Legal name

Ambassify NV

Website

https://ambassify.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ambassify is a Belgian SaaS company that sells an employee advocacy platform to large European enterprises, using a five-stage methodology, in-app training, gamification, and AI-assisted sharing to drive measurable social reach through employee networks.

Ownership category

akta.pro rank

Product category

Employee Advocacy SaaS

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Employee advocacy software
• Social selling platform
• Employer branding SaaS
• Social media amplification
• Advocacy analytics

Headquarters

HQ city

Ham

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Ambassify operates on a subscription-based SaaS model. Customers pay recurring fees for access to the software service, with subscription terms including an Initial Term and automatic annual renewal unless terminated with 2 months notice. Pricing is structured around Premium and Enterprise tiers, with invoicing on a yearly basis. Additional fees apply for Implementation Services and Professional Services.
2. Professional Services: Implementation Services and Professional Services are available upon explicit written request, billed separately based on applicable rates at time of order. These include onboarding assistance, training, and custom development through Work Orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Ambassify is an employee advocacy SaaS platform that helps enterprises build confident employee advocates who drive measurable business impact through social media. The platform is built around a five-stage methodology (Diagnose, Educate, Activate, Measure, Prove) and offers in-app training, gamification, AI-assisted share message generation, multilingual support, and analytics for HR, marketing, and sales teams across Europe.

Product overview

Ambassify is an employee advocacy SaaS platform that helps organizations build confident employee advocates who drive real business impact through social media. The platform follows a structured five-stage methodology: Diagnose (Pulse assessment), Educate (Skills training), Activate (participation and campaigns), Measure (reporting), and Prove (business impact). It offers a modular architecture with core features including Gamification, AI Assistant (Premium), Multilingual advocacy, Personal Post, White Labeling, Content Creation/Scheduling, Browser Plugin, and Instagram Sharing. Reporting tiers include standard analytics, custom exports (CSV/JSON/XLSX) for Premium/Enterprise, and Quarterly Performance Report for Enterprise customers. The platform integrates with Microsoft Teams, Salesforce, Zapier (6,000+ apps), Webhooks, Strava, and supports Enterprise SSO (SAML/OIDC).

Differentiator

Problem solved

Functional benefit

Products and services

• Ambassify Employee Advocacy Platform A cloud-based employee advocacy platform for enterprises that enables organizations to build confident employee advocates who amplify brand reach through social media. Sold as annual subscription on Premium and Enterprise tiers, delivered as multi-tenant SaaS hosted on AWS in EU regions, with features including in-app training (Skills), gamification, AI-powered share message generation, multilingual support, custom report exports, SSO/SCIM, and integrations with Microsoft Teams, Salesforce, Zapier, and Webhooks.
• Implementation & Professional Services Separately billable services for Ambassify customers including implementation and onboarding assistance, training, and custom development work delivered via Work Orders. Targeted at enterprise customers that require structured onboarding, dedicated training, or bespoke configurations beyond standard subscription support.

Quantifiable outcome

• 15.3M social reach earned through employees (Barco case study)
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core.

• Microsoft TeamscoreTechnology or IntegrationNative integration allowing Ambassify community to be embedded directly within Microsoft Teams desktop, mobile, and web applications. Enables seamless advocacy workflow within existing enterprise communication tools.
• SalesforcecoreTechnology or IntegrationCRM integration allowing advocacy data to sync with Salesforce, enabling sales teams to track social selling impact and correlate with CRM records.
• Browser PlugincoreTechnology or IntegrationBrowser extension enabling easy content sharing and advocacy participation directly from web browsers.
• Amazon Web Services (AWS)coreTechnology or IntegrationPrimary cloud infrastructure provider. Data hosted on AWS in EU regions (Dublin and Frankfurt). AWS infrastructure holds SOC 2 Type II and ISO 27001 certifications.
• OpenAIcoreTechnology or IntegrationAI features powered by OpenAI running on Ambassify's own AWS infrastructure within the EU. Customer data never leaves the controlled environment - runs on dedicated infrastructure rather than OpenAI's public API.
• IntercomcoreTechnology or IntegrationCustomer support platform used for in-app support, chatbot interactions, and customer communication. Data hosted in Ireland.
• Single Sign-On (SSO) ProviderscoreTechnology or IntegrationEnterprise SSO supporting SAML 2.0, WS-Federation, OAuth 2.0, and OpenID Connect. Enables integration with enterprise identity providers including Azure Active Directory / Entra ID.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hootsuite: Hootsuite is a broader social media management suite that offers employee advocacy capabilities (Hootsuite Amplify) as part of its wider platform. Larger and more diversified, competing for the same marketing buyer with an adjacent (not specialized) offering.
• Dynanet (formerly Dynamic Signal): Dynanet acquired Dynamic Signal, a once-leading employee communications and advocacy platform serving large enterprises. Represents a larger incumbent that competes for the same enterprise employee advocacy use case.
• Sprout Social: Sprout Social is a publicly traded social media management platform serving enterprise marketing teams. While not a pure-play advocacy vendor, it competes for the same marketing/communications budget with overlapping content publishing and engagement analytics.

Direct peers

• EveryoneSocial: EveryoneSocial is an employee advocacy and social selling platform with comparable features around content curation, gamified sharing, and analytics for enterprise teams.
• PostBeyond: PostBeyond is a dedicated employee advocacy platform offering content sharing, gamification, and analytics to enterprise customers. Directly competes for the same enterprise HR/marketing buyer Ambassify targets.
• Sociabble: Sociabble is a French-headquartered employee advocacy and internal communications platform with overlapping features (gamification, content sharing, analytics). Directly comparable on product, customer segment (enterprise), and European go-to-market focus.
• GaggleAMP: GaggleAMP is an employee advocacy and social engagement platform for enterprises and member-based organizations, with similar content distribution and engagement-tracking capabilities.
• Oktopost: Oktopost is an employee advocacy and social selling platform purpose-built for B2B companies. Comparable on advocacy workflows, CRM integration (Salesforce), and targeting enterprise sales/marketing teams.
• DSMN8: DSMN8 is a direct competitor in the employee advocacy space, offering similar content curation, gamification, and social sharing workflows for enterprise customers. Both target European and global enterprise HR and marketing teams.

Emerging players

• Sociuu: Sociuu is a smaller, emerging employee advocacy platform mentioned directly in Ambassify's comparison pages. Offers a narrower product set aimed at SMB and mid-market customers rather than Ambassify's enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ambassify
• Facebookfacebook.com/ambassify
• LinkedInlinkedin.com/company/ambassify

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambassify