PostBeyond
PostBeyond is a Toronto-based SaaS platform that enables enterprises to mobilize employees as brand advocates on social media through curated content sharing, gamification, and analytics. Acquired by Influitive in 2022, it serves 100+ enterprise customers across multiple verticals globally.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PostBeyond does
PostBeyond is a Toronto-based SaaS company that operates an employee advocacy and social selling platform for global enterprises. The platform enables organizations to mobilize employees as brand advocates by providing a centralized content library of pre-approved material, multi-network social sharing capabilities (covering LinkedIn, Twitter, and other channels), gamification features such as leaderboards and competitions, and a mobile application for on-the-go sharing. Underlying technology includes native integrations with Salesforce, HubSpot, Marketo, Pardot, Adobe Analytics, and YouTube API Services, alongside UTM/CID parameter tracking that ties employee social activity to downstream website traffic, leads, and revenue.
The company's product portfolio has expanded horizontally across four primary use cases: marketing-led content amplification, sales-driven social selling, HR-led employer branding, and channel partner advocacy, with a Customer Advocacy module added following the 2022 acquisition by Influitive. Business model is a per-user monthly subscription billed in CAD for Canadian customers and USD for international customers, distributed through a sales-led enterprise motion augmented by a channel partner program and supported by dedicated Customer Success Managers.
PostBeyond was founded in 2013/2014 and was acquired by Influitive in 2022, subsequently operating as a product line under the Influitive umbrella doing business as 'PostBeyond by Influitive.' The company serves 100+ enterprise customers across software, financial services, consumer goods, staffing, travel, and fintech verticals, with publicly disclosed customers including Dynatrace, Scotiabank, Reckitt, Gainsight, Randstad USA, BCD Travel, ConnectWise, VTS, GoCardless, Aptum, Cockroach Labs, and Treasure Data. Compliance posture includes GDPR and CCPA service-provider certification.
PostBeyond firmographics
Firmographics- Name
- PostBeyond
- Legal name
- PostBeyond Inc.
- Website
- https://postbeyond.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PostBeyond is a Toronto-based SaaS platform that enables enterprises to mobilize employees as brand advocates on social media through curated content sharing, gamification, and analytics. Acquired by Influitive in 2022, it serves 100+ enterprise customers across multiple verticals globally.
- Ownership category
- akta.pro rank
PostBeyond industry classification
Industry- Product category
- Employee Advocacy Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
- akta.pro secondary industries
- Social CRM & Community Engagement Platforms (HDAEAFAF), Paid Social Advertising Management (MPAAACAC)
Keywords
Where PostBeyond is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
PostBeyond business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Monthly subscription-based pricing model calculated on the sum of Corporate Users and Individual Users. Prices are in Canadian dollars for users with billing address in Canada, and US dollars for users with billing address outside Canada. Payment is processed monthly via credit card or PayPal after a trial period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise subscription with per-user pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
PostBeyond product offering
Product offeringCore offering
PostBeyond is a SaaS-based employee advocacy and social selling platform that enables enterprises to mobilize their workforce as brand advocates on social media. The platform provides a centralized content library of pre-approved posts, two-click social sharing to LinkedIn, Twitter and other networks, gamification and leaderboards to drive adoption, and real-time analytics with UTM/CID parameter tracking that ties employee social activity to website traffic, leads, and earned media value.
Product overview
PostBeyond is an Employee Advocacy and Social Selling Platform that enables global enterprises and their employees to find and share relevant content with their social networks to reach, engage, and influence customers, driving measurable business results. The core product is an Employee Advocacy Platform that includes a centralized Content Library, Social Sharing capabilities, and Analytics & Reporting modules. The platform offers specialized solutions for Marketing (Employee Advocacy), Sales (Social Selling), Human Resources (Employer Branding), and Channel Partners, plus Customer Advocacy capabilities through Influitive integration. Additional features include Gamification & Leaderboards for engagement and Earned Media Value (EMV) tracking for ROI measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Advocacy Platform A SaaS platform that enables enterprises to mobilize employees as brand advocates on social media, providing content libraries, sharing tools, and analytics to amplify brand messaging through workforce networks.
- Social Selling Solution Enables sales teams to build a presence on social media, engage customers, and win new business through curated content libraries and social sharing capabilities.
- Marketing Employee Advocacy Turns employees into brand advocates to boost brand visibility, social engagement, and content distribution with centralized content libraries and pre-approved posts for marketing teams.
- HR/Employer Branding Attracts and recruits top talent on social media by providing employees and recruiters with engaging content to connect with candidates and build employer brand presence.
- Channel Partner Advocacy Mobilizes channel partners to drive demand by allowing partners to syndicate social content, build customer relationships, and amplify brand presence.
