My Coach Football

What My Coach Football does

My Coach Football is a digital assistant for amateur and professional football coaches, developed and operated by GLOBAL SPORT SAS (a French simplified joint-stock company headquartered in Biguglia, France, with capital of €790,988 and led by Director General Cédric Messina). Founded in 2011 and part of the My Coach Sport group, the platform centralizes six functional modules — Effectif (squad management), SMS/Mail (communications), Match (fixture preparation and live touchline event capture), Entraînement (training session planning), Statistiques (individual and collective performance analysis with PDF export), and Calendrier (scheduling and grouped convocations) — into a single web application and companion native iOS/Android apps distributed via the Apple App Store and Google Play. The technical stack is hosted on OVH infrastructure with a centralized database that archives team data season-over-season and synchronizes web and mobile in real time; a community-contributed library of approximately 4,000 training exercise sheets, classified by theme, category, age, and language, anchors the training module. The company is GDPR-compliant and registered with the French CNIL under number 1774790V0.

The product has been free of charge worldwide for all team coaches and managers since January 1, 2019, with self-serve sign-up in approximately 30 seconds and no payment method required; a co-branded 'My Coach by FFF' platform was launched in 2018 as the official tool of the French Football Federation's educators, fully synchronized with federal data and Direction Technique Nationale content. Given the absence of public paid tiers or per-seat pricing, monetization is structurally tied to a small set of institutional partnerships — the FFF (since 2017/2018) and the Italian Football Coaches Association AIAC (official app for Italian coaches) — supplemented by the parent My Coach Sport group's broader sports-tech positioning. The company has raised approximately $11.3M across three disclosed funding rounds (2013, 2016, and a 2019 Series A), with investors including ACG Management, Bpifrance, Calao Finance, MAIF Avenir, Région Sud Investissement, Turenne Capital, and 123 Investment Managers, supporting continued product and geographic expansion across 50+ country locales.

Name

My Coach Football

Legal name

GLOBAL SPORT SAS

Website

https://mycoachfootball.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

My Coach Football is a free web and mobile platform that helps amateur and professional football coaches manage squad rosters, training sessions, match events, statistics, and communications. It serves as the official platform of the French Football Federation (FFF) and the Italian Coaches Association (AIAC).

Ownership category

akta.pro rank

Product category

Football coaching software

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Football coaching software
• Team management platform
• Match statistics software
• Training session planner
• Sports coaching tools

Headquarters

HQ city

Biguglia

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Free product for individual coaches and clubs: The platform is offered free of charge to all coaches and team managers worldwide since January 2019. No subscription or payment is required from end-user coaches or clubs, indicating the product is monetized indirectly (likely via partnerships/institutional contracts).
2. Institutional partnership with French Football Federation (FFF): Strategic partnership creating 'My Coach by FFF', the official platform of FFF educators since 2018, fully synchronized with federal data and integrating DTN content; suggests a B2B/institutional contract revenue stream.
3. Legacy 10-day free trial (older version): The legacy 'classic' version offered a 10-day free trial sign-up with no payment method required, indicating prior experimentation with trial-based acquisition funnels before full free launch.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

My Coach Football is a free web and mobile platform that helps amateur and professional football coaches manage their team's daily operations — squad roster, training sessions, match preparation with live touchline event capture, individual and collective statistics, scheduling, and player communications — across six integrated modules. Developed by GLOBAL SPORT SAS (My Coach Sport) since 2011, made free worldwide on January 1, 2019, and operated as the official digital tool of the French Football Federation (FFF) and the Italian Football Coaches Association (AIAC).

Product overview

My Coach Football is a single unified web platform, also delivered as a companion mobile app, targeted at amateur football coaches. It bundles six core functional modules — Effectif (squad management), SMS/Mail (team communications), Match (match preparation and follow-up), Entraînement (training session planning), Statistiques (player and team statistics), and Calendrier (fixtures and scheduling) — into one assistant that helps coaches centralize administration, communication, performance tracking and scheduling for a team season.

Differentiator

Problem solved

Functional benefit

Brands

• My Coach by FFF: The official and free platform for FFF (French Football Federation) educators, created jointly by My Coach Sport and the FFF in 2018, fully synchronized with federal data and integrating all DTN content.

