EveryoneSocial
EveryoneSocial (Gravit, Inc.) is a private SaaS employee advocacy platform founded in 2012 that enables enterprises to activate employees, executives, and brand pages on social media, with modular compliance, analytics, and sales-enablement capabilities sold on a per-seat subscription.
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EveryoneSocial does
EveryoneSocial (legally Gravit, Inc.) is a private SaaS employee advocacy platform founded in 2012 and headquartered in Salt Lake City, Utah, with a remote-first operating model spanning Austin, Seattle, and distributed team members. The company enables enterprises to activate employees, executives, and corporate social pages as authentic brand advocates by curating and distributing approved content to networks including LinkedIn, Twitter/X, Facebook, and Instagram. The platform is composed of a core advocacy engine plus modular add-ons: a Compliance Module for regulated industries integrating with Global Relay and Smarsh archives, an Executive Activation capability that allows comms teams to post on behalf of executives, Company Page Insights that tie brand page posts to target-audience analytics, and a Sales Enablement layer for social selling workflows. Native delivery integrations include Microsoft Teams, Slack, SharePoint, and email, with identity and provisioning supported via SAML SSO (Okta, PingOne) and SCIM; security posture is anchored by SOC 2 Type 2 certification, GDPR, CCPA, EU-U.S. Data Privacy Framework, and annual third-party penetration testing. An OpenAI integration is offered as an optional add-on for generative text workflows.
EveryoneSocial firmographics
Firmographics- Name
- EveryoneSocial
- Legal name
- Gravit, Inc.
- Website
- https://everyonesocial.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EveryoneSocial (Gravit, Inc.) is a private SaaS employee advocacy platform founded in 2012 that enables enterprises to activate employees, executives, and brand pages on social media, with modular compliance, analytics, and sales-enablement capabilities sold on a per-seat subscription.
- Ownership category
- akta.pro rank
EveryoneSocial industry classification
Industry- Product category
- Employee Advocacy Software
- NAICS
- Public Relations Agencies (541820), Media Buying Agencies (541830)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where EveryoneSocial is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
EveryoneSocial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per User): Subscription-based pricing model where customers pay based on the number of registered users in their account. No additional charges for admins, other roles, or special features. Includes implementation consultation, dedicated account manager, and 24/7 support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Custom pricing based on number of registered users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
EveryoneSocial product offering
Product offeringCore offering
EveryoneSocial is a SaaS employee advocacy platform that enables companies to activate employees, executives, and company pages as social media influencers. The platform lets users curate and share content with one click to networks such as LinkedIn, Twitter/X, Facebook and Instagram, and delivers analytics on shares, audiences and ROI via leaderboards and reporting. Purpose-built modules extend the core to regulated industries (Compliance with archive integration), executive social presence (Executive Activation), brand-page analytics (Company Page Insights), and social selling (Sales Enablement).
Product overview
EveryoneSocial is a SaaS employee advocacy platform composed of a core platform plus modular add-ons. The EveryoneSocial Advocacy Platform serves as the foundation, enabling companies to activate employees as social media influencers to increase brand reach and organic ROI. This core platform integrates with MS Teams, Slack, Email, and SharePoint for content delivery. Built on top are specialized modules: EveryoneSocial Compliance for regulated industries (financial services, healthcare) providing social media surveillance and SEC Rule 17a-4 WORM archive integration; Executive Activation for C-suite social presence management; Company Page Insights for brand page analytics; and Sales Enablement tools for social selling. All modules share access to content sourcing, sharing tools, leaderboards, reporting, and integrations with social networks (Twitter/X, LinkedIn, Facebook, Instagram) and SSO providers (Okta, PingOne).
Differentiator
Problem solved
Functional benefit
Products and services
- EveryoneSocial Advocacy Platform Flagship SaaS employee advocacy platform that lets companies activate employees as social media influencers to increase brand reach and organic ROI through employee-driven content sharing.
- EveryoneSocial Compliance Compliance add-on for regulated industries that captures, reviews and remediates social media events with custom roles and permissions, and integrates with Global Relay and Smarsh archive solutions to enable SEC Rule 17a-4-compliant social media use.
- Executive Activation Module that lets communications teams post on behalf of executives and track insights on their shares without requiring executives' direct involvement.
- Company Page Insights Analytics module that connects brand Company Page posts with audience insights to prove posts reach target audiences (customers, prospects, hiring candidates) and compare against executive and staff post performance.
- Sales Enablement Tools and content capabilities designed to help sales teams sell more effectively by increasing pipeline, improving win rates and growing deal sizes through social selling and employee advocacy.
Quantifiable outcome
- Brand messages reach 561% further when shared by employees vs. brand social channels
- +8 more outcomes
Companies that use EveryoneSocial
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles9 records
EveryoneSocial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature7 records
EveryoneSocial partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Technology Partners (reseller)corePartners who can resell EveryoneSocial licenses to specific end users on individual transactions sourced by the partner. Integrates employee influence into tools users already use daily.
- Marketing PartnersminorReciprocal marketing relationship where both parties use combined resources to promote brands and partnership. Includes packaged solutions, webinars, virtual events, joint field marketing events, and conference participation.
- Referral PartnersminorPartners providing program implementation and consulting support to EveryoneSocial customers. May receive professional services subcontracting and ACV credit for helping close deals.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
EveryoneSocial competitors and assessment
Company assessmentBroad incumbents
- Sprout Social: Public, full-suite social media management platform with a Bambu-branded employee advocacy product. Comparable because it bundles employee advocacy into a broader social media management stack sold to similar mid-market and enterprise customers.
- Hootsuite: Long-established, broad social media management platform with employee advocacy capabilities and deep enterprise integrations. Comparable as a horizontal incumbent competing for the same enterprise social media budget.
- SocialChorus (now Firstup): Enterprise employee communications and advocacy platform with deep workforce reach into frontline employees. Comparable because it overlaps with EveryoneSocial on advocacy and internal comms, while also extending into broader employee experience.
- Khoros (formerly Spredfast + Lithium): Enterprise social media management and customer engagement platform. Comparable as a broad incumbent with overlapping social media management and employee activation capabilities for large enterprise buyers.
Direct peers
- Oktopost: Employee advocacy and social selling platform purpose-built for B2B enterprises, with strong integrations into Salesforce and Microsoft Teams. Closest direct competitor given similar positioning on advocacy, compliance, and sales enablement.
- PostBeyond: Employee advocacy and social selling platform sold to mid-market and enterprise customers with similar per-seat pricing. Direct peer in the standalone employee advocacy category, with comparable regulated-industry compliance features.
- Dynamic Signal: Employee communications and advocacy platform acquired by Naviga, used by large enterprises to push curated content to employee advocates. Comparable in serving regulated industries and competing for the same enterprise advocacy budgets.
- Sociabble: Employee advocacy, internal communications, and engagement platform with strong European presence and Microsoft Teams/Slack integrations. Comparable peer targeting similar enterprise use cases for advocacy and internal comms.
- Haiilo (formerly Smarp): Employee advocacy, internal communications, and social selling platform serving mid-market and enterprise customers globally. Direct peer in the employee advocacy category with similar integrations and per-seat pricing.
Emerging players
- Buffer: Social media scheduling and management tool popular with small and mid-market customers. Comparable as a social media management platform but lacks enterprise advocacy focus and deeper compliance features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
EveryoneSocial social profiles
Digital presenceEveryoneSocial compliance and trust
Trust signalCompliance5 records
EveryoneSocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
EveryoneSocial leadership team
Management profileNumber of profiles
Profiles7 records
EveryoneSocial funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EveryoneSocial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EveryoneSocial
What does EveryoneSocial do?
EveryoneSocial is a SaaS employee advocacy platform that enables companies to activate employees, executives, and company pages as social media influencers. The platform lets users curate and share content with one click to networks such as LinkedIn, Twitter/X, Facebook and Instagram, and delivers analytics on shares, audiences and ROI via leaderboards and reporting. Purpose-built modules extend the core to regulated industries (Compliance with archive integration), executive social presence (Executive Activation), brand-page analytics (Company Page Insights), and social selling (Sales Enablement).
Is EveryoneSocial a public or private company?
EveryoneSocial is a private company. It is classified as venture growth investor backed and is currently operating.
When was EveryoneSocial founded?
EveryoneSocial was founded in 2012. It employs 51 to 100 people.
Where is EveryoneSocial based?
EveryoneSocial is headquartered in Salt Lake City, United States, in the North America region.
How does EveryoneSocial make money?
One revenue line is on record: saaS Subscription (Per User).
Who are EveryoneSocial's main competitors?
Broad incumbents on record are Sprout Social, Hootsuite, SocialChorus (now Firstup) and Khoros (formerly Spredfast + Lithium). Direct peers are Oktopost, PostBeyond, Dynamic Signal, Sociabble and Haiilo (formerly Smarp). Buffer is listed as an emerging player.
Does EveryoneSocial have an API?
Yes. EveryoneSocial provides an API for integrations and developer access. The platform offers an API page accessible at https://everyonesocial.com/api/ for partners and developers to build integrations. Developer documentation is at everyonesocial.com/api.
What industry is EveryoneSocial in?
EveryoneSocial's product category is Employee Advocacy Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 541820 and its SIC code is 7370.