- Customer Advocacy (Influitive) Builds engaging experiences for customers that drive loyalty, adoption, and advocacy through communities, referrals, references, reviews, and gamification, powered by Influitive.
- Analytics and Reporting Real-time reporting and analytics capabilities including post analytics, team analytics, user analytics, adoption metrics, earned media value calculation, and industry benchmarking for employee advocacy programs.
Quantifiable outcome
- 202% ROI with NPV of $454K over three years (Forrester TEI Study)
- +5 more outcomes
Companies that use PostBeyond
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
PostBeyond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
PostBeyond partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Good2bsocialminorGood2bsocial is a service provider partner that works with PostBeyond to ensure clients have the right technology to support their employee advocacy efforts. The partnership provides customers with seamless ways for employees to find and share content.
- InfluitivecorePostBeyond is now part of Influitive, the leading provider of engagement software for customer advocacy and online communities. This acquisition combines employee advocacy with customer advocacy capabilities.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
PostBeyond competitors and assessment
Company assessmentOthers
- Buffer: Buffer is a broader social media management and publishing tool that touches on content sharing and analytics but does not focus on employee advocacy programs; included as an adjacent competitor for marketing budget.
Direct peers
- EveryoneSocial: EveryoneSocial offers an employee advocacy platform with content curation, social sharing, and analytics — directly competing for the same mid-market and enterprise buyers as PostBeyond.
- Oktopost: Oktopost is a B2B social media management and employee advocacy platform with deep integrations to martech stacks, making it a close peer especially in social selling use cases.
- Sociabble: Sociabble is a direct employee advocacy and internal communications platform that overlaps tightly with PostBeyond across content curation, gamification, and analytics for enterprise workforces.
- Dynamic Signal: Dynamic Signal (now part of Cision/Platinum Equity) is a leading employee advocacy and communications platform targeting enterprise employee engagement — directly comparable in functionality and customer profile.
- GaggleAMP: GaggleAMP is one of the most direct competitors in employee advocacy and social sharing, offering a similar content distribution and engagement platform to enterprises. Both compete for the same marketing/HR/sales use cases.
Broad incumbents
- Sprout Social: Sprout Social is a public, well-funded social media management suite with advocacy-adjacent capabilities, competing for enterprise marketing budgets and overlapping with PostBeyond's broader use cases.
- Hootsuite: Hootsuite is a broad social media management incumbent with employee advocacy capabilities (Hootsuite Amplify). It serves overlapping customers but does not specialize solely in employee advocacy.
- Influitive: Influitive is PostBeyond's parent company and a customer advocacy/reference platform. While not a direct employee advocacy competitor, the combined entity positions Influitive as a related incumbent in the broader advocacy software space.
Emerging players
- Samba Safety (formerly SocialChorus): SocialChorus (now part of Samba Safety) offers an employee communications and advocacy platform with content distribution and analytics — an emerging player in the same niche with overlapping enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PostBeyond social profiles
Digital presencePostBeyond compliance and trust
Trust signalCompliance2 records
PostBeyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
PostBeyond leadership team
Management profileNumber of profiles
Profiles3 records
PostBeyond funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PostBeyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PostBeyond
What does PostBeyond do?
PostBeyond is a SaaS-based employee advocacy and social selling platform that enables enterprises to mobilize their workforce as brand advocates on social media. The platform provides a centralized content library of pre-approved posts, two-click social sharing to LinkedIn, Twitter and other networks, gamification and leaderboards to drive adoption, and real-time analytics with UTM/CID parameter tracking that ties employee social activity to website traffic, leads, and earned media value.
Is PostBeyond a public or private company?
PostBeyond is a private company. It is classified as corporate owned and is currently operating.
When was PostBeyond founded?
PostBeyond was founded in 2014. It employs 11 to 50 people.
Where is PostBeyond based?
PostBeyond is headquartered in Toronto, Canada, in the North America region.
How does PostBeyond make money?
One revenue line is on record: subscription SaaS.
Who are PostBeyond's main competitors?
Buffer is listed as an others. Direct peers are EveryoneSocial, Oktopost, Sociabble, Dynamic Signal and GaggleAMP. Broad incumbents are Sprout Social, Hootsuite and Influitive. Samba Safety (formerly SocialChorus) is listed as an emerging player.
Does PostBeyond have an API?
No public API is recorded for PostBeyond.
What industry is PostBeyond in?
PostBeyond's product category is Employee Advocacy Software. Its primary akta.pro industry code is BPAFADAM, Social Media & Community Management (PR-led), with a secondary code of HDAEAFAF, Social CRM & Community Engagement Platforms. Its NAICS code is 5418 and its SIC code is 7372.