What Cuimo does

Cuimo is a hybrid online-offline marketplace for certified used motorcycles in Spain, operating as the trade name of Elcano Capital, S.L. The company maintains three physical showrooms in Móstoles (Madrid), Alfafar (Valencia), and Málaga, complemented by an e-commerce platform listing 1,000+ certified pre-owned motorcycles from more than 50 brands, with free home delivery across mainland Spain. Its core technology is a proprietary 90+ point certification process that inspects mechanical, administrative, and mileage integrity on every unit, backed by a two-revision quality protocol and photographic documentation that addresses the lack of trust historically associated with private used-vehicle transactions.

Cuimo monetises through one-time used motorcycle sales, with auxiliary revenue from six-bank consumer financing partnerships (Abanca, Santander Consumer, Sofinco, Confia, CaixaBank, and Sabadell using a bankreader-based instant approval flow), a trade-in/tasación service operated through queremostumoto.com, and professional workshop services. In 2023 the company extended vertically into aftersales with Cuimo Service, a certified motorcycle workshop offering ITV preparation, repairs, maintenance, and tyres with a 3-month/2,000 km warranty, and in 2024 it launched Cuimo New, a sub-brand for new motorcycle sales with financing from €35/month. The customer base is overwhelmingly individual consumers — first-time A2 buyers, urban commuters, enthusiasts, and sustainability-focused riders in low-emission zones — across Spain, served through inside sales via phone and WhatsApp and supported by an SEO-optimised blog platform. The company has raised approximately €900K in disclosed funding as of 2023 and is backed by Lanzadera, Encomenda VC, Lukkap, and Seaya Andromeda.

Name

Cuimo

Legal name

Elcano Capital, S.L.

Website

https://cuimo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Cuimo is a Spanish hybrid online-offline marketplace for certified used motorcycles, operating showrooms in Madrid, Valencia, and Málaga and serving Spanish individual consumers with 1,000+ certified bikes, financing, trade-in, and aftersales workshop services.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Motorcycle Sales: Core revenue stream from the sale of certified pre-owned motorcycles. Customers purchase directly through the online catalog or at physical showrooms. Revenue is generated as a one-time transaction per unit, supplemented by a trade-in program.
2. Financing Income: Interest income from providing or facilitating motorcycle financing partnerships with Abanca, Santander Consumer, Sofinco, Confia, Caixa, and Sabadell. Customers can finance from 12 to 120 months with TIN rates of 9.99% (Premium) or 10.99% (Basic).
3. Trade-in Commission: Customers can sell their existing motorcycle to Cuimo as part of payment for a used motorcycle. Cuimo handles the entire resale process, generating margin on the acquired motorcycle.
4. Workshop Services (Cuimo Service): After-sales workshop services including maintenance, ITV preparation, repairs, and tyre replacement, offered through the Cuimo Service division at service.cuimo.com.
5. New Motorcycle Sales (Cuimo New): New motorcycle sales programme under Cuimo New (new.cuimo.com) with financing from €35/month, official warranty, and included transport.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Cuimo sells certified pre-owned motorcycles through a hybrid online-offline retail model, combining an e-commerce platform (cuimo.com) with physical showrooms in Móstoles (Madrid), Alfafar (Valencia), and Málaga. Each motorcycle passes a 90+ point inspection, includes a 3-month/2,000 km warranty, and is delivered free to mainland Spain. The company also offers financing (12–120 months), trade-in, new motorcycle sales (Cuimo New), and a certified workshop (Cuimo Service).

Product overview

Cuimo operates as a hybrid online-offline certified used motorcycle marketplace in Spain, combining an e-commerce platform with physical showrooms in Madrid, Valencia, and Málaga. The product portfolio includes the core Cuimo marketplace for certified used motorcycles (offering 1,000+ bikes from 50+ brands with 90+ point inspections, premium warranty, and free home delivery), complemented by Cuimo Service (specialized motorcycle workshop for maintenance and repairs), Cuimo New (new motorcycle financing from €35/month), and Cuimo Financing (installment payment options through multiple banking partners). Additional services include motorcycle trade-in, an extended warranty program, and the Cuimo Blog for educational content. The company also maintains satellite operations for motorcycle buying through queremostumoto.com.

