Cultivate
CULtivate is a Credit Union Service Organization that operates a foundational AI platform purpose-built for credit unions, structured for cooperative ownership by credit unions and the credit union movement.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Cultivate firmographics
Firmographics- Name
- Cultivate
- Legal name
- CULtivate
- Website
- https://cultivate.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CULtivate is a Credit Union Service Organization that operates a foundational AI platform purpose-built for credit unions, structured for cooperative ownership by credit unions and the credit union movement.
- Ownership category
- akta.pro rank
Cultivate industry classification
Industry- Product category
- Workforce Analytics Software
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)
- akta.pro secondary industry
- Organizational Culture & Values-Based Leadership (EDABAAAE)
Keywords
Where Cultivate is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Cultivate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Cultivate product offering
Product offeringCore offering
Cultivate is an AI-powered development platform for the digital workforce that analyzes digital workplace behavior and delivers real-time feedback to managers. The platform enables continuous, data-driven coaching and team development by surfacing behavioral signals from digital work patterns, replacing reliance on periodic performance reviews with always-on management insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Workforce Development Platform
Companies that use Cultivate
Customer profileSegments1 record
Ideal customer profiles1 record
Cultivate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cultivate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Filene Research InstitutecoreFilene Research Institute is one of the three founding partners of CUltivate, a new Credit Union Service Organization (CUSO). As a co-founding partner, Filene Research Institute contributed to the establishment of this AI platform purpose-built for credit unions.
- Vertice AIcoreVertice AI is one of the three founding partners of CUltivate, a new Credit Union Service Organization (CUSO). As a co-founding partner, Vertice AI helped establish this foundational AI platform designed specifically for credit unions.
- Vizo FinancialcoreVizo Financial is one of the three founding partners of CUltivate, a new Credit Union Service Organization (CUSO). As a co-founding partner, Vizo Financial contributed to establishing this AI platform purpose-built for credit unions as an alternative to generic AI services.
Cultivate competitors and assessment
Company assessmentBroad incumbents
- Microsoft Viva: Microsoft's employee experience platform that includes workplace analytics, feedback, and learning modules integrated with Microsoft 365. It competes with Cultivate as a bundled workforce-analytics offering for enterprises already on Microsoft.
- Glint (LinkedIn): Employee engagement and people-analytics platform owned by LinkedIn/Microsoft. Comparable to Cultivate on people-analytics and AI-driven insights, with significantly greater distribution via LinkedIn's enterprise channels.
- Peakon (Workday): Employee listening and people-analytics platform, now part of Workday. Overlaps with Cultivate on continuous employee feedback and AI-derived insights, but distributed through Workday's enterprise HR suite.
Direct peers
- Culture Amp: Employee engagement, performance, and development platform with strong AI-driven feedback and manager-development features. Direct peer in the people-analytics and continuous-feedback category where Cultivate operates.
- Lattice: Performance management and employee development platform offering performance reviews, goals, and manager feedback tools. Closely comparable to Cultivate in serving the manager-employee feedback use case.
- BetterUp: AI-powered coaching and development platform targeting managers and employees in enterprises. Direct overlap with Cultivate in the manager-enablement and AI-coaching category.
- 15Five: Continuous performance management and employee engagement platform including lightweight weekly check-ins and manager feedback tools. Direct competitor for Cultivate's core manager-feedback workflow.
- Humu: People-analytics platform using AI to send personalized, behavior-change nudges to managers and employees. Closely aligned with Cultivate's AI-driven manager-feedback approach.
Emerging players
- Workboard: OKR and strategy-execution platform that increasingly incorporates manager reviews and engagement analytics. Partial overlap with Cultivate in manager-enablement and continuous performance conversations.
- Limeade: Employee well-being and engagement platform with analytics-driven listening and manager insights. Adjacent to Cultivate, with comparable people-analytics orientation focused on engagement measurement.
Market position
Customer concentration
Cultivate social profiles
Digital presenceCultivate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cultivate leadership team
Management profileNumber of profiles
Profiles3 records
Cultivate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cultivate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cultivate
What does Cultivate do?
Cultivate is an AI-powered development platform for the digital workforce that analyzes digital workplace behavior and delivers real-time feedback to managers. The platform enables continuous, data-driven coaching and team development by surfacing behavioral signals from digital work patterns, replacing reliance on periodic performance reviews with always-on management insights.
Is Cultivate a public or private company?
Cultivate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cultivate founded?
Cultivate was founded in 2017. It employs 51 to 100 people.
Where is Cultivate based?
Cultivate is headquartered in San Francisco, United States, in the North America region.
Who are Cultivate's main competitors?
Broad incumbents on record are Microsoft Viva, Glint (LinkedIn) and Peakon (Workday). Direct peers are Culture Amp, Lattice, BetterUp, 15Five and Humu. Emerging players are Workboard and Limeade.
Does Cultivate have an API?
No public API is recorded for Cultivate.
What industry is Cultivate in?
Cultivate's product category is Workforce Analytics Software. Its primary akta.pro industry code is EDABAAAN, Remote/Hybrid Leadership & Distributed Team Management, with a secondary code of EDABAAAE, Organizational Culture & Values-Based Leadership. Its NAICS code is 61143 and its SIC code is 7370.