Products and services

• My Coach Football platform Web and mobile platform that centralizes squad management, training planning, match preparation, live in-game event capture, statistics, scheduling, and player communications for amateur and professional football coaches. Free of charge worldwide since January 1, 2019; sign-up in 30 seconds with no payment method required.
• My Coach Football mobile app (iOS and Android) Native iOS and Android applications that mirror the web platform, enabling coaches to manage their squad, plan training, view schedules, and capture live match events from the touchline on mobile devices.
• My Coach by FFF Federation-branded edition of My Coach Football created jointly with the French Football Federation, serving as the FFF's official digital platform for amateur coaches in France and distributing national DTN technical content.

Quantifiable outcome

• ~4,000 training exercise sheets created and shared by community coaches since 2011
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Fédération Française de Football (FFF)flagshipStrategic or Co-development Partner · 1 January 2018In 2018, My Coach Sport and the FFF joined forces to create 'My Coach by FFF', the official and free platform for FFF educators. The platform is fully synchronized with federal data and integrates all content from the Direction Technique Nationale (DTN). Originally My Coach Football became the FFF's official educators' platform in 2017.
• Associazione Italiana Allenatori Calcio (AIAC)flagshipStrategic or Co-development PartnerMy Coach Football has been adopted as the official application of the Italian Football Coaches Association (AIAC), the recognized body for football coaches in Italy.
• OVH (hosting provider)coreTechnology or IntegrationOVH hosts the My Coach Football platform and website on its servers, providing the underlying infrastructure for the service (referenced in legal notices under CNIL registration 1774790V0).
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple distributes the My Coach Football iOS application via the App Store (app id 1004610095), making the mobile app discoverable and downloadable to iPhone/iPad users worldwide.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle distributes the My Coach Football Android application (com.globalsport.mycoachfoot) via the Google Play Store, making the mobile app available to Android device users worldwide.
• My Coach Sport (parent company)flagshipOEM/ Whitelabel/ Licensing PartnerMy Coach Sport, described as the leader in French Sport Tech, is the parent entity that develops and operates My Coach Football (via GLOBAL SPORT SAS). My Coach Football is a product line of My Coach Sport.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is a leading team-management platform for youth and amateur sports clubs offering rosters, scheduling, communication and payments. It directly overlaps with My Coach Football's core modules (roster, calendar, SMS/email) and is a primary substitute for amateur team coaches.
• PlayMetrics: PlayMetrics is a club and team management platform focused on youth soccer academies, offering player registration, scheduling and communication. It targets the same football-club segment as My Coach, particularly academies and federation-aligned organizations.
• SportEasy: SportEasy is a French-origin team management app for amateur coaches offering rosters, attendance, scheduling and messaging across multiple sports including football. It directly competes with My Coach for French and European amateur football coaches with a similar feature set.
• Jersey Watch: Jersey Watch provides team websites, scheduling and communication tools primarily for youth sports. It overlaps with My Coach's calendar, communications and roster modules for amateur coaches managing youth football teams.
• Heja: Heja is a team-communication and management app popular with amateur coaches for scheduling, attendance and messaging. It directly competes with My Coach's SMS/email, calendar and roster modules targeting the same amateur football and sports coaching persona.

Broad incumbents

• SportsEngine: SportsEngine (NBC Sports Next) is a comprehensive youth sports management platform covering registration, scheduling, communication and websites for clubs and leagues. It competes with My Coach's club-facing capabilities as a broader, established incumbent.
• Hudl: Hudl is a dominant sports video and performance platform used widely by football clubs and federations for match analysis and coaching workflows. It overlaps with My Coach's match preparation and statistics modules but operates at broader scale and deeper professional tiers.
• Catapult Sports: Catapult is a global leader in athlete performance and tracking technology used by professional football clubs and federations. While more focused on elite performance data, it represents the upper-tier trajectory My Coach could pursue with its longitudinal player data asset.

Emerging players

• Veo Technologies: Veo offers AI-powered football match video capture and analysis for clubs of all levels. It is an emerging specialist competitor that intersects with My Coach's match preparation and statistics modules from a video-first perspective.
• Adrenaline Plaza (My Sports Plugins): Adrenaline Plaza provides management software for sports clubs and federations in European markets, including registration, communication and tournament tools. It overlaps with My Coach's club and federation-facing capabilities within a similar European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mycoachfootball
• YouTubeyoutube.com/channel/UCFyKk13oQ1P-UqEB2iXLiIw
• Facebookfacebook.com/MyCoachFootball
• Instagraminstagram.com/mycoachfootball
• LinkedInlinkedin.com/company/mycoachsport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Coach Football