Differentiator

Problem solved

Functional benefit

Brands

• Cuimo Service: Specialized motorcycle workshop offering inspections, ITV, repairs, maintenance, and tire services with certified mechanics
• Cuimo New

Products and services

• Cuimo Certified Used Motorcycles Certified pre-owned motorcycle retail platform offering 1,000+ motorcycles from 50+ brands with a 90+ point inspection, included 3-month/2,000 km warranty (extendable to 2–3 years), 14-day return, best-price guarantee, and free delivery across mainland Spain. Sold online via cuimo.com or at showrooms in Madrid, Valencia, and Málaga.
• Cuimo New Sub-brand offering brand-new motorcycles with financing from €35/month, official manufacturer warranty, and included transport within mainland Spain. Available through new.cuimo.com.
• Cuimo Service Workshop Specialised motorcycle workshop at the Madrid flagship offering maintenance, ITV preparation, repairs, diagnostics, and tyre replacement, with certified mechanics, a 3-month/2,000 km warranty on parts and labour, transparent 24-hour quotes, and scheduled appointments.
• Cuimo Financing Multi-bank consumer financing service for motorcycle purchases (used and new) offered through partnerships with Abanca, Santander Consumer, Sofinco, Confia, CaixaBank, and Sabadell. Customers apply online with bankreader-based instant approval, choosing Basic (TIN 10.99%) or Premium (TIN 9.99%) tiers with terms of 12–120 months.
• Premium Warranty (Extended Warranty) Optional paid warranty extension covering major motorcycle components (engine, gearbox, cooling, clutch, brakes, fuel system, electrical). A 3-month/2,000 km warranty is included with every certified purchase; customers can extend to 2 or 3 years at checkout.
• Motorcycle Trade-In Service Service that lets customers sell or exchange their existing motorcycle when buying a Cuimo bike. Includes free online valuation at queremostumoto.com and immediate payment by bank transfer on collection, with the valuation price deducted from the purchase total.

Quantifiable outcome

• Free home delivery within 1–4 days across mainland Spain
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• DGT (Dirección General de Tráfico)coreGTM or Marketing PartnerOfficial collaborator with Spain's Directorate General of Traffic (DGT). Association with DGT enhances regulatory credibility and positions Cuimo as a trusted, compliant operator in the Spanish motorcycle market.
• SantandercoreGTM or Marketing PartnerOfficial collaborator with Banco Santander. Santander branding appears on the website as an official collaborator, suggesting a financing and/or co-marketing partnership relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wallapop: Spain's leading peer-to-peer resale marketplace. Wallapop overlaps with Cuimo in motorcycle resale but operates an unmanaged C2C model lacking certification, warranty, and financing—making it a partial substitute rather than direct competitor.
• Milanuncios: Spanish classifieds platform owned by Adevinta. Sells used motorcycles via private listings; comparable audience but without Cuimo's managed certification, warranty, or in-house financing.
• AutoScout24 España: European vehicle marketplace with Spanish operations covering used motorcycles among other categories. Comparable marketplace model but lacks Cuimo's physical showroom, certification, and bundled financing.
• Reezocar: European certified used-car platform with home delivery. Operates a comparable managed-resale model but for cars, not motorcycles; useful comp for unit-economics and customer-experience design.
• Clicars: Spanish used-car platform offering certified vehicles with home delivery and financing. Comparable end-to-end buyer experience model; serves cars rather than motorcycles.

Regional players

• Coches.com: Spanish online vehicle marketplace (cars and motorcycles) part of the Schibsted/Adevinta network. Direct overlap on motorcycle listings but no managed certification or hybrid showroom model.

Direct peers

• Motos.net: Spanish motorcycle-focused classifieds site owned by Adevinta. Closest direct peer in vertical, but operates an unmanaged listings model versus Cuimo's managed-and-certified offering.
• HR Motor (HRM): Spanish used-and-new motorcycle dealer chain with physical showrooms and online catalog. Closest direct vertical peer operating in adjacent Spanish regions with similar showroom-and-online model.

Emerging players

• Honda Dream Used: Honda Spain's certified used motorcycle program via official dealers. Comparable certification concept but tied to a single OEM, whereas Cuimo is brand-agnostic across 50+ brands.
• Lazpi Motor: Spanish used motorcycle dealer with online catalog and physical presence. Direct vertical overlap; smaller regional scale than Cuimo's Madrid/Valencia/Málaga footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/share/14Gr8Z7enuS/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/cuimo
• Instagraminstagram.com/cuimo?igsh=MThjdzgweGRrb3p4dQ==

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuimo