Stigma
Stigma is a Chicago-based, privately held mental health app and media firm founded in 2020, focused on reducing stigma around mental health and lesser-known disorders, serving consumers in the United States.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Stigma firmographics
Firmographics- Name
- Stigma
- Website
- https://thestigma.app
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 1–10 employees
- Short description
- Stigma is a Chicago-based, privately held mental health app and media firm founded in 2020, focused on reducing stigma around mental health and lesser-known disorders, serving consumers in the United States.
- Ownership category
- akta.pro rank
Stigma industry classification
Industry- Product category
- Digital Mental Health
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Health, Wellness & Patient Communities (MPACAJAL), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Stigma is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Stigma business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Stigma product offering
Product offeringCore offering
Stigma operates a media firm and mental health mobile application focused on reducing the stigma surrounding mental health conditions and other lesser-known disorders. The company provides digital content and app-based resources designed to raise awareness and support individuals affected by mental health challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- Stigma App Mobile mental health application and media platform designed to reduce stigma around mental health conditions and lesser-known disorders, targeting individual consumers seeking awareness and support resources.
Companies that use Stigma
Customer profileIdeal customer profiles1 record
Stigma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stigma competitors and assessment
Company assessmentDirect peers
- Calm: Calm is a major meditation, sleep, and mental wellness app with a strong media-style content brand. It competes for the same consumer attention Stigma is targeting, particularly around stress and mental wellbeing.
- Headspace Health: Headspace is a leading consumer mental health and meditation app offering guided content, coaching, and therapy. It directly overlaps with Stigma on the digital mental wellness and stigma-normalization dimensions, but at vastly larger scale.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, connecting users with licensed therapists. While its core product is therapy rather than media, it is a primary destination for the same mental health audience Stigma is trying to reach.
- Talkspace: Talkspace is an established online therapy and mental health platform serving both consumers and B2B clients. It is a broad incumbent in digital mental health that Stigma would need to differentiate against for employer and consumer mindshare.
- Sanvello (Optum): Sanvello, owned by Optum, is a mental health app offering coaching, therapy, and peer support. It overlaps with Stigma's peer-support and self-care positioning and benefits from deep payer distribution.
Emerging players
- Shine (app): Shine is a mental wellness app focused on daily self-care, mindfulness, and content — particularly targeting underrepresented and stigmatized communities. It closely matches Stigma's mission-driven, content-led, app-based approach.
- Ginger (Headspace Health): Ginger (now part of Headspace Health) combines on-demand coaching, therapy, and self-guided content in a single app. It is comparable as a digital-first behavioral health platform targeting stress and stigma-sensitive populations.
- Wysa: Wysa is an AI-driven mental health chat app focused on accessibility and stigma-free support, with strong employer and health plan distribution. It targets a similar early-stage, stigma-aware consumer audience as Stigma.
- Lyra Health: Lyra Health is a mental health benefit platform combining therapy, coaching, and digital self-serve tools for employees. It is comparable to Stigma on the employer-sponsored mental health axis.
- Spring Health: Spring Health is a mental health benefits platform for employers, offering assessments, coaching, and therapy. It competes for the same B2B mental health channel that Stigma's 'media plus app' model could pursue.
Market position
Customer concentration
Stigma social profiles
Digital presenceStigma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stigma leadership team
Management profileNumber of profiles
Stigma funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stigma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stigma
What does Stigma do?
Stigma operates a media firm and mental health mobile application focused on reducing the stigma surrounding mental health conditions and other lesser-known disorders. The company provides digital content and app-based resources designed to raise awareness and support individuals affected by mental health challenges.
Is Stigma a public or private company?
Stigma is a private company. It is classified as venture growth investor backed.
When was Stigma founded?
Stigma was founded in 2020. It employs 1 to 10 people.
Where is Stigma based?
Stigma is headquartered in Chicago, United States, in the North America region.
Who are Stigma's main competitors?
Direct peers on record are Calm and Headspace Health. Broad incumbents are BetterHelp, Talkspace and Sanvello (Optum). Emerging players are Shine (app), Ginger (Headspace Health), Wysa, Lyra Health and Spring Health.
Does Stigma have an API?
No public API is recorded for Stigma.
What industry is Stigma in?
Stigma's product category is Digital Mental Health. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 51621 and its SIC code is 2741.