Cultivate

Name

Cultivate

Legal name

CULtivate

Website

https://cultivate.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

CULtivate is a Credit Union Service Organization that operates a foundational AI platform purpose-built for credit unions, structured for cooperative ownership by credit unions and the credit union movement.

Ownership category

akta.pro rank

Product category

Workforce Analytics Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

akta.pro secondary industry

Organizational Culture & Values-Based Leadership (EDABAAAE)

Keywords

• Workforce development software
• AI behavior analytics
• Manager feedback platform
• Employee coaching tools
• Digital workforce insights

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Cultivate is an AI-powered development platform for the digital workforce that analyzes digital workplace behavior and delivers real-time feedback to managers. The platform enables continuous, data-driven coaching and team development by surfacing behavioral signals from digital work patterns, replacing reliance on periodic performance reviews with always-on management insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Workforce Development Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Filene Research InstitutecoreStrategic or Co-development Partner · 24 February 2026Filene Research Institute is one of the three founding partners of CUltivate, a new Credit Union Service Organization (CUSO). As a co-founding partner, Filene Research Institute contributed to the establishment of this AI platform purpose-built for credit unions.
• Vertice AIcoreStrategic or Co-development Partner · 24 February 2026Vertice AI is one of the three founding partners of CUltivate, a new Credit Union Service Organization (CUSO). As a co-founding partner, Vertice AI helped establish this foundational AI platform designed specifically for credit unions.
• Vizo FinancialcoreStrategic or Co-development Partner · 24 February 2026Vizo Financial is one of the three founding partners of CUltivate, a new Credit Union Service Organization (CUSO). As a co-founding partner, Vizo Financial contributed to establishing this AI platform purpose-built for credit unions as an alternative to generic AI services.

Broad incumbents

• Microsoft Viva: Microsoft's employee experience platform that includes workplace analytics, feedback, and learning modules integrated with Microsoft 365. It competes with Cultivate as a bundled workforce-analytics offering for enterprises already on Microsoft.
• Glint (LinkedIn): Employee engagement and people-analytics platform owned by LinkedIn/Microsoft. Comparable to Cultivate on people-analytics and AI-driven insights, with significantly greater distribution via LinkedIn's enterprise channels.
• Peakon (Workday): Employee listening and people-analytics platform, now part of Workday. Overlaps with Cultivate on continuous employee feedback and AI-derived insights, but distributed through Workday's enterprise HR suite.

Direct peers

• Culture Amp: Employee engagement, performance, and development platform with strong AI-driven feedback and manager-development features. Direct peer in the people-analytics and continuous-feedback category where Cultivate operates.
• Lattice: Performance management and employee development platform offering performance reviews, goals, and manager feedback tools. Closely comparable to Cultivate in serving the manager-employee feedback use case.
• BetterUp: AI-powered coaching and development platform targeting managers and employees in enterprises. Direct overlap with Cultivate in the manager-enablement and AI-coaching category.
• 15Five: Continuous performance management and employee engagement platform including lightweight weekly check-ins and manager feedback tools. Direct competitor for Cultivate's core manager-feedback workflow.
• Humu: People-analytics platform using AI to send personalized, behavior-change nudges to managers and employees. Closely aligned with Cultivate's AI-driven manager-feedback approach.

Emerging players

• Workboard: OKR and strategy-execution platform that increasingly incorporates manager reviews and engagement analytics. Partial overlap with Cultivate in manager-enablement and continuous performance conversations.
• Limeade: Employee well-being and engagement platform with analytics-driven listening and manager insights. Adjacent to Cultivate, with comparable people-analytics orientation focused on engagement measurement.

Market position

Customer concentration

• Xx.com/cultivateai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